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Trackless

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Trackless is a hosted web and e-commerce analytics platform for online stores and websites. It measures visits, acquisition channels, landing and exit pages, internal search, funnels, completed orders, net revenue after cancellations and returns, margin, advertising costs, ROAS, products, categories and customer value. Open-source e-commerce platforms connect through server-side modules or plugins, hosted platforms through an asynchronous tracking snippet, and custom systems through an API. Trackless does not store its own analytics cookies, uses pseudonymous and minimised data, keeps data in the EU and does not share analytics data with advertising networks. It runs alongside GA4 or Matomo and supports CSV, XLSX and JSON exports.

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