Trackify is a New Zealand-based analytics consultancy specializing in Google Analytics, Google Tag Manager, and Google Data Studio. They offer comprehensive services including custom Google Analytics audits to ensure accurate data collection, implementation of Google Tag Manager for efficient tag management without developer intervention, and development of measurement strategies aligned with business goals. Trackify also provides training sessions on Google Analytics 4 and Google Tag Manager to empower clients in managing their analytics independently. Key Features and Functionality: - Custom Google Analytics Audits: Ensuring accurate data collection for reliable business decision-making. - Google Tag Manager Implementation: Enabling marketers to add and manage website tags without developer assistance. - Measurement Strategy Development: Designing frameworks that align analytics with business objectives. - Training Programs: Offering courses on Google Analytics 4 and Google Tag Manager to enhance client proficiency. Primary Value and Solutions: Trackify addresses the need for precise and actionable analytics by providing expert services that ensure data accuracy and strategic alignment. Their solutions empower businesses to make informed decisions, optimize marketing efforts, and achieve measurable success through effective data utilization.