# Best Marketing Analytics Tools

## How Many Marketing Analytics Software Products Does G2 Track?

**Total Products under this Category:** 554

### Category Stats (Jul 2026)

- **Average Rating:** 4.52/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Uplifter all-in-one campaign analytics (+1.75%) - Among all products in this category, Uplifter all-in-one campaign analytics recorded the largest rating increase compared to last month

_Last updated: July 24, 2026_

## How Does G2 Rank Marketing Analytics Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 67,700+ Authentic Reviews
- 554+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Marketing Analytics Software
 ![G2 Grid® for Marketing Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-analytics/grids.png?focus%5B%5D=364&focus%5B%5D=3551&focus%5B%5D=3326&focus%5B%5D=22329&focus%5B%5D=19813&focus%5B%5D=66642&focus%5B%5D=121648&focus%5B%5D=16446)

Highlighted products: HubSpot Marketing Hub, Semrush, CallRail, Klaviyo, impact.com, Singular, Intuit Mailchimp All-in-One Marketing Platform, and AgencyAnalytics.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=semrush&focus%5B%5D=callrail&focus%5B%5D=klaviyo&focus%5B%5D=impact-com&focus%5B%5D=singular&focus%5B%5D=intuit-mailchimp-all-in-one-marketing-platform&focus%5B%5D=agencyanalytics)

**Sponsored**

### Google Cloud BigQuery

BigQuery is an AI-ready, petabyte-scale, and cost-effective data warehouse that lets you run analytics over vast amounts of data in near real time. Store 10 GiB of data and run up to 1 TiB of queries for free per month.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=624&secure%5Bchosen_at%5D=2026-07-31T20%3A21%3A42Z&secure%5Bdisplayable_resource_id%5D=624&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=624&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=6073&secure%5Bresource_id%5D=624&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-analytics%3Fopen_modal_url%3D%252Fproducts%252Ftrackdesk%252Fwishlists%253Fhost_path%253D%25252Fcategories%25252Fmarketing-analytics%2526source%253Dcategory&secure%5Btoken%5D=42dcabe4614209be87a90e6f6f3ae89585151746206427cae9fe517ca84a2afd&secure%5Burl%5D=https%3A%2F%2Fcloud.google.com%2Fbigquery%3Futm_source%3DG2%26utm_medium%3Ddisplay%26utm_campaign%3DCloud-SS-DR-GCP-1713658-GCP-DR-NA-US-en-G2-Display-Banner-All-%2525epid%21-%2525ecid%21-bigquery%26utm_content%3D%257Bdevice%257D-%257Badgroupid%257D-%257Bnetwork%257D-%257Btargetid%257D-%257Bloc_physical_ms%257D-%257Bcampaignid%257D&secure%5Burl_type%5D=custom_url)

### [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)

HubSpot Marketing Hub is a software designed to consolidate marketing tools and customer data into a unified platform for modern marketing teams. The software provides email marketing, landing page management, social media management, and data analytics by leveraging a native CRM architecture that eliminates data silos. It automates data synchronization across marketing channels and reduces the time marketers spend switching between applications and reconciling data across systems. HubSpot Marketing Hub addresses fragmented customer data, inefficient execution, and wasted time on tool management by keeping all customer information, interaction history, and engagement data accessible within a single marketing workflow. The software supports use cases ranging from small marketing teams to enterprise organizations, with unified reporting that ties marketing activities to revenue and integrations across the full HubSpot CRM platform.

**Average Rating:** 4.4/5.0

**Total Reviews:** 14,229

#### How Do G2 Users Rate HubSpot Marketing Hub?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.3/10)
- **Data Collection:** 8.3/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.1/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind HubSpot Marketing Hub?

- **Seller:** [HubSpot](https://www.g2.com/sellers/hubspot)
- **Company Website:** hubspot.com
- **Year Founded:** 2006
- **HQ Location:** Cambridge, Massachusetts, United States
- **Twitter:** @HubSpot  
784,270 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e7728cdccf3cd40d382e6159b493e5f6534eb2bfad47dc424c39639ed9e0ebf3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F68529%2F&secure%5Burl_type%5D=linkedin_company_website)  
12,158 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Marketing Coordinator
- **Top Industries:** Computer Software, Marketing and Advertising
- **Company Size:** 52% Small, 41% Medium

#### What Do G2 Reviewers Say About HubSpot Marketing Hub?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **ease of use** of HubSpot Marketing Hub, which simplifies managing all marketing activities in one platform.
- Users value the **automation tools** in HubSpot Marketing Hub, significantly boosting productivity and simplifying email marketing processes.
- Users love the **beginner-friendly yet powerful features** of HubSpot Marketing Hub, simplifying marketing and automation processes.
- Users love the **powerful automation features** of HubSpot Marketing Hub, enabling efficient lead nurturing and campaign management.
- Users appreciate the **seamless integrations** of HubSpot Marketing Hub, enhancing collaboration between marketing and sales efforts.

##### Cons

- Users find the **learning curve steep** for HubSpot Marketing Hub, requiring time and training to master its features.
- Users find HubSpot Marketing Hub's **limited features** frustrating, lacking essential tools and ease of use compared to competitors.
- Users find HubSpot Marketing Hub to be **expensive** as costs rise significantly with increasing features and contacts.
- Users find the **missing features** in HubSpot Marketing Hub limit flexibility and increase costs as their needs grow.
- Users find HubSpot Marketing Hub's **high pricing** challenging, especially for smaller teams needing advanced features.

#### What Are Recent G2 Reviews of HubSpot Marketing Hub?

**["Powerful GraphQL & UI Extensions That Streamline Complex Workflows"](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-13175350)**

**Rating:** 4.0/5.0 stars

_— Alex F._

[Read full review](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-13175350)

**["Centralized Excellence for CRM Management"](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-7359266)**

**Rating:** 5.0/5.0 stars

_— Brenda T._

[Read full review](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-7359266)

#### What Are G2 Users Discussing About HubSpot Marketing Hub?

- [What are your tips for using HubSpot Marketing Hub effectively?](https://www.g2.com/discussions/what-are-your-tips-for-using-hubspot-marketing-hub-effectively) - 3 comments
- [Is HubSpot Marketing Hub worth it?](https://www.g2.com/discussions/is-hubspot-marketing-hub-worth-it) - 7 comments, 3 upvotes
- [How does HubSpot Marketing Hub integrate with other tools to create a cohesive digital marketing strategy?](https://www.g2.com/discussions/how-does-hubspot-marketing-hub-integrate-with-other-tools-to-create-a-cohesive-digital-marketing-strategy) - 2 comments, 2 upvotes
- [What is HubSpot Marketing Hub used for?](https://www.g2.com/discussions/what-is-hubspot-marketing-hub-used-for) - 2 comments, 2 upvotes
- [What is HubSpot software?](https://www.g2.com/discussions/what-is-hubspot-software) - 1 comment

### [Semrush](https://www.g2.com/es/products/semrush/reviews)

Semrush is a software designed to empower marketers to command their online presence and create measurable brand visibility impact. The software provides AI-driven insights across SEO, content marketing, paid media, and social strategy by leveraging the industry's most expansive proprietary dataset. It automates competitive intelligence gathering and reduces the manual effort required to monitor keyword rankings, backlink profiles, and paid media performance. Semrush addresses the challenge of winning visibility in an evolving digital landscape by delivering unified insights that span search, content, and social channels. The software supports more than 28 million users globally, from scaling startups to Fortune 500 companies, across North America, Europe, and Asia.

**Average Rating:** 4.4/5.0

**Total Reviews:** 3,918

#### How Do G2 Users Rate Semrush?

- **¿Ha sido the product un buen socio para hacer negocios?:** 8.7/10 (Category avg: 9.3/10)
- **Recopilación de datos:** 8.4/10 (Category avg: 9.0/10)
- **Seguimiento multicanal:** 8.0/10 (Category avg: 8.7/10)
- **Información de la campaña:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Semrush?

- **Vendedor:** [Adobe](https://www.g2.com/es/sellers/adobe)
- **Sitio web de la empresa:** adobe.com
- **Año de fundación:** 1982
- **Ubicación de la sede:** San Jose, CA
- **Twitter:** @Adobe  
956,842 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website)  
42,087 empleados en LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Gerente de Marketing, Gerente de Marketing Digital
- **Top Industries:** Marketing y publicidad, Tecnología de la información y servicios
- **Company Size:** 62% Small, 28% Medium

#### What Do G2 Reviewers Say About Semrush?

_AI-generated summary from verified user reviews_

##### Pros

- A los usuarios les encanta la **variedad de herramientas personalizables** en Semrush, mejorando sus estrategias de SEO y el rendimiento general del sitio web.
- Los usuarios encuentran beneficiosa la **facilidad de uso** de Semrush, lo que permite una gestión eficiente de SEO y una integración sin problemas con herramientas.
- Los usuarios valoran las **ideas de palabras clave** de Semrush, mejorando las estrategias de SEO y optimizando el contenido de manera efectiva.
- Los usuarios valoran los **completos conocimientos orgánicos** y las características de Semrush, mejorando sus estrategias de marketing de manera efectiva.
- Los usuarios valoran el **seguimiento efectivo de posiciones** en Semrush, lo que permite obtener información estratégica y análisis competitivo para el éxito en SEO.

##### Cons

- Los usuarios encuentran que Semrush es **demasiado caro** , especialmente para pequeñas empresas y propietarios únicos con presupuestos limitados.
- Los usuarios encuentran Semrush **demasiado caro** , particularmente con costos adicionales para funciones avanzadas, lo que limita el acceso para las pequeñas empresas.
- Los usuarios encuentran los **altos costos** de Semrush desafiantes, especialmente para las pequeñas empresas con presupuestos limitados.
- Los usuarios encuentran **problemas de precios** en Semrush debido a los altos costos y constantes complementos que tensan los presupuestos.
- Los usuarios encuentran la **curva de aprendizaje empinada** , ya que la abrumadora cantidad de datos puede hacer que la navegación inicial sea desafiante.

#### What Are Recent G2 Reviews of Semrush?

**["Conjunto de Marketing Confiable y Moderno con Mejoras Potentes en API/MCP"](https://www.g2.com/es/survey_responses/semrush-review-13159268)**

**Rating:** 5.0/5.0 stars

_— Pasha L._

[Read full review](https://www.g2.com/es/survey_responses/semrush-review-13159268)

**["SEMrush: Nuestra Potencia de Confianza para Contenido Impulsado por SEO/AEO que Aumenta las Conversiones"](https://www.g2.com/es/survey_responses/semrush-review-13129243)**

**Rating:** 5.0/5.0 stars

_— Pavel K._

[Read full review](https://www.g2.com/es/survey_responses/semrush-review-13129243)

#### What Are G2 Users Discussing About Semrush?

- [¿Cómo están utilizando los expertos en marketing digital Semrush para descubrir oportunidades únicas de SEO y marketing de contenidos?](https://www.g2.com/es/discussions/how-are-digital-marketing-experts-utilizing-semrush-to-uncover-unique-seo-and-content-marketing-opportunities) - 2 comments, 3 upvotes
- [¿Para qué se utiliza Semrush?](https://www.g2.com/es/discussions/what-is-semrush-used-for) - 5 comments
- [¿Para qué se utiliza el Mercado de Contenidos de Semrush?](https://www.g2.com/es/discussions/what-is-semrush-content-marketplace-used-for)
- [¿Para qué se utiliza SplitSignal?](https://www.g2.com/es/discussions/what-is-splitsignal-used-for)
- [¿Cómo elimino mi cuenta de RingCentral?](https://www.g2.com/es/discussions/how-do-i-delete-my-ringcentral-account) - 2 comments

### [CallRail](https://www.g2.com/products/callrail/reviews)

CallRail is a software designed to help businesses attract more leads, convert more customers, and optimize their marketing performance. The software provides call, text, chat, and form attribution across the marketing journey by leveraging AI-powered conversation analysis to surface buyer insights. It automates lead interaction handling around the clock and reduces missed opportunities by ensuring no inbound inquiry goes unaddressed. CallRail addresses the challenge of linking marketing spend to actual lead outcomes by attributing each conversation touchpoint back to the specific campaign or channel that generated it. The software supports more than 220,000 businesses worldwide with integrations into platforms such as Google Ads, enabling data-driven optimization of paid and organic marketing programs.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1,738

#### How Do G2 Users Rate CallRail?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10)
- **Data Collection:** 8.8/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.4/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.4/10 (Category avg: 8.8/10)

#### Who Is the Company Behind CallRail?

- **Seller:** [CallRail](https://www.g2.com/sellers/callrail)
- **Company Website:** www.callrail.com
- **Year Founded:** 2011
- **HQ Location:** Atlanta, GA
- **Twitter:** @CallRail  
6,067 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=82fca7a26343309ac83a51e2c155ddd9ac6130b3ba2b4b54bc117ccc56375be6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2567008%2F&secure%5Burl_type%5D=linkedin_company_website)  
353 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Marketing and Advertising, Real Estate
- **Company Size:** 73% Small, 22% Medium

#### What Do G2 Reviewers Say About CallRail?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of CallRail, which simplifies call management and improves tracking efficiency.
- Users appreciate the **ease of use and effective tracking features** of CallRail, enhancing call management and campaign visibility.
- Users value the **detailed call tracking** capabilities of CallRail, providing clear insights into effective marketing campaigns.
- Users love the **insightful tracking capabilities** of CallRail, enabling clear campaign analysis and improved marketing strategies.
- Users value the **attribution accuracy** of CallRail, which effectively links calls to specific marketing efforts for better insights.

##### Cons

- Users find the lack of **group text messaging and outbound call recording** frustrating and limiting for their needs.
- Users experience **integration issues** with CallRail, particularly with niche CRMs and patient management software connections.
- Users find the **learning curve steep** due to unclear navigation and insufficient support for less common features.
- Users experience **call issues** with delays in call reflections and unhelpful customer support during integration challenges.
- Users often face **number issues** , including spam calls and concerns about billing based on call minutes.

#### What Are Recent G2 Reviews of CallRail?

**["Effortless Call Tracking with AI Insights, Needs Setup Simplification"](https://www.g2.com/survey_responses/callrail-review-11188871)**

**Rating:** 4.5/5.0 stars

_— Kevin D._

[Read full review](https://www.g2.com/survey_responses/callrail-review-11188871)

**["Voice Assist Is a Game Changer—Clean UI, Smooth Integrations, Solid Performance"](https://www.g2.com/survey_responses/callrail-review-12646622)**

**Rating:** 4.5/5.0 stars

_— Manind G._

[Read full review](https://www.g2.com/survey_responses/callrail-review-12646622)

#### What Are G2 Users Discussing About CallRail?

- [I'm new to CallRail and can't figure out how to integrate it with my marketing analytics. Any guidance?](https://www.g2.com/discussions/i-m-new-to-callrail-and-can-t-figure-out-how-to-integrate-it-with-my-marketing-analytics-any-guidance)
- [What is CallRail used for?](https://www.g2.com/discussions/callrail-what-is-callrail-used-for)
- [How do I temporarily disable Chrome Remote Desktop?](https://www.g2.com/discussions/how-do-i-temporarily-disable-chrome-remote-desktop)
- [How do I cancel CallRail?](https://www.g2.com/discussions/how-do-i-cancel-callrail) - 1 comment
- [Is CallRail free?](https://www.g2.com/discussions/is-callrail-free) - 2 comments

### [Klaviyo](https://www.g2.com/products/klaviyo/reviews)

Klaviyo is a software designed to help B2C businesses grow by integrating marketing, analytics, and customer service into one solution. The software provides email marketing, SMS, RCS, push notifications, WhatsApp, reviews, forms, and ads orchestration by leveraging unified customer data and built-in AI to optimize messages, segments, and timing. It automates personalized, trigger-based customer journeys across every channel and reduces the complexity of managing multiple disconnected marketing tools. Klaviyo addresses the challenge of scaling conversions for B2C businesses by capturing every click, purchase, and conversation into a unified customer profile that powers real-time personalization. The software supports more than 170,000 businesses with analytics including RFM analysis, funnel reporting, and catalog insights, and syncs with 400 or more tools to capture and unify behavioral data.

**Average Rating:** 4.6/5.0

**Total Reviews:** 1,312

#### How Do G2 Users Rate Klaviyo?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.3/10)
- **Data Collection:** 8.5/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 7.5/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.1/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Klaviyo?

- **Seller:** [Klaviyo](https://www.g2.com/sellers/klaviyo)
- **Company Website:** www.klaviyo.com
- **Year Founded:** 2012
- **HQ Location:** Boston, Massachusetts
- **Twitter:** @klaviyo  
22,042 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bf0686a2fa7814509c58ab9fe4a619a5e97259e7fe70e0f0c792644be6279c7c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2908815%2F&secure%5Burl_type%5D=linkedin_company_website)  
2,983 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Retail, Marketing and Advertising
- **Company Size:** 81% Small, 16% Medium

#### What Do G2 Reviewers Say About Klaviyo?

_AI-generated summary from verified user reviews_

##### Pros

- Users enjoy the **ease of use** of Klaviyo, finding it intuitive for managing campaigns and training others.
- Users love the **powerful automation** of Klaviyo, enabling easy, effective, and tailored email marketing campaigns.
- Users value the **powerful automation** of Klaviyo, enabling tailored campaigns that enhance engagement and boost revenue.
- Users love the **scheduling and seamless integrations** of Klaviyo, enhancing campaign management across various platforms.
- Users love the **easy integration** of Klaviyo, enhancing personalized campaigns and connecting effectively with customers.

##### Cons

- Users find Klaviyo to be **expensive** with limited support, which can be overwhelming for beginners.
- Users find the **learning curve steep** in Klaviyo, especially newcomers who struggle with its non-intuitive features.
- Users express concerns about **missing features** in Klaviyo, including limited channel options and slow customer support.
- Users find the **limited features** of Klaviyo hinder their experience, lacking depth and versatility for brand management.
- Users experience **poor customer support** , with limited access and slow response times, especially on the free plan.

#### What Are Recent G2 Reviews of Klaviyo?

**["Klaviyo Makes Email Automation Simple, Powerful, and Reliable"](https://www.g2.com/survey_responses/klaviyo-review-12738916)**

**Rating:** 4.5/5.0 stars

_— Tejas K._

[Read full review](https://www.g2.com/survey_responses/klaviyo-review-12738916)

**["Easy-to-Use Platform for Email Marketing Automation"](https://www.g2.com/survey_responses/klaviyo-review-12959044)**

**Rating:** 4.0/5.0 stars

_— Mohd danish K._

[Read full review](https://www.g2.com/survey_responses/klaviyo-review-12959044)

#### What Are G2 Users Discussing About Klaviyo?

- [What is Klaviyo used for?](https://www.g2.com/discussions/what-is-klaviyo-used-for) - 2 comments
- [What is UTM tracking Klaviyo?](https://www.g2.com/discussions/what-is-utm-tracking-klaviyo) - 3 comments
- [How do you integrate Klaviyo?](https://www.g2.com/discussions/how-do-you-integrate-klaviyo) - 1 comment, 1 upvote
- [Does Klaviyo integrate with Shopify?](https://www.g2.com/discussions/does-klaviyo-integrate-with-shopify) - 2 comments
- [Is Klaviyo a CRM?](https://www.g2.com/discussions/is-klaviyo-a-crm)

## FAQs About Marketing Analytics Software

Generated using AI

Last updated: April 27, 2026

### Top analytics tools for marketing strategy

Based on G2 reviews, several products stand out for centralizing marketing data and turning it into actionable reporting.

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — all-in-one campaigns and reporting.
- [Hurree](https://www.g2.com/products/hurree/reviews) — unified dashboards with AI insights.
- [CallRail](https://www.g2.com/products/callrail/reviews) — call attribution and channel tracking.
- [Semrush](https://www.g2.com/products/semrush/reviews) — keyword research and visibility analysis.

### Popular marketing analytics platforms for businesses

Based on G2 reviews, businesses often favor platforms that unify reporting, automate recurring analysis, and surface clearer performance trends.

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — centralized marketing and CRM visibility.
- [CallRail](https://www.g2.com/products/callrail/reviews) — inbound call and lead attribution.
- [Hurree](https://www.g2.com/products/hurree/reviews) — dashboard-driven KPI monitoring.
- [Trackdesk](https://www.g2.com/products/trackdesk/reviews) — partner and conversion reporting.

### What are the best tools for analyzing marketing performance

Based on G2 reviews, the strongest options are the ones that make performance easier to track across campaigns, channels, and customer touchpoints.

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — campaign analytics and lead tracking.
- [CallRail](https://www.g2.com/products/callrail/reviews) — source-level call performance visibility.
- [WhatConverts](https://www.g2.com/products/whatconverts/reviews) — lead attribution with call and form tracking.
- [Hurree](https://www.g2.com/products/hurree/reviews) — centralized reports and KPI views.

### What are the most important features in marketing analytics tools

According to verified users, the most valued features are centralized dashboards, automated reporting, attribution tracking, audience or lead visibility, and integrations that pull data from multiple systems into one place. Reviewers repeatedly mention the need to connect ad platforms, CRM data, website activity, and campaign results without relying on manual exports. Buyers also care about easy setup, clear visual reporting, and the ability to spot which channels, campaigns, or touchpoints are actually driving engagement or revenue. Across recent reviews, tools that help teams monitor performance in real time, segment data cleanly, and share consistent insights across marketing and sales are seen as the most useful.

### How do teams use marketing analytics for attribution

G2 reviewers mention using marketing analytics to connect channels, campaigns, calls, forms, and web activity back to leads, pipeline, or revenue outcomes. In recent reviews, teams describe using attribution views to see which ads, keywords, content, or touchpoints influenced conversions instead of relying on last-click reporting alone. Many also use these tools to compare paid and organic performance, identify underperforming campaigns, and improve budget allocation. Another common use case is aligning marketing and sales with a shared view of customer journeys, so handoffs and reporting are based on the same data. For many users, attribution is most helpful when it reduces guesswork and makes performance decisions faster.

### [impact.com](https://www.g2.com/es/products/impact-com/reviews)

impact.com is a software designed to unify affiliate, creator, and advocacy programs into one comprehensive partnership management platform. The software provides access to more than 250,000 quality partners, automated task management, and true incremental value tracking by leveraging a centralized platform that eliminates the inefficiency of managing partnerships across multiple disconnected tools. It automates manual partnership workflows including payouts, reporting, and partner communications and reduces the friction that limits efficiency and growth potential. impact.com addresses the challenge of fragmented partnership programs by consolidating affiliate, creator, and advocacy management into a single system supported by an expert team that handles migration and ongoing optimization. The software supports businesses with real-time data analysis, seamless payout processing, and a centralized hub for affiliate programs that saves time and enhances marketing strategy.

**Average Rating:** 4.4/5.0

**Total Reviews:** 2,348

#### How Do G2 Users Rate impact.com?

- **¿Ha sido the product un buen socio para hacer negocios?:** 8.7/10 (Category avg: 9.3/10)
- **Recopilación de datos:** 8.7/10 (Category avg: 9.0/10)
- **Seguimiento multicanal:** 8.0/10 (Category avg: 8.7/10)
- **Información de la campaña:** 8.4/10 (Category avg: 8.8/10)

#### Who Is the Company Behind impact.com?

- **Vendedor:** [Impact](https://www.g2.com/es/sellers/impact-d892873b-b1cd-447a-b4c8-a0f039e62cdb)
- **Sitio web de la empresa:** www.Impact.com
- **Año de fundación:** 2008
- **Ubicación de la sede:** Santa Barbara, CA
- **Twitter:** @impactdotcom  
7,723 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=49323cd7a80387e6a92d746fefcebe116eed5718cb061b3d5da7270ae33df468&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fimpact-partech%2F&secure%5Burl_type%5D=linkedin_company_website)  
3,466 empleados en LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Director Ejecutivo, Propietario
- **Top Industries:** Marketing y publicidad, Software de Computadora
- **Company Size:** 64% Small, 16% Medium

#### What Do G2 Reviewers Say About impact.com?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios elogian la **facilidad de uso** de impact.com, mejorando su experiencia de marketing de afiliados y su satisfacción general.
- Los usuarios valoran impact.com por su **solución integral de gestión de afiliados** , destacando en la incorporación, medición del rendimiento y pagos.
- Los usuarios aprecian la **interfaz clara y fácil de usar** de impact.com, haciendo que la navegación y la funcionalidad sean fluidas para todos los usuarios.
- Los usuarios valoran la **solución integral y sin fisuras** de impact.com para una gestión eficiente de afiliados y un impacto financiero positivo.
- Los usuarios valoran la **solución todo en uno** de impact.com, apreciando su manejo fluido de las tareas de gestión de afiliados.

##### Cons

- Los usuarios encuentran la interfaz **no intuitiva** , luchando con problemas de accesibilidad y dificultad para navegar por la configuración.
- Los usuarios encuentran la **curva de aprendizaje empinada** , lo que hace que la configuración inicial y la navegación sean desafiantes para los recién llegados a impact.com.
- Los usuarios encuentran **poca usabilidad** en Impact.com, especialmente en pantallas más pequeñas y debido a errores frustrantes en la interfaz.
- Los usuarios encuentran **confuso el proceso de configuración inicial** , lo que lleva a frustraciones y desafíos durante la incorporación con impact.com.
- Los usuarios experimentan **problemas técnicos** con la interfaz y fallos ocasionales, lo que hace que la navegación sea frustrante y engorrosa.

#### What Are Recent G2 Reviews of impact.com?

**["Plataforma integral y escalable para gestionar asociaciones con informes potentes"](https://www.g2.com/es/survey_responses/impact-com-review-13098671)**

**Rating:** 5.0/5.0 stars

_— Savanah B._

[Read full review](https://www.g2.com/es/survey_responses/impact-com-review-13098671)

**["Interfaz de usuario intuitiva con algunas frustraciones en el método de pago"](https://www.g2.com/es/survey_responses/impact-com-review-13065706)**

**Rating:** 4.0/5.0 stars

_— Jubayer H._

[Read full review](https://www.g2.com/es/survey_responses/impact-com-review-13065706)

#### What Are G2 Users Discussing About impact.com?

- [¿Para qué se utiliza impact.com?](https://www.g2.com/es/discussions/what-is-impact-com-used-for) - 4 comments
- [¿Para qué se utiliza SaaSquatch?](https://www.g2.com/es/discussions/what-is-saasquatch-used-for) - 1 upvote
- [¿Para qué se utiliza Forensiq?](https://www.g2.com/es/discussions/what-is-forensiq-used-for) - 1 comment

### [Singular](https://www.g2.com/es/products/singular/reviews)

Singular is a software designed to uncover true ROI across all marketing channels through end-to-end marketing attribution and analytics. The software provides superior ROI reporting, advanced fraud prevention, and user engagement capabilities by leveraging the unification of campaign data from thousands of channels with cross-device attribution data. It automates the aggregation of complex marketing data into actionable insights and reduces wasted spend by identifying underperforming channels and fraudulent activity. Singular addresses the challenge of measuring true marketing performance across a fragmented channel landscape by connecting campaign-level spend data to user-level attribution outcomes. The software supports leading brands including LinkedIn, Nike, WB Games, and Rovio with unmatched data accessibility and integrations that enable faster growth decisions.

**Average Rating:** 4.5/5.0

**Total Reviews:** 518

#### How Do G2 Users Rate Singular?

- **¿Ha sido the product un buen socio para hacer negocios?:** 9.2/10 (Category avg: 9.3/10)
- **Recopilación de datos:** 8.9/10 (Category avg: 9.0/10)
- **Seguimiento multicanal:** 8.7/10 (Category avg: 8.7/10)
- **Información de la campaña:** 8.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Singular?

- **Vendedor:** [Singular](https://www.g2.com/es/sellers/singular)
- **Sitio web de la empresa:** www.singular.net
- **Año de fundación:** 2014
- **Ubicación de la sede:** Palo Alto, California
- **Twitter:** @TweetSingular  
1,316 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0847141c79afc034c2203bfbfdb76877ac8c9bb6d16fbb1283fca2a504f4262b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3739623%2F&secure%5Burl_type%5D=linkedin_company_website)  
361 empleados en LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Gerente de Adquisición de Usuarios, Gerente de Marketing
- **Top Industries:** Videojuegos, Servicios Financieros
- **Company Size:** 52% Medium, 27% Small

#### What Do G2 Reviewers Say About Singular?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios destacan el **soporte al cliente excepcional** de Singular, señalando respuestas rápidas y resolución efectiva de problemas.
- Los usuarios encuentran que Singular es **fácil de implementar y amigable para el usuario** , mejorando significativamente su experiencia de gestión de campañas.
- Los usuarios encuentran **el soporte y servicio al cliente de Singular invaluables** , proporcionando asistencia oportuna y soluciones personalizadas de manera efectiva.
- Los usuarios aprecian la **flexibilidad y personalización** de Singular, mejorando sus procesos de análisis de datos y toma de decisiones.
- Los usuarios valoran las **capacidades de informes claras y fáciles de usar** de Singular, mejorando la gestión de campañas y el soporte.

##### Cons

- Los usuarios notan el **diseño de interfaz deficiente** de Singular, encontrando algunos flujos de trabajo y elementos de la interfaz de usuario poco intuitivos y engorrosos.
- Los usuarios encuentran que la **interfaz de usuario es deficiente** , ya que requiere soporte adicional y flexibilidad para una experiencia más fluida.
- Los usuarios notan las **opciones de compartición limitadas** y tienen dificultades con la precisión en las conversiones, lo que afecta la confianza en los datos de rendimiento.
- Los usuarios notan **limitaciones de datos** como conversiones incompletas e informes retrasados, lo que afecta la optimización de campañas y la confianza en los resultados.
- Los usuarios experimentan **capacidades de atribución limitadas** con Singular, lo que resulta en brechas e inexactitudes en el análisis de rendimiento para las campañas.

#### What Are Recent G2 Reviews of Singular?

**["Gran plataforma respaldada por un equipo excepcional"](https://www.g2.com/es/survey_responses/singular-review-13176647)**

**Rating:** 5.0/5.0 stars

_— Santiago D._

[Read full review](https://www.g2.com/es/survey_responses/singular-review-13176647)

**["Singular hace que la elaboración de informes multicanal y el seguimiento del ROAS sean rápidos y fáciles"](https://www.g2.com/es/survey_responses/singular-review-12624145)**

**Rating:** 5.0/5.0 stars

_— Marko D._

[Read full review](https://www.g2.com/es/survey_responses/singular-review-12624145)

#### What Are G2 Users Discussing About Singular?

- [¿Para qué se utiliza Singular?](https://www.g2.com/es/discussions/what-is-singular-used-for)

### [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/es/products/intuit-mailchimp-all-in-one-marketing-platform/reviews)

Intuit Mailchimp All-in-One Marketing Platform is a software designed to help businesses personalize every email and SMS for every customer to foster repeat business and build lasting brand loyalty. The software provides data-backed recommendations, AI-powered content creation, and multichannel campaign management by leveraging a 99% delivery rate and more than 300 integrations with existing business workflows. It automates audience segmentation and campaign personalization and reduces the manual effort required to engage customers across email, SMS, and digital channels. Intuit Mailchimp All-in-One Marketing Platform addresses the challenge of turning marketing insights into revenue by placing data-backed recommendations at the center of every campaign decision. The software supports more than 11 million businesses worldwide and has released 100 or more new features since its acquisition by Intuit, enabling growing businesses to scale their marketing without added complexity.

**Average Rating:** 4.4/5.0

**Total Reviews:** 5,200

#### How Do G2 Users Rate Intuit Mailchimp All-in-One Marketing Platform?

- **¿Ha sido the product un buen socio para hacer negocios?:** 8.8/10 (Category avg: 9.3/10)
- **Recopilación de datos:** 8.7/10 (Category avg: 9.0/10)
- **Seguimiento multicanal:** 8.2/10 (Category avg: 8.7/10)
- **Información de la campaña:** 8.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Intuit Mailchimp All-in-One Marketing Platform?

- **Vendedor:** [Intuit Mailchimp](https://www.g2.com/es/sellers/intuit-mailchimp)
- **Sitio web de la empresa:** mailchimp.com
- **Año de fundación:** 2001
- **Ubicación de la sede:** Atlanta, GA
- **Twitter:** @MailChimp  
238,536 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5b25de3f1b84f928c861197ff8886c90018b3276952ab217a2034aa3a48554f0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F969871%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,519 empleados en LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Propietario, Gerente de Marketing
- **Top Industries:** Marketing y publicidad, Tecnología de la información y servicios
- **Company Size:** 72% Small, 20% Medium

#### What Do G2 Reviewers Say About Intuit Mailchimp All-in-One Marketing Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios encuentran la **facilidad de uso** de Intuit Mailchimp ideal para la creación y gestión sin problemas de campañas.
- Los usuarios aprecian las **características intuitivas y fáciles de usar de marketing por correo electrónico** de Intuit Mailchimp, mejorando su experiencia de gestión de campañas.
- Los usuarios valoran las **funciones de gestión de correo electrónico fáciles de usar** de Mailchimp, simplificando el proceso de marketing para las empresas.
- Los usuarios aprecian la **plataforma intuitiva y las herramientas completas** que simplifican las campañas y mejoran los esfuerzos de marketing.
- A los usuarios les encantan las características de **creación fácil** de Mailchimp, que permiten una sencilla creación de campañas y seguimiento del rendimiento.

##### Cons

- Los usuarios señalan que **los precios pueden escalar rápidamente** a medida que las listas de suscriptores crecen, lo que lo hace costoso para operaciones más grandes.
- Los usuarios encuentran las **funciones limitadas** en la versión gratuita de Mailchimp restrictivas, lo que dificulta su capacidad para evaluar completamente la plataforma.
- Los usuarios sienten que **la falta de características** como la mejora en la importación de contactos y el manejo automatizado de enlaces de redes sociales obstaculizan la productividad.
- Los usuarios encuentran **desafiante la curva de aprendizaje** , sugiriendo mejoras como entrenamiento interactivo para una mejor comprensión.
- Los usuarios encuentran **opciones de personalización limitadas** en Intuit Mailchimp, limitando su capacidad para adaptar campañas de manera efectiva.

#### What Are Recent G2 Reviews of Intuit Mailchimp All-in-One Marketing Platform?

**["Campañas de correo electrónico fáciles con potentes funciones de arrastrar y soltar y análisis"](https://www.g2.com/es/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-13109404)**

**Rating:** 4.5/5.0 stars

_— Javan T._

[Read full review](https://www.g2.com/es/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-13109404)

**["Solución de marketing por correo electrónico fácil de usar"](https://www.g2.com/es/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-6667343)**

**Rating:** 5.0/5.0 stars

_— Sapana T._

[Read full review](https://www.g2.com/es/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-6667343)

#### What Are G2 Users Discussing About Intuit Mailchimp All-in-One Marketing Platform?

- [¿Qué ventajas ofrece la plataforma de marketing todo en uno de Mailchimp sobre las herramientas tradicionales de marketing por correo electrónico?](https://www.g2.com/es/discussions/mailchimp-all-in-one-marketing-platform-what-advantages-does-the-mailchimp-all-in-one-marketing-platform-offer-over-traditional-email-marketi) - 4 comments, 1 upvote
- [¿Qué ventajas ofrece la plataforma de marketing todo en uno de Mailchimp sobre las herramientas tradicionales de marketing por correo electrónico?](https://www.g2.com/es/discussions/what-advantages-does-the-mailchimp-all-in-one-marketing-platform-offer-over-traditional-email-marketing-tools) - 1 comment
- [¿Para qué se utiliza la plataforma de marketing todo en uno de Mailchimp?](https://www.g2.com/es/discussions/what-is-mailchimp-all-in-one-marketing-platform-used-for) - 3 comments
- [¿Cuál es la mejor alternativa a Mailchimp?](https://www.g2.com/es/discussions/what-is-the-best-alternative-to-mailchimp) - 8 comments, 1 upvote
- [What are the features of Mailchimp?](https://www.g2.com/es/discussions/mailchimp-all-in-one-marketing-platform-what-are-the-features-of-mailchimp)

### [AgencyAnalytics](https://www.g2.com/es/products/agencyanalytics/reviews)

AgencyAnalytics is a software designed to streamline reporting processes and showcase full marketing impact for marketing agencies and their clients. The software provides live, customizable dashboards and insightful reports across SEO, PPC, call tracking, social media, email marketing, ecommerce, and local marketing by leveraging integrations with over 80 platforms. It automates daily rank tracking and backlink monitoring and reduces the time agencies spend manually compiling and formatting client reports. AgencyAnalytics addresses the challenge of managing multiple clients across multiple channels by consolidating all marketing data into single, seamless dashboards that are fully white-labeled for each agency. The software supports agencies at every stage of growth with flexible per-client pricing, a built-in suite of SEO tools, and a 14-day free trial requiring no credit card.

**Average Rating:** 4.7/5.0

**Total Reviews:** 449

#### How Do G2 Users Rate AgencyAnalytics?

- **¿Ha sido the product un buen socio para hacer negocios?:** 9.5/10 (Category avg: 9.3/10)
- **Recopilación de datos:** 9.1/10 (Category avg: 9.0/10)
- **Seguimiento multicanal:** 9.2/10 (Category avg: 8.7/10)
- **Información de la campaña:** 8.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind AgencyAnalytics?

- **Vendedor:** [AgencyAnalytics](https://www.g2.com/es/sellers/agencyanalytics)
- **Sitio web de la empresa:** agencyanalytics.com
- **Año de fundación:** 2010
- **Ubicación de la sede:** Toronto
- **Twitter:** @agencyanalytics  
4,047 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=36de4478818727ce704b1acc8f3ab3790bfc0a09a0832fcd9cccb110892640a5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3309361%2F&secure%5Burl_type%5D=linkedin_company_website)  
128 empleados en LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Director Ejecutivo, Fundador
- **Top Industries:** Marketing y publicidad, Tecnología de la información y servicios
- **Company Size:** 88% Small, 8% Medium

#### What Do G2 Reviewers Say About AgencyAnalytics?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios encuentran **AgencyAnalytics fácil de usar** , con características intuitivas que simplifican la gestión de proyectos de SEO y la generación de informes.
- A los usuarios les encanta cómo AgencyAnalytics proporciona una **solución que ahorra tiempo** al simplificar los procesos de organización de datos e informes.
- Los usuarios elogian el **soporte al cliente receptivo** de AgencyAnalytics, mejorando su experiencia con asistencia y orientación oportuna.
- Los usuarios aprecian la **configuración fácil de usar** de AgencyAnalytics, simplificando los informes y mejorando la comunicación con los clientes con facilidad.
- Los usuarios valoran las **capacidades de integración robustas** de AgencyAnalytics, mejorando la generación de informes y el monitoreo del rendimiento sin esfuerzo.

##### Cons

- Los usuarios enfrentan problemas de **integración significativos** con AgencyAnalytics, lo que lleva a retrasos y experiencias frustrantes durante las reuniones con clientes.
- Los usuarios encuentran la plataforma **limitada en personalización y características** , lo que afecta su capacidad para personalizar informes y paneles.
- Los usuarios encuentran la **curva de aprendizaje desafiante** debido a la personalización y la complejidad de la estructura del panel en AgencyAnalytics.
- Los usuarios experimentan **problemas de reporte** ya que los cambios en el panel complican la creación de informes y las integraciones fallan ocasionalmente, afectando la precisión de los datos.
- Los usuarios a menudo enfrentan **problemas de conexión** con AgencyAnalytics, causando retrasos y frustración durante las reuniones con clientes.

#### What Are Recent G2 Reviews of AgencyAnalytics?

**["Análisis centralizados e informes de marca impresionantes que ahorran tiempo"](https://www.g2.com/es/survey_responses/agencyanalytics-review-13061053)**

**Rating:** 5.0/5.0 stars

_— Mike D._

[Read full review](https://www.g2.com/es/survey_responses/agencyanalytics-review-13061053)

**["AgencyAnalytics hace que los informes de tendencias y las ideas de SEO sean rápidos y amigables para el cliente."](https://www.g2.com/es/survey_responses/agencyanalytics-review-13032470)**

**Rating:** 4.5/5.0 stars

_— Shannon M._

[Read full review](https://www.g2.com/es/survey_responses/agencyanalytics-review-13032470)

#### What Are G2 Users Discussing About AgencyAnalytics?

- [¿Para qué se utiliza AgencyAnalytics?](https://www.g2.com/es/discussions/what-is-agencyanalytics-used-for) - 1 comment

### [CleverTap](https://www.g2.com/es/products/clevertap/reviews)

CleverTap is a software designed to help brands unlock customer lifetime value by creating personalized experiences that retain their most valuable customers. The software provides lifecycle analytics, real-time journey orchestration, and insightful, prescriptive AI capabilities by leveraging TesseractDB, the world's first purpose-built database for customer engagement, which delivers both speed and economies of scale. It automates personalized customer journeys across every touchpoint and reduces the lag between data insight and marketing action through real-time measurement and optimization. CleverTap addresses the challenge of engaging customers consistently across their entire lifecycle by unifying experiences from every channel into one platform that empowers smarter and faster decisions. The software supports more than 2,000 customers including TD Bank, AirAsia, Papa John's, and Tesco, with a global presence spanning 15 or more markets and integrations across digital and legacy channels.

**Average Rating:** 4.6/5.0

**Total Reviews:** 645

#### How Do G2 Users Rate CleverTap?

- **¿Ha sido the product un buen socio para hacer negocios?:** 9.3/10 (Category avg: 9.3/10)
- **Recopilación de datos:** 8.8/10 (Category avg: 9.0/10)
- **Seguimiento multicanal:** 8.8/10 (Category avg: 8.7/10)
- **Información de la campaña:** 8.9/10 (Category avg: 8.8/10)

#### Who Is the Company Behind CleverTap?

- **Vendedor:** [CleverTap](https://www.g2.com/es/sellers/clevertap)
- **Sitio web de la empresa:** clevertap.com
- **Año de fundación:** 2013
- **Ubicación de la sede:** Mountain View, California
- **Twitter:** @CleverTap  
21,633 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9cccb4948a9548778dcef60779341f224104f56f9a086278d4c23af76642c1fc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F6611801%2F&secure%5Burl_type%5D=linkedin_company_website)  
654 empleados en LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Gerente de Producto, Gerente de Marketing
- **Top Industries:** Servicios Financieros, Tecnología de la información y servicios
- **Company Size:** 54% Medium, 28% Small

#### What Do G2 Reviewers Say About CleverTap?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios encuentran las **capacidades analíticas** de CleverTap valiosas para rastrear el rendimiento de las campañas y obtener un apoyo empresarial perspicaz.
- Los usuarios elogian a CleverTap por su **soporte al cliente receptivo** , facilitando resoluciones rápidas y mejorando la experiencia general del usuario.
- Los usuarios aprecian la **facilidad de uso** de CleverTap, disfrutando de su interfaz intuitiva y su integración perfecta con otras plataformas.
- Los usuarios valoran la **automatización de marketing personalizada** de CleverTap, mejorando el compromiso a través de campañas e insights personalizados.
- Los usuarios valoran las **capacidades de automatización** de CleverTap, mejorando las estrategias de retención y compromiso a través de la segmentación avanzada y los datos en tiempo real.

##### Cons

- Los usuarios encuentran **la curva de aprendizaje desafiante** , especialmente con las características avanzadas y las complejidades de configuración inicial para los recién llegados.
- Los usuarios encuentran que las **funciones faltantes** en CleverTap, como la creación de campañas con IA y plantillas más simples, son limitantes.
- Los usuarios señalan que la **interfaz no intuitiva** de CleverTap y su pronunciada curva de aprendizaje pueden dificultar el uso y la configuración efectivos.
- Los usuarios encuentran que el **precio de CleverTap es alto** , lo que puede disuadir a los clientes potenciales de adoptar el software.
- Los usuarios encuentran la **interfaz y las características complejas** , lo que hace que sea un desafío para los nuevos usuarios adaptarse eficazmente.

#### What Are Recent G2 Reviews of CleverTap?

**["Una plataforma unificada para el compromiso y la retención"](https://www.g2.com/es/survey_responses/clevertap-review-13149012)**

**Rating:** 4.5/5.0 stars

_— Rouba H._

[Read full review](https://www.g2.com/es/survey_responses/clevertap-review-13149012)

**["Las capacidades predictivas de CleverTap hacen que el compromiso sea más contextual y efectivo."](https://www.g2.com/es/survey_responses/clevertap-review-12952708)**

**Rating:** 4.0/5.0 stars

_— Syed A._

[Read full review](https://www.g2.com/es/survey_responses/clevertap-review-12952708)

### [Trackdesk](https://www.g2.com/es/products/trackdesk/reviews)

Trackdesk is a software designed to help companies launch, manage, and optimize affiliate, referral, and partner programs without limits on scale or growth. The software provides 100% tracking accuracy across devices, channels, and campaigns, along with customizable dashboards, trend analysis, and AI-powered insights by leveraging more than 900 integrations with CRMs, e-commerce platforms, and payment providers including Stripe, PayPal, Wise, and Tipalti. It automates affiliate tracking, reporting, and bulk payout processing and reduces the manual work that slows affiliate program management at scale. Trackdesk addresses the challenges of click caps, inflated costs, and painful migrations by offering unlimited affiliates, transparent value-based pricing, and a dedicated migration service backed by expert onboarding managers. The software supports SaaS companies, trading platforms, e-commerce businesses, agencies, and affiliate networks worldwide with ISO 27001 certification, GDPR compliance, advanced fraud prevention, and a unique Partnership Managers Marketplace.

**Average Rating:** 4.8/5.0

**Total Reviews:** 331

#### How Do G2 Users Rate Trackdesk?

- **¿Ha sido the product un buen socio para hacer negocios?:** 9.5/10 (Category avg: 9.3/10)
- **Recopilación de datos:** 9.3/10 (Category avg: 9.0/10)
- **Seguimiento multicanal:** 9.5/10 (Category avg: 8.7/10)
- **Información de la campaña:** 9.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Trackdesk?

- **Vendedor:** [trackdesk](https://www.g2.com/es/sellers/trackdesk)
- **Año de fundación:** 2022
- **Ubicación de la sede:** Prague, CZ
- **Twitter:** @Get\_Trackdesk  
79 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=01cb754e68b15fc938b46c47b5d3bad48ed0cf9d8336c835cb248a5262014381&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftrackdesk%2F&secure%5Burl_type%5D=linkedin_company_website)  
26 empleados en LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Gerente de Marketing, Especialista en Optimización de Motores de Búsqueda
- **Top Industries:** Marketing y publicidad, Software de Computadora
- **Company Size:** 88% Small, 17% Medium

#### What Do G2 Reviewers Say About Trackdesk?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios encuentran que Trackdesk es **muy fácil de usar** , lo que permite una navegación rápida y una gestión eficiente de afiliados.
- Los usuarios valoran el **seguimiento preciso del rendimiento** de Trackdesk, asegurando conversiones fiables y una experiencia sin problemas.
- Los usuarios valoran la **interfaz intuitiva y limpia** de Trackdesk, que mejora la productividad y asegura una navegación fácil.
- Los usuarios valoran el **fácil monitoreo del rendimiento de afiliados y comisiones** con Trackdesk, mejorando la eficiencia de las campañas.
- Los usuarios aprecian las **analíticas claras y perspicaces** de Trackdesk, haciendo que el seguimiento del rendimiento de los socios sea eficiente y ahorre tiempo.

##### Cons

- Los usuarios encuentran que la funcionalidad de **informes deficientes** limita la eficiencia, necesitando más vistas guardadas y opciones de programación para los informes.
- Los usuarios encuentran **personalización limitada** en Trackdesk, particularmente en los widgets del panel de control y los formularios de registro de socios, lo que dificulta la flexibilidad.
- Los usuarios encuentran **las funciones de informes inadecuadas** , deseando más flexibilidad y opciones de personalización en Trackdesk.
- Los usuarios sienten que hay **información insuficiente** , particularmente para principiantes y características avanzadas, lo que dificulta el uso efectivo del software.
- Los usuarios sienten que la **orientación en la aplicación y la documentación de la API necesitan mejoras** para una mejor experiencia general.

#### What Are Recent G2 Reviews of Trackdesk?

**["Perfecto para programas de socios basados en el rendimiento"](https://www.g2.com/es/survey_responses/trackdesk-review-13085801)**

**Rating:** 4.5/5.0 stars

_— Nuray M._

[Read full review](https://www.g2.com/es/survey_responses/trackdesk-review-13085801)

**["El Mercado marca la diferencia"](https://www.g2.com/es/survey_responses/trackdesk-review-13085579)**

**Rating:** 5.0/5.0 stars

_— Rizwan A._

[Read full review](https://www.g2.com/es/survey_responses/trackdesk-review-13085579)

### [Google Cloud BigQuery](https://www.g2.com/es/products/google-cloud-bigquery/reviews)

Google Cloud BigQuery is a software designed to help organizations maximize value from their data through a fully managed, AI-ready analytics platform. The software provides multi-engine, multi-format, and multi-cloud data analytics capabilities by leveraging Google's serverless infrastructure to run queries at massive scale without manual resource management. It automates storage and compute scaling and reduces the operational overhead traditionally associated with managing on-premises or self-hosted data warehouses. Google Cloud BigQuery addresses the challenge of extracting timely, actionable insights from large and complex datasets by enabling fast SQL-based queries across structured and semi-structured data. The software supports a free tier of 10 GiB of storage and up to 1 TiB of queries per month, with integrations across Google Ads, GA4, and a broad ecosystem of data engineering and business intelligence tools.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1,144

#### How Do G2 Users Rate Google Cloud BigQuery?

- **¿Ha sido the product un buen socio para hacer negocios?:** 8.6/10 (Category avg: 9.3/10)
- **Recopilación de datos:** 9.2/10 (Category avg: 9.0/10)
- **Seguimiento multicanal:** 9.2/10 (Category avg: 8.7/10)
- **Información de la campaña:** 9.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Google Cloud BigQuery?

- **Vendedor:** [Google](https://www.g2.com/es/sellers/google)
- **Año de fundación:** 1998
- **Ubicación de la sede:** Mountain View, CA
- **Twitter:** @google  
31,899,995 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe4a5936665c9702418dd53c477fef5a7baea08078bb117ed67e966fc581b9ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1441%2F&secure%5Burl_type%5D=linkedin_company_website)  
341,888 empleados en LinkedIn®
- **Propiedad:** NASDAQ:GOOG

#### Who Uses This Product?

- **Who Uses This:** Ingeniero de Datos, Analista de Datos
- **Top Industries:** Tecnología de la información y servicios, Software de Computadora
- **Company Size:** 38% Large, 35% Medium

#### What Do G2 Reviewers Say About Google Cloud BigQuery?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios aprecian la **facilidad de uso** de Google Cloud BigQuery, permitiendo un análisis rápido de conjuntos de datos masivos sin complicaciones.
- Los usuarios aprecian la **velocidad excepcional** de BigQuery, lo que permite un procesamiento rápido de grandes conjuntos de datos sin problemas.
- A los usuarios les encanta la **fácil integración** con los servicios de Google Cloud, lo que permite un análisis y gestión de datos sin problemas.
- Los usuarios aprecian las **capacidades de consulta rápida** de Google Cloud BigQuery, lo que permite un análisis sin esfuerzo de conjuntos de datos masivos.
- Los usuarios aprecian la **eficiencia de consulta** de BigQuery, procesando sin esfuerzo consultas complejas en conjuntos de datos masivos con rapidez.

##### Cons

- Los usuarios encuentran que los **costos pueden escalar rápidamente** con Google Cloud BigQuery, requiriendo una optimización cuidadosa de las consultas para gestionar los gastos.
- Los usuarios tienen dificultades con **problemas de consultas** en BigQuery, enfrentando costos crecientes y desafíos en la optimización y resolución de problemas de consultas.
- Los usuarios encuentran **la gestión de costos desafiante** con Google Cloud BigQuery debido a precios impredecibles e incidentes de cargos inesperados.
- Los usuarios experimentan **problemas de costos** con Google Cloud BigQuery, luchando con facturas inesperadamente altas y visibilidad limitada de precios.
- Los usuarios encuentran la **empinada curva de aprendizaje** de Google Cloud BigQuery desafiante, especialmente para las características avanzadas y las técnicas de optimización.

#### What Are Recent G2 Reviews of Google Cloud BigQuery?

**["Herramienta en la nube fácil de usar con consultas guardadas y compartibles"](https://www.g2.com/es/survey_responses/google-cloud-bigquery-review-12958418)**

**Rating:** 4.0/5.0 stars

_— Reetika P._

[Read full review](https://www.g2.com/es/survey_responses/google-cloud-bigquery-review-12958418)

**["BigQuery escalable y seguro que se conecta sin problemas a través de servicios"](https://www.g2.com/es/survey_responses/google-cloud-bigquery-review-12638747)**

**Rating:** 5.0/5.0 stars

_— Aayush M._

[Read full review](https://www.g2.com/es/survey_responses/google-cloud-bigquery-review-12638747)

#### What Are G2 Users Discussing About Google Cloud BigQuery?

- [Is Big Query free?](https://www.g2.com/es/discussions/is-big-query-free) - 3 comments, 1 upvote
- [Is BigQuery part of Google Cloud Platform?](https://www.g2.com/es/discussions/is-bigquery-part-of-google-cloud-platform) - 2 comments, 2 upvotes
- [¿En qué se basa Google BigQuery?](https://www.g2.com/es/discussions/what-is-google-bigquery-based-on) - 1 comment
- [¿Para qué se utiliza Google BigQuery?](https://www.g2.com/es/discussions/what-is-google-bigquery-used-for) - 1 comment

### [GetResponse](https://www.g2.com/es/products/getresponse/reviews)

GetResponse is a software designed to drive more consistent, repeatable revenue across the entire customer journey through lifecycle automation. The software provides email, SMS, and push notification campaign execution along with behavioral triggers and built-in deliverability by leveraging deep integrations to connect marketing activity across every stage of the customer lifecycle. It automates customer movement from first touch through first purchase, repeat purchase, and reactivation and reduces manual work associated with managing disconnected marketing tools. GetResponse addresses the challenge of campaign chaos and unpredictable revenue by consolidating all lifecycle marketing into one system built to move customers forward. The software supports businesses with flexible integrations, a variety of pre-built templates, and 24/7 live customer support to make complex marketing tasks more accessible.

**Average Rating:** 4.3/5.0

**Total Reviews:** 1,116

#### How Do G2 Users Rate GetResponse?

- **¿Ha sido the product un buen socio para hacer negocios?:** 8.6/10 (Category avg: 9.3/10)
- **Recopilación de datos:** 8.6/10 (Category avg: 9.0/10)
- **Seguimiento multicanal:** 7.6/10 (Category avg: 8.7/10)
- **Información de la campaña:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind GetResponse?

- **Vendedor:** [GetResponse](https://www.g2.com/es/sellers/getresponse)
- **Sitio web de la empresa:** www.getresponse.com
- **Año de fundación:** 1998
- **Ubicación de la sede:** Poland
- **Twitter:** @getresponse  
54,233 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ca282ce652e15889064d7dff682cfd43eb0fd7793d7e88e1d18733d535d610c9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1063383%2F&secure%5Burl_type%5D=linkedin_company_website)  
432 empleados en LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Propietario, Director Ejecutivo
- **Top Industries:** Marketing y publicidad, Salud, bienestar y fitness
- **Company Size:** 78% Small, 17% Medium

#### What Do G2 Reviewers Say About GetResponse?

_AI-generated summary from verified user reviews_

##### Pros

- A los usuarios les encanta la **interfaz fácil de usar** de GetResponse, que hace que las tareas complejas sean simples con un diseño intuitivo y soporte.
- Los usuarios elogian el **rápido y amable servicio de atención al cliente** de GetResponse, mejorando su experiencia y satisfacción general.
- Los usuarios valoran la **interfaz fácil de usar** y las herramientas completas de GetResponse, mejorando su experiencia de marketing por correo electrónico.
- Los usuarios aprecian la **interfaz fácil de usar** de GetResponse, que permite una creación de correos electrónicos rápida y precisa con potentes análisis.
- Los usuarios destacan la **interfaz fácil de usar** de GetResponse, haciendo que la creación de correos electrónicos sea rápida y eficiente con funciones de arrastrar y soltar.

##### Cons

- Los usuarios experimentan una **curva de aprendizaje pronunciada** con GetResponse, particularmente al dominar las automatizaciones e integraciones.
- Los usuarios encuentran el **precio de GetResponse caro** en comparación con otras opciones de marketing por correo electrónico y buscan soluciones más rentables.
- Los usuarios mencionan la necesidad de una **característica de diseño faltante** para mejorar la rápida creación de materiales de marketing dentro de GetResponse.
- Los usuarios notan **características limitadas** en GetResponse, deseando más herramientas de diseño integradas y opciones de prueba más robustas.
- Los usuarios encuentran que los **problemas de precios** de GetResponse son altos en comparación con los competidores, especialmente para funciones adicionales de automatización.

#### What Are Recent G2 Reviews of GetResponse?

**["Un gran equilibrio entre automatización, facilidad de uso e integraciones."](https://www.g2.com/es/survey_responses/getresponse-review-13064281)**

**Rating:** 5.0/5.0 stars

_— Miguel F._

[Read full review](https://www.g2.com/es/survey_responses/getresponse-review-13064281)

**["Buena relación calidad-precio pero necesita mejorar el etiquetado"](https://www.g2.com/es/survey_responses/getresponse-review-12738658)**

**Rating:** 4.0/5.0 stars

_— Christopher H._

[Read full review](https://www.g2.com/es/survey_responses/getresponse-review-12738658)

#### What Are G2 Users Discussing About GetResponse?

- [¿Para qué se utiliza GetResponse?](https://www.g2.com/es/discussions/getresponse-what-is-getresponse-used-for) - 2 comments, 1 upvote
- [¿Es buena la respuesta obtenida?](https://www.g2.com/es/discussions/is-get-response-good) - 3 comments, 1 upvote
- [¿Cuánto cuesta GetResponse?](https://www.g2.com/es/discussions/how-much-does-getresponse-cost) - 3 comments
- [¿Para qué se utiliza GetResponse?](https://www.g2.com/es/discussions/what-is-getresponse-used-for) - 5 comments

### [LocaliQ](https://www.g2.com/es/products/localiq/reviews)

LocaliQ es cómo las empresas atraen y retienen a los clientes ideales. La plataforma de marketing ayuda a las empresas a crecer más rápido con un conjunto de gestión de leads con IA y agentes digitales, automatización de marketing, gestión de campañas multicanal, informes avanzados y servicios dirigidos por expertos. La tecnología permite a los clientes optimizar el gasto en publicidad en tiempo real a través de múltiples canales, ahorrando tiempo y asegurando resultados reales. Dash es la solución SaaS de gestión de leads impulsada por IA de LocaliQ, diseñada para ayudar a las empresas a convertir más leads en clientes, de manera más rápida y eficiente. Con puntuación de leads automatizada, seguimientos e informes, además de agentes avanzados de IA y una herramienta de conversación por SMS incluida, Dash agiliza los flujos de trabajo, elimina tareas manuales y ayuda a aumentar los ingresos para empresas de todos los tamaños. Integrado con la plataforma de marketing con IA de LocaliQ, Dash permite a las empresas mejorar las experiencias de los clientes, automatizar flujos de trabajo y ahorrar tiempo para centrarse en hacer crecer su negocio. Los productos y servicios de LocaliQ incluyen: -Agentes de IA (Voz, SMS y chat en vivo) -Automatización de Marketing -Software de Gestión de Leads -Puntuación de Leads -Chat en Vivo -Marketing por SMS -Marketing en Redes Sociales -Publicidad Multicanal -Publicidad en Búsquedas Pagadas -Analítica de Marketing -Publicidad en Redes Sociales -Publicidad de Display -Publicidad en Video -Marketing por Correo Electrónico Dirigido -Gestión de Listados Múltiples -Herramientas de SEO -Sitios Web y Páginas de Aterrizaje -Promociones Personalizadas Gannett ahora es USA TODAY Co. Para alinear todas las soluciones de marketing digital bajo una única identidad de marca, las marcas ReachLocal, WordStream y ThriveHive se consolidaron bajo el nombre de LocaliQ.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1,064

#### How Do G2 Users Rate LocaliQ?

- **¿Ha sido the product un buen socio para hacer negocios?:** 9.2/10 (Category avg: 9.3/10)
- **Recopilación de datos:** 8.7/10 (Category avg: 9.0/10)
- **Seguimiento multicanal:** 8.8/10 (Category avg: 8.7/10)
- **Información de la campaña:** 8.5/10 (Category avg: 8.8/10)

#### Who Is the Company Behind LocaliQ?

- **Vendedor:** [USA TODAY Co.](https://www.g2.com/es/sellers/usa-today-co)
- **Sitio web de la empresa:** www.gannett.com
- **Año de fundación:** 1906
- **Ubicación de la sede:** Gannett Co., Inc. 1675 Broadway, 23rd Floor New York, NY 10019
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=65dc8c58123a4e0b1575ef00b11f1e89f596276532208c053019987fa8bf6ce2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgannett%2F&secure%5Burl_type%5D=linkedin_company_website)  
5,795 empleados en LinkedIn®
- **Propiedad:** NYSE: GCI

#### Who Uses This Product?

- **Who Uses This:** Propietario, Gerente de Marketing
- **Top Industries:** Marketing y publicidad, Software de Computadora
- **Company Size:** 71% Small, 25% Medium

#### What Do G2 Reviewers Say About LocaliQ?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios aprecian el **soporte al cliente dedicado** de LocaliQ, mejorando su experiencia con asistencia personalizada y campañas efectivas.
- Los usuarios valoran el **soporte personalizado** de LocaliQ, apreciando su comunicación constante y su genuino compromiso con el éxito.
- Los usuarios aprecian el **equipo de soporte dedicado** de LocaliQ, mejorando la implementación de campañas y el éxito general.
- Los usuarios valoran las **capacidades de crecimiento empresarial** de LocaliQ, mejorando efectivamente la gestión de leads y el alcance publicitario.
- Los usuarios valoran la **facilidad de uso** de LocaliQ, que agiliza los flujos de trabajo y simplifica la gestión de campañas para las empresas.

##### Cons

- Los usuarios encuentran que LocaliQ es **caro** , con altos costos que llevan a una generación de clientes potenciales insatisfactoria y a una tensión financiera.
- Los usuarios señalan los **altos costos** de LocaliQ, lo que hace que sea difícil para las pequeñas empresas justificar los gastos.
- Los usuarios expresan preocupación por las **características limitadas** , citando métricas vagas y falta de innovación en el apoyo al crecimiento empresarial.
- Los usuarios expresan preocupaciones sobre el **pobre servicio al cliente** , citando respuestas lentas a los correos electrónicos y falta de comunicación efectiva.
- Los usuarios informan de un **rendimiento de ventas deficiente** de LocaliQ, sintiéndose engañados sobre la generación de leads y enfrentando problemas de comunicación.

#### What Are Recent G2 Reviews of LocaliQ?

**["Campañas de Across the Board para anunciantes en línea."](https://www.g2.com/es/survey_responses/localiq-review-13177634)**

**Rating:** 4.0/5.0 stars

_— Rob A._

[Read full review](https://www.g2.com/es/survey_responses/localiq-review-13177634)

**["Un socio de confianza para hacer crecer mi negocio"](https://www.g2.com/es/survey_responses/localiq-review-13170809)**

**Rating:** 5.0/5.0 stars

_— Michael W._

[Read full review](https://www.g2.com/es/survey_responses/localiq-review-13170809)

#### What Are G2 Users Discussing About LocaliQ?

- [¿Para qué se utiliza WordStream?](https://www.g2.com/es/discussions/what-is-wordstream-used-for)
- [¿Para qué se utiliza ReachEdge?](https://www.g2.com/es/discussions/what-is-reachedge-used-for) - 1 comment
- [What is LOCALiQ?](https://www.g2.com/es/discussions/what-is-localiq) - 1 comment, 1 upvote
- [¿Qué pasó con ThriveHive?](https://www.g2.com/es/discussions/what-happened-to-thrivehive) - 1 comment
- [What does ThriveHive do?](https://www.g2.com/es/discussions/what-does-thrivehive-do) - 1 comment

### [Evam](https://www.g2.com/es/products/evam/reviews)

Evam is a software designed to deliver real-time, cross-channel customer experiences for banks, telecommunications companies, and other large enterprises. The software provides continuous intelligence, AI-driven customer journey orchestration, and engagement across digital and legacy channels by leveraging real-time data analysis and a scalable, modular, low-code development platform. It automates the handling of billions of customer interactions and reduces time-to-market for new engagement programs through its low-code architecture and experienced domain expertise in telco and banking. Evam addresses the challenge of engaging customers consistently across all channels at scale by enabling enterprises to process and act on event data in real time without relying on batch processing or disconnected systems. The software supports more than 600 million end-users processing 20 billion events daily across 15 or more countries, with trusted deployments at Vodafone, T-Mobile, Turkcell, ING Bank, and Garanti BBVA, delivered directly and through more than 20 global partners.

**Average Rating:** 4.8/5.0

**Total Reviews:** 224

#### How Do G2 Users Rate Evam?

- **¿Ha sido the product un buen socio para hacer negocios?:** 9.8/10 (Category avg: 9.3/10)
- **Recopilación de datos:** 9.9/10 (Category avg: 9.0/10)
- **Seguimiento multicanal:** 9.8/10 (Category avg: 8.7/10)
- **Información de la campaña:** 9.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Evam?

- **Vendedor:** [EVAM](https://www.g2.com/es/sellers/evam)
- **Sitio web de la empresa:** evam.com
- **Año de fundación:** 2015
- **Ubicación de la sede:** London
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ef7c3495aecca01ded73882855805131ec0e79beba092e035ccccd0cd8cad313&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fevamtech&secure%5Burl_type%5D=linkedin_company_website)  
138 empleados en LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Analista de Negocios Senior
- **Top Industries:** Banca, Telecomunicaciones
- **Company Size:** 36% Large, 34% Medium

#### What Do G2 Reviewers Say About Evam?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios elogian a Evam por su **facilidad de uso** , con una interfaz intuitiva que simplifica el diseño y la ejecución de campañas.
- Los usuarios valoran Evam por su **manejo de datos en tiempo real y capacidades de campañas personalizadas** , mejorando significativamente su gestión de campañas.
- Los usuarios valoran Evam por su **diseño intuitivo** , mejorando la creación y ejecución de campañas con facilidad y eficiencia.
- Los usuarios aprecian las **capacidades de automatización** de Evam para crear campañas de marketing eficientes y optimizadas en tiempo real.
- Los usuarios elogian la **flexibilidad de Evam** , permitiendo soluciones personalizadas que se adaptan a diversas necesidades y escalas empresariales.

##### Cons

- Los usuarios encuentran la **curva de aprendizaje empinada** , ya que muchas funciones son complejas y requieren un esfuerzo significativo para dominar.
- Los usuarios encuentran que el sistema de EVAM requiere **un aprendizaje difícil** , lo que plantea desafíos para aquellos que carecen de habilidades técnicas y experiencia.
- Los usuarios encuentran **la pronunciada curva de aprendizaje** de Evam desafiante, especialmente aquellos sin formación técnica.
- Los usuarios encuentran que las **funciones complejas** de Evam pueden ser difíciles de configurar sin conocimientos técnicos previos.
- Los usuarios encuentran la interfaz de Evam **no intuitiva** , lo que complica la creación de campañas y aumenta la necesidad de soporte adicional.

#### What Are Recent G2 Reviews of Evam?

**["EVAM hace que la comunicación con el cliente sea eficiente y personal"](https://www.g2.com/es/survey_responses/evam-review-12977000)**

**Rating:** 5.0/5.0 stars

_— GÖRKEM U._

[Read full review](https://www.g2.com/es/survey_responses/evam-review-12977000)

**["Interfaz de usuario/experiencia de usuario intuitiva, conectores de datos en tiempo real y aumento de conversión de 8x"](https://www.g2.com/es/survey_responses/evam-review-12867501)**

**Rating:** 4.5/5.0 stars

_— Alfiya H._

[Read full review](https://www.g2.com/es/survey_responses/evam-review-12867501)

#### What Are G2 Users Discussing About Evam?

- [¿Para qué se utiliza la Plataforma de Inteligencia Continua Evam?](https://www.g2.com/es/discussions/what-is-evam-continuous-intelligence-platform-used-for)

### [WhatConverts](https://www.g2.com/es/products/whatconverts/reviews)

WhatConverts is a software designed to show marketers and business owners how well their marketing is working through all-in-one lead tracking. The software provides call tracking, form tracking, chat tracking, and keyword-level call tracking for PPC ads by leveraging a centralized lead management and reporting dashboard that consolidates all lead data in one place. It automates lead capture and attribution across every inbound channel and reduces the guesswork involved in identifying which campaigns generate the highest quality leads. WhatConverts addresses the challenge of proving marketing ROI for agencies and their clients by linking every lead back to the specific campaign, keyword, or channel responsible for it. The software supports marketing agencies and small businesses with robust reporting, extensive integrations, and affordable pricing that delivers strong value for tracking, managing, and reporting on leads.

**Average Rating:** 4.9/5.0

**Total Reviews:** 314

#### How Do G2 Users Rate WhatConverts?

- **¿Ha sido the product un buen socio para hacer negocios?:** 9.7/10 (Category avg: 9.3/10)
- **Recopilación de datos:** 9.2/10 (Category avg: 9.0/10)
- **Seguimiento multicanal:** 9.2/10 (Category avg: 8.7/10)
- **Información de la campaña:** 8.9/10 (Category avg: 8.8/10)

#### Who Is the Company Behind WhatConverts?

- **Vendedor:** [WhatConverts](https://www.g2.com/es/sellers/whatconverts)
- **Sitio web de la empresa:** www.whatconverts.com
- **Año de fundación:** 2014
- **Ubicación de la sede:** Charlotte, NC
- **Twitter:** @whatconverts  
273 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=eaeea90873ead46b3791cf1d26810356ffd62f5d7d298d9708fc5177d5fc6c49&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9313296%2F&secure%5Burl_type%5D=linkedin_company_website)  
46 empleados en LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Propietario, Director Ejecutivo
- **Top Industries:** Marketing y publicidad, Construcción
- **Company Size:** 87% Small, 12% Medium

#### What Do G2 Reviewers Say About WhatConverts?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios elogian el **sobresaliente soporte al cliente** de WhatConverts, apreciando sus rápidas respuestas y la efectiva resolución de problemas.
- Los usuarios elogian el **soporte excepcional** de WhatConverts, destacando su rápida y experta asistencia para una integración sin problemas.
- Los usuarios aprecian la **facilidad de uso** de WhatConverts, disfrutando de su rápida configuración e interfaz intuitiva para el seguimiento de leads.
- Los usuarios elogian la **configuración rápida y fácil** de WhatConverts, asegurando un seguimiento confiable y una integración perfecta para las campañas.
- Los usuarios elogian la **precisión de atribución** de WhatConverts, encontrando sus capacidades de seguimiento inigualables en el marketing digital.

##### Cons

- Los usuarios reconocen que WhatConverts no es la solución más barata, aunque creen que ofrece **un gran valor por su precio más alto**.
- Los usuarios experimentan una **curva de aprendizaje pronunciada** con WhatConverts, particularmente al integrar códigos y al cambiar cuentas.
- Los usuarios señalan que los **problemas de integración** con herramientas de terceros requieren mejoras para una experiencia más fluida.
- Los usuarios desean una **segmentación de leads mejorada** y una mejor integración con CRM, destacando las limitaciones actuales en el seguimiento y la visibilidad del recorrido.
- Los usuarios encuentran la **dificultad de aprendizaje** desafiante debido a las características complejas y la interfaz de usuario de WhatConverts.

#### What Are Recent G2 Reviews of WhatConverts?

**["Excelente experiencia de usuario y un marco de seguimiento bien construido con un potencial inexplorado significativo."](https://www.g2.com/es/survey_responses/whatconverts-review-13123686)**

**Rating:** 4.5/5.0 stars

_— Luiz Henrique R._

[Read full review](https://www.g2.com/es/survey_responses/whatconverts-review-13123686)

**["Pila de seguimiento completa con integraciones sólidas y soporte rápido y confiable"](https://www.g2.com/es/survey_responses/whatconverts-review-13118946)**

**Rating:** 5.0/5.0 stars

_— Asim N._

[Read full review](https://www.g2.com/es/survey_responses/whatconverts-review-13118946)

#### What Are G2 Users Discussing About WhatConverts?

- [¿Para qué se utiliza WhatConverts?](https://www.g2.com/es/discussions/what-is-whatconverts-used-for) - 1 comment

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[Browse Marketing Analytics Themes](/categories/marketing-analytics/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated April 23, 2026

Marketing analytics software encompasses tools and processes that enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. These solutions simplify and optimize a business’s marketing strategies and activities. With the use of marketing analytics software, businesses can improve their return-on-investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.

Marketing analytics considers marketing efforts across all channels and audiences, including email marketing, social media, digital advertising, and web analytics. Marketing analytics software is usually offered as a standalone solution. These products source campaign data through integrations with a company’s marketing technology stack, including [marketing automation software](https://www.g2.com/categories/marketing-automation), [CRM software](https://www.g2.com/categories/crm), [digital advertising software](https://www.g2.com/categories/digital-advertising), and [digital analytics software](https://www.g2.com/categories/digital-analytics). However, many all-in-one marketing platforms, such as marketing automation products, include built-in reporting features.

Marketing analytics solutions source data from marketing tools, and their core functionality is to analyze marketing campaign-oriented information. Some companies opt to use [analytics platforms](https://www.g2.com/categories/analytics-platforms) or [embedded business intelligence software](https://www.g2.com/categories/embedded-business-intelligence) instead, which can also provide insights into company data from a variety of other sources in addition to marketing data.

To qualify for inclusion in the Marketing Analytics category, a product must:

- Collect data on marketing campaigns distributed across a variety of media channels
- Monitor marketing campaigns and targeted audiences to identify the results
- Analyze the results and compile data of marketing campaigns
- Integrate with sales, marketing, and other analytics software through which users can source marketing data
- Visualize marketing campaign performance via an analytics dashboard or similar visualization features, including data such as key performance indicators, clicks, ROI, or other marketing engagement statistics

Top Tools at a Glance

| 

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CRM-native full-funnel campaign attribution

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User Review

"Powerful GraphQL & UI Extensions That Streamline Complex Workflows"

 |
| 

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Keyword research and competitor SEO intelligence

 | 

User Review

"Reliable, Modern Marketing Suite with Powerful API/MCP Improvements"

 |
| 

 | 

Phone call attribution for paid campaign optimization

 | 

User Review

"Voice Assist Is a Game Changer—Clean UI, Smooth Integrations, Solid Performance"

 |
| 

 | 

Shopify-native behavioral segmentation and retention analytics

 | 

User Review

"Easy-to-Use Platform for Email Marketing Automation"

 |
| 

 | 

Multi-touch affiliate attribution with dynamic commissioning

 | 

User Review

"Comprehensive, Scalable Platform for Managing Partnerships with Powerful Reporting"

 |
| 

 | 

Mobile attribution with unified cost aggregation

 | 

User Review

"Great Platform Backed by an Outstanding Team"

 |
| 

 | 

Campaign performance tracking with audience segmentation analytics

 | 

User Review

"Easy Email Campaigns with Powerful Drag-and-Drop and Analytics"

 |
| 

 | 

Multi-channel client reporting for marketing agencies

 | 

User Review

"Centralized Analytics and Stunning Branded Reports That Save Time"

 |

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* * *

## How Do You Choose the Right Marketing Analytics Software?

### What You Should Know About Marketing Analytics Software

### What is Marketing Analytics Software?

Marketing analytics software helps businesses gather data from multiple sources and channels to identify which marketing initiatives are performing well and which have room for improvement. Leveraging marketing analytics software is imperative when calculating ROI on marketing campaigns, which help optimize digital marketing spend. Finally, with the help of marketing analytics tools, marketers can operate more efficiently by learning how to better allocate their time.

Marketing metrics and marketing analytics are completely different, and it’s important to note the distinction. Marketers are inundated with metrics, or data points, that they can use to dictate marketing activities and boost customer satisfaction. However, without analytics, marketers won’t be able to take that next step. Marketing analytics puts those metrics into context, turning them into actionable insights and helping drive revenue.

As marketing teams move faster, they increasingly want marketing analytics software with real-time ROI tracking and no SQL required to get that context, rather than waiting on a data team to translate raw numbers into insight. Based on G2 reviews, marketers most often evaluate these platforms by comparing how quickly they surface ROI, how current the data is, and how much technical skill is needed to get value out of them.

#### What Types of Marketing Analytics Software Exist?

While the overall goal of a marketing analytics platform is to help marketers measure and optimize marketing performance, the methods and tools used to accomplish this goal can vary from product to product. Selecting the optimal software for a business is a matter of finding a product that integrates well with their existing technology stack.

[**Standalone solutions**](https://www.g2.com/categories/marketing-analytics/f/standalone)

Standalone marketing analytics tools connect to multiple data sources and marketing channels to measure campaign performance. These products typically integrate with [marketing automation software](https://www.g2.com/categories/marketing-automation), [CRM software](https://www.g2.com/categories/crm), [digital advertising software](https://www.g2.com/categories/digital-advertising), and [digital analytics software](https://www.g2.com/categories/digital-analytics). Standalone platforms collect and consolidate marketing campaign data from these disparate sources, enabling marketers to analyze campaign performance across channels and audiences. While standalone products may include tools for optimizing digital ads, they do not provide built-in capabilities for executing omnichannel marketing campaigns.

[**All-in-one marketing suites**](https://www.g2.com/categories/marketing-analytics/f/all-in-one-marketing-suite)

All-in-one marketing suites help marketers plan, execute, and measure cross-channel marketing campaigns. In addition to marketing analytics, these end-to-end solutions provide features for implementing marketing campaigns through email, social media, display ads, landing pages, and more. All-in-one marketing suites can include marketing automation software and [account-based marketing](https://www.g2.com/categories/account-based-marketing) platforms.

### Which software is best for marketing metrics analysis?

Selecting the best software for marketing metrics analysis depends on your business size, specific needs, and the features that you want to achieve your goals. Here are some of G2's top contenders, each excelling in different areas:

- [HubSpot Analytics](https://www.g2.com/products/hubspot-marketing-hub/reviews): Best for inbound marketing analytics, lead tracking, and email campaign performance.
- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews): Best for client reporting across multiple channels.
- [Supermetrics](https://www.g2.com/products/supermetrics/reviews): Best for data integration across 150+ platforms and trusted by major brands.

### What are the Common Features of Marketing Analytics Software?

To bolster accountability and help marketers seize more control over their company's strategic revenue generation goals, marketers need to have the ability to measure the performance of their entire marketing funnel. Below are some marketing analytics software features that help leverage marketing data to drive actionable results.

**Data collection:** Before analyzing data and turning it into actionable insights, marketers will need to use marketing analytics solution to collect data on all of their marketing campaigns. This type of software can collect data on the campaigns distributed across a variety of channels. This data is essential to kickstart the process of collecting insights into the customers’ and prospects’ preferences and history.

**Return on investment (ROI):** Marketers have numerous metrics to potentially analyze, which can often lead to data paralysis. Marketing analytics software helps marketers make sense of all those metrics and determine the effectiveness and ROI of marketing campaigns. Marketers must not only optimize marketing strategies but also prove and improve ROI to present to executive leaders within their company. Finance teams in particular want to see this translated into numbers they recognize, net revenue impact, budget justification, clear attribution, not raw campaign metrics. According to G2 reviews, this is what separates the highest rated marketing analytics software from the rest. The ROI measurement feature within the marketing analytics tools can quantify the outcome of every marketing investment users make.

**Reports and dashboards:** It’s imperative to not only analyze data but to also showcase analysis within a report to present the findings. Marketing analytics software help generate visualizations and reports for the entire marketing funnel from acquisition to close. These reports and custom dashboards gather closed-loop reporting on all marketing initiatives. Within some reporting features, users can drill down into specific data points or filter by certain criteria to uncover trends and take action for future campaigns. Marketing analytics software enable marketers to track all of this data in one place to easily analyze and share with the rest of their team and company. Finally, this feature will empower marketers to make accurate forecasting decisions for their future marketing goals and strategies.

**Attribution reports:** Attribution reporting helps analyze touchpoints or marketing channels that should receive credit for a conversion. There are various attribution models that marketing analytics software can provide, including last interaction attribution, first click attribution, and multi-touch attribution models that consist of linear attribution, time decay attribution, and position-based attribution. The last interaction attribution model gives credit to the last traffic source that resulted in the conversion of a consumer. First click attribution models are the opposite of that, wherein it gives all the credit to the first channel a consumer visited.

Multi-touch attribution uses weighted modeling to be able to allocate credit across multiple channels, campaigns, and touchpoints. Linear attribution is a form of multi-touch attribution that distributes credit evenly across every touchpoint in the buyer journey. Time decay attribution gives more credit to the touchpoints closest to the buyer’s conversion and less credit to the prior touchpoint. Finally, position-based attribution gives credit to two key touchpoints: the first touch that gets the visitor in the door and the last touch when a lead converts. These two touches get 40% of the credit and the remaining touchpoints equally split the remaining 20%. The most trusted B2B marketing analytics software, according to G2 user reviews, tends to stand out specifically for multi-touch attribution rather than last-click models, since B2B buying decisions usually involve several touchpoints over a longer timeline than a typical consumer purchase. Reviewers in B2B roles consistently bring up CRM integration and pipeline visibility as the features they evaluate most closely, more than overall star ratings, which run roughly in line with the category average.

**Multichannel tracking:** To be able to paint a complete picture around marketing campaign effectiveness, it’s important to gather and analyze data across a variety of marketing channels. Multi-channel campaign data from the best marketing analytics software helps collect marketing performance across numerous channels, such as email, social media, SMS, display ads, search engine marketing, and landing pages, to allow marketers to deliver targeted and timely marketing content to their intended audience.

### What are the Benefits of Marketing Analytics Software?

Businesses of all sizes and across all industries can benefit from marketing analytics software because it empowers them to make better decisions about digital marketing strategies. Executive leadership teams expect a story behind metrics, or reasoning to back up marketing decisions. Marketing analytics tools enable a business to measure their key performance indicators (KPIs) and provide the reasoning to back up marketing choices. This results in a better understanding of what channels to use and why, along with effective resource allocation.

**Actionable insights:** Marketing analytics software empowers marketers to make informed, proactive decisions around their marketing strategy. Actionable insights infer strategic and tactical next steps, which will allow users to set marketing goals before they even start collecting any data. That can directly tie back to their business objectives to prove ROI. Actionable insights answer questions such as:

- What is the marketing channel that should be focused on?
- What content is resonating well with the target audience?
- How should a business prioritize their marketing budget next year?

**Real-time insights:** An enormous benefit that comes from marketing analytics is the ability to take in-the-moment data on how customers or prospects are interacting with their brand and make decisions in real time. Real-time data has completely changed how marketers interact with their consumers, as they can immediately target a consumer’s preferences based on their current interactions and conversations. Marketing analytics software allows companies to leverage real-time data, enabling them to then adjust marketing strategy and demonstrate expertise in a specific area or topic. Some marketing analytics products incorporate machine learning to gain even deeper insights from data in real time.

Based on G2 reviews, the ability to see ROI and campaign performance without writing SQL or relying on a data analyst is a meaningful draw for marketing teams, particularly smaller or leaner ones. Reviewers frequently describe this as the difference between a tool that just works for non-technical marketers and one that requires engineering support to get real value out of, with several specifically calling out being able to build reports or pull live data without any coding involved.

### Who Uses Marketing Analytics Software?

Unsurprisingly, marketers find the greatest benefit from using marketing analytics tools. A company’s entire marketing team must take a holistic view of their marketing analytics, as it will drive decisions that impact the overall marketing strategy within a business. Social media marketers and digital marketers are two main roles that examine marketing analytics, although other specialized marketers would also benefit from marketing analytics software to optimize their campaigns, including field marketers, event marketers, marketing generalists, etc. Marketing analytics software helps any marketer address three essential areas of marketing performance management: optimization, attribution, and justification.

For small or new businesses that may not have the resources to hire an in-house marketing team, a marketing agency would also be able to use marketing analytics software to align with a company’s goals. Marketing agencies can leverage marketing analytics tools to inform a business on where their marketing dollars would be best used, as well as present an ROI analysis for any campaigns deployed by the agency.

### What are some popular marketing analytics platforms for businesses?

Whether your company is a [small business](https://www.g2.com/categories/marketing-analytics/small-business) or an [enterprise](https://www.g2.com/categories/marketing-analytics/enterprise), these are some popular marketing analytics platforms that are versatile for all businesses:

- [Google Analytics (GA4)](https://www.g2.com/products/google-analytics/reviews): Features website traffic analysis, user behavior, and conversion tracking. Fit for all business sizes.
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews): Focuses on product and user behavior analytics. Powerful tool for product-led strategies at any scale.
- [Semrush:](https://www.g2.com/products/semrush/reviews) Used for domain comparisons, keyword research, competitor ad analysis, and historical data access. Fit for SMBs up to enterprise-level companies.

### What are the Alternatives to Marketing Analytics Software?

Alternatives to marketing analytics software can replace this type of software, either partially or completely:

[Analytics platforms](https://www.g2.com/categories/analytics-platforms) **:** Analytics platforms, also known as business intelligence (BI) platforms, help businesses assemble, manage, and analyze business data to uncover actionable insights. While analytics platforms can be used to analyze digital marketing data, these products often provide a much more robust set of features for modeling, blending, and discovering large datasets. Analytics platforms are typically used by data analysts or business analysts, while marketing analytics software is designed to be easier for marketing professionals to use.

[Digital analytics software](https://www.g2.com/categories/digital-analytics) **:** Digital analytics software, also known as web analytics software, tracks website visitors, measures web traffic, and helps determine how visitors are finding and interacting with websites and landing pages. This type of software also aims to optimize customer experiences and does so by measuring and analyzing metrics like web sessions, unique visitors, user entry, and exit pages. Marketers can use digital analytics software to track clicks and conversion rates on performance marketing campaigns.

#### Software Related to Marketing Analytics Software

Related solutions that can be used together with marketing analytics software include:

[Customer journey analytics](https://www.g2.com/categories/customer-journey-analytics) **:** Marketing analytics is an important part of understanding and improving the customer journey. Customer journey analytics software takes this a step further by enabling marketers to visualize customer behavior across channels and optimize future customer interactions. These products combine customer data with marketing insights to create a 360-degree view of customers and the customer journey.

[Social media analytics software](https://www.g2.com/categories/social-media-analytics) **:** This type of software, like marketing analytics, helps companies gain a better understanding of consumers’ desires and responsiveness but gathers and reports on data solely related to social media accounts. Social media analytics software can help track how people engage with the content users post on social media in terms of likes, comments, and shares.

[SEO software](https://www.g2.com/categories/seo) **:** Search engine optimization (SEO) software offers a variety of tools to help businesses improve their rankings in search engines. Some marketing analytics products may include features of SEO software like rank tracking.

[Content analytics software](https://www.g2.com/categories/content-analytics) **:** Any visitor interactions with their published content, including blogs, articles, on-demand webinars, etc., can be measured and interpreted to help gain visibility to drive future content marketing strategies. Metrics measured by content analytics software include page views and shares, outbound clicks, search rankings, and average time spent on individual posts. Additionally, content analytics software can help users stay on top of the most recent and popular content published by their competitors.

[Attribution software](https://www.g2.com/categories/attribution) **:** Marketing attribution reports are available within some marketing analytics software. Similarly, attribution software can be used by companies to help determine how actions, events, or touchpoints throughout the customer lifecycle contribute to the success of marketing efforts. This type of software commonly integrates with software solutions used by sales, marketing, or public relations departments, like CRM, marketing automation, email marketing, email tracking, demand generation, or sales analytics tools.

### Challenges with Marketing Analytics Software

Implementing a new software solution can come with its own set of challenges, and marketing analytics software is no exception. Before purchasing a product, it’s imperative to be aware of the potential issues that may arise and how to address them.

**Data volume and accuracy:** Even with marketing analytics tools, if the metrics users are analyzing aren’t accurate, they won’t gain valuable insights. If businesses use third-party data, they run the risk of gathering inaccurate data since they won’t have a direct relationship with those users. Additionally, with so many channels, activities, and methods of gathering data, the sheer quantity of data can be overwhelming. As digital marketing continues to grow, marketers are producing more data than ever before. Marketing analytics software helps marketers analyze large amounts of data from social media platforms, email marketing, website analytics, and CRM systems, to name a few.

Based on G2 reviews, the most reliable marketing analytics software gets described by growth marketing teams in concrete terms: data they don't have to second-guess, numbers that hold up the same way every time they pull a report. For teams running constant experiments and fast iteration cycles, that consistency is what lets them act on the data instead of stopping to verify it first.

**Privacy concerns:** More often than not, anything related to data is going to bring with it privacy concerns. Consumers are warier now about how their personal data is being collected and used. Marketing analytics tools collect data on everyone in their marketing funnel, from first interaction to conversion, and throughout those touchpoints, marketers can gain an abundance of metrics that will provide competitive advantages. It’s important to stay abreast of new data privacy laws and restrictions and how they can impact marketing analytics.

### How to Buy Marketing Analytics Software

#### Requirements Gathering (RFI/RFP) for Marketing Analytics Software

Whether a company is purchasing marketing analytics software for the first time or looking to replace their current system, G2.com can assist them with the selection process.

First, buyers should evaluate the need for marketing analytics software and determine what functionality will be most useful for the business. For example:

- What are their business’ goals in purchasing a marketing analytics product?
- What are the marketing channels they want to track now and in the future?
- Does the product need to integrate with any other software?
- What analytics features, if any, are already available in their current marketing technology stack?
- What is their budget?

#### Compare Marketing Analytics Software Products

**Create a long list**

Based on the list of requirements, buyers should create a long list of no more than 10 products that appear to meet the business needs. Consulting online review sites is a great way to start the long list. G2’s marketing analytics software category can help buyers find the highest rated or most popular products based on reviews from verified customers.

**Create a short list**

After creating a long list, buyers should narrow down their selections by eliminating the products that won’t meet their business needs. Pricing, integrations, and customer support may be factors that contribute to a product’s suitability.

**Conduct demos**

Once a short list of about three to five products is ready, companies should begin reaching out to vendors to schedule demos. Demos allow buyers to take a closer look at each product’s functionality and ease of use. This may also be the first opportunity to glimpse each vendor’s onboarding style and service levels.

#### Selection of Marketing Analytics Software

**Choose a selection team**

When it comes to purchasing a marketing analytics solution, the selection team should primarily consist of executives, managers, and individual contributors in the marketing department. The selection team should also consist of a project manager to coordinate efforts and ensure the process runs smoothly. 

**Negotiation**

Before signing a contract, buyers should make sure to negotiate for the best price and ask about any discounts for which their business may qualify. This is also the time to discuss implementation and onboarding services and payment plans.

**Final decision**

In the days and months after signing the contract, buyers should monitor the company’s progress with the new marketing analytics product. Is the product working as intended? Have employees fully adopted the product’s features? Will the product scale with the company’s growth? If the answer to any of these questions is “no,” the buyer should consider raising the concerns with the vendor. If they are unable to resolve these issues, it may be time to look for alternatives.

### Marketing Analytics Software Trends

**AI-powered optimization**

As artificial intelligence (AI) becomes more widely available and less costly to implement, many marketing analytics vendors are enhancing their products with AI optimization. By incorporating [machine learning](https://learn.g2.com/machine-learning) into marketing analytics, these AI-powered products enable marketers to process vast amounts of data and make predictions about marketing campaigns. Products leverage AI in different ways, such as optimizing marketing spend or adjusting bids on pay-per-click campaigns to improve ROI.

### Marketing Analytics Tools FAQs

### Most Popular FAQs

#### Which Marketing Analytics Tools have the best reviews?

Based on thousands of verified G2 reviews, these marketing analytics platforms consistently earn the highest ratings across real user experiences:

- [Trackdesk](https://www.g2.com/products/trackdesk/reviews) — An affiliate and partnership tracking platform that gives marketing teams full visibility into partner-driven revenue, praised for its intuitive setup, reliable tracking accuracy, and strong customer support responsiveness.
- [WhatConverts](https://www.g2.com/products/whatconverts/reviews) — A lead tracking and attribution platform built for marketing agencies and performance teams, consistently top-rated for its ability to connect phone calls, form fills, and chat leads back to specific campaigns and keywords.
- [Evam](https://www.g2.com/products/evam/reviews) — A real-time customer journey analytics and engagement platform that enables marketers to build event-driven personalization at scale, earning high marks from enterprise reviewers for its flexibility and data processing speed.
- [Clarisights](https://www.g2.com/products/clarisights/reviews) — A marketing reporting and analytics platform built for performance marketing teams, recognized for unifying cross-channel data into fast, actionable dashboards without requiring SQL or engineering support.

#### What are marketing analytics tools?

Marketing analytics tools are software platforms that collect, organize, and interpret data from marketing campaigns, channels, and customer interactions to help teams understand what's working, what isn't, and where to invest next. At their core, they solve a fundamental visibility problem: marketing activity generates data across dozens of disconnected channels—paid search, email, social, affiliate, organic, and more—and without a dedicated analytics layer, it's impossible to see how those channels interact, which touchpoints drive conversions, and how marketing spend translates into revenue. 

Modern marketing analytics tools range in scope from single-channel attribution platforms that track call or form conversions, to cross-channel data aggregators that pull from APIs and ad platforms, to full customer journey analytics engines that model multi-touch attribution and predict future behavior. The most capable platforms combine data ingestion, visualization, and AI-powered insight generation in one place—enabling marketers to move from reporting on the past to making data-driven decisions about the future.

#### Which software is best for marketing metrics analysis?

Marketing metrics analysis requires tools that can ingest data from multiple sources, surface the right KPIs without overwhelming users, and generate insights that inform real decisions rather than just produce reports. These platforms are consistently top-rated by marketing analysts and performance marketers on G2:

- [Semrush](https://www.g2.com/products/semrush/reviews) — A comprehensive digital marketing analytics suite covering SEO, PPC, content, and competitive intelligence, widely used by marketing teams that need a unified view of organic and paid performance metrics in one platform.
- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — A marketing reporting platform designed for agencies that aggregates metrics from over 80 data sources into customizable dashboards and white-labeled client reports, reducing reporting time significantly.
- [Dreamdata](https://www.g2.com/products/dreamdata/reviews) — A B2B revenue attribution platform that maps every marketing touchpoint to pipeline and revenue, giving marketing teams the metrics they need to prove ROI and make confident budget allocation decisions.
- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — A data connector and reporting tool that pipes marketing platform data directly into Google Sheets, Looker Studio, and BigQuery, enabling analysts to build custom metric dashboards without engineering dependency.

#### What are the best tools for analyzing marketing performance?

Analyzing marketing performance end-to-end—from impression to revenue—requires tools that bridge the gap between campaign execution data and business outcomes. These platforms earn the strongest marks from performance marketers and marketing ops professionals on G2:

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — An all-in-one marketing platform with built-in analytics that connects campaign performance to contact activity, pipeline influence, and revenue, making it the default performance analysis tool for teams already running HubSpot CRM.
- [Singular](https://www.g2.com/products/singular/reviews) — A marketing analytics and attribution platform for mobile and multi-channel campaigns, combining cost aggregation, ROI analytics, and fraud detection to give performance marketing teams a complete view of campaign efficiency across every channel.
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — A customer engagement and retention analytics platform that gives mobile-first marketing teams deep behavioral insights, funnel analysis, and segmentation capabilities to optimize campaigns based on how users actually interact with products.
- [CallRail](https://www.g2.com/products/callrail/reviews) — A call tracking and conversation analytics platform that closes the attribution gap for businesses where phone calls are a primary conversion, linking inbound calls back to specific campaigns, keywords, and landing pages.

#### Leading marketing analytics software solutions

The marketing analytics category spans a wide range of use cases—from affiliate tracking and call attribution to full customer journey modeling and AI-powered campaign optimization. These platforms represent the most broadly adopted and consistently well-reviewed solutions across the G2 category:

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — The most widely reviewed marketing analytics platform on G2, offering integrated campaign tracking, contact-level reporting, and revenue attribution built into a full marketing automation suite used by teams of all sizes.
- [Semrush](https://www.g2.com/products/semrush/reviews) — A market-leading digital intelligence platform that combines SEO analytics, competitive research, paid ad analysis, and content performance tracking, making it a foundational tool for marketing teams focused on search-driven growth.
- [WebEngage](https://www.g2.com/products/webengage/reviews) — A customer data and engagement analytics platform popular across Asia-Pacific markets, combining behavioral analytics, journey orchestration, and campaign performance measurement for consumer-facing digital businesses.
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — A marketing platform with strong analytics capabilities across email, automation, and landing pages, frequently cited by marketers for its clear performance dashboards and actionable campaign insights.

### Small Business FAQs

#### What is the most affordable Marketing Analytics Tool for SMBs?

Small businesses need marketing analytics that deliver real visibility into campaign performance without enterprise-level pricing or complex implementation. Based on G2 review data from companies under 200 employees, these platforms offer the strongest value for cost-conscious teams:

- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — A marketing reporting platform with transparent, agency-friendly pricing that small businesses and freelance marketers use to consolidate analytics from multiple channels into a single dashboard without paying for tools they don't need.
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — An all-in-one marketing platform with competitive pricing that bundles email analytics, automation reporting, and campaign performance dashboards into a single subscription accessible to small business budgets.
- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — A data connector tool with accessible pricing that lets small marketing teams pull analytics from Google Ads, Meta, and other platforms directly into Google Sheets or Looker Studio—without needing a dedicated analytics engineer.
- [Coefficient](https://www.g2.com/products/coefficient/reviews) — A spreadsheet-native data connector that syncs marketing and CRM data directly into Google Sheets or Excel, offering an affordable analytics layer for small teams that already work in spreadsheets and don't want to invest in a dedicated BI tool.

#### What is the best Marketing Analytics Tool for startups?

Startups need marketing analytics that set up quickly, connect to the tools they're already using, and surface actionable insights without requiring a dedicated data team. These platforms are consistently top-rated by startup and early-stage company reviewers on G2:

- [Trackdesk](https://www.g2.com/products/trackdesk/reviews) — A fast-deploying affiliate and partnership tracking platform built for startups launching partner programs, with no setup complexity and clear revenue attribution that lets early-stage marketing teams prove channel ROI from day one.
- [WhatConverts](https://www.g2.com/products/whatconverts/reviews) — A lead tracking and attribution platform that startup marketing teams use to close the gap between ad spend and actual leads, connecting campaigns to real conversions across calls, forms, and chat without requiring engineering work.
- [Dreamdata](https://www.g2.com/products/dreamdata/reviews) — A B2B revenue attribution platform designed for growth-stage SaaS teams that need to understand which marketing activities are actually driving pipeline, with integrations to HubSpot, Salesforce, and ad platforms that startups commonly use.
- [Detrics](https://www.g2.com/products/detrics/reviews) — A marketing analytics platform that aggregates data from all major advertising and analytics platforms into a unified dashboard, helping startup marketing teams eliminate manual reporting and focus on performance optimization.

#### Which Marketing Analytics Tool is the most user-friendly for startups?

Ease of use is critical for startup teams where the person doing analytics is often also running campaigns—there's no room for tools that require deep technical expertise or lengthy onboarding. These platforms earn the highest ease-of-use scores from startup-stage reviewers on G2:

- [WhatConverts](https://www.g2.com/products/whatconverts/reviews) — Startup reviewers consistently highlight WhatConverts for its intuitive setup and clean reporting interface, noting that non-technical marketers can get meaningful attribution insights running within hours of connecting their ad accounts.
- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — A reporting platform praised by small teams for its drag-and-drop dashboard builder and pre-built integrations that make building a full marketing analytics view accessible to users without a data or analytics background.
- [Swydo](https://www.g2.com/products/swydo/reviews) — A marketing reporting tool designed around simplicity, with automated report templates and clean visualizations that startup marketers cite for making cross-channel performance reporting fast and easy to share with stakeholders.
- [Coefficient](https://www.g2.com/products/coefficient/reviews) — A Google Sheets and Excel-native analytics connector that startup teams find immediately intuitive because it works inside a tool they already know, syncing live marketing data without requiring a new platform to learn.

#### What is the best marketing analytics tool for eCommerce businesses?

eCommerce marketing teams need analytics that connect ad spend to actual purchase behavior—tracking attribution across paid social, search, email, and affiliates while accounting for the complexity of multi-session purchase journeys. Explore purpose-built options on G2's[marketing analytics tools for small businesses](https://www.g2.com/categories/marketing-analytics/small-business) page. These platforms earn the highest marks from eCommerce marketers on G2:

- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — An email and SMS marketing platform with deep eCommerce analytics built in, connecting campaign performance directly to product revenue, customer lifetime value, and purchase behavior data from Shopify, WooCommerce, and other platforms.
- [Singular](https://www.g2.com/products/singular/reviews) — A cross-channel attribution and ROI analytics platform popular with eCommerce and mobile-first brands for its ability to unify paid performance data across every channel and surface true cost-per-acquisition at a granular level.
- [Chargeflow](https://www.g2.com/products/chargeflow/reviews) — An AI-powered chargeback automation and analytics platform used by eCommerce businesses to track dispute patterns, identify fraud trends, and recover lost revenue from chargebacks without manual intervention.
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — A behavioral analytics platform that gives eCommerce teams heatmaps, session recordings, and funnel analytics to understand how visitors interact with product pages and identify friction points that are costing conversions.

#### What marketing analytics tools are best for marketing agencies?

Marketing agencies need analytics platforms that handle multi-client reporting efficiently, white-label client-facing dashboards, and connect to the wide variety of ad platforms and CRM tools their clients use—without requiring a dedicated data engineer for each account. Explore top-rated options on G2's[small business marketing analytics tools](https://www.g2.com/categories/marketing-analytics/small-business) page:

- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — The most widely adopted marketing reporting platform for agencies on G2, offering 80+ integrations, white-labeled dashboards, and automated client report delivery that agencies use to cut monthly reporting time while maintaining a professional client experience.
- [Swydo](https://www.g2.com/products/swydo/reviews) — A marketing reporting tool built specifically for agency workflows, with automated report scheduling, customizable templates, and multi-client data management that lets account managers produce consistent, on-brand reports at scale.
- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — A data connector that agency analysts use to pull client marketing data directly into Google Sheets and Looker Studio, enabling fully custom reporting without paying for a full BI platform for every client account.
- [Adreil](https://www.g2.com/products/adriel/reviews) — A creative analytics and ad performance platform that agencies use to monitor campaign performance across all client accounts in a unified workspace, with AI-powered anomaly detection that flags underperforming creatives before they waste budget.

### Enterprise FAQs

#### What is the best-rated Marketing Analytics Tool for tech enterprises?

Technology companies at enterprise scale have distinct analytics requirements: complex multi-touch B2B buying journeys, long sales cycles involving multiple stakeholders, and a need to connect marketing activity directly to pipeline and revenue in a CRM. Based on G2 review data from IT and software companies at enterprise scale, these platforms earn the strongest ratings:

- [HockeyStack](https://www.g2.com/products/hockeystack/reviews) — A revenue attribution and analytics platform purpose-built for B2B SaaS companies, combining multi-touch attribution, account-level journey mapping, and pipeline influence reporting that tech enterprise marketing teams use to justify spend and optimize go-to-market strategy.
- [RevSure](https://www.g2.com/products/revsure/reviews) — An AI-powered pipeline analytics and marketing attribution platform that tech enterprise revenue teams use to predict pipeline health, understand funnel conversion rates, and attribute marketing influence on deals at every stage.
- [CaliberMind](https://www.g2.com/products/calibermind/reviews) — A B2B marketing analytics platform that unifies data from CRM, MAP, and ad platforms to deliver account-based attribution, funnel analytics, and marketing-to-revenue reporting for enterprise demand generation teams.
- [Dreamdata](https://www.g2.com/products/dreamdata/reviews) — A B2B revenue attribution platform that tech enterprise marketing teams use to model multi-touch attribution across complex buying journeys, connecting every digital touchpoint to closed revenue in a way that finance and leadership can trust.

#### What is the most reliable Marketing Analytics Tool for enterprises?

Enterprise reliability in marketing analytics means consistent data accuracy, stable API connections to major ad platforms and CRM systems, and reporting that finance and executive teams can depend on for budget decisions. These platforms earn the strongest trust signals from large enterprise reviewers for data integrity and platform stability:

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — The most broadly deployed enterprise marketing analytics platform on G2, with a track record of stable performance at scale, consistent reporting across marketing, sales, and service data, and enterprise-grade security that large organizations require.
- [Adobe Customer Journey Analytics](https://www.g2.com/products/adobe-customer-journey-analytics/reviews) — An enterprise analytics platform within the Adobe Experience Cloud that processes customer data at massive scale across online and offline touchpoints, trusted by large enterprises for its data governance capabilities and integration with the broader Adobe ecosystem.
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — Salesforce's enterprise marketing analytics and automation platform, relied upon by large organizations for its deep CRM integration, robust data management capabilities, and long-term enterprise support commitments.
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — An enterprise customer engagement and marketing analytics platform backed by SAP's infrastructure, used by large consumer brands for reliable campaign orchestration, performance measurement, and customer lifecycle analytics at scale.

#### What is the best-reviewed Marketing Analytics Tool for enterprise app integration?

Integration breadth and reliability determine whether a marketing analytics platform can serve as a genuine source of truth for enterprise marketing teams running complex stacks of ad platforms, CRM tools, data warehouses, and marketing automation systems. These platforms are most frequently cited by enterprise reviewers for their integration capabilities:

- [Clarisights](https://www.g2.com/products/clarisights/reviews) — A performance marketing analytics platform with 100+ pre-built data connectors that enterprise reviewers consistently highlight for fast, reliable integration with paid media platforms, CRM systems, and data warehouses, enabling cross-channel performance views without engineering overhead.
- [Singular](https://www.g2.com/products/singular/reviews) — A marketing analytics and attribution platform with an extensive integration library spanning mobile measurement partners, ad networks, and analytics tools, praised by enterprise mobile and performance marketing teams for its connector reliability and data completeness.
- [MoEngage](https://www.g2.com/products/moengage/reviews) — A customer engagement and analytics platform with broad native integrations to CDPs, data warehouses, mobile SDKs, and communication channels, used by enterprise consumer brands to unify engagement data across every customer touchpoint.
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — An account-based marketing analytics platform with deep Salesforce, LinkedIn, and intent data integrations, used by enterprise B2B marketing teams to connect account-level engagement signals to pipeline and revenue data across their go-to-market stack.

#### What is the best marketing analytics tool for enterprise B2B revenue attribution?

B2B revenue attribution is one of the hardest problems in enterprise marketing analytics—long sales cycles, multiple stakeholders, and touchpoints spread across months make it nearly impossible to assign credit accurately without a purpose-built platform. Explore how top platforms compare on G2's[enterprise marketing analytics tools](https://www.g2.com/categories/marketing-analytics/enterprise) page. These platforms are most highly rated by enterprise B2B marketing and revenue operations teams:

- [HockeyStack](https://www.g2.com/products/hockeystack/reviews) — A revenue attribution platform that enterprise B2B marketing teams use to model the full account journey from first touch to closed-won, with account-level analytics that connect every marketing touchpoint to pipeline influence and revenue in a way that aligns with how sales and finance think about growth.
- [RevSure](https://www.g2.com/products/revsure/reviews) — An AI-powered pipeline and attribution analytics platform that enterprise marketing and RevOps teams use to predict funnel outcomes, understand conversion rates by segment and channel, and attribute marketing's contribution to revenue with statistical rigor.
- [Dreamdata](https://www.g2.com/products/dreamdata/reviews) — A B2B revenue attribution platform that enterprise teams use to move beyond last-touch and first-touch attribution models, offering data-driven and time-decay attribution across the full buying journey with direct CRM integration for revenue validation.
- [CaliberMind](https://www.g2.com/products/calibermind/reviews) — A marketing analytics platform that enterprise demand generation and RevOps teams use to understand the true influence of marketing programs on pipeline, with flexible attribution models and account-based reporting that map to enterprise GTM structures.

#### How do enterprise marketing teams use analytics to prove ROI to the C-suite?

Proving marketing ROI to executive leadership requires more than campaign-level metrics—it demands a clear, credible link between marketing spend and business outcomes such as pipeline, revenue, and customer acquisition cost. The most effective enterprise marketing teams build this case using platforms that connect marketing data directly to CRM and financial systems, model multi-touch attribution across long B2B buying cycles, and surface insights in formats that resonate with CFOs and CEOs rather than just marketing directors. 

Platforms like[](https://www.g2.com/products/hubspot-marketing-hub/reviews)[HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews),[](https://www.g2.com/products/clarisights/reviews)[Clarisights](https://www.g2.com/products/clarisights/reviews), and[](https://www.g2.com/products/demandbase-one/reviews)[Demandbase One](https://www.g2.com/products/demandbase-one/reviews) are frequently cited by enterprise reviewers for enabling exactly this kind of executive-ready reporting—moving marketing analytics from a channel optimization tool to a strategic business intelligence asset. For a structured comparison of enterprise-tier options, G2's[enterprise marketing analytics tools](https://www.g2.com/categories/marketing-analytics/enterprise) page provides side-by-side ratings across integration, reliability, and analytics depth.

Last updated on April 23, 2026