The best thing about Traackr is the interface transparency - it is just as easy to glance at a high level as it is to tweak parameters and drill down into the data points, down to the individual social posts that are driving the results. I use it every week at this point and refer my team to it often.

I am not the one who is responsible for rolling out new features in my company, but having seen how the tool has evolved and improved in the last year shows the commitment from the customer support team to continue to evolve and improve their product. Review collected by and hosted on G2.com.

It's important to remember social impact is not sales. Ultimately, this tool allows me to understand how my needle is moving in share of voice on social, but it's not the end all be all, and teams need to be aware. Review collected by and hosted on G2.com.

Audience demographics and story tracking Review collected by and hosted on G2.com.

very nitpicky and precise - a lot of edits are needed Review collected by and hosted on G2.com.

I love how in-depth their data analysis tools are! I'm able to pull together full social deep dives and also compare performance against various campaigns across multiple variables and filters. The export features are what i use the most as it allows me to export an extensive data dashboard to further integrate into my personal use cases. Their customer and client support teams are always attentive and are quick to remedy any issues or questions I have. Review collected by and hosted on G2.com.

As much as the platform is customizable, I do wish that i could edit export-able data on the fly without needing additional tech support. Review collected by and hosted on G2.com.

I have been utilizing Traackr daily for influencer data insights, and it has proven to be an invaluable tool in several aspects.

Firstly, the reports on audiences and social performance provide comprehensive insights that greatly enhance my understanding of influencers' reach and impact. This data is crucial for making informed decisions in influencer marketing campaigns.

The feature that allows me to effortlessly upload influencers to a campaign using their Instagram handles streamlines the workflow efficiently. It's a seamless process that ensures precision and ease in influencer management.

One of Traackr's standout features is its capability to export data in Excel format. This functionality is a game-changer, allowing me to analyze and present data in a format that aligns with our reporting and analysis needs.

I appreciate the user-friendly design that enables easy access to a content creator's social media page directly from their Traackr profile. The convenience of the buttons on top of the profile enhances the overall user experience.

In summary, Traackr has become an indispensable part of my daily routine. Its user-friendly interface, insightful reports, and efficient campaign management tools make it an excellent resource for anyone working with influencer marketing. It has undoubtedly streamlined our processes and contributed significantly to our success in influencer collaborations. Highly recommended! Review collected by and hosted on G2.com.

While Traackr provides valuable insights, it's crucial to note that the data accuracy can be a point of concern. In our experience, post-campaign "cleaning" of content is often necessary due to discrepancies in the data.

The data insights within the influencer Traackr profiles, while beneficial, cannot always be entirely trusted. This occasional lack of reliability poses challenges in ensuring the precision of our influencer marketing campaigns.

Despite these limitations, Traackr remains a useful tool, especially for its audience and social performance reports, efficient campaign management features, and the ability to export data in Excel format. The platform has proven to be an asset, though a certain level of diligence is required to ensure the accuracy of the information.

For users considering Traackr, it's advisable to supplement the platform's insights with additional verification processes to guarantee the reliability of the data. Despite the need for post-campaign adjustments, Traackr continues to be a valuable resource in our influencer marketing efforts. Review collected by and hosted on G2.com.

The ability to track profiles and their social posts Review collected by and hosted on G2.com.

Sometimes social coverage in campaigns are missed Review collected by and hosted on G2.com.

What I love about Traackr is the amount of information availabe to us about any influencer we would like to work with - from audience credibility and size, to the location of their audience, age, and so on. This is something that's helping us learn about who to engage with and not to make possibly wrong choises that would cost us too much but wouldn't give the wanted result.

One more awesome thing is that, when everything is set up correctly, you have access to a very imformative, in depth report about your activities which helps you reflect on what was done, plan the future activities. Review collected by and hosted on G2.com.

The platform can be a bit slow at moments, so it is really time consuming to navigate between multiple campaigns or activities within the platform. What can also be challenging is that the fee calculator, which is a really important feature for us, isn't always working correctly (doesn't show the suggested fee for more than an organic post on Instagram) , and the search often doesn't recognize what you're looking for. For example, if I search for an associate by their name or their username it doesn't show anyting, bbut when I go to upload the influencers, it shows me a notification that that influencer's profile is already available. What our associates had most trouble with was connecting to Studio which really slowed us down and we had to stop working with some content creators because they weren't able to connect. This is the feature that should be made even more simple and easy for the associates. Review collected by and hosted on G2.com.

The ability to track free goods value and mentions of brand across platforms. Review collected by and hosted on G2.com.

Slightly tedious to fill out campaign information/profile linking for participants. Review collected by and hosted on G2.com.

It has always given me a platform to compare my analysis with the competitor's social perfomormance, giving me insight into the areas we can perform better.

The customer support is quite quick and very helpful. my questions get answered in detail and also I get an option for sigining up for the training to use traackr Review collected by and hosted on G2.com.

it takes a lo of time to load data, and is quite slow. I can also not view particular campaign results of campaigns that are not mine. Review collected by and hosted on G2.com.

After months of attempting to set up my Affiliate Marketing connection and failing all attempts at troubleshooting myself, I finally emailed Traackr with screenshots of my issues. It was the last straw for me. When they suggested a zoom meeting, I was really not looking forward to it. --_____--

MAN was I shocked when I had one of the best meetings of my LIFE!! Ava was AMAZING. I say this as someone who has been in the web design and marketing business for over 15 years, and spent many maaaany hours on the phone with countless companies for a variety of technical reasons, on behalf of myself or my clients: Ava does her job PERFECTLY. She is *authentically* kind, knows *exactly* what she is talking about, and communicates with perfect clarity and confidence while walking you through any problem.

It was such a pleasure to speak with her that I didn't even care that the issue wasn't able to be solved immediately! She validated my frustrations, empathized with my experience, reassured me that I was *not* the only one having trouble, *and* made it clear that she respected the time and energy that I had invested in this already. Finally, she made sure I knew exactly what to expect to happen next.

Glorious. With her skills in communication, leadership and diplomacy, I would not be surprised if she is running the place soon. In the meantime plz give her a raise. Whatever she is making now, she deserves it. Review collected by and hosted on G2.com.

Attempting to work with Traackr has been frustrating, but for no fault of their own. There is only so much an affiliate company can do to help make sense of the complete disaster of UX that is Meta. When I had complications, Traackr provided excellent customer service, empathized with my frustration, and sent Ava to guide me through the dumpster fire of Meta's disorganization (My words, not theirs). I could not ask for better service! Review collected by and hosted on G2.com.

Very user-friendly and does everything I need it to! I love all the backend influencer data and the discovery tools, as well as campaign tracking. It makes my job much quicker and easier! Customer support team is easy to get in touch with for any issues. I use this platform almost daily, if not daily. Have been happy to integrate this tool into reporting, casting, and list creation for clients Review collected by and hosted on G2.com.

I don't love how you have to search for someone's exact username or exact phrases for something to be captured by the platform. There is somewhat of a learning curve for new employees, however customer support makes this easier for onboarding. Review collected by and hosted on G2.com.