Large database of creators with access to platform in-depth demographics and helpful vetting features like suspicius followers, audience credibiity scores; etc. Also fairly simple to set up a campaign for tracking posts. The instagram authentication makes it very simple to capture Instagram story posts and metrics. Customer support responds fairly quickly to issues and there are a lot of helpful resources for platform questions. Review collected by and hosted on G2.com.

Campaign management in terms of messaging creators, contracting, and content sharing/review is not fully supported in the platform currently, at least in the way that is typical to an agency campaign process. Review collected by and hosted on G2.com.

The ability to have control over the management of the campaigns. Review collected by and hosted on G2.com.

The fact that sometimes the primary content does not have the expected results due to platform updates. Review collected by and hosted on G2.com.

Managing campaigns it's easy, got all in one, from selection to operation and results Review collected by and hosted on G2.com.

It gets down constantly with server errors Review collected by and hosted on G2.com.

The fact that you can filter the data using so many different metric options. Super easy to use. Review collected by and hosted on G2.com.

Nothing so far - everything is very comprehensive and user friendly. Review collected by and hosted on G2.com.

The ability to track Instagram Stories, even those without any explicit brand-related language Review collected by and hosted on G2.com.

I don't like the fact that a lot of the measurement tools are not up to date or working correctly. For example the tool that describes the influencer's score and positive sentiment. SOmetimes it marks an influencer as homophobic or controversial and when you look at the content it is not like that in reality Review collected by and hosted on G2.com.

Being able to batch select creators to add product and deliverables is amazing! The only downside to traaackr is assets not always logging as 1/1- instead it would be 10/1 or 81/1. Would like to sugguest a quick way to batch proof for assets to be 1/1 as logged when selecting amount of deliverables. Review collected by and hosted on G2.com.

Deliverables/Assets not being the amount its is logged as. Most of the time it is over populated. Review collected by and hosted on G2.com.

The most help is to create a data base for campaign really easily. Traackr helps the customer to naviguate through the vast world of influencers. Tracckr helps me find news influencers in my region (Canada) and discover new talents. Customer support is super responsive. Review collected by and hosted on G2.com.

The upsides is that something they miss data or a story and it affects the data of the campaign. They don't have the capacity to track nanoinfluencers and it affects the overview of the campains Review collected by and hosted on G2.com.

Smooth, friendly layout, easy navigation, a lot of great features Review collected by and hosted on G2.com.

sometimes it takes a bit longer to load the page or any filters applied Review collected by and hosted on G2.com.

I love the disocer aspect of Traackr and being able to see different creators that have worked with other hotel properties within my brand Review collected by and hosted on G2.com.

I dislike that it can take up to 48 hours for any type of tracking to show up for creators/influencers that are not already loaded into the system Review collected by and hosted on G2.com.

It's great to use for monitoring and pulling social coverage. A lot of the brands I work on focus on the EMV, VIT to determine the return on investment with their influencers. It's very ease to use and easy to create campaigns. We use it often when we are developing a new campaign or sending a product out. Review collected by and hosted on G2.com.

Sometimes the platform glitches and takes a while to update/pull metrics. Review collected by and hosted on G2.com.