Lots of statistics and excellent customer service Review collected by and hosted on G2.com.

Not very easy to use at first (many functions) Review collected by and hosted on G2.com.

Creating campaigns for events, mailers or even just potential influencer partnerships so all the content and performance stats are in one place. It is also really useful for discovering micro/nano influencers. I use Traackr everyday as a Brand Engagement Intern. Review collected by and hosted on G2.com.

When you go back a page, you have to scroll down a whole list again. I wish you can have several tabs open within the Traackr webpage so you can back and forth between campaigns, brand buzz and the search page. Review collected by and hosted on G2.com.

Tracking the total cost of investment including product. Review collected by and hosted on G2.com.

Most disliked element is the speed at which updates take place. Review collected by and hosted on G2.com.

The help and courses it provides to understand how their metrics work, also the new feature that alows you to export the data. Review collected by and hosted on G2.com.

Sometimes its filters don't work as they should, and when I try to sort the data by Engagement Rate (for example) the one with more Engagement Rate is not at the top. Review collected by and hosted on G2.com.

There are extensive ways to vet influencers and find if they are an appropriate brand fit from audience demographics to brand safety, the platform makes me feel confident when choosing who we want to partner with. Additionally, the ways to measure campaign success and influencer partnerships is innovative and easy to digest/export. I love the Brand VIT score, especially because it introduces new ways to explore if content performs successfully to meet our brand goals and objectives. Review collected by and hosted on G2.com.

At times the influencer data or search engine is slow to load and might not populate the influencer we're looking for at the top of the search. Review collected by and hosted on G2.com.

I like the analytics that you're able to pull from campaigns! Review collected by and hosted on G2.com.

It seems that not ALL content gets automatically pulled into reports; making the process a little more manual than i'd like. Additionally, it would be amazing to not only add creators, but be able to show analytics on the specific groups we've created (i.e. for your "launch" creators: 30% live in LA, 20% are women, 55% are Black, etc.). Review collected by and hosted on G2.com.

- helpful audience insights

- email / contact info readily available

- easy to create campaigns

- pulls in IG stories Review collected by and hosted on G2.com.

- searching for profiles is confusing and they don't always have them available

- wish there was a way to filter our always on influencer content out of the brand buzz. Review collected by and hosted on G2.com.

- Great for discovering new influencers

- Traacking campaigns is a breeze

- Staying up to date with stats works beautifully Review collected by and hosted on G2.com.

- Sometimes stats on the footprint section of an influencer page is incorrect

- Can be difficult to search for an influencer via the search bar Review collected by and hosted on G2.com.

Great it provides a full overview of a few years and rankings split out between catgeories and brands. gives an accurate representation and detailed overview to help buiid startegies for the coming year and every month review where brands are ranking. Review collected by and hosted on G2.com.

Sometimes when you filter and then go abck it can clear your whole filter sessino so you have to re aplly all filters which is very time consuming. Review collected by and hosted on G2.com.

Traackr is a great platform for all and any influencer campaign work. It supplies a plethora of data to evalucate campaign and competitor perforamance, all the while being intuitive to use. Review collected by and hosted on G2.com.

Better customer support is needed - reponse time is quite slow. Review collected by and hosted on G2.com.