--- title: Traackr Reviews meta\_title: 'Traackr Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 377 reviews by the users' company size, role or industry to find out how Traackr works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 377 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- ### Traackr Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users find Traackr to be **incredibly easy to use** , streamlining influencer tracking and campaign management effectively. [(27 mentions)](https://www.g2.com/products/traackr/reviews?filters%5Bsentiment_snippet%5D=1417227&qs=pros-and-cons#reviews) Users appreciate the **comprehensive campaign management** capabilities of Traackr, enhancing influencer strategy and decision-making. [(22 mentions)](https://www.g2.com/products/traackr/reviews?filters%5Bsentiment_snippet%5D=1417617&qs=pros-and-cons#reviews) Users appreciate the **efficiency in managing influencer campaigns** with Traackr, enhancing collaboration and performance tracking. [(22 mentions)](https://www.g2.com/products/traackr/reviews?filters%5Bsentiment_snippet%5D=1417347&qs=pros-and-cons#reviews) Users commend the **responsive customer support** of Traackr, enhancing their overall experience and satisfaction. [(14 mentions)](https://www.g2.com/products/traackr/reviews?filters%5Bsentiment_snippet%5D=1417722&qs=pros-and-cons#reviews) Users value the **ease of influencer vetting and discovery** with Traackr, simplifying marketing campaign effectiveness. [(14 mentions)](https://www.g2.com/products/traackr/reviews?filters%5Bsentiment_snippet%5D=1417583&qs=pros-and-cons#reviews) Users experience **slow loading** times, leading to frustration, especially when trying to quickly access results. [(16 mentions)](https://www.g2.com/products/traackr/reviews?filters%5Bsentiment_snippet%5D=1417184&qs=pros-and-cons#reviews) Users experience **technical issues** with slow loading times, inaccurate measurements, and non-functional reporting tools. [(14 mentions)](https://www.g2.com/products/traackr/reviews?filters%5Bsentiment_snippet%5D=1417301&qs=pros-and-cons#reviews) Users find the **analytics and measurement tools inaccurate** , causing frustration in assessing campaign success and influencer insights. [(13 mentions)](https://www.g2.com/products/traackr/reviews?filters%5Bsentiment_snippet%5D=1417694&qs=pros-and-cons#reviews) Users find the **complexity** of Traackr challenging, often leading to confusion and tedious manual checks for campaigns. [(9 mentions)](https://www.g2.com/products/traackr/reviews?filters%5Bsentiment_snippet%5D=1417201&qs=pros-and-cons#reviews) Users experience **limited data** insights with Traackr, affecting the accuracy of campaign performance assessments. [(6 mentions)](https://www.g2.com/products/traackr/reviews?filters%5Bsentiment_snippet%5D=1417728&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Traackr ##### 1. Ease of Use Users find Traackr to be **incredibly easy to use** , streamlining influencer tracking and campaign management effectively. [ See 27 mentions ](https://www.g2.com/products/traackr/reviews?filters%5Bsentiment_snippet%5D=1417227&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Effortless Influencer Discovery and Robust Support with Traackr" What do you like about Traackr? Traackr facilitates the process of influencer vetting and discovery, making it easy for companies to reach or access them effortlessly The software ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 4.0/5 "Practical, efficient and really great support teams" What do you like about Traackr? Ease of use, ease of implementation, great customer support ! ##### 2. Campaign Management Users appreciate the **comprehensive campaign management** capabilities of Traackr, enhancing influencer strategy and decision-making. [ See 22 mentions ](https://www.g2.com/products/traackr/reviews?filters%5Bsentiment_snippet%5D=1417617&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Effortless Influencer Discovery and Robust Support with Traackr" What do you like about Traackr? Traackr facilitates the process of influencer vetting and discovery, making it easy for companies to reach or access them effortlessly The software ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Powerful Influencer Insights and Campaign Management Across Regions" What do you like about Traackr? Traackr is a reliable and effective solution that provides detailed information about influencers across various platforms and regions. The platform f ##### 3. Influencer Management Users appreciate the **efficiency in managing influencer campaigns** with Traackr, enhancing collaboration and performance tracking. [ See 22 mentions ](https://www.g2.com/products/traackr/reviews?filters%5Bsentiment_snippet%5D=1417347&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Effortless Influencer Discovery and Robust Support with Traackr" What do you like about Traackr? Traackr facilitates the process of influencer vetting and discovery, making it easy for companies to reach or access them effortlessly The software ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Powerful Influencer Insights and Campaign Management Across Regions" What do you like about Traackr? Traackr is a reliable and effective solution that provides detailed information about influencers across various platforms and regions. The platform f ##### 4. Customer Support Users commend the **responsive customer support** of Traackr, enhancing their overall experience and satisfaction. [ See 14 mentions ](https://www.g2.com/products/traackr/reviews?filters%5Bsentiment_snippet%5D=1417722&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Effortless Influencer Discovery and Robust Support with Traackr" What do you like about Traackr? Traackr facilitates the process of influencer vetting and discovery, making it easy for companies to reach or access them effortlessly The software ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 4.0/5 "Practical, efficient and really great support teams" What do you like about Traackr? Ease of use, ease of implementation, great customer support ! ##### 5. Detailed Information Users value the **ease of influencer vetting and discovery** with Traackr, simplifying marketing campaign effectiveness. [ See 14 mentions ](https://www.g2.com/products/traackr/reviews?filters%5Bsentiment_snippet%5D=1417583&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Effortless Influencer Discovery and Robust Support with Traackr" What do you like about Traackr? Traackr facilitates the process of influencer vetting and discovery, making it easy for companies to reach or access them effortlessly The software ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Powerful Influencer Insights and Campaign Management Across Regions" What do you like about Traackr? Traackr is a reliable and effective solution that provides detailed information about influencers across various platforms and regions. The platform f ### 5 Cons or Disadvantages of Traackr ##### 1. Slow Loading Users experience **slow loading** times, leading to frustration, especially when trying to quickly access results. [ See 16 mentions ](https://www.g2.com/products/traackr/reviews?filters%5Bsentiment_snippet%5D=1417184&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") C Verified User Mid-Market (51-1000 emp.) 3.5/5 "While using Traackr at work" What do you dislike about Traackr? sometimes it takes a bit longer to load the page or any filters applied ![Milan L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Milan L.") ML Milan L. Small-Business (50 or fewer emp.) 4.5/5 "A great tool for CRM and campaign management" What do you dislike about Traackr? Sometimes the site is slower, which disrupts my workflow ##### 2. Technical Issues Users experience **technical issues** with slow loading times, inaccurate measurements, and non-functional reporting tools. [ See 14 mentions ](https://www.g2.com/products/traackr/reviews?filters%5Bsentiment_snippet%5D=1417301&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 5.0/5 "Very good experience" What do you dislike about Traackr? Sometimes the platform has issues that impact our work, like last year when they lost control of Traackr and it took several days to resolve. Occasion ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Makes life easier for all!" What do you dislike about Traackr? Sometimes there are technical issues like trouble exporting the data. ##### 3. Inaccuracy Users find the **analytics and measurement tools inaccurate** , causing frustration in assessing campaign success and influencer insights. [ See 13 mentions ](https://www.g2.com/products/traackr/reviews?filters%5Bsentiment_snippet%5D=1417694&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Effortless Influencer Discovery and Robust Support with Traackr" What do you dislike about Traackr? Traackr price per year is very expensive, snd this makes it less suitable for firms in the start up phase The tool lacks proper tracking mechanisms, IE Ifeoma E. Mid-Market (51-1000 emp.) 4.5/5 "Powerful Campaign Insights, But Pricing and Data Accuracy Need Improvement" What do you dislike about Traackr? Traackr has a challenging pricing trend that keeps increasing, and this discourages firms that has minimal budgets Sometimes the data we acquire fro ##### 4. Complexity Users find the **complexity** of Traackr challenging, often leading to confusion and tedious manual checks for campaigns. [ See 9 mentions ](https://www.g2.com/products/traackr/reviews?filters%5Bsentiment_snippet%5D=1417201&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 4.0/5 "Practical, efficient and really great support teams" What do you dislike about Traackr? Sometimes hard to understand how things actually work. Some contents with the right criterias (hashtags and mentions) don't show up in the campaigns, ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 3.5/5 "Good but needs improvements" What do you dislike about Traackr? Many bugs, many features missing compared to competitors (platform extension to see stats directly from IG or TikTok for example), many stats/figures ##### 5. Limited Data Users experience **limited data** insights with Traackr, affecting the accuracy of campaign performance assessments. [ See 6 mentions ](https://www.g2.com/products/traackr/reviews?filters%5Bsentiment_snippet%5D=1417728&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Powerful Influencer Insights and Campaign Management Across Regions" What do you dislike about Traackr? Traackr presents a significant pricing barrier, and there is a noticeable lack of public information or transparency regarding its costs. Additionally IE Ifeoma E. Mid-Market (51-1000 emp.) 4.5/5 "Powerful Campaign Insights, But Pricing and Data Accuracy Need Improvement" What do you dislike about Traackr? Traackr has a challenging pricing trend that keeps increasing, and this discourages firms that has minimal budgets Sometimes the data we acquire fro MC Marie C. Director Small-Business (50 or fewer emp.) 10/8/2024 "Good system, but so many technical glitches" 3/5 What do you like best about Traackr? I do think the data is really helpful, it makes it easy for us to recap a campaign and there are good insights into campaign and individual partner performance. I don't typically use it for influencer discovery but moreso for tracking and reporting. Customer support is good, if there is a technical issue they get back very quickly. Review collected by and hosted on G2.com. What do you dislike about Traackr? After the hack, there has been a huge increase in technical issues with our campaigns. Most commonly, content is not pulled in when labeled correctly, or info we input will disappear and reappear. Often we are flagged in the monthly Traackr audit for missing info which we did add in previously, so it's really frustrating that it can just disappear because of a technical glitch and look like it's or fault (especially as the info often comes back on it's own, maybe it just wasn't populating at the time of an audit). I do wish there was a way to measure comment sentiment as this is a request we are asked frequently by clients on sponsored content. Review collected by and hosted on G2.com. What problems is Traackr solving and how is that benefiting you? Reporting/data/results for paid influencer campaigns Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![María N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "María N.") MN María N. Branding Assistant Mid-Market (51-1000 emp.) 2/7/2025 "Essential tool for influencer management" 5/5 What do you like best about Traackr? Traackr seems to me a very easy to use platform, I love how Traackr simplifies the process to find and generate collaborations with microinflucners in our case. Review collected by and hosted on G2.com. What do you dislike about Traackr? The only challenge we faced was when searching for influencer profiles and processing commission payments, there was no search facility, and we had to search for profiles one by one. However, this problem is now solved, and we are very happy with the improvements. Review collected by and hosted on G2.com. What problems is Traackr solving and how is that benefiting you? In the case of our company, Hawkers, Traackr helps manage influencers and streamlines the performance tracking process. It also helps simplify communication and collaboration with influencers, making it easier to manage campaigns. This is benefiting me by saving time and improving the effectiveness of our campaigns. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Cosmetics](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Cosmetics") AC Verified User in Cosmetics Enterprise (\> 1000 emp.) 4/16/2025 "Very good experience" 5/5 What do you like best about Traackr? The data reflected is very valuable for making decisions about our Advocacy work and insights related to the competition. Review collected by and hosted on G2.com. What do you dislike about Traackr? Sometimes the platform has issues that impact our work, like last year when they lost control of Traackr and it took several days to resolve. Occasionally, the platform freezes when I'm moving profiles from one status to another within a campaign. Review collected by and hosted on G2.com. What problems is Traackr solving and how is that benefiting you? The data reflected is very valuable for making decisions about our Advocacy work and insights related to the competition. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite DZ Daniela Z. Influencer Marketing Specialist Mid-Market (51-1000 emp.) 12/11/2024 "Good tool for tracking campaigns" 3/5 What do you like best about Traackr? Being able to have all the content collected, consult metrics and be able to see the content and results of competing brands. Review collected by and hosted on G2.com. What do you dislike about Traackr? It loads too slowly and is sometimes too inflexible when it comes to making modifications. I would like the posts that traackr collects to be updated if the influencer changes something. As for MIM, I think there should be a more efficient way of consulting it, as well as downloading it in excel format. Review collected by and hosted on G2.com. What problems is Traackr solving and how is that benefiting you? Whenever there is an error with the categorisation of a post on MIM they fix it pretty quickly. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Sasha O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sasha O.") SO Sasha O. Assistant Influencer Marketing Manager Enterprise (\> 1000 emp.) 11/26/2024 "Useful Influencer marketing tool" 4.5/5 What do you like best about Traackr? Easy to use platform that has a wholly comprehensive overview of all influencer stats. Great at tracking content, and deep diving into successful content, whilst also competitively benchmarking our brand. Great customer support from the team on hand, and monthly 1-1s to go through any queries. A platform that I use daily to help me complete my work. Review collected by and hosted on G2.com. What do you dislike about Traackr? Sometimes the new tools are not super easy to use - finding difficulty with the new search tool. Also the AI tool for boosting isn't super accurate yet. Review collected by and hosted on G2.com. What problems is Traackr solving and how is that benefiting you? Finding the best talent for our campaigns, helping us benchmark our work against current competitors. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Cosmetics](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Cosmetics") UC Verified User in Cosmetics Mid-Market (51-1000 emp.) 1/13/2025 "Great experience with Traackr" 4.5/5 What do you like best about Traackr? Traackr has a user-friendly interface which is easy to use and simple to integrate into all influencer reporting. The high number of features is also impressive, capturing all influencer social mentions - for not just your brand, but also key competitors. Customer support is always quick and efficient if there's any issues. Review collected by and hosted on G2.com. What do you dislike about Traackr? As with all influencer methodolody or metrics, it can be hard to quantify social posts correctly according to VIT - a negative viral post will be highly regarded vs a positive post with less engagement/views. Review collected by and hosted on G2.com. What problems is Traackr solving and how is that benefiting you? Seemless influencer reporting for mailers, events and paid content campaigns without having to capture this manually. We can also compare and contrast against competitor brands performance. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 10/28/2024 "It gets the job done" 3/5 What do you like best about Traackr? When using Traackr, customer support has been the most useful when encourtering any usses or advising on how to best utlize the platform. With that being said, there appears to be a lot of potential within Traackr, it just needs some improvements on it's acessibility. Review collected by and hosted on G2.com. What do you dislike about Traackr? There are many useful features on Traackr, but the overall functionality tends to hinder the experience using the platform. While using the platform, I tend to encounter several limitations that decrease the efficiency and user experience. Review collected by and hosted on G2.com. What problems is Traackr solving and how is that benefiting you? For my role, Traackr enables us to track content costs and metrics for campaigns. We are able the input the relevant fees by creator while also viewing the performance of their content. Review collected by and hosted on G2.com. Show More 12/13/2024 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 10/21/2024 "Traackr Review for Daily Buisness" 3/5 What do you like best about Traackr? I like that you can see all the relevant KPIs of an influencer so far, and also that you can create campaigns for better oversight Review collected by and hosted on G2.com. What do you dislike about Traackr? Sometimes, not all the correct accounts are linked to a creator, especially if they have multiple ones. Additionally, the overall handling could be made more user-friendly and simpler, so that, for example, you can go back one step without having to filter and search everything again (this is especially the case with campaigns—if you've filtered by a specific brand and click on a particular campaign, when you want to go back, you have to reapply all the filters). Review collected by and hosted on G2.com. What problems is Traackr solving and how is that benefiting you? Traackr helps me particularly in finding suitable influencers for my campaigns, as we use the KPIs from Traackr as a benchmark. Additionally, Traackr helps me keep track of the budget by allowing me to create campaigns. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Andrea M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrea M.") AM Andrea M. PR JR Small-Business (50 or fewer emp.) 1/15/2025 "You don't imagine what you have until you exploit it." 4.5/5 What do you like best about Traackr? I liked understanding each part and understanding metrics and numbers. Choosing a creator goes beyond their name or stage, it's about conveying the love brand and guiding a campaign. Review collected by and hosted on G2.com. What do you dislike about Traackr? It's just that sometimes it takes a while to update Review collected by and hosted on G2.com. What problems is Traackr solving and how is that benefiting you? The topic of profile analysis, and how we can exploit this, MIM, super important for the analysis. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller inviteAI Translated ![Vero C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vero C.") VC Vero C. Junior Advocacy Small-Business (50 or fewer emp.) 1/16/2025 "Excelent platform" 5/5 What do you like best about Traackr? Its very easy to use and make out campaigns so much easy Review collected by and hosted on G2.com. What do you dislike about Traackr? Nothing, its very usefull and makes everyting easyer to find and puts order in our campaigns Review collected by and hosted on G2.com. What problems is Traackr solving and how is that benefiting you? Traackr gives me very important information about influencers, so I can make better desitions about my campaigns, makes it very easy to find new profiles Review collected by and hosted on G2.com. 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