We found the tool to be highly effective. During the pilot project, the conversion ratio increased by 8-12%, AOV grew by 10%, and ROMI increased by 17%.

We were impressed by the vendor's team, who demostrated strong expertise in paid acquisition across various channels and provided excellent customer service.

We also found the predictive analytics add-on to be very helpful for budgeting. Review collected by and hosted on G2.com.

Nothing comes to mind. Cooperation with Tomi.ai was useful and productive. Review collected by and hosted on G2.com.

First, the responsiveness to our requests.

Second, the in-depth understanding of the technology they make and how advertising platforms work.

Third, and this is key, a great understanding of the specifics of the banking industry. For example, the mechanics of customer acquisition in a bank, how it’s affected by industry regulations, and what metrics are important for the success of the business. We measure success with improved LTV and new high-quality audiences that we cannot identify and reach with other targeting mechanics. Review collected by and hosted on G2.com.

We tested Tomi.ai on a product with a long sales cycle and expensive customer acquisitoin (business banking accounts). We had to wait a few extra months for the pilot project to collect enough closed deals and it was difficult to achieve the level of statistical significance we wanted. We could have avoided it if we configured the pilot scenario better. Review collected by and hosted on G2.com.

The team has been great in helping us connect all the right data to the project. While we are in the early stages of the relationship, I am confident we will be able to see the impact of using Tomi.ai to improve the effectiveness of our ad spend. Review collected by and hosted on G2.com.

We have not found a downside yet. The team has been in contact regularly to make sure we reach our milestones. Review collected by and hosted on G2.com.

Expertise of the team, technical support, and reliability. Review collected by and hosted on G2.com.

We couldn't allocate a lot of traffic for the A/B test, and it took a long time to get statically significant results. Review collected by and hosted on G2.com.

We were using TOMI.ai in 2020. That days it was quite a new tool, but already very useful. We increases our marketing campaigns ROI by 5%-15% delending on the product in one of ad networks. Review collected by and hosted on G2.com.

Integration and analytics was quite raw in 2020. Also we received significant increase in ROI only with Facebook Ads, but didn't received same result with other ad network. Review collected by and hosted on G2.com.

How fast the pilot project was launched and how fast we saw the results

The vendor’s team are true experts in paid acquisition and they went that extra mile to help us achieve extraordinary results Review collected by and hosted on G2.com.

Occasional issues with sending predictive conversions to ad platforms Review collected by and hosted on G2.com.

Deep expertise and willing of Tomi.ai to share it for the project’s good at every step, starting from the service integration to the e-com routine tasks supervision is something we are mostly inspired by. It definitely helped us to avoid multiple possible problems and start benefiting with Tomi.ai service ASAP. Review collected by and hosted on G2.com.

Everything was well, only positive impressions. Review collected by and hosted on G2.com.

Tomi.ai predicts the incremental impact on revenue of website visits from all sources, including organic, each touchpoint is scored. The accuracy of predictions is very high, when the cohorts matured we saw that the predicted revenue landed within a 20% margin of error from the actual revenue.

One of the valuable insights for us was that branded paid search does not add as much value as we used to think, evaluating it with last-click attribution model.

I find it that predictive post-click attribution is crucial to the correct understanding of cross-channel performance. Review collected by and hosted on G2.com.

It was more of an inner limitation than a problem we faced, but still. To get the most of Tomi.ai’s platform we had to invest in the quality of our CRM data: how accurate the sales data was. The launch of the project with Tomi was another nudge that we as a business got that pushed us to clean our CRM data. Review collected by and hosted on G2.com.

I like the prediction analysis which is very accurate (both the lead scores and the visitor scores), and the product team deeply understood our business and listened to our inputs to tweak the model. The Customer Success team is very knowledgeable and proactive. Their expertise is instrumental in running the A/B tests and beyond. Review collected by and hosted on G2.com.

I wish the ML models could be trained faster in the limited allocated budget and time duration. Review collected by and hosted on G2.com.

Tomi.ai has really moved the needle for us when it comes to campaign effectiveness. After we ran our first A/B test, we saw a 40% CAC decrease. It was also helpful to gain insights into the effectiveness of our various channels. We found we couldn’t have reliably measured their input without the help of Tomi’s attribution feature. Review collected by and hosted on G2.com.

We started using Tomi when the project was still in private beta. We didn’t have access to the dashboard back then and had to rely on the efforts of Tomi’s customer success team. Review collected by and hosted on G2.com.