![Maksym K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Maksym K.")
MK

Maksym K.

Chief Digital Marketing Officer

Mid-Market (51-1000 emp.)

3/3/2022

"Very accurate predictions of the LTV for a B2B SaaS product"

5/5

What do you like best about Tomi.ai?

Tomi.ai predicts the incremental impact on revenue of website visits from all sources, including organic, each touchpoint is scored. The accuracy of predictions is very high, when the cohorts matured we saw that the predicted revenue landed within a 20% margin of error from the actual revenue.

One of the valuable insights for us was that branded paid search does not add as much value as we used to think, evaluating it with last-click attribution model.

I find it that predictive post-click attribution is crucial to the correct understanding of cross-channel performance. Review collected by and hosted on G2.com.

What do you dislike about Tomi.ai?

It was more of an inner limitation than a problem we faced, but still. To get the most of Tomi.ai’s platform we had to invest in the quality of our CRM data: how accurate the sales data was. The launch of the project with Tomi was another nudge that we as a business got that pushed us to clean our CRM data. Review collected by and hosted on G2.com.

What problems is Tomi.ai solving and how is that benefiting you?

Improve targeting and run “minimum ROAS” campaigns on Facebook optimizing for revenue,

Maximize performance of our ad campaigns (drive the ROAS metric),

Evaluate the traffic quality/campaign performance faster, before deals close (in my business it takes 4+ months for a deal to be closed)

We used Predictive targeting and Predictive optimization Review collected by and hosted on G2.com.

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