TinyURL is a URL shortening and link management software that allows individuals and organizations to create short, easy-to-share links and manage how those links are used over time. It is commonly used by marketing teams, product teams, developers and operations teams that need reliable, long-lasting links for digital and offline distribution. At its core, TinyURL converts long web addresses into shorter URLs that are easier to share across channels such as email, SMS, social media, print materials, QR codes and internal tools. Unlike many basic URL shorteners, TinyURL links are permanent by default, meaning they do not expire unless the user chooses to change or disable them. This makes the platform suitable for long-term campaigns, documentation and public-facing resources. TinyURL also functions as a link management platform, offering tools that help users organize, control and analyze their links. Users can create custom aliases, group links with tags, update destination URLs, set expiration rules and generate QR codes tied to their short links. For tracking and measurement, TinyURL provides link analytics, including click counts, referrers, geographic data, devices and traffic trends over time. For teams and high-volume use cases, TinyURL supports bulk link creation and API access, allowing links to be generated and managed programmatically. This is useful for workflows such as SMS messaging, marketing campaigns, product notifications and automated systems that require large numbers of short links. TinyURL also supports branded domains, enabling businesses to use their own custom domains instead of a shared shortening domain. This helps improve brand recognition and trust when links are shared externally. Founded in 2002, TinyURL is one of the oldest and longest-running URL shortening services and is used globally by individuals, small businesses and enterprise organizations that need a simple, reliable, and scalable solution for link shortening and link management.