Inexpensive solution for reach, great for storytelling and repurposing organic social content Review collected by and hosted on G2.com.

Tracking capabilities are limited and attribution to campaigns Review collected by and hosted on G2.com.

Easy and straightforward to use. The video creation kit gives you alot of music options and templates which I love. Makes promoting your product fun and simple. Review collected by and hosted on G2.com.

Can be glitchy at times. Horizontal/vertical option can be difficult to figure out. Review collected by and hosted on G2.com.

I love the ability to reach a larger demographics and be able to have fun while creating content to reach out to this larger/younger demographics. Review collected by and hosted on G2.com.

The platform can take a bit to get used to, but after you have worked with it for a while, it becomes second nature and is easy to manage and create campaigns. Review collected by and hosted on G2.com.

I like the capabilities of editing videos. I like that we can add countdowns and other stickers inside the platform when creating ads. I also like the segmentations options, including hashtags and creators of certain topics, Review collected by and hosted on G2.com.

I don't like that you can't use multiple filters on the same level. Configurations of objectives by campaigns on bottom-of-the-funnel activities are a bit complicated. Review collected by and hosted on G2.com.

High impact creatives that reach highly relevant audiences Review collected by and hosted on G2.com.

Limited optimization and reporting features Review collected by and hosted on G2.com.

Easy to use and understand once your in the system Review collected by and hosted on G2.com.

Missing some features that are common in others like Twitter or Facebook Review collected by and hosted on G2.com.

Its a very good way for you to advertise your business in the biggest platform out there. Review collected by and hosted on G2.com.

i cant think of anything its a very helpful app. Review collected by and hosted on G2.com.

TikTok's user interface was based on Meta's (formerly Facebook) and looks very similar, but works much better and is less glitchy. TikTok makes it easy to reach tons of users with video ads at competitive CPMs. Review collected by and hosted on G2.com.

While the TikTok Ads user interface is better than Meta's, it's a little too restrictive. I would like it better if the ads were a little more customizable while more streamlined when running ads through an existing verified account. Review collected by and hosted on G2.com.

simple layout when pulling data......... Review collected by and hosted on G2.com.

interface is very slow and delayed when trying to pull up analytics Review collected by and hosted on G2.com.

Can provide useful insight on certain things and/or tips and tricks. Review collected by and hosted on G2.com.

Can disrupt the flow of what I am interested in on tik tok. Review collected by and hosted on G2.com.