TikTok Ads is one of the best Ad Managers that I have ever used. For my business is one of the 4 main Digital Marketing platforms that we use, we can't develop our business without Tiktok Ads anymore. We have even managed to get sales from there. As a recent Ad Manager it is mature and attends to our needs Review collected by and hosted on G2.com.

The only downside I can see by now is the lack of integrations with other technology and marketing partners that are available for other Ad Managers. Maybe TikTok Team is already working on that and will be release within a few months but we would love to have more integrations with some salesforce modules and social managing platforms Review collected by and hosted on G2.com.

The positive point of this tool is that you see the demographics and regions and adjust your campaign to them. Review collected by and hosted on G2.com.

The negative point is the cost and cost-effectiveness of the service. It is too risky for smaller budgets and companies. It is better not be the only ads channel you use. Review collected by and hosted on G2.com.

TikTok Ads help boost our IT services sales online. It is easy to create video for ads covered with hit songs that people like. Huh!! They watch the entire clip and ends up making purchases. Review collected by and hosted on G2.com.

Currently every aspect works lit, I like how it has boosted our sales globally. Kudos! Review collected by and hosted on G2.com.

I appreciate how simplified retargeting and lookalikes are. It is easy to set up ads with various media types and sizes. Review collected by and hosted on G2.com.

Nothing I feel creates a user barrier or makes things difficult on my end. Review collected by and hosted on G2.com.

The video editing features within Tik Tok ads has been the most helpful! We have been able to create multiple versions of the same ad to really test creative and find a clear winner. Review collected by and hosted on G2.com.

The custom reports within Tik Tok is not as helpful as it could be. It would be helpful to be able to see week over week performance as well as have a better way to breakout performance based on campaign/ad name and other segments. Compared to Facebook's custom reporting tools, Tik Tok has a long way to go to have the same capabilites. Review collected by and hosted on G2.com.

All in all, TikTok Ads have their fair share of issues that can make browsing on the platform less enjoyable and more worrisome for users like myself.

worst platform ever Review collected by and hosted on G2.com.

Additionally, the relevancy of the ads leaves much to be desired. Often, they seem completely unrelated to my interests or preferences, which makes them feel like a waste of time and resources. Review collected by and hosted on G2.com.

Firstly, I like that TikTok Ads are for ever free. Creating a video is way too easy via TikTok. Review collected by and hosted on G2.com.

Nowadays, according to geographical location, it is now showing some naughty contents. Review collected by and hosted on G2.com.

Creating campaigns is easy. TikTok has a lot of tutorials and webinars to learn from. Review collected by and hosted on G2.com.

the reporting option is not as complete and easy to generate reports as other platforms. Review collected by and hosted on G2.com.

I like the short video Ads that we run on TikTok because there are many things we can not advertise on regular channels, such as non-FDA-approved supplements or CBD products. But TikTok does not restrict and provide excellent results demographically and geographically. Review collected by and hosted on G2.com.

I don't see anything out of order in TikTok Ads. Everything seems normal and doable while setting up campaigns, but the marketer needs to know the target audience correctly, or it will drain the budget. Review collected by and hosted on G2.com.

The targeting options are more simplified than Meta, so you feel like you're truly reaching people who like certain topics/themes rather than interest targeting in Meta, which sometimes feels like a shot in the dark. Review collected by and hosted on G2.com.

The UX and UI definitely need work, it's hard to find certain things that you're looking for like billing, and billing timeframes are confusing and give you different totals than what's on your actual invoice. Also, the different goals are a bit confusing, they are not as clear as Meta as far as what you are achieving with each ad. Review collected by and hosted on G2.com.