--- title: Tie Reviews meta_title: 'Tie Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 45 reviews by the users' company size, role or industry to find out how Tie works for a business like yours. aggregate_rating: rating_value: 4.8 review_count: 45 scale: '5' date_modified: '2026-08-14' parent_category: name: Lead Generation url: https://www.g2.com/categories/lead-generation --- # Tie Reviews **Vendor:** Tie **Category:** [Visitor Identification Software](https://www.g2.com/categories/visitor-identification) **Average Rating:** 4.8/5.0 **Total Reviews:** 45 ## About Tie Tie is the Shopper Intelligence Platform for B2C ecommerce, the AI data layer that recognizes who shoppers are, what they want, and when they're ready to engage. Built on a market-leading identity graph, Tie makes Klaviyo, Shopify, and the rest of the marketing stack smarter without replacing any of it. Volume-based retention marketing is breaking down. Inboxes are saturated, ESPs alone recognize less than 10% of website traffic, and past engagement is a poor predictor of what a shopper does next. Tie runs three products on one identity graph so brands can recognize the shopper, score their intent, and land the message in the inbox tab shoppers actually check. That's why teams at Caraway, Sharper Image, Beekman 1802, Ridge, OluKai, and Portland Leather Goods run Tie every day. Here's what you get with Tie: Tie ID: Recognize the shoppers your stack is missing. Klaviyo only recognizes a fraction of returning shoppers, because most aren't logged in, switched devices, or cleared cookies. Tie ID pushes that to 90-100%, so cart, browse, and post-purchase flows fire against 2.5-4.5x more subscribers inside the first week. Every profile can be enriched with 200+ Tie Attributes spanning demographics and interests, so segmentation isn't built on guesswork. Beekman 1802 reactivated over 100,000 shoppers with Tie ID, generating over $520K in revenue. Tie Predict: Score who's ready to engage now, not who engaged last quarter. Predict replaces backward-looking Klaviyo engagement tiers with open, click, and purchase scores that refresh daily and sync into Klaviyo as profile properties your team can use however it wants. Scores draw on dozens signals from the identity graph plus live web behavior, which is how Predict surfaces high-intent shoppers sitting on a suppression list. Sharper Image saw a 41% lift in revenue per recipient while sending 22% fewer emails. Tie Priority: Land in Gmail's Primary tab and stay there. Priority is agentic deliverability. AI agents make invisible changes to Klaviyo templates so emails reach Primary instead of Promotions, then monitor domain reputation and tighten warmup and audience eligibility the moment it slips. Every send is split against a held-out control group, so the value is a measured number rather than an estimate. Across Tie Priority campaigns: a median 45% click-rate lift, a median 47% revenue lift, and under 24 hours to Primary placement on average. Tie offers one solution in place of four vendors. Most retention stacks pay separately for visitor ID, engagement scoring, inbox placement, and deliverability, and still have no single view of the shopper. Tie provides them all in one place. "Every brand is running a similar playbook. Tie Predict pulls you out of that and into something actually predictive. We're not just working with purchase history. We're getting scored on real behavioral signals, updated daily. It makes AI actually useful, instead of just marketing talk." - Connor MacDonald, CMO, Ridge Join the 250+ ecommerce and DTC brands using Tie to know their shoppers and reach them at the right moment. ## Tie Pros & Cons **What users like:** - Users value the **extremely helpful and responsive support** from the Tie team, enhancing their overall experience and success. (19 reviews) - Users praise Tie's **incredible customer support** , highlighting their dedication to campaign success and excellent onboarding assistance. (16 reviews) - Users appreciate the **ease of use** of Tie, facilitating seamless integration and effortless management of user flows. (11 reviews) - Users appreciate the **supportive team and seamless integrations** with Tie, enhancing optimizations and customer retargeting efforts. (9 reviews) - Users find the **initial setup of Tie very easy** , facilitating seamless integration and boosting revenue generation. (9 reviews) - Users value the **effective retargeting capabilities** of Tie, significantly enhancing audience engagement and campaign ROI. (9 reviews) - Easy Setup (8 reviews) - Performance Results (8 reviews) - Users commend Tie for its **lead generation capabilities** , enabling effective engagement with previously unidentifiable prospects and boosting revenue. (7 reviews) - Users praise the **outreach efficiency** of RevRoll, significantly boosting revenue through effective targeting and automation. (7 reviews) **What users dislike:** - Users feel the **high cost** of the Tie may not justify its benefits for small brands. (2 reviews) - Users find **conversion issues** can significantly impact engagement and overall effectiveness of the Tie product. (1 reviews) - Users noted that **difficult reporting** emerged from setup delays, though the team's professionalism mitigated concerns. (1 reviews) - Users report issues with **spam complaints** due to email limitations, leading to uncertainty about revenue generation. (1 reviews) - Users express concerns over **email missing** issues, leading to spam complaints from non-subscribed website visitors. (1 reviews) - Users find the **high cost** of the Tie challenging for small brands due to limited return on investment. (1 reviews) - Users face **integration issues** with Tie that hinder seamless compatibility with their existing ESP systems. (1 reviews) - Lack of Integration (1 reviews) - Lead Quality (1 reviews) - Misleading Information (1 reviews) ## Tie Reviews ### 1. Outstanding Customer Success Support **Rating:** 4.5/5.0 stars **Reviewed by:** Michael J. | Customer Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 06, 2026 **What do you like best about Tie?** The customer success team has been amazing to work with. Ellyson is our Customer Success Manager and she has been instrumental in ensuring we understand the value of the platform, and that we're able to effectively communicate that value to our leadership team. She is invested in our success as a business, and making sure our needs with the platform are met. **What do you dislike about Tie?** Our primary use case for Tie is visitor identification, and it can be difficult to assess incremental value on the end of our email platform. Tie provides results that help to narrow that down, but even the most conservative attribution model is still slightly more generous than we'd prefer. **What problems is Tie solving and how is that benefiting you?** We've understood for some time that there is a not-so-insignificant amount of traffic that passes over our site that is anonymous to us, but valuable to us as a business. Tie allows us to send gentle nudges to these individuals, helping to bring them further along our funnel. ### 2. Exceptional Support That Elevates Our Brand Strategy **Rating:** 4.5/5.0 stars **Reviewed by:** Ryan L. | Brand Director, Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2025 **What do you like best about Tie?** The support team at Tie is the best part. Our rep spends time analyzing components of our strategy that we don't have time to look at or think about ourselves. Without Tie, all of those improvements, tests and strategies would not be a part of our brand at all **What do you dislike about Tie?** There isn't any express dislike about Tie. I sometimes feel like the size of our business doesn't necessitate the level of granular detail and testing that Tie does, but doing something typically reserved for larger businesses isn't necessarily a drawback. Without Tie, I wouldn't think that any of it is really that important, but having Tie there allocates time and attention to it for the improvement of the brand, so as we grow we don't have to catch up to that stage **What problems is Tie solving and how is that benefiting you?** Tie is refining the way we segment and reach our customers. Tie analyzes our flow, campaign, and delivery metrics to ensure that the most engaged and interested prospective customers are receiving our communication to try to convert our customer base into repeat customers more effectively. ### 3. Proactive Team and Effective Inbox Tool Drive Results **Rating:** 4.5/5.0 stars **Reviewed by:** Allan M. **Reviewed Date:** December 15, 2025 **What do you like best about Tie?** I use Tie for retention marketing across many brands. I like how it helps identify customers on our site who aren't yet in our email/sms program and targets them effectively. The promo tab protection tool is also great, as it helps us land in more primary inboxes, which drives higher click and conversion rates for our campaigns. In A/B tests, this tool contributes to higher revenue compared to campaigns without it. Additionally, I appreciate the proactive and responsive team that's always there to answer questions and guide new strategies. The initial setup was very easy, and overall, I find Tie's integration with Klaviyo useful for our needs. **What do you dislike about Tie?** We'd love more insight into exactly how the promo tab protection tool lands campaigns in primary inboxes. **What problems is Tie solving and how is that benefiting you?** I use Tie to identify site visitors not in our email/sms programs and target them. The promo tab protection tool helps us land in primary inboxes, driving higher click and conversion rates, and increasing revenue. ### 4. Effective recognition of anonymous website visitors, not sure how much revenue it's really generating though **Rating:** 4.0/5.0 stars **Reviewed by:** Liz D. **Reviewed Date:** December 12, 2025 **What do you like best about Tie?** I use Tie for increasing revenue by recognizing anonymous website visitors. It's able to recognize the majority of our website's anonymous visitors and helps us reach them through email flows. I find it super helpful to work with Ellyson, one of their customer success managers, on a monthly basis to review how things are going and to talk about improvements. She really understands how the email marketing platform works and also how Tie works. She suggested a new product from Tie that helps improve our email deliverability, so we've been testing that out as well. The initial setup of Tie was very easy. **What do you dislike about Tie?** We are unsure if it is generating much revenue, and sometimes we get a good amount of spam complaints from the website visitors that we email since they never subscribed to our email list. **What problems is Tie solving and how is that benefiting you?** Tie helps us recognize and email anonymous website visitors ### 5. Exceptional Customer Service, Perfect for Lead Conversion **Rating:** 5.0/5.0 stars **Reviewed by:** Julian E. **Reviewed Date:** February 05, 2026 **What do you like best about Tie?** I really like Tie's customer service; they are incredible and genuinely want to make sure our campaigns are successful. They always go the extra mile, and they're great at showing the return on ad spends. Their customer service also provides great onboarding, which made the initial setup very easy. **What do you dislike about Tie?** I love Tie **What problems is Tie solving and how is that benefiting you?** We use Tie for acquiring emails from site visitors who haven't left their emails, helping us convert interested people who drop from the site. ### 6. High-Intent Retargeting That Moves the Revenue Needle **Rating:** 5.0/5.0 stars **Reviewed by:** James D. | Co-Founder & CTO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 17, 2025 **What do you like best about Tie?** As a performance-driven agency, our entire model depends on helping clients acquire customers efficiently and at scale. That means every tool we use has to prove its worth in real impact. Tie has done exactly that. Their ability to surface and re-engage high-intent shoppers—often missed by other platforms—has been instrumental in driving stronger ROAS, lowering CAC, and unlocking new revenue opportunities for our clients. On top of that, their deliverability expertise quietly amplifies results across channels, creating value well beyond paid media. But what really makes Tie stand out is the partnership. Ellyson and Mollie have been phenomenal—responsive, thoughtful, and proactive at every turn. Whether it’s strategy refinement, implementation, or quick troubleshooting, their team is consistently on point. For us, Tie isn’t just another vendor; they’ve become a trusted extension of our growth efforts. **What do you dislike about Tie?** My main concern is the same across all similar platforms: if deliverability isn’t strong, results can suffer, and certain exact matches can lower engagement. Tie faces the same industry-wide challenges, but on the positive side, they’re proactive in offering solutions to help improve deliverability. **What problems is Tie solving and how is that benefiting you?** They’re uncovering and recognising customers and helping us capture additional revenue by reaching people who already show strong purchase intent. ### 7. Tie has helped us by increasing impressions. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2025 **What do you like best about Tie?** What we like best about Tie is that they are helping us catch/retarget some of our customers that are lost in the process of sorting through websites. It has helped us increase our impressions. The Tie team has been extremely supportive and giving us step by step guidance on implementations. **What do you dislike about Tie?** At first we were seeing a bit of drop off on our emails but we got it fixed with some of the suggested strategies. **What problems is Tie solving and how is that benefiting you?** The problem Tie is solving is letting us acquire/retargeting some of the customers we lose along the way. ### 8. Game-Changing Visitor Identification and Targeting **Rating:** 5.0/5.0 stars **Reviewed by:** Robbie H. | Vice President Of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2025 **What do you like best about Tie?** RevenueRoll has been a fantastic addition to our business. The platform helps us identify visitors on our website and turn those insights into actionable opportunities. What stands out the most is their amazing team, which made the deployment process seamless—even on our custom platform. They went above and beyond, developing special code to ensure everything worked perfectly. Instead of being overwhelmed with random emails, we can now target and scale effectively, which has been a game-changer for us. We previously used other services, like retention.com, which was like a giant firehose of emails. Those emails weren't wrong, but they were less targeted. **What do you dislike about Tie?** The only downside was that setup took a little longer than anticipated due to our custom platform, but the team handled it professionally and delivered great results. **What problems is Tie solving and how is that benefiting you?** RevenueRoll is helping us solve the challenge of identifying website visitors and turning them into actionable leads. Before using the platform, we were overwhelmed with unqualified emails that didn’t convert, but now, we can target and scale effectively. Their system allows us to identify who’s visiting our site, engage with them in a more meaningful way, and as a result, we’ve seen a noticeable increase in qualified emails that directly contribute to additional revenue and improved margins. I ### 9. I've used Revenue Roll for a few 9-figure clients **Rating:** 5.0/5.0 stars **Reviewed by:** Eric R. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** February 17, 2025 **What do you like best about Tie?** What I like most about Revenue Roll is their responsiveness from leadership. Anytime there's been a question, an implementation need or some troubleshooting required, their customer service is all over it. I've enjoyed working with them and we've seen positive results. **What do you dislike about Tie?** My general dislike is the same with all IR software. Deliverability can be hurt if it's not strong, some of the exact matches can bring down engagement. Revenue Roll is not immune to the challenges of the industry. **What problems is Tie solving and how is that benefiting you?** They are finding and identifying more customers than our current cookies are catching and allow us to gain some incremental revenue from our brands by finding customers with purchase intent. ### 10. 5x ROI in 30 days, just getting better **Rating:** 5.0/5.0 stars **Reviewed by:** Jack G. | Director of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** January 28, 2025 **What do you like best about Tie?** Used a few of these tools, but Revenue Roll matched way more traffic. When we first implemented them, they matched 83% of abandoned carts-even identifying shoppers Klaviyo missed as return visitors. Dramatically grew our audiences for cart recovery campaigns, driving an additional $25k+ extra revenue in the first month.ROI jumped even higher once they launched domain warming and all emails starting hit the primary inbox. **What do you dislike about Tie?** No complaints. Love the team and product. **What problems is Tie solving and how is that benefiting you?** Amazing user identification matching. Allowing us to remarket our total visitor base + their domain warming keeps you from deliverability issues. ### 11. Game Changer for DTC Commerce Brands **Rating:** 5.0/5.0 stars **Reviewed by:** Bob S. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** February 17, 2025 **What do you like best about Tie?** Revenue Roll not only opens up a new acquisition channel for our DTC brands, but it also helps us maximize our paid traffic spend. Seamless, easy and fast integration into our existing commerce tech stack. Onboarding and customer support is excellent. **What do you dislike about Tie?** Sometimes, the value prop of the RevRoll platform can be challenging to explain to merchants. **What problems is Tie solving and how is that benefiting you?** We are always looking for ways to grow our existing channels and find new ones. Revenue Roll helps us grow our email list from anonymous traffic hitting the store, so that we can engage with potential customers that we never could before. As ad costs and COA continue to increase Revenue Roll help us maximize that budget and significantly lowered our costs. ### 12. Must-have tool for Ecommerce brands! **Rating:** 5.0/5.0 stars **Reviewed by:** Shannon D. | Member, Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2025 **What do you like best about Tie?** We switched over from Retention.com and never looked back. We have found that Revenue Roll is extremely easy to use and set up, the team is readily available to help with any troubleshooting and they're always available. We're constantly making incremental revenue and we're not worried about our list health etc. **What do you dislike about Tie?** I can't think of any really, this is a must-have in any ecomm brand's tech stack. **What problems is Tie solving and how is that benefiting you?** We're capturing more site visitors and browsers and actively turning them into sales and identifiable customers. ### 13. Identity tool & warming tool are one of a kind **Rating:** 5.0/5.0 stars **Reviewed by:** Cael S. | Stealth Brands, Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2025 **What do you like best about Tie?** The team is top tier, very helpful & knowledgable. The tech is on par if not better with everything else out there & with the best CX I've gotten from a SAAS tool. Been an operator for 8+ years, never seen a team like Revenue Roll be so invested in their clients. **What do you dislike about Tie?** I think RR is going to be adding much more tech. I just wish it was released sooner. **What problems is Tie solving and how is that benefiting you?** Identity matching and email deliverability. ### 14. Overall great experience! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2025 **What do you like best about Tie?** Extremely helpful + knowledgeable team who's there to support through every step of the journey. Easy to execute and implement into our existing tech stack. **What do you dislike about Tie?** None! So far, it's been very smooth sailing and results have been as expected. **What problems is Tie solving and how is that benefiting you?** Helping identify existing subscribers and retargeting them with the appropriate comms and offers. ### 15. a great tool for DTC brands **Rating:** 5.0/5.0 stars **Reviewed by:** Kyle Reece Y. | Founder / CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2025 **What do you like best about Tie?** I really like how easy it is to set up and start using. The interface is intuitive, and the automation features help streamline our campaigns without much manual effort. It’s been a great tool for increasing revenue without adding extra workload. Great support team too! **What do you dislike about Tie?** It would be great if there were more customization options for reporting. Other than that, it’s been a solid platform. **What problems is Tie solving and how is that benefiting you?** Further identifying users which would otherwise not be identified. ### 16. Great working with the team! **Rating:** 5.0/5.0 stars **Reviewed by:** Melanie B. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2025 **What do you like best about Tie?** Our company has partnered with them since last year and on top of having a great product, they have an amazing and supportive team. Would recommend this esp for those supporting ecom brands. **What do you dislike about Tie?** Nothing in particular. They've been great so far. **What problems is Tie solving and how is that benefiting you?** They're a great alternative to our clients that are unhappy with other retention platforms. - [View Tie pricing details and edition comparison](https://www.g2.com/products/tie/reviews?filters%5Bsentiment_snippet%5D=2004482&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+18%3A29%3A18+-0500&secure%5Bsession_id%5D=b955abb0-b47d-4629-9785-f7d947b1bb2b&secure%5Btoken%5D=3a8828877fef51893c5171f1d095d72aa6c0f58841cd0df940656ccddf10a709&format=llm_user) ## Tie Integrations - [Attentive](https://www.g2.com/products/attentive/reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Postscript](https://www.g2.com/products/postscript/reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) - [Squarespace](https://www.g2.com/products/squarespace/reviews) ## Tie Features **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Retargeting** - A/B Testing - Audience Segmentation - Behavioral Targeting - Reporting & Analytics - Geo Targeting - Cross-channel Retargeting - Personalization **Agentic AI - Visitor Identification** - Cross-system Integration - Third-Party Integrations - Social Media Integration **Agentic AI - Firewall Software** - Autonomous Task Execution - Adaptive Learning - AI/Machine Learning **Additional Functionality** - Conversion Rate Optimization - SEO Management - Drag & Drop - Visual Analytics - API - Surveys & Feedback - Data Import/Export - Reporting & Statistics - Real-Time Reporting - Customizable Templates - Real-Time Data - A/B Testing - Screen Activity Recording - Site Search Tracking - Trend Analysis - Visitor Tracking - Customer Segmentation - Engagement Tracking - Activity Tracking - Sales Trend Analysis - Funnel Analysis - Widgets - Alerts/Escalation - Real-Time Analytics - Heatmaps - Search/Filter - Conversion Tracking - Reporting/Analytics - Referral Tracking - Real-Time Monitoring - Generative AI - Data Visualization - Behavior Tracking - Keyword Tracking - Pageview Tracking - Customizable Reports - Charting - Visualization - Activity Dashboard - Real-Time Notifications - Access Controls/Permissions - Time on Site Tracking - Web Traffic Reporting - Monitoring - Tagging - Dashboard Creation - Campaign Management - Campaign Analytics - Customizable Branding - Alerts/Notifications - User Interaction Tracking - AI Copilot - Customer Journey Mapping - Goal Setting/Tracking - Multiple Site Management - Website Analytics **Agentic AI - Retargeting** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Tie Alternatives - [Customers.ai](https://www.g2.com/products/customers-ai/reviews) - 4.8/5.0 (417 reviews) - [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) - 4.3/5.0 (653 reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - 4.4/5.0 (13,304 reviews)