# Tie Reviews **Vendor:** Tie **Category:** [Retargeting Software](https://www.g2.com/categories/retargeting) **Average Rating:** 4.8/5.0 **Total Reviews:** 35 ## About Tie Tie's real-time B2C enrichment platform instantly reveals names, contact details and demographic data for over 60% of website visitors by IP address or device id—without requiring form submissions or purchases. This empowers brands to personalize web experiences and market to previously anonymous visitors through email, ads, and direct mail, driving customer acquisition at a lower cost per acquisition (CPA). ## Tie Pros & Cons **What users like:** - Users find Tie's **responsive support** and ease of implementation greatly enhance their retargeting and campaign success. (19 reviews) - Users praise Tie's **incredible customer support** , valuing their dedication to success and effective onboarding process. (16 reviews) - Users value the **ease of use** of Tie, appreciating its seamless integration and minimal setup time. (11 reviews) - Users value the **support and ease of integration** provided by Tie, enhancing their optimization and deliverability experiences. (9 reviews) - Users highlight the **easy setup** of Tie, ensuring a smooth start and quick integration with existing systems. (9 reviews) - Users value the **effective retargeting capabilities** of Tie, significantly enhancing audience engagement and campaign ROI. (9 reviews) - Easy Setup (8 reviews) - Performance Results (8 reviews) - Users commend Tie for its **lead generation capabilities** , enabling effective engagement with previously unidentifiable prospects and boosting revenue. (7 reviews) - Users praise the **outreach efficiency** of RevRoll, significantly boosting revenue through effective targeting and automation. (7 reviews) **What users dislike:** - Users find the **high cost** of the Tie product challenging, especially for smaller brands with limited budgets. (2 reviews) - Users express concerns about **conversion issues** affecting deliverability and engagement with the Tie product. (1 reviews) - Users find the **difficult reporting** to be a challenge, despite the team's professional handling of setup issues. (1 reviews) - Users experience **email limitations** as complaints arise from unsolicited emails, raising concerns about revenue and user engagement. (1 reviews) - Users express concerns over the **missing email confirmations** , leading to spam complaints from unsubscribed visitors. (1 reviews) - Users find the **high cost** of the Tie challenging for small brands due to limited return on investment. (1 reviews) - Users face **integration issues** with Tie that hinder seamless compatibility with their existing ESP systems. (1 reviews) - Lack of Integration (1 reviews) - Lead Quality (1 reviews) - Misleading Information (1 reviews) ## Tie Reviews ### 1. Outstanding Customer Success Support **Rating:** 4.5/5.0 stars **Reviewed by:** Michael J. | Customer Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 06, 2026 **What do you like best about Tie?** The customer success team has been amazing to work with. Ellyson is our Customer Success Manager and she has been instrumental in ensuring we understand the value of the platform, and that we're able to effectively communicate that value to our leadership team. She is invested in our success as a business, and making sure our needs with the platform are met. **What do you dislike about Tie?** Our primary use case for Tie is visitor identification, and it can be difficult to assess incremental value on the end of our email platform. Tie provides results that help to narrow that down, but even the most conservative attribution model is still slightly more generous than we'd prefer. **What problems is Tie solving and how is that benefiting you?** We've understood for some time that there is a not-so-insignificant amount of traffic that passes over our site that is anonymous to us, but valuable to us as a business. Tie allows us to send gentle nudges to these individuals, helping to bring them further along our funnel. ### 2. Exceptional Support That Elevates Our Brand Strategy **Rating:** 4.5/5.0 stars **Reviewed by:** Ryan L. | Brand Director, Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2025 **What do you like best about Tie?** The support team at Tie is the best part. Our rep spends time analyzing components of our strategy that we don't have time to look at or think about ourselves. Without Tie, all of those improvements, tests and strategies would not be a part of our brand at all **What do you dislike about Tie?** There isn't any express dislike about Tie. I sometimes feel like the size of our business doesn't necessitate the level of granular detail and testing that Tie does, but doing something typically reserved for larger businesses isn't necessarily a drawback. Without Tie, I wouldn't think that any of it is really that important, but having Tie there allocates time and attention to it for the improvement of the brand, so as we grow we don't have to catch up to that stage **What problems is Tie solving and how is that benefiting you?** Tie is refining the way we segment and reach our customers. Tie analyzes our flow, campaign, and delivery metrics to ensure that the most engaged and interested prospective customers are receiving our communication to try to convert our customer base into repeat customers more effectively. ### 3. Proactive Team and Effective Inbox Tool Drive Results **Rating:** 4.5/5.0 stars **Reviewed by:** Allan M. **Reviewed Date:** December 15, 2025 **What do you like best about Tie?** I use Tie for retention marketing across many brands. I like how it helps identify customers on our site who aren't yet in our email/sms program and targets them effectively. The promo tab protection tool is also great, as it helps us land in more primary inboxes, which drives higher click and conversion rates for our campaigns. In A/B tests, this tool contributes to higher revenue compared to campaigns without it. Additionally, I appreciate the proactive and responsive team that's always there to answer questions and guide new strategies. The initial setup was very easy, and overall, I find Tie's integration with Klaviyo useful for our needs. **What do you dislike about Tie?** We'd love more insight into exactly how the promo tab protection tool lands campaigns in primary inboxes. **What problems is Tie solving and how is that benefiting you?** I use Tie to identify site visitors not in our email/sms programs and target them. The promo tab protection tool helps us land in primary inboxes, driving higher click and conversion rates, and increasing revenue. ### 4. Effective recognition of anonymous website visitors, not sure how much revenue it's really generating though **Rating:** 4.0/5.0 stars **Reviewed by:** Liz D. **Reviewed Date:** December 12, 2025 **What do you like best about Tie?** I use Tie for increasing revenue by recognizing anonymous website visitors. It's able to recognize the majority of our website's anonymous visitors and helps us reach them through email flows. I find it super helpful to work with Ellyson, one of their customer success managers, on a monthly basis to review how things are going and to talk about improvements. She really understands how the email marketing platform works and also how Tie works. She suggested a new product from Tie that helps improve our email deliverability, so we've been testing that out as well. The initial setup of Tie was very easy. **What do you dislike about Tie?** We are unsure if it is generating much revenue, and sometimes we get a good amount of spam complaints from the website visitors that we email since they never subscribed to our email list. **What problems is Tie solving and how is that benefiting you?** Tie helps us recognize and email anonymous website visitors ### 5. Streamlined Visitor Identification and Seamless Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Greg M. **Reviewed Date:** December 11, 2025 **What do you like best about Tie?** I really appreciate our account rep who is great at helping with integrations and optimizations in the Tie platform and in our ESP. Moreover, Tie is always releasing products that assist with deliverability optimization. I love how easy and fast the initial setup was, especially because Tie provided all necessary documentation that a business user could handle without needing any dev work. The analytics dashboards are extremely digestible, allowing business users of all technical abilities to leverage the tool effectively. It’s fantastic to have a quick reference for sales attribution and other KPIs, thanks to Tie's dashboard. Additionally, Tie integrates seamlessly with Klaviyo. **What do you dislike about Tie?** There is nothing I dislike **What problems is Tie solving and how is that benefiting you?** Tie helps us identify anonymous visitors on our website and integrate them into marketing workflows, enhancing our ad targeting and campaign reach. ### 6. Effortless Detection of Anonymous Traffic with Tangible ROI **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2025 **What do you like best about Tie?** I like that Tie runs in the backend, and I never have to worry about it. It doesn't add any work for me because users are automatically added into a flow, allowing me to retarget them. I see a monthly revenue increase from these users. I also like that Tie syncs seamlessly into our Klaviyo account, and the initial setup was super easy, taking just a few hours. **What do you dislike about Tie?** N/A **What problems is Tie solving and how is that benefiting you?** Tie solves the problem of anonymous traffic by identifying site visitors who don't check out. It runs in the background, adding no extra work for me. Users are automatically added into a flow for retargeting, and I see revenue jump from these users. ### 7. Tie has been a game-changer for our marketing efforts **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** December 12, 2025 **What do you like best about Tie?** Tie helps us identify anonymous website visitors and turn them into actionable audiences, which has significantly improved our retargeting and overall campaign ROI. The platform is easy to implement, delivers measurable revenue impact, and the Tie team is extremely responsive and supportive. While results can vary with traffic volume, the performance gains and strategic value far outweigh any minor learning curve. Highly recommend for teams focused on growth. **What do you dislike about Tie?** Initially we were seeing our email delivery score drop by several points. But we got it solved by working with client support to tweak the settings. **What problems is Tie solving and how is that benefiting you?** Tie is helping us build our email list quickly which mean more remarketing revenue. ### 8. Exceptional Customer Service, Perfect for Lead Conversion **Rating:** 5.0/5.0 stars **Reviewed by:** Julian E. **Reviewed Date:** February 05, 2026 **What do you like best about Tie?** I really like Tie's customer service; they are incredible and genuinely want to make sure our campaigns are successful. They always go the extra mile, and they're great at showing the return on ad spends. Their customer service also provides great onboarding, which made the initial setup very easy. **What do you dislike about Tie?** I love Tie **What problems is Tie solving and how is that benefiting you?** We use Tie for acquiring emails from site visitors who haven't left their emails, helping us convert interested people who drop from the site. ### 9. Powerful Flows and Targeted Campaigns Make Tie Stand Out **Rating:** 4.5/5.0 stars **Reviewed by:** Sarah S. | Content Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 04, 2025 **What do you like best about Tie?** I like being able to make Tie flows for abandoned cart and abandoned browser. Also I like being able to send campaigns to a Tie audience. **What do you dislike about Tie?** We A/B tested the invisible footer code to keep us out of the promotion folder, but we didn't see an increase in open rates. **What problems is Tie solving and how is that benefiting you?** We are able to capture customers who have not subscribed. ### 10. High-Intent Retargeting That Moves the Revenue Needle **Rating:** 5.0/5.0 stars **Reviewed by:** James D. | Co-Founder & CTO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 17, 2025 **What do you like best about Tie?** As a performance-driven agency, our entire model depends on helping clients acquire customers efficiently and at scale. That means every tool we use has to prove its worth in real impact. Tie has done exactly that. Their ability to surface and re-engage high-intent shoppers—often missed by other platforms—has been instrumental in driving stronger ROAS, lowering CAC, and unlocking new revenue opportunities for our clients. On top of that, their deliverability expertise quietly amplifies results across channels, creating value well beyond paid media. But what really makes Tie stand out is the partnership. Ellyson and Mollie have been phenomenal—responsive, thoughtful, and proactive at every turn. Whether it’s strategy refinement, implementation, or quick troubleshooting, their team is consistently on point. For us, Tie isn’t just another vendor; they’ve become a trusted extension of our growth efforts. **What do you dislike about Tie?** My main concern is the same across all similar platforms: if deliverability isn’t strong, results can suffer, and certain exact matches can lower engagement. Tie faces the same industry-wide challenges, but on the positive side, they’re proactive in offering solutions to help improve deliverability. **What problems is Tie solving and how is that benefiting you?** They’re uncovering and recognising customers and helping us capture additional revenue by reaching people who already show strong purchase intent. ### 11. Game-Changing Lead Identification & Campaign Performance **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2025 **What do you like best about Tie?** We’ve only been working with Tie for a few short months, but the impact has been immediate. The Engaged segment they created delivers over 100% higher revenue per recipient and more than double the ROI compared to our other campaign segments. The Promotions Tab Protection tool has also boosted campaign performance by over 20% to date. The Tie team is proactive, strategic, and genuinely invested in our success, constantly bringing new ideas to the table. If you want innovative tools paired with actionable insights, Tie is a clear win. **What do you dislike about Tie?** Our only challenge has been that certain optimizations, like segment growth, depend heavily on site traffic, so results can fluctuate month-to-month. This isn’t a Tie issue per se, but it means that maximizing their tools works best when paired with a strong traffic strategy. Otherwise, our experience so far has been extremely positive. **What problems is Tie solving and how is that benefiting you?** Tie is helping us identify and engage high-value website visitors we would have otherwise missed. By de-anonymizing a significant portion of our traffic, we can build targeted segments, like the Engaged segment, that consistently outperform other audiences in revenue per recipient and ROI. This allows us to focus our campaigns on the leads most likely to convert, improving both efficiency and results in just a few short months. ### 12. Tie is a top tier software, and thir team is awesome to work with **Rating:** 5.0/5.0 stars **Reviewed by:** Sergiu T. | Chief Operating Officer, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** August 06, 2025 **What do you like best about Tie?** We’ve been recommending Tie to a bunch of our ecommerce clients, and for good reason. If you're trying to create more personalized shopping experiences and step up your email game, this tool is literally a no-brainer. Tie helps brands turn customer data into actual value. It pulls in behavior, preferences, and purchase history to tailor each shopper’s journey, especially when it comes to email personalization. Think smarter flows, relevant product recs, and emails that don’t feel like they were blasted to a list of 100K+ customers. **What do you dislike about Tie?** If we had to nitpick, the UI could feel a little different from what marketers might be used to, but once you get past that, the results speak for themselves. Definitely worth a look if you're serious about leveling up personalization. **What problems is Tie solving and how is that benefiting you?** Tie helps solve the problem of generic, boring emails by making personalization easy and actually useful. It connects all the customer data, Shopify, Recharge, etc. so brands can send smarter, more relevant messages without needing a dev team. For us, it means faster results, better engagement, and happier clients. ### 13. Helping us reach the right people **Rating:** 5.0/5.0 stars **Reviewed by:** Shirlene M. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 19, 2025 **What do you like best about Tie?** It gives us the ability to identify and reach visitors we couldn’t before, making our retargeting more effective and helping recover potential lost leads. **What do you dislike about Tie?** So far I haven't found any downside based on my experience. **What problems is Tie solving and how is that benefiting you?** It helps us uniquely identify people who visit our site so we can retarget them through email and ads. This makes our retargeting more precise and helps us turn more visits into real leads and customers. ### 14. Effective Retargeting with Email and SMS **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** December 19, 2025 **What do you like best about Tie?** The ability for it to help us retarget anonymous web traffic using emails and SMS messages. **What do you dislike about Tie?** Hoping to gain more insight from the team on other ways we can use the product. **What problems is Tie solving and how is that benefiting you?** It is being used for retargeting our site visitors. ### 15. Transformative Retargeting for Performance-Driven Brands **Rating:** 5.0/5.0 stars **Reviewed by:** John S. | Head of Partnerships, Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2025 **What do you like best about Tie?** As a performance-based agency, everything we do is centered around customer acquisition and measurable impact. Our revenue is directly tied to the success of our clients, which means we need the most effective tools to maximize conversions and improve efficiency. Revenue Roll has been an absolute game-changer for us in this regard. The biggest upside is how seamlessly it identifies and re-engages high-intent shoppers—something that traditional retargeting platforms simply can’t do at the same level. RR ensures we’re targeting the right people at the right time, driving stronger ROAS and lowering CAC. From a financial standpoint, having this in the mix does so much for our revenue targets with clients. It increases our ability to scale retargeting profitably, ensuring we can maximize performance while keeping costs efficient. The additional benefit of their email deliverability optimization also provides indirect advantages, helping to improve overall engagement beyond paid media. On top of the results, their team is just world-class. Their support, insights, and ability to refine strategy alongside us make them an invaluable partner. We’re lucky to have them in our ecosystem and look forward to continuing to scale with them. **What do you dislike about Tie?** There’s not much to dislike. The only challenge is that once you start using Revenue Roll, you won’t want to run retargeting without it. **What problems is Tie solving and how is that benefiting you?** Revenue Roll fixes the broken retargeting funnel by identifying high-intent shoppers and converting them more effectively. As a performance-based agency, this directly improves our clients' ROAS, lowers CAC, and helps us hit revenue targets more efficiently. It’s a key piece in driving stronger acquisition results across our client portfolio. ### 16. Tie has helped us by increasing impressions. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2025 **What do you like best about Tie?** What we like best about Tie is that they are helping us catch/retarget some of our customers that are lost in the process of sorting through websites. It has helped us increase our impressions. The Tie team has been extremely supportive and giving us step by step guidance on implementations. **What do you dislike about Tie?** At first we were seeing a bit of drop off on our emails but we got it fixed with some of the suggested strategies. **What problems is Tie solving and how is that benefiting you?** The problem Tie is solving is letting us acquire/retargeting some of the customers we lose along the way. ### 17. Game-Changing Visitor Identification and Targeting **Rating:** 5.0/5.0 stars **Reviewed by:** Robbie H. | Vice President Of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2025 **What do you like best about Tie?** RevenueRoll has been a fantastic addition to our business. The platform helps us identify visitors on our website and turn those insights into actionable opportunities. What stands out the most is their amazing team, which made the deployment process seamless—even on our custom platform. They went above and beyond, developing special code to ensure everything worked perfectly. Instead of being overwhelmed with random emails, we can now target and scale effectively, which has been a game-changer for us. We previously used other services, like retention.com, which was like a giant firehose of emails. Those emails weren't wrong, but they were less targeted. **What do you dislike about Tie?** The only downside was that setup took a little longer than anticipated due to our custom platform, but the team handled it professionally and delivered great results. **What problems is Tie solving and how is that benefiting you?** RevenueRoll is helping us solve the challenge of identifying website visitors and turning them into actionable leads. Before using the platform, we were overwhelmed with unqualified emails that didn’t convert, but now, we can target and scale effectively. Their system allows us to identify who’s visiting our site, engage with them in a more meaningful way, and as a result, we’ve seen a noticeable increase in qualified emails that directly contribute to additional revenue and improved margins. I ### 18. Great tool for identification **Rating:** 5.0/5.0 stars **Reviewed by:** Jennifer C. | Head of Email & Retention Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2025 **What do you like best about Tie?** They've been able to help us identify more anonymous users which in return helped us generate more revenue. **What do you dislike about Tie?** They are not fully integrated with the ESP we work with. **What problems is Tie solving and how is that benefiting you?** They have helped us identify more anonymous users that we have not been able to with just our ESP alone. ### 19. The Cleanest, Simplest ID Tool For Ecom Brands **Rating:** 5.0/5.0 stars **Reviewed by:** Noah H. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2025 **What do you like best about Tie?** Revenue Roll is amazing because they don't try to confuse you about how they identify prospects or where the data's coming from. The product is extremely straightforward, easy to use, and the team over there is beyond helpful at making sure you utilize every ounce of RR. **What do you dislike about Tie?** At this point in time, I have 0 complaints. Onboarding our brands has been seamless & everything works on autopilot. **What problems is Tie solving and how is that benefiting you?** Revenue Roll is helping our brands the most with cross-device identification. Meaning, someone comes on our site on one device & then comes back to engage (or finish their purchase) on another. This is massively impactful when you're talking about hundreds of thousands (and for some brands, millions) of prospects jumping on our brands' websites in a given month. ### 20. Great tech wit ha great team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Tie?** The tool is straightforward, data drive, and evolving quickly. It is simple to get started with, and equally easy to measure along the way. The best part is that on top of the tool is a team that really cares and adds value. **What do you dislike about Tie?** My experience has been flawless so far, but the cost is high compared to what I'm able to squeeze out of it as a small brand. I expect that equation to flip soon. **What problems is Tie solving and how is that benefiting you?** Saved my site from deliverability oblivion. Now making growing my list and measuring the results of all my email marketing efforts much more effective. ### 21. I've used Revenue Roll for a few 9-figure clients **Rating:** 5.0/5.0 stars **Reviewed by:** Eric R. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** February 17, 2025 **What do you like best about Tie?** What I like most about Revenue Roll is their responsiveness from leadership. Anytime there's been a question, an implementation need or some troubleshooting required, their customer service is all over it. I've enjoyed working with them and we've seen positive results. **What do you dislike about Tie?** My general dislike is the same with all IR software. Deliverability can be hurt if it's not strong, some of the exact matches can bring down engagement. Revenue Roll is not immune to the challenges of the industry. **What problems is Tie solving and how is that benefiting you?** They are finding and identifying more customers than our current cookies are catching and allow us to gain some incremental revenue from our brands by finding customers with purchase intent. ### 22. The Most Incredible Tool Ever **Rating:** 5.0/5.0 stars **Reviewed by:** Chris M. | Co-Founder & Chief Marketing Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** January 28, 2025 **What do you like best about Tie?** I wish I had this years ago when starting my e-commerce business. We have captured more emails in the past 12 months with Revenue Roll then we have in the past three years! Our email marketing revenue is up nearly 100% year over year. **What do you dislike about Tie?** No complaints right now. The team listens to feedback and is quick to roll out new solutions. **What problems is Tie solving and how is that benefiting you?** - We were not capturing enough email & customer data on our homepage & cart page - Our email revenue was trending down YOY - Our email customer list was burning and dissolving - Emails were going to spam I could not find a single other product on the market that was priced fairly and affordably, looked at solutions like Retention & Black Crow but they did not meet the mark. ### 23. 5x ROI in 30 days, just getting better **Rating:** 5.0/5.0 stars **Reviewed by:** Jack G. | Director of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** January 28, 2025 **What do you like best about Tie?** Used a few of these tools, but Revenue Roll matched way more traffic. When we first implemented them, they matched 83% of abandoned carts-even identifying shoppers Klaviyo missed as return visitors. Dramatically grew our audiences for cart recovery campaigns, driving an additional $25k+ extra revenue in the first month.ROI jumped even higher once they launched domain warming and all emails starting hit the primary inbox. **What do you dislike about Tie?** No complaints. Love the team and product. **What problems is Tie solving and how is that benefiting you?** Amazing user identification matching. Allowing us to remarket our total visitor base + their domain warming keeps you from deliverability issues. ### 24. Game Changer for DTC Commerce Brands **Rating:** 5.0/5.0 stars **Reviewed by:** Bob S. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** February 17, 2025 **What do you like best about Tie?** Revenue Roll not only opens up a new acquisition channel for our DTC brands, but it also helps us maximize our paid traffic spend. Seamless, easy and fast integration into our existing commerce tech stack. Onboarding and customer support is excellent. **What do you dislike about Tie?** Sometimes, the value prop of the RevRoll platform can be challenging to explain to merchants. **What problems is Tie solving and how is that benefiting you?** We are always looking for ways to grow our existing channels and find new ones. Revenue Roll helps us grow our email list from anonymous traffic hitting the store, so that we can engage with potential customers that we never could before. As ad costs and COA continue to increase Revenue Roll help us maximize that budget and significantly lowered our costs. ### 25. Must-have tool for Ecommerce brands! **Rating:** 5.0/5.0 stars **Reviewed by:** Shannon D. | Member, Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2025 **What do you like best about Tie?** We switched over from Retention.com and never looked back. We have found that Revenue Roll is extremely easy to use and set up, the team is readily available to help with any troubleshooting and they're always available. We're constantly making incremental revenue and we're not worried about our list health etc. **What do you dislike about Tie?** I can't think of any really, this is a must-have in any ecomm brand's tech stack. **What problems is Tie solving and how is that benefiting you?** We're capturing more site visitors and browsers and actively turning them into sales and identifiable customers. ### 26. Identity tool & warming tool are one of a kind **Rating:** 5.0/5.0 stars **Reviewed by:** Cael S. | Stealth Brands, Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2025 **What do you like best about Tie?** The team is top tier, very helpful & knowledgable. The tech is on par if not better with everything else out there & with the best CX I've gotten from a SAAS tool. Been an operator for 8+ years, never seen a team like Revenue Roll be so invested in their clients. **What do you dislike about Tie?** I think RR is going to be adding much more tech. I just wish it was released sooner. **What problems is Tie solving and how is that benefiting you?** Identity matching and email deliverability. ### 27. Secret Weapon **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** January 28, 2025 **What do you like best about Tie?** RevRoll has been an exceptional partner! Since launching in late 2023, their identification and enrichment tools have driven over $3M in revenue ($1.5M incremental revenue) by helping us connect with previously unidentifiable website visitors and reactivating existing customers. Their ability to match an average of ~40% of monthly traffic and pass key data into Klaviyo has supercharged our email campaigns, generating significant incremental revenue while maintaining strong deliverability. We’ve been impressed with their results-driven approach and ongoing optimization efforts, including email warming. Highly recommend for any brand looking to scale email engagement and revenue! **What do you dislike about Tie?** Great value - we don't have any complaints at this time **What problems is Tie solving and how is that benefiting you?** Revenue Roll is solving the problem of identifying and engaging website visitors who would otherwise remain anonymous or unengaged. By enriching a signifcant portion of our web traffic with key contact information (name, email, address, phone), Revenue Roll allows us to: Grow Our Email List: They've added ~3M new prospects to Klaviyo, giving us a larger audience to target with email campaigns. Reconnect with Lapsed Customers: By identifying re-visitors already in our database, they've reactivates orders and driven signficant revenue. Improve Campaign Performance: With this enriched data, we've been able to run targeted and effective email campaigns, driving +$3MM in total revenue without compromising deliverability. Lower CPA: By converting anonymous visitors into actionable leads, Revenue Roll helps us acquire customers more efficiently. ### 28. Overall great experience! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2025 **What do you like best about Tie?** Extremely helpful + knowledgeable team who's there to support through every step of the journey. Easy to execute and implement into our existing tech stack. **What do you dislike about Tie?** None! So far, it's been very smooth sailing and results have been as expected. **What problems is Tie solving and how is that benefiting you?** Helping identify existing subscribers and retargeting them with the appropriate comms and offers. ### 29. a great tool for DTC brands **Rating:** 5.0/5.0 stars **Reviewed by:** Kyle Reece Y. | Founder / CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2025 **What do you like best about Tie?** I really like how easy it is to set up and start using. The interface is intuitive, and the automation features help streamline our campaigns without much manual effort. It’s been a great tool for increasing revenue without adding extra workload. Great support team too! **What do you dislike about Tie?** It would be great if there were more customization options for reporting. Other than that, it’s been a solid platform. **What problems is Tie solving and how is that benefiting you?** Further identifying users which would otherwise not be identified. ### 30. Great Product. Great Team. **Rating:** 5.0/5.0 stars **Reviewed by:** Feras K. | Partner & Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** February 17, 2025 **What do you like best about Tie?** Their product works, plain and simple. And the team there is world class. We use them on most of our 8- and 9- figure brands with noticeable revenue lifts across the board. They are very easy to implement and use. **What do you dislike about Tie?** Nothing not to love! They are truly a great product and team. **What problems is Tie solving and how is that benefiting you?** Our 8- and 9- figure brands use Revenue Roll to identify users and retarget them effectively. ### 31. Great data from an innovative team **Rating:** 5.0/5.0 stars **Reviewed by:** Ben B. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** February 17, 2025 **What do you like best about Tie?** The RevRoll team is leading the industry in identity resolution technology and providing brands with clear pathways to leverage the data in ways that are compliant and profitable. A++ team. A++ product. **What do you dislike about Tie?** Our typical agency customer is typically using non-standard features/products, so sometimes the contracts or pricing isn't super intuitive. **What problems is Tie solving and how is that benefiting you?** RR provides critical infrastructure for scaling email marketing campaigns for our clients. ### 32. Great working with the team! **Rating:** 5.0/5.0 stars **Reviewed by:** Melanie B. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2025 **What do you like best about Tie?** Our company has partnered with them since last year and on top of having a great product, they have an amazing and supportive team. Would recommend this esp for those supporting ecom brands. **What do you dislike about Tie?** Nothing in particular. They've been great so far. **What problems is Tie solving and how is that benefiting you?** They're a great alternative to our clients that are unhappy with other retention platforms. ### 33. High ROI List Growth Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Zach S. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2025 **What do you like best about Tie?** Helped grow our list faster then any other tool on the market. **What do you dislike about Tie?** Transitioning from one software to another is always a pain, but Revenue Roll team made the transition smoother than expected. **What problems is Tie solving and how is that benefiting you?** Best list growth tool to date. ### 34. Invested in our success **Rating:** 5.0/5.0 stars **Reviewed by:** Felipe A. | CMO, Mid-Market (51-1000 emp.) **Reviewed Date:** February 21, 2025 **What do you like best about Tie?** The team is always coming with suggestions to improve results. They are flexible, thoughtful and inverted in our success. **What do you dislike about Tie?** Wish we could collect even more emails with them. **What problems is Tie solving and how is that benefiting you?** Email audience growth And deliverability ### 35. Finally - visitor ID that scales without killing deliverability **Rating:** 5.0/5.0 stars **Reviewed by:** Jonathan P. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 28, 2025 **What do you like best about Tie?** We onboarded with the team and right away we saw real incremental revenue. **What do you dislike about Tie?** There is nothing to dislike. The customer service was on point! **What problems is Tie solving and how is that benefiting you?** We can't identify annonymous visitors to our site but revenue roll can. - [View Tie pricing details and edition comparison](https://www.g2.com/products/tie/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-15+15%3A44%3A18+-0500&secure%5Bsession_id%5D=55c71216-f32d-465d-a080-4e01de781356&secure%5Btoken%5D=e4b2d58ed2c9724265d9686e83cdb458dea0bf7e918f59f8e8d64bc26de68941&format=llm_user) ## Tie Integrations - [Attentive](https://www.g2.com/products/attentive/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) - [Squarespace](https://www.g2.com/products/squarespace/reviews) ## Tie Features **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Retargeting** - A/B Testing - Audience Segmentation - Behavioral Targeting - Reporting & Analytics - Geo Targeting - Cross-channel Retargeting - Personalization **Agentic AI - Visitor Identification** - Cross-system Integration **Agentic AI - Retargeting** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Tie Alternatives - [Customers.ai](https://www.g2.com/products/customers-ai/reviews) - 4.8/5.0 (417 reviews) - [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) - 4.3/5.0 (647 reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - 4.4/5.0 (13,238 reviews)