# Best Loyalty Management Software - Page 21

*By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)*


Loyalty management software helps businesses create, manage, and analyze customer loyalty programs. These products allow businesses to identify either repeat customers or potential repeat customers, and then send them incentives such as discounts or rewards points so they return to that business. Loyalty management software is primarily leveraged by business-to-consumer (B2C) companies in the retail, e-commerce, travel, and hospitality industries. Marketing teams in these organizations use loyalty management software to boost customer retention, maximize repeat sales, and increase customer lifetime value (CLV).

If a business is having difficulty finding its target audience or demographic, loyalty management tools can help a marketing team narrow down the search and test different methods of bringing customers back to the business. This type of software can be implemented as a standalone marketing tool, an API, or an add-on for an all-in-one marketing platform. Many loyalty management tools include features of or integrate with [email marketing software](https://www.g2.com/categories/email-marketing) or [marketing automation software](https://www.g2.com/categories/marketing-automation), making it easy to identify loyal customers and send them promotions or rewards. Loyalty management software also integrates with [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms) and [POS software](https://www.g2.com/categories/pos).

To qualify for inclusion in the Loyalty Management category, a product must:

- Enroll valuable, loyal, or interested customers in a loyalty program
- Allow for the configuration of one or more loyalty programs such as point-based, spend-based, tiered, paid, etc.
- Provide tools to communicate with loyal customers and distribute discounts, cashback, or other rewards
- Capture customer data including purchase history, membership status, and engagement with the loyalty program
- Integrate with other marketing or commerce software





## Top Loyalty Management Software at a Glance
| # | Product | Rating | Best For | What Users Say |
|---|---------|--------|----------|----------------|
| 1 | [Smile.io](https://www.g2.com/products/smile-io/reviews) | 4.6/5.0 (450 reviews) | Shopify-native points-and-referral loyalty automation | "[Amazing Loyalty Program for Shopify: Referrals, VIP Tiers, and Fast Performance](https://www.g2.com/survey_responses/smile-io-review-13084504)" |
| 2 | [LoyaltyLion](https://www.g2.com/products/loyaltylion/reviews) | 4.6/5.0 (605 reviews) | Shopify-native tiered loyalty and retention programs | "[Simple to Navigate, Easy Rewards Page Customisation, Great Support](https://www.g2.com/survey_responses/loyaltylion-review-13070775)" |
| 3 | [Owner.com](https://www.g2.com/products/owner-com/reviews) | 4.8/5.0 (405 reviews) | — | "[Efficient Logistics and Stellar Support with Owner.com](https://www.g2.com/survey_responses/owner-com-review-13075874)" |
| 4 | [Okendo](https://www.g2.com/products/okendo/reviews) | 4.7/5.0 (412 reviews) | Shopify-native loyalty with unified review incentivization | "[Okendo: Effortless Photo & Video Reviews That Build Shopper Trust](https://www.g2.com/survey_responses/okendo-review-13049768)" |
| 5 | [AdvantageClub.ai](https://www.g2.com/products/advantageclub-ai/reviews) | 4.8/5.0 (854 reviews) | AI-personalized employee rewards redemption and recognition | "[AdvantageClub.ai: A Seamless Corporate “Third Space” with Powerful Rewards and Automation](https://www.g2.com/survey_responses/advantageclub-ai-review-13071508)" |
| 6 | [Mastercard Offers](https://www.g2.com/products/mastercard-offers/reviews) | 4.6/5.0 (17 reviews) | Automatic cashback and curated offer redemption | "[Big Savings, Lounge Access, and Hidden Offers](https://www.g2.com/survey_responses/mastercard-offers-review-12818120)" |
| 7 | [Yotpo](https://www.g2.com/products/yotpo/reviews) | 4.3/5.0 (255 reviews) | Unified loyalty, reviews, and SMS retention | "[Effortless Setup and Customer Engagement with Yotpo](https://www.g2.com/survey_responses/yotpo-review-12262971)" |
| 8 | [Joy Loyalty](https://www.g2.com/products/joy-loyalty/reviews) | 4.8/5.0 (72 reviews) | Shopify-native tiered loyalty and referral automation | "[Great loyalty app with excellent support.](https://www.g2.com/survey_responses/joy-loyalty-review-12578304)" |
| 9 | [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) | 4.2/5.0 (611 reviews) | Omnichannel loyalty automation with AI-driven segmentation | "[Powerful Marketing Automation with Some Learning Curve](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-13093428)" |
| 10 | [Kangaroo Rewards](https://www.g2.com/products/kangaroo-rewards/reviews) | 4.7/5.0 (70 reviews) | Loyalty, SMS, and email campaigns unified | "[Makes Customer Loyalty Easy to Manage](https://www.g2.com/survey_responses/kangaroo-rewards-review-13075399)" |


## G2 Grid® for Loyalty Management Software
![G2 Grid® for Loyalty Management Software plotting products by satisfaction and market presence](https://www.g2.com/categories/loyalty-management/grids.png?focus%5B%5D=4746&focus%5B%5D=73864&focus%5B%5D=1219583&focus%5B%5D=58412&focus%5B%5D=158516&focus%5B%5D=1428937&focus%5B%5D=4506&focus%5B%5D=1424044)
Highlighted products: Smile.io, LoyaltyLion, Owner.com, Okendo, AdvantageClub.ai, Mastercard Offers, Yotpo, and Joy Loyalty.
Underlying data: [Grid® JSON](https://www.g2.com/categories/loyalty-management/grids.json?focus%5B%5D=smile-io&focus%5B%5D=loyaltylion&focus%5B%5D=owner-com&focus%5B%5D=okendo&focus%5B%5D=advantageclub-ai&focus%5B%5D=mastercard-offers&focus%5B%5D=yotpo&focus%5B%5D=joy-loyalty)


## How Many Loyalty Management Software Products Does G2 Track?
**Total Products under this Category:** 439

### Category Stats (Jul 2026)
- **Average Rating**: 4.54/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product**: Dynamics (+2.16%) - Among all products in this category, Dynamics recorded the largest rating increase compared to last month
*Last updated: July 18, 2026*


## How Does G2 Rank Loyalty Management Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 15,600+ Authentic Reviews
- 439+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Which Loyalty Management Software Is Best for Your Use Case?

- **Leader:** [Smile.io](https://www.g2.com/products/smile-io/reviews)
- **Highest Performer:** [TrustWILL](https://www.g2.com/products/trustwill/reviews)
- **Easiest to Use:** [Owner.com](https://www.g2.com/products/owner-com/reviews)
- **Top Trending:** [Owner.com](https://www.g2.com/products/owner-com/reviews)
- **Best Free Software:** [LoyaltyLion](https://www.g2.com/products/loyaltylion/reviews)


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## What Is Loyalty Management Software?

[Demand Generation Software](https://www.g2.com/categories/demand-generation)

## What Software Categories Are Similar to Loyalty Management Software?

- [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)
- [Rewards and Incentives Software](https://www.g2.com/categories/rewards-and-incentives)
- [Customer Advocacy Software](https://www.g2.com/categories/customer-advocacy)