# Best Marketing Automation Software with B2B Capabilities

## How Many Marketing Automation Software Products Does G2 Track?

**Total Products under this Category:** 509

### Category Stats (Aug 2026)

- **Average Rating:** 4.41/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** OptifiNow (+16.67%) - Among all products in this category, OptifiNow recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Marketing Automation Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 93,000+ Authentic Reviews
- 509+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Marketing Automation Software
 ![G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-automation/grids.png?focus%5B%5D=364&focus%5B%5D=1934&focus%5B%5D=43119&focus%5B%5D=20732&focus%5B%5D=88175&focus%5B%5D=22329&focus%5B%5D=18316&focus%5B%5D=3644)

Highlighted products: HubSpot Marketing Hub, ActiveCampaign, Insider One, Braze, Attentive, Klaviyo, Customer.io, and Omnisend.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=activecampaign&focus%5B%5D=insider-one&focus%5B%5D=braze&focus%5B%5D=attentive&focus%5B%5D=klaviyo&focus%5B%5D=customer-io&focus%5B%5D=omnisend)

**Sponsored**

### Act-On

Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features. Orchestrate and optimize the entire customer journey — from awareness to advocacy — by building continuous, customized engagement that transforms visitors into prospects, prospects into qualified leads, and qualified leads into lifetime customers. • Deliver exceptional brand experiences throughout the customer lifecycle by automating buying journeys, personalizing communications and campaigns, and improving brand affinity and loyalty. Leverage Act-On’s automated capabilities to attract new prospects, engage your contacts, and guide leads toward more frequent and more lucrative purchasing decisions. • Drive measurable product adoption and customer retention through executing comprehensive onboarding and training programs, product adoption and customer retention strategies, and new products and services promotions. From new contacts to loyal partners, you can use Act-On to engage your audience, turn them into brand ambassadors, and keep them coming back for more. With interactive and dynamic reporting and analytics to assess, showcase, and improve performance, the Act-On Platform is designed to deliver growth marketing value for businesses and marketers of any size, shape, location, and scale. Platform features include: • Automated and adaptable buying journeys • Deep integrations with leading CRM systems and web conferencing • Website visitor engagement tracking and intent reporting • Dynamic lead scoring, segmenting, and nurturing • Social media listening, prospecting, publishing, and advocacy • Easy-to-design web forms, landing pages, and email templates • Event-triggered and transactional emailing • Active contact-based pricing for actual usage billing We get marketing. We understand your challenges. And we’re here to help you excel with every customer and every campaign.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=36&secure%5Bchosen_at%5D=2026-08-06T14%3A14%3A36Z&secure%5Bdisplayable_resource_id%5D=36&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=36&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1171&secure%5Bresource_id%5D=36&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-automation%2Ff%2Fb2b%3Fopen_modal_url%3D%252Fproducts%252Fthryv-keap%252Fwishlists%253Fhost_path%253D%25252Fcategories%25252Fmarketing-automation%25252Ff%25252Fb2b%2526source%253Dcategory&secure%5Btoken%5D=5c88ceea20016da0b57af20cab9b7a59b2de5599221bd8e3e2236158fabfe576&secure%5Burl%5D=https%3A%2F%2Fact-on.com%2F%3Futm_channel%3Dpaid_ppc%26utm_medium%3Dppc_g2%26utm_campaign%3Dppc_g2_2026Q2%26offerAsset_topic%3DOther%26offerAsset_type%3Dother&secure%5Burl_type%5D=custom_url)

### [HubSpot Marketing Hub](https://www.g2.com/es/products/hubspot-marketing-hub/reviews)

Marketing Hub consolida herramientas de marketing y datos de clientes en una plataforma unificada, eliminando soluciones puntuales dispersas y simplificando la gestión de software para los equipos de marketing modernos. Propuesta de Valor Principal: El Marketing Hub de HubSpot resuelve tres problemas críticos derivados del software desconectado: datos de clientes fragmentados, ejecución ineficiente y tiempo desperdiciado en la gestión de herramientas. Construido como parte de la plataforma CRM de HubSpot, Marketing Hub mantiene los datos de los clientes centrales en todas las actividades de marketing, permitiendo la alineación de ventas y un seguimiento claro del ROI en toda la plataforma. Capacidades Clave: Arquitectura de Datos Unificada: Marketing Hub almacena todas las herramientas de marketing y datos de clientes en una sola plataforma. Esto elimina los silos de datos y proporciona un contexto completo del cliente para un marketing personalizado a gran escala. Eficiencia de Tiempo: Los mercadólogos ahorran tiempo que antes se gastaba cambiando entre aplicaciones, reconciliando datos entre sistemas y resolviendo problemas de integración que plagan las pilas de marketing con múltiples herramientas. Integración Inteligente con CRM: Debido a que Marketing Hub opera como parte de la plataforma CRM de HubSpot en lugar de como una herramienta independiente, la información del cliente, el historial de interacciones y los datos de compromiso permanecen accesibles dentro del flujo de trabajo de marketing sin transferencia manual de datos. Alineación Ventas-Marketing: Con la plataforma completa de CRM de HubSpot, los equipos de marketing y ventas trabajan en alineación. Los informes unificados vinculan las actividades de marketing con los ingresos, demostrando el ROI. Marketing Hub vs. Alternativas: A diferencia de las herramientas de marketing individuales que requieren integración manual y transferencia de datos, Marketing Hub proporciona una conexión nativa entre el marketing por correo electrónico, las páginas de destino, la gestión de redes sociales y el análisis de datos. Esto elimina la complejidad de la integración y los desafíos de sincronización de datos que fragmentan las operaciones de marketing. Marketing Hub ofrece capacidades poderosas sin requerir capacitación extensa, administradores dedicados o equipos de implementación técnica que demandan las plataformas empresariales complejas. Los equipos pueden adoptar y usar el sistema rápidamente, enfocándose en la ejecución en lugar de en la gestión del software. Quién Debería Usar Marketing Hub: Marketing Hub sirve a equipos de marketing que experimentan pérdida de productividad debido a la fragmentación de herramientas, mercadólogos que requieren un contexto completo del cliente para una personalización efectiva y organizaciones que necesitan demostrar un ROI claro en marketing. La plataforma escala desde pequeños equipos de marketing hasta organizaciones empresariales sin aumentos proporcionales en la complejidad del sistema. Resultado: Marketing Hub permite a los mercadólogos ahorrar tiempo valioso, proporcionar experiencias personalizadas que atraen y convierten a los clientes adecuados a gran escala, y mantener los datos en el centro de todo lo que hacen, todo mientras escalan su empresa, no la complejidad.

**Average Rating:** 4.4/5.0

**Total Reviews:** 14,239

#### How Do G2 Users Rate HubSpot Marketing Hub?

- **¿Ha sido the product un buen socio para hacer negocios?:** 8.7/10 (Category avg: 9.0/10)
- **Personalización:** 7.9/10 (Category avg: 8.4/10)
- **Rendimiento y fiabilidad:** 8.6/10 (Category avg: 8.7/10)
- **Capacidad de flujo de trabajo:** 8.5/10 (Category avg: 8.5/10)

#### Who Is the Company Behind HubSpot Marketing Hub?

- **Vendedor:** [HubSpot](https://www.g2.com/es/sellers/hubspot)
- **Sitio web de la empresa:** hubspot.com
- **Año de fundación:** 2006
- **Ubicación de la sede:** Cambridge, Massachusetts, United States
- **Twitter:** @HubSpot  
784,270 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e7728cdccf3cd40d382e6159b493e5f6534eb2bfad47dc424c39639ed9e0ebf3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F68529%2F&secure%5Burl_type%5D=linkedin_company_website)  
12,158 empleados en LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Gerente de Marketing, Coordinador de Marketing
- **Top Industries:** Software de Computadora, Marketing y publicidad
- **Company Size:** 52% Small, 41% Medium

#### What Do G2 Reviewers Say About HubSpot Marketing Hub?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios elogian la **facilidad de uso** de HubSpot Marketing Hub, que simplifica la gestión de todas las actividades de marketing en una sola plataforma.
- Los usuarios valoran las **herramientas de automatización** en HubSpot Marketing Hub, aumentando significativamente la productividad y simplificando los procesos de marketing por correo electrónico.
- A los usuarios les encantan las **características potentes pero fáciles de usar** de HubSpot Marketing Hub, que simplifican los procesos de marketing y automatización.
- A los usuarios les encantan las **potentes funciones de automatización** de HubSpot Marketing Hub, que permiten una gestión eficiente de la nutrición de leads y de las campañas.
- Los usuarios aprecian las **integraciones fluidas** de HubSpot Marketing Hub, mejorando la colaboración entre los esfuerzos de marketing y ventas.

##### Cons

- Los usuarios encuentran la **curva de aprendizaje empinada** para HubSpot Marketing Hub, requiriendo tiempo y capacitación para dominar sus características.
- Los usuarios encuentran frustrantes las **funciones limitadas** de HubSpot Marketing Hub, ya que carecen de herramientas esenciales y facilidad de uso en comparación con los competidores.
- Los usuarios encuentran que HubSpot Marketing Hub es **caro** ya que los costos aumentan significativamente con el incremento de funciones y contactos.
- Los usuarios encuentran que las **características faltantes** en HubSpot Marketing Hub limitan la flexibilidad y aumentan los costos a medida que sus necesidades crecen.
- Los usuarios encuentran el **alto precio** de HubSpot Marketing Hub desafiante, especialmente para los equipos más pequeños que necesitan funciones avanzadas.

#### What Are Recent G2 Reviews of HubSpot Marketing Hub?

**["Excelencia Centralizada para la Gestión de CRM"](https://www.g2.com/es/survey_responses/hubspot-marketing-hub-review-7359266)**

**Rating:** 5.0/5.0 stars

_— Brenda T._

[Read full review](https://www.g2.com/es/survey_responses/hubspot-marketing-hub-review-7359266)

**["Optimiza los flujos de trabajo con características robustas y colaboración fácil"](https://www.g2.com/es/survey_responses/hubspot-marketing-hub-review-13214749)**

**Rating:** 4.5/5.0 stars

_— Chris C._

[Read full review](https://www.g2.com/es/survey_responses/hubspot-marketing-hub-review-13214749)

#### What Are G2 Users Discussing About HubSpot Marketing Hub?

- [What are your tips for using HubSpot Marketing Hub effectively?](https://www.g2.com/es/discussions/what-are-your-tips-for-using-hubspot-marketing-hub-effectively) - 3 comments
- [Is HubSpot Marketing Hub worth it?](https://www.g2.com/es/discussions/is-hubspot-marketing-hub-worth-it) - 7 comments, 3 upvotes
- [¿Cómo se integra HubSpot Marketing Hub con otras herramientas para crear una estrategia de marketing digital cohesiva?](https://www.g2.com/es/discussions/how-does-hubspot-marketing-hub-integrate-with-other-tools-to-create-a-cohesive-digital-marketing-strategy) - 2 comments, 2 upvotes
- [¿Para qué se utiliza HubSpot Marketing Hub?](https://www.g2.com/es/discussions/what-is-hubspot-marketing-hub-used-for) - 2 comments, 2 upvotes
- [What is HubSpot software?](https://www.g2.com/es/discussions/what-is-hubspot-software) - 2 comments

### [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews)

ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations Connect ActiveCampaign to your favorite tools.

**Average Rating:** 4.4/5.0

**Total Reviews:** 14,241

#### How Do G2 Users Rate ActiveCampaign?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10)
- **Customization :** 8.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.2/10 (Category avg: 8.5/10)

#### Who Is the Company Behind ActiveCampaign?

- **Seller:** [ActiveCampaign](https://www.g2.com/sellers/activecampaign)
- **Company Website:** www.activecampaign.com
- **Year Founded:** 2003
- **HQ Location:** Chicago, IL
- **Twitter:** @ActiveCampaign  
13,203 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ecaffa7a4dd54b3f72ef9abc63c48d5efe51974c2974dfaa5d09b34c1e0c97bd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F221390%2F&secure%5Burl_type%5D=linkedin_company_website)  
848 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
- **Company Size:** 92% Small, 7% Medium

#### What Do G2 Reviewers Say About ActiveCampaign?

_AI-generated summary from verified user reviews_

##### Pros

- Users find ActiveCampaign's interface **easy to use** , enhancing communication and engagement with its versatile features.
- Users value the **powerful automation features** of ActiveCampaign, enhancing engagement and streamlining marketing efforts effectively.
- Users appreciate the **automation features** of ActiveCampaign, which streamline marketing activities and enhance customer engagement.
- Users love the **powerful automation capabilities** of ActiveCampaign, enhancing customer engagement effortlessly and efficiently.
- Users appreciate the **user-friendly automation and integration features** of ActiveCampaign, enhancing customer engagement and targeting.

##### Cons

- Users face a **learning curve** with ActiveCampaign, needing extra support to master its powerful features efficiently.
- Users find ActiveCampaign **expensive** , especially for startups, making it challenging for some customers to justify the cost.
- Users find the **missing features** in ActiveCampaign limit their automation testing and client information collection capabilities.
- Users find the **limited features** of ActiveCampaign frustrating, desiring more customization and easier access to key metrics.
- Users find the ActiveCampaign platform **not intuitive** , making learning and setup time-consuming and challenging to navigate.

#### What Are Recent G2 Reviews of ActiveCampaign?

**["Powerful Automations and Reporting That Drive Strategic Decisions"](https://www.g2.com/survey_responses/activecampaign-review-13200587)**

**Rating:** 4.5/5.0 stars

_— Pamela S._

[Read full review](https://www.g2.com/survey_responses/activecampaign-review-13200587)

**["Super Intuitive Email & Automation Builder That’s Easy to Use"](https://www.g2.com/survey_responses/activecampaign-review-13195469)**

**Rating:** 4.5/5.0 stars

_— Irit L._

[Read full review](https://www.g2.com/survey_responses/activecampaign-review-13195469)

#### What Are G2 Users Discussing About ActiveCampaign?

- [What are some creative ways businesses are using ActiveCampaign to automate their marketing efforts?](https://www.g2.com/discussions/what-are-some-creative-ways-businesses-are-using-activecampaign-to-automate-their-marketing-efforts) - 1 comment
- [How much does ActiveCampaign cost?](https://www.g2.com/discussions/how-much-does-activecampaign-cost) - 1 comment
- [What is ActiveCampaign CRM?](https://www.g2.com/discussions/what-is-activecampaign-crm) - 1 comment
- [Does ActiveCampaign have a CRM?](https://www.g2.com/discussions/does-activecampaign-have-a-crm) - 7 comments
- [What is ActiveCampaign used for?](https://www.g2.com/discussions/what-is-activecampaign-used-for) - 20 comments

### [Customer.io](https://www.g2.com/products/customer-io/reviews)

Customer.io is the leading customer engagement platform for product-led organizations. Engage users based on real behavior and build stronger customer relationships across email, SMS, push, in-app, and webhooks. Now with an intuitive AI agent that handles the repetitive work, your team can focus on timing, strategy, and getting more impact from every message.

**Average Rating:** 4.4/5.0

**Total Reviews:** 877

#### How Do G2 Users Rate Customer.io?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10)
- **Customization :** 8.3/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.7/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.6/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Customer.io?

- **Seller:** [Customer.io](https://www.g2.com/sellers/customer-io)
- **Company Website:** customer.io
- **Year Founded:** 2012
- **HQ Location:** Portland, OR
- **Twitter:** @CustomerIO  
4,948 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b94af6a556ed820fbd61436d3603608de94955955c3024d9061839cd696adacc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2492471%2F&secure%5Burl_type%5D=linkedin_company_website)  
574 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Product Manager
- **Top Industries:** Computer Software, Financial Services
- **Company Size:** 54% Small, 36% Medium

#### What Do G2 Reviewers Say About Customer.io?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Customer.io, highlighting its seamless functionality and intuitive interface.
- Users appreciate the **flexibility and control** Customer.io offers for managing transactional emails and automations.
- Users value the **versatile features** of Customer.io, enjoying seamless email management and powerful content editing tools.
- Users value the **helpful support** from Customer.io, enhancing their email marketing journey with ease and efficiency.
- Users commend the **helpful customer support** of Customer.io, enhancing their experience with seamless integration and documentation.

##### Cons

- Users face a challenging **learning curve** with Customer.io, often requiring trial and error for effective use.
- Users are frustrated by the **missing features** , particularly lacking advanced reporting tools and flexible segmentation options.
- Users are frustrated by **limited features** in Customer.io, hindering workflow efficiency and complicating campaign management.
- Users find the platform **not intuitive** , struggling with a steep learning curve and dated UI elements.
- Users express a desire for **more flexibility in organizing campaigns** , which limits efficiency and complicates workflows.

#### What Are Recent G2 Reviews of Customer.io?

**["From Data to Live Campaigns Fast—Powerful Liquid Payloads and a Capable AI Agent"](https://www.g2.com/survey_responses/customer-io-review-13211547)**

**Rating:** 4.5/5.0 stars

_— Grace ._

[Read full review](https://www.g2.com/survey_responses/customer-io-review-13211547)

**["Powerful Automation with Excellent Personalization Capabilities"](https://www.g2.com/survey_responses/customer-io-review-12798023)**

**Rating:** 4.0/5.0 stars

_— Abhinav J._

[Read full review](https://www.g2.com/survey_responses/customer-io-review-12798023)

#### What Are G2 Users Discussing About Customer.io?

- [What is Customer.io used for?](https://www.g2.com/discussions/what-is-customer-io-used-for) - 2 comments

### [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/es/products/intuit-mailchimp-all-in-one-marketing-platform/reviews)

Mailchimp es una plataforma de automatización de marketing en la que confían más de 11 millones de usuarios en todo el mundo para personalizar cada correo electrónico y SMS para cada cliente utilizando herramientas de creación de contenido e información impulsadas por IA. Con una tasa de entrega del 99% y más de 300 integraciones, Mailchimp ayuda a las empresas a conectarse con sus clientes, fomentar negocios repetidos y construir una lealtad de marca duradera mientras se integra sin problemas en sus flujos de trabajo existentes. Nuestra plataforma pone las recomendaciones respaldadas por datos en el centro de su marketing para que pueda encontrar y atraer clientes con campañas multicanal. En 2021, Mailchimp fue adquirida por Intuit Inc. (Nasdaq: INTU), la plataforma global de tecnología financiera que crea Intuit TurboTax, Credit Karma, QuickBooks y Mailchimp. Desde entonces, hemos lanzado más de 100 nuevas funciones para ayudar a nuestros clientes a seguir creciendo. Descubra por qué más de 11 millones de empresas confían en Intuit Mailchimp para ayudarles a convertir ideas en acción y sus correos electrónicos en ingresos. Visite Mailchimp.com para comenzar hoy.

**Average Rating:** 4.4/5.0

**Total Reviews:** 5,200

#### How Do G2 Users Rate Intuit Mailchimp All-in-One Marketing Platform?

- **¿Ha sido the product un buen socio para hacer negocios?:** 8.8/10 (Category avg: 9.0/10)
- **Personalización:** 8.3/10 (Category avg: 8.4/10)
- **Rendimiento y fiabilidad:** 8.9/10 (Category avg: 8.7/10)
- **Capacidad de flujo de trabajo:** 8.4/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Intuit Mailchimp All-in-One Marketing Platform?

- **Vendedor:** [Intuit Mailchimp](https://www.g2.com/es/sellers/intuit-mailchimp)
- **Sitio web de la empresa:** mailchimp.com
- **Año de fundación:** 2001
- **Ubicación de la sede:** Atlanta, GA
- **Twitter:** @MailChimp  
238,536 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5b25de3f1b84f928c861197ff8886c90018b3276952ab217a2034aa3a48554f0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F969871%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,468 empleados en LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Propietario, Gerente de Marketing
- **Top Industries:** Marketing y publicidad, Tecnología de la información y servicios
- **Company Size:** 72% Small, 20% Medium

#### What Do G2 Reviewers Say About Intuit Mailchimp All-in-One Marketing Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios encuentran la **facilidad de uso** de Intuit Mailchimp ideal para la creación y gestión sin problemas de campañas.
- Los usuarios aprecian las **características intuitivas y fáciles de usar de marketing por correo electrónico** de Intuit Mailchimp, mejorando su experiencia de gestión de campañas.
- Los usuarios valoran las **funciones de gestión de correo electrónico fáciles de usar** de Mailchimp, simplificando el proceso de marketing para las empresas.
- Los usuarios aprecian la **plataforma intuitiva y las herramientas completas** que simplifican las campañas y mejoran los esfuerzos de marketing.
- A los usuarios les encantan las características de **creación fácil** de Mailchimp, que permiten una sencilla creación de campañas y seguimiento del rendimiento.

##### Cons

- Los usuarios señalan que **los precios pueden escalar rápidamente** a medida que las listas de suscriptores crecen, lo que lo hace costoso para operaciones más grandes.
- Los usuarios encuentran las **funciones limitadas** en la versión gratuita de Mailchimp restrictivas, lo que dificulta su capacidad para evaluar completamente la plataforma.
- Los usuarios sienten que **la falta de características** como la mejora en la importación de contactos y el manejo automatizado de enlaces de redes sociales obstaculizan la productividad.
- Los usuarios encuentran **desafiante la curva de aprendizaje** , sugiriendo mejoras como entrenamiento interactivo para una mejor comprensión.
- Los usuarios encuentran **opciones de personalización limitadas** en Intuit Mailchimp, limitando su capacidad para adaptar campañas de manera efectiva.

#### What Are Recent G2 Reviews of Intuit Mailchimp All-in-One Marketing Platform?

**["Campañas de correo electrónico fáciles con potentes funciones de arrastrar y soltar y análisis"](https://www.g2.com/es/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-13109404)**

**Rating:** 4.5/5.0 stars

_— Javan T._

[Read full review](https://www.g2.com/es/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-13109404)

**["Solución de marketing por correo electrónico fácil de usar"](https://www.g2.com/es/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-6667343)**

**Rating:** 5.0/5.0 stars

_— Sapana T._

[Read full review](https://www.g2.com/es/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-6667343)

#### What Are G2 Users Discussing About Intuit Mailchimp All-in-One Marketing Platform?

- [¿Qué ventajas ofrece la plataforma de marketing todo en uno de Mailchimp sobre las herramientas tradicionales de marketing por correo electrónico?](https://www.g2.com/es/discussions/mailchimp-all-in-one-marketing-platform-what-advantages-does-the-mailchimp-all-in-one-marketing-platform-offer-over-traditional-email-marketi) - 4 comments, 1 upvote
- [¿Qué ventajas ofrece la plataforma de marketing todo en uno de Mailchimp sobre las herramientas tradicionales de marketing por correo electrónico?](https://www.g2.com/es/discussions/what-advantages-does-the-mailchimp-all-in-one-marketing-platform-offer-over-traditional-email-marketing-tools) - 1 comment
- [¿Para qué se utiliza la plataforma de marketing todo en uno de Mailchimp?](https://www.g2.com/es/discussions/what-is-mailchimp-all-in-one-marketing-platform-used-for) - 3 comments
- [¿Cuál es la mejor alternativa a Mailchimp?](https://www.g2.com/es/discussions/what-is-the-best-alternative-to-mailchimp) - 8 comments, 1 upvote
- [What are the features of Mailchimp?](https://www.g2.com/es/discussions/mailchimp-all-in-one-marketing-platform-what-are-the-features-of-mailchimp)

### [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews)

Marketo Engage is a comprehensive, AI-powered marketing automation platform that enables teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attract the right buyers, nurture them across channels and journeys, align sales and marketing efforts, and deliver insights that maximize marketing’s impact on revenue. As a centralized hub for cross-channel campaign orchestration and execution, Adobe Marketo Engage supports businesses of all sizes—helping them acquire, nurture, expand, and retain customers along complex buying journeys. By integrating with sales tools, it streamlines marketing automation, campaign management, and lead nurturing. Whether you’re a fast-growing small business or a global enterprise, Marketo Engage empowers marketing teams to launch more campaigns, generate more sales-ready leads, and boost sales performance. Backed by proven technology, comprehensive services, and expert guidance, Marketo Engage helps thousands of companies worldwide transform marketing from a cost center into a revenue driver.

**Average Rating:** 4.1/5.0

**Total Reviews:** 3,026

#### How Do G2 Users Rate Adobe Marketo Engage?

- **Has the product been a good partner in doing business?:** 7.7/10 (Category avg: 9.0/10)
- **Customization :** 7.7/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 7.7/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Adobe Marketo Engage?

- **Seller:** [Adobe](https://www.g2.com/sellers/adobe)
- **Company Website:** adobe.com
- **Year Founded:** 1982
- **HQ Location:** San Jose, CA
- **Twitter:** @Adobe  
956,842 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website)  
42,087 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Marketing Operations Manager
- **Top Industries:** Computer Software, Marketing and Advertising
- **Company Size:** 53% Medium, 25% Large

#### What Do G2 Reviewers Say About Adobe Marketo Engage?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Marketo Engage's **ease of use** exceptional, simplifying updates and enhancing overall marketing efficiency.
- Users value the **effective automation** in Adobe Marketo Engage, enhancing productivity and campaign management seamlessly.
- Users value the **robust features and strong integration capabilities** of Adobe Marketo Engage, enhancing their marketing effectiveness.
- Users praise Marketo Engage for its **strong integration capabilities** , making it easy to connect with other tools effectively.
- Users appreciate the **effective marketing automation** of Adobe Marketo Engage, enhancing campaign management and customization significantly.

##### Cons

- Users find the **steep learning curve** of Adobe Marketo Engage challenging, requiring time and technical expertise to navigate.
- Users experience a **steep learning curve** with Adobe Marketo Engage, requiring time and technical skills to navigate effectively.
- Users find Marketo Engage to have a **not intuitive interface** that complicates learning and usability significantly.
- Users find the **complexity around campaigns and file management** cumbersome, making organization and usability challenging.
- Users find Adobe Marketo Engage **extremely expensive** , particularly compared to other marketing automation platforms, affecting accessibility.

#### What Are Recent G2 Reviews of Adobe Marketo Engage?

**["Scalable, Flexible Platform for Complex Marketing Automation"](https://www.g2.com/survey_responses/adobe-marketo-engage-review-12880708)**

**Rating:** 4.0/5.0 stars

_— Lindsay C._

[Read full review](https://www.g2.com/survey_responses/adobe-marketo-engage-review-12880708)

**["The Most Powerful Marketing Operations & Automation Tool"](https://www.g2.com/survey_responses/adobe-marketo-engage-review-8166383)**

**Rating:** 5.0/5.0 stars

_— Robyn H._

[Read full review](https://www.g2.com/survey_responses/adobe-marketo-engage-review-8166383)

#### What Are G2 Users Discussing About Adobe Marketo Engage?

- [How does Adobe Marketo Engage enable marketers to create more personalized and effective marketing campaigns?](https://www.g2.com/discussions/how-does-adobe-marketo-engage-enable-marketers-to-create-more-personalized-and-effective-marketing-campaigns) - 1 comment
- [What is Adobe Marketo Engage used for?](https://www.g2.com/discussions/what-is-adobe-marketo-engage-used-for) - 2 comments, 2 upvotes
- [What is Marketo Sales Connect (formerly ToutApp) used for?](https://www.g2.com/discussions/what-is-marketo-sales-connect-formerly-toutapp-used-for)
- [Who uses Marketo?](https://www.g2.com/discussions/who-uses-marketo) - 2 comments
- [Is marketo a CRM?](https://www.g2.com/discussions/is-marketo-a-crm) - 3 comments

### [Dotdigital](https://www.g2.com/products/dotdigital/reviews)

Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your marketing teams create connected, personalized experiences across every channel. You can bring all your customer data together, understand your audience, and automate journeys that drive real results. What you can do with Dotdigital - Build and automate campaigns across email, SMS, web, WhatsApp, social, and more - Use AI to predict intent, personalize messages, and improve performance - Create a single customer view by connecting Shopify, Magento, your CRM, and more - Reach B2B, B2C, and non-profit audiences with journeys that adapt to your goals Why marketers choose Dotdigital - Easy to use for everyday marketers - Scales with your data, channels, and teams - Helps you deliver timely and relevant customer experiences - Proven to boost engagement, conversions, and loyalty A little more about Dotdigital: - We were founded in 1999 and are formerly known as Dotmailer - More than 4,000 brands worldwide use Dotdigital to grow customer relationships - We’re headquartered at London Bridge, UK - 450+ employees helping customers globally including the UK, US, Europe, and JAPAC - We’re proud to be the world’s first carbon-neutral marketing automation platform - We hold ISO14001, ISO 27701, and ISO27001 certifications Learn more at dotdigital.com.

**Average Rating:** 4.4/5.0

**Total Reviews:** 1,205

#### How Do G2 Users Rate Dotdigital?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.0/10)
- **Customization :** 8.1/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.8/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.2/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Dotdigital?

- **Seller:** [Dotdigital](https://www.g2.com/sellers/dotdigital)
- **Company Website:** www.dotdigital.com
- **Year Founded:** 1999
- **HQ Location:** London Bridge, London
- **Twitter:** @dotdigital  
15,898 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ca510bb0dc0d083c7a2003a9c90fd2456bb499a672890697706f3a93064dcbfe&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1131881&secure%5Burl_type%5D=linkedin_company_website)  
476 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Marketing Executive
- **Top Industries:** Retail, Marketing and Advertising
- **Company Size:** 46% Medium, 40% Small

#### What Do G2 Reviewers Say About Dotdigital?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Dotdigital's **ease of use** exceptional, simplifying campaign creation and database management for all teams.
- Users commend Dotdigital's **exceptional customer support** , highlighting its responsiveness and helpfulness in resolving issues quickly.
- Users value the **comprehensive features** of Dotdigital, enhancing their marketing strategies and audience segmentation effectively.
- Users value the **user-friendly interface and excellent support** of Dotdigital, enhancing their email marketing experience significantly.
- Users find Dotdigital's **easy setup** process seamless, aided by excellent onboarding and supportive customer assistance.

##### Cons

- Users note several **missing features** in Dotdigital, including copy-pasting sections and advanced segmentation options.
- Users find the **learning curve steep** due to initial complexities in setup and feature navigation.
- Users find Dotdigital's **limited features** insufficient for advanced email journeys and reporting, hindering optimal functionality.
- Users note **limitations in reporting and onboarding** , finding integration and template options initially overwhelming and lacking.
- Users find Dotdigital has **limited options** for advanced segmentation and lacks flexibility for larger scale email efforts.

#### What Are Recent G2 Reviews of Dotdigital?

**["Powerful Segmentation Tools for Targeted Messaging"](https://www.g2.com/survey_responses/dotdigital-review-13182128)**

**Rating:** 5.0/5.0 stars

_— Michael W._

[Read full review](https://www.g2.com/survey_responses/dotdigital-review-13182128)

**["Dotdigital: Intuitive, Scalable Marketing Automation with Exceptional Support"](https://www.g2.com/survey_responses/dotdigital-review-13090251)**

**Rating:** 5.0/5.0 stars

_— Mike H._

[Read full review](https://www.g2.com/survey_responses/dotdigital-review-13090251)

#### What Are G2 Users Discussing About Dotdigital?

- [What is Dotdigital used for?](https://www.g2.com/discussions/what-is-dotdigital-used-for) - 1 comment
- [What is engagement cloud in Magento 2?](https://www.g2.com/discussions/what-is-engagement-cloud-in-magento-2)
- [How do I use Dotmailer?](https://www.g2.com/discussions/how-do-i-use-dotmailer)
- [How much does Dotmailer cost?](https://www.g2.com/discussions/how-much-does-dotmailer-cost) - 1 comment
- [What is engagement cloud?](https://www.g2.com/discussions/what-is-engagement-cloud) - 1 comment

### [GetResponse](https://www.g2.com/products/getresponse/reviews)

GetResponse is a lifecycle automation platform for businesses that want to drive more consistent, repeatable revenue across the entire customer journey. We help you move customers from first touch to first purchase, repeat purchase, and reactivation - using email, SMS, push notifications, and lifecycle automation across every stage of the customer journey With built-in deliverability, behavioral triggers, and deep integrations, you can launch faster, reduce manual work, and turn your lifecycle into a predictable revenue system. No disconnected tools. No campaign chaos. Just one system designed to move customers forward.

**Average Rating:** 4.3/5.0

**Total Reviews:** 1,116

#### How Do G2 Users Rate GetResponse?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.0/10)
- **Customization :** 8.1/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.6/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.4/10 (Category avg: 8.5/10)

#### Who Is the Company Behind GetResponse?

- **Seller:** [GetResponse](https://www.g2.com/sellers/getresponse)
- **Company Website:** www.getresponse.com
- **Year Founded:** 1998
- **HQ Location:** Poland
- **Twitter:** @getresponse  
54,233 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ca282ce652e15889064d7dff682cfd43eb0fd7793d7e88e1d18733d535d610c9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1063383%2F&secure%5Burl_type%5D=linkedin_company_website)  
433 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
- **Company Size:** 78% Small, 17% Medium

#### What Do G2 Reviewers Say About GetResponse?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **user-friendly interface** of GetResponse, making complex tasks simple with intuitive design and support.
- Users commend the **fast and friendly customer support** of GetResponse, enhancing their overall experience and satisfaction.
- Users value the **user-friendly interface** and comprehensive tools of GetResponse, enhancing their email marketing experience.
- Users appreciate the **user-friendly interface** of GetResponse, enabling fast and accurate email creation with powerful analytics.
- Users highlight the **user-friendly interface** of GetResponse, making email building fast and efficient with drag-and-drop features.

##### Cons

- Users experience a **steep learning curve** with GetResponse, particularly in mastering automations and integrations.
- Users find the **pricing of GetResponse expensive** compared to other email marketing options and seek more cost-effective solutions.
- Users mention the need for a **missing design feature** to enhance quick creation of marketing materials within GetResponse.
- Users note **limited features** in GetResponse, wishing for more integrated design tools and robust testing options.
- Users find the **pricing issues** of GetResponse high compared to competitors, especially for additional automation features.

#### What Are Recent G2 Reviews of GetResponse?

**["A great balance between automation, ease of use, and integrations"](https://www.g2.com/survey_responses/getresponse-review-13064281)**

**Rating:** 5.0/5.0 stars

_— Miguel F._

[Read full review](https://www.g2.com/survey_responses/getresponse-review-13064281)

**["Strong Value for Money but Needs Tagging Improvement"](https://www.g2.com/survey_responses/getresponse-review-12738658)**

**Rating:** 4.0/5.0 stars

_— Christopher H._

[Read full review](https://www.g2.com/survey_responses/getresponse-review-12738658)

#### What Are G2 Users Discussing About GetResponse?

- [What is GetResponse used for?](https://www.g2.com/discussions/getresponse-what-is-getresponse-used-for) - 2 comments, 1 upvote
- [Is get response good?](https://www.g2.com/discussions/is-get-response-good) - 3 comments, 1 upvote
- [How much does GetResponse cost?](https://www.g2.com/discussions/how-much-does-getresponse-cost) - 3 comments
- [What is GetResponse used for?](https://www.g2.com/discussions/what-is-getresponse-used-for) - 5 comments

### [Bloomreach](https://www.g2.com/es/products/bloomreach-bloomreach/reviews)

Bloomreach es la plataforma agéntica para la personalización. Impulsando la búsqueda autónoma, las compras conversacionales y el marketing autónomo, Bloomreach personaliza toda la experiencia del cliente. Desde el comercio minorista hasta los servicios financieros, la hospitalidad y los juegos, las empresas crean experiencias que impulsan un mayor crecimiento y lealtad duradera. Bloomreach impulsa la personalización para más de 1,400 marcas en todo el mundo, incluidas American Eagle, Sonepar y Pandora. El público objetivo de Bloomreach abarca negocios de comercio de todos los tamaños que buscan optimizar las interacciones con los clientes e impulsar el crecimiento de las ventas. Su conjunto de productos es particularmente beneficioso para los especialistas en marketing, creadores de contenido y gerentes de comercio electrónico que buscan mejorar el compromiso del cliente y las tasas de conversión. Bloomreach es adecuado para marcas que operan en múltiples canales, ya que proporciona una estrategia cohesiva para conectarse eficazmente con los clientes. Los casos de uso incluyen campañas de marketing personalizadas, descubrimiento de productos mejorado, gestión de contenido optimizada y servicio al cliente impulsado por IA, lo que lo convierte en una herramienta versátil para diversas necesidades empresariales. Las características clave de Bloomreach incluyen su plataforma de Engagement, que ofrece capacidades robustas de automatización de marketing que permiten a las empresas entregar mensajes y ofertas personalizadas basadas en el comportamiento del cliente. La solución Discovery mejora la experiencia de búsqueda en sitios de comercio electrónico, asegurando que los clientes puedan encontrar fácilmente productos que coincidan con sus intereses. Además, el producto Content funciona como un sistema de gestión de contenido (CMS) sin cabeza, permitiendo una entrega de contenido flexible a través de varias plataformas. La herramienta Clarity, un asistente de compras conversacional impulsado por IA, enriquece aún más la experiencia del cliente facilitando interacciones y soporte en tiempo real. La integración de Loomi, la IA de Bloomreach para el comercio electrónico, amplifica significativamente las capacidades de la plataforma al permitir un procesamiento y análisis de datos rápidos. Esto resulta en nuevas vías para que los clientes interactúen con los productos, lo que lleva a una mayor rentabilidad y un crecimiento empresarial acelerado. Bloomreach está diseñado para simplificar tareas complejas, ofreciendo viajes avanzados del cliente, retargeting de anuncios sociales, soporte omnicanal y optimización impulsada por IA. Este conjunto de características integrales proporciona una visión holística del cliente, optimizando experiencias en todos los canales. La plataforma también es rentable y más rápida de implementar en comparación con los competidores, reduciendo la dependencia de soluciones de terceros y disminuyendo el costo total de propiedad. Con altas calificaciones en reseñas de clientes, Bloomreach es reconocido por la calidad de sus guías de usuario, soporte y confiabilidad general, lo que lo convierte en un activo valioso para las empresas que buscan mejorar sus estrategias de comercio electrónico.

**Average Rating:** 4.6/5.0

**Total Reviews:** 766

#### How Do G2 Users Rate Bloomreach?

- **¿Ha sido the product un buen socio para hacer negocios?:** 9.1/10 (Category avg: 9.0/10)
- **Personalización:** 8.6/10 (Category avg: 8.4/10)
- **Rendimiento y fiabilidad:** 8.8/10 (Category avg: 8.7/10)
- **Capacidad de flujo de trabajo:** 8.6/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Bloomreach?

- **Vendedor:** [Bloomreach](https://www.g2.com/es/sellers/bloomreach)
- **Sitio web de la empresa:** www.bloomreach.com
- **Año de fundación:** 2009
- **Ubicación de la sede:** Mountain View, CA
- **Twitter:** @bloomreach\_tm  
10,400 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a3fea6edee32fac5b3c6202f39bea693a3046a210909e31f453a826a29715ee3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbloomreach%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,140 empleados en LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Gerente de CRM, Gerente de Marketing
- **Top Industries:** Venta al por Menor, Marketing y publicidad
- **Company Size:** 49% Medium, 28% Small

#### What Do G2 Reviewers Say About Bloomreach?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios valoran la **facilidad de uso** de Bloomreach, lo que permite un acceso sin problemas a los conocimientos y una orquestación de marketing efectiva.
- Los usuarios aprecian la **facilidad de uso intuitiva** y los potentes conocimientos proporcionados por las herramientas de informes de Bloomreach.
- Los usuarios aprecian las **capacidades intuitivas de segmentación y orientación** de Bloomreach, mejorando significativamente su compromiso con los clientes.
- Los usuarios elogian mucho el **sobresaliente soporte al cliente** de Bloomreach, destacando su capacidad de respuesta y utilidad en cada problema.
- Los usuarios encuentran que Bloomreach tiene una **interfaz altamente intuitiva** , lo que facilita a los equipos su uso efectivo.

##### Cons

- Los usuarios encuentran frustrante la **empinada curva de aprendizaje** de Bloomreach, lo que afecta la eficiencia y la facilidad de uso en general.
- Los usuarios encuentran **funcionalidades limitadas** en Bloomreach, particularmente con los campos de búsqueda y las opciones de diseño de correo electrónico que afectan la capacidad general.
- Los usuarios enfrentan **características faltantes** en Bloomreach, lo que afecta los campos buscables y las descargas de datos de informes, lo que requiere soluciones alternativas.
- Los usuarios experimentan una **curva de aprendizaje desafiante** con Bloomreach, requiriendo tiempo y apoyo para navegar su complejidad.
- Los usuarios encuentran la **curva de aprendizaje difícil** de Bloomreach desafiante, requiriendo tiempo y una adecuada incorporación para un uso efectivo.

#### What Are Recent G2 Reviews of Bloomreach?

**["Bloomreach sigue brillando años después"](https://www.g2.com/es/survey_responses/bloomreach-review-7757853)**

**Rating:** 5.0/5.0 stars

_— Denise R._

[Read full review](https://www.g2.com/es/survey_responses/bloomreach-review-7757853)

**["Bloomreach facilita la personalización con una segmentación y automatización potentes."](https://www.g2.com/es/survey_responses/bloomreach-review-13078543)**

**Rating:** 4.0/5.0 stars

_— megan l._

[Read full review](https://www.g2.com/es/survey_responses/bloomreach-review-13078543)

#### What Are G2 Users Discussing About Bloomreach?

- [What is Bloomreach used for?](https://www.g2.com/es/discussions/what-is-bloomreach-used-for) - 2 comments

### [ContactPigeon](https://www.g2.com/products/contactpigeon/reviews)

ContactPigeon empowers retailers to build interactions that resonate deeply with their customers. By unifying real-time customer data with advanced AI and automation engines, we enable businesses to scale their engagements across channels effectively while cultivating enduring customer loyalty through every step of the customer journey. The platform is built around two core components. The Omnichannel Customer Engagement solution enables retailers to manage and execute marketing campaigns across multiple built-in messaging channels, ensuring consistency and relevance in every customer interaction. Our powerful Customer Data Platform (CDP) collects, analyzes, and uses customer data to create automated, personalized experiences at scale. Together, these components provide a comprehensive solution for retailers looking to build meaningful, lasting relationships with their audience. The ContactPigeon suite offers a robust set of features, including: • Automated customer journey orchestration that ensures a cohesive and seamless experience across all touchpoints and channels • Built-in messaging channels and campaign manager that covers email, mobile (sms / WhatsApp / Viber), push notifications, pop-ups, forms, chatbot, and direct mails • BI tools for real-time analytics and customizable dashboards for deep insights into customer behavior and campaign performance • AI-driven product recommendations and RFM analysis to enhance the shopping experience and predict the at-risk customers • Advanced customer segmentation and clustering capabilities to segment your audience effectively, enabling targeted marketing that resonates with specific groups

**Average Rating:** 4.9/5.0

**Total Reviews:** 287

#### How Do G2 Users Rate ContactPigeon?

- **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.0/10)
- **Customization :** 9.9/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.7/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.9/10 (Category avg: 8.5/10)

#### Who Is the Company Behind ContactPigeon?

- **Seller:** [ContactPigeon](https://www.g2.com/sellers/contactpigeon)
- **Company Website:** www.contactpigeon.com
- **Year Founded:** 2014
- **HQ Location:** Athens, Greece
- **Twitter:** @ContactPigeon  
456 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7eb5dfe9f23281a5d694be00205c4ddfc498b315e368a971a70653f480efa3e0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10507750%2F&secure%5Burl_type%5D=linkedin_company_website)  
32 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Marketing Director
- **Top Industries:** Apparel & Fashion, Retail
- **Company Size:** 62% Small, 33% Medium

#### What Do G2 Reviewers Say About ContactPigeon?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **automation efficiency** of ContactPigeon, enhancing campaign coordination and boosting revenue generation significantly.
- Users highlight the **effective automation flows** of ContactPigeon, streamlining their marketing processes remarkably.
- Users appreciate the **flexibility in managing customer engagement** with ContactPigeon, streamlining diverse marketing activities effectively.
- Users value the **effective email marketing** of ContactPigeon, enhancing organization and boosting revenue through tailored campaigns.
- Users value the **diverse features** of ContactPigeon, enjoying seamless management of multiple marketing channels from one platform.

##### Cons

- Users find the **learning curve steep** for advanced features, complicating tasks despite responsive support from the team.
- Users experience **slow performance** at times, especially with larger campaign lists and reports, impacting usability.
- Users find that the platform experiences **slow loading** times occasionally, which can impact efficiency and user experience.
- Users find the **high complexity** of certain features in ContactPigeon challenging, despite overall functionality being satisfactory.
- Users find the **user experience lacking** in some specific areas, which can hinder effective use of the platform.

#### What Are Recent G2 Reviews of ContactPigeon?

**["Step-by-Step Strategy Boost With Powerful Automations and Customizable Pop-Ups"](https://www.g2.com/survey_responses/contactpigeon-review-13002738)**

**Rating:** 5.0/5.0 stars

_— zaklin r._

[Read full review](https://www.g2.com/survey_responses/contactpigeon-review-13002738)

**["A strong platform and a team with a human, customer-centric approach"](https://www.g2.com/survey_responses/contactpigeon-review-10632265)**

**Rating:** 5.0/5.0 stars

_— Emmanouela P._

[Read full review](https://www.g2.com/survey_responses/contactpigeon-review-10632265)

#### What Are G2 Users Discussing About ContactPigeon?

- [What is ContactPigeon used for?](https://www.g2.com/discussions/what-is-contactpigeon-used-for)

### [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews)

Constant Contact Advanced Automation helps you send the right message at the right time. From Social to SMS and email to ecommerce, we deliver tools to help you build deeper relationships with your audience. Our powerful digital marketing platform helps you be more efficient with your marketing so you can focus on your building your business. Engage Your Audience where They are with Multi-Channel Campaigns - Create comprehensive marketing campaigns with just a few clicks. Our Campaign Builder tool will help you launch a multi-channel campaign across email, social, and SMS to help you achieve your goals. Get Started Fast With Pre-Built Automation Templates - Setup your automations quickly with pre-built automation templates to help you send timely SMS and email messages. Easily Manage Your Contacts - Manage customer segments automatically using customer tags. Then, trigger automations based on how customers engage with your businesses. Automate Your Messaging - Deliver timely, relevant content with SMS and email marketing automation using our drag-and-drop Automation Path Builder. Make sure that your audience receives the right message, at the right time: automatically. Learn more at www.constantcontact.com

**Average Rating:** 4.4/5.0

**Total Reviews:** 938

#### How Do G2 Users Rate Constant Contact Advanced Automation?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10)
- **Customization :** 8.1/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.6/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.6/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Constant Contact Advanced Automation?

- **Seller:** [Constant Contact](https://www.g2.com/sellers/constant-contact-5aaee82b-8325-4eeb-b7b7-15fada778076)
- **Year Founded:** 1995
- **HQ Location:** Waltham, US
- **Twitter:** @ConstantContact  
67,137 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a8b1f70774b20876cbd6f2e58e03d1e39c91352c8e3e3b2c4795aca37ecef11c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fconstant-contact%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,156 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, Marketing Manager
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 80% Small, 17% Medium

#### What Do G2 Reviewers Say About Constant Contact Advanced Automation?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Constant Contact Advanced Automation, making email marketing simple and efficient.
- Users appreciate the **automatic posting and email automation** features of Constant Contact, streamlining their workflow efficiently.
- Users love the **automation features** of Constant Contact, making email management effortless during busy times.
- Users find the **time-saving automation** of Constant Contact invaluable for managing email sequences effortlessly.
- Users appreciate the **advanced automation tools** for seamless cold outreach and effective lead nurturing.

##### Cons

- Users find that the **limited customization** options hinder their ability to fully tailor the automation features.
- Users express frustration with the **missing features** in Constant Contact's Advanced Automation, impacting customization and editing capabilities.
- Users find the **limited features** of Constant Contact Advanced Automation restrict workflow customization and deeper analytics.
- Users find the **automation issues** in Constant Contact Advanced Automation hinder effective workflow management and limit functionality.
- Users experience **editing issues** with Constant Contact, facing frustration from glitches and limited customization options.

#### What Are Recent G2 Reviews of Constant Contact Advanced Automation?

**["Simple, All-in-One Marketing Platform with Easy Email Campaigns"](https://www.g2.com/survey_responses/constant-contact-advanced-automation-review-11542733)**

**Rating:** 4.0/5.0 stars

_— Verified User in Oil & Energy_

[Read full review](https://www.g2.com/survey_responses/constant-contact-advanced-automation-review-11542733)

**["Easy Set-Up, Multi-Domain Capability"](https://www.g2.com/survey_responses/constant-contact-advanced-automation-review-8969236)**

**Rating:** 5.0/5.0 stars

_— James C._

[Read full review](https://www.g2.com/survey_responses/constant-contact-advanced-automation-review-8969236)

#### What Are G2 Users Discussing About Constant Contact Advanced Automation?

- [What is SharpSpring used for?](https://www.g2.com/discussions/what-is-sharpspring-used-for)
- [How do I cancel SharpSpring?](https://www.g2.com/discussions/how-do-i-cancel-sharpspring) - 1 comment
- [How much does SharpSpring cost?](https://www.g2.com/discussions/how-much-does-sharpspring-cost) - 1 comment, 1 upvote
- [Is SharpSpring a CRM?](https://www.g2.com/discussions/is-sharpspring-a-crm) - 1 comment
- [What is SharpSpring?](https://www.g2.com/discussions/what-is-sharpspring) - 2 comments

### [Appier AIQUA](https://www.g2.com/es/products/appier-aiqua/reviews)

AIQUA es una plataforma de compromiso del usuario que te ayuda a aprovechar la IA para involucrar proactivamente a los usuarios finales de la manera más efectiva a través de todos los canales de marketing. 1) Compromiso Omnicanal: Alcanza a tus clientes a través de una amplia gama de canales de comunicación, todos gestionados desde una sola plataforma. Una interfaz fácil de usar te permite personalizar la experiencia del usuario tanto en su aplicación como en el sitio web a través de cada uno de los dispositivos del usuario. Tus comunicaciones con los clientes pueden optimizarse aún más para dirigirse a canales adicionales, incluidos notificaciones push, correo electrónico, SMS y programas de mensajería. 2) Recomendación Basada en IA: Logra una hiperpersonalización y ofrece recomendaciones 1:1 con las soluciones de IA basadas en contenido profundo y usuario de Appier. Optimiza no solo el rendimiento (CTR, CVR), sino también la experiencia del usuario (cobertura de productos, diversidad, novedad, etc.). Puedes establecer diferentes objetivos implementando estrategias híbridas para adaptarte al mundo en constante cambio. 3) Automatización del Viaje del Cliente: Involucra a tus clientes con notificaciones en tiempo real desencadenadas por su comportamiento a lo largo de su viaje de usuario. Simplemente arrastra y suelta para cerrar fácilmente las brechas entre acciones clave para la conversión y para orquestar múltiples canales y campañas con la función única de Mapa de Viaje impulsada por IA de AIQUA. 4) Pruebas A/B y Multivariantes: Mide verdaderos aumentos de rendimiento y ROI experimentando de manera flexible con múltiples variantes para identificar el mejor creativo o factor. Establece un grupo de control para ver si tus campañas de marketing son efectivas y verifica qué variante funciona mejor con análisis visualizados. 5) Algoritmos y Escenarios Personalizados: Combina tu conocimiento de la industria con nuestras capacidades de IA. Además de nuestra plataforma estándar, Appier proporciona servicios personalizados para diseñar algoritmos y escenarios que se adapten a tus objetivos comerciales. Importa factores personalizados, algoritmos y campañas a la plataforma y observa cómo se desempeñan con nuestros análisis. 6) Segmentación de Audiencia: Define fácilmente tu audiencia objetivo con varias condiciones de usuario, incluyendo comportamiento del usuario, CRM, intereses externos, etc. Importa segmentos predictivos de AIXON para tomar decisiones prospectivas, como predecir usuarios que probablemente compren o abandonen en el futuro. 7) Creativos Ricos: Explora una amplia gama de formatos creativos para usar a través de canales. Experimenta con carruseles, videos, GIFs y más para entregar imágenes y textos personalizados con creativos dinámicos basados en condiciones que se adapten a tus escenarios de marketing.

**Average Rating:** 4.6/5.0

**Total Reviews:** 22

#### How Do G2 Users Rate Appier AIQUA?

- **¿Ha sido the product un buen socio para hacer negocios?:** 9.2/10 (Category avg: 9.0/10)
- **Personalización:** 8.9/10 (Category avg: 8.4/10)
- **Rendimiento y fiabilidad:** 8.8/10 (Category avg: 8.7/10)
- **Capacidad de flujo de trabajo:** 8.8/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Appier AIQUA?

- **Vendedor:** [Appier](https://www.g2.com/es/sellers/appier)
- **Año de fundación:** 2012
- **Ubicación de la sede:** Taipei, Taiwan
- **Twitter:** @GoAppier  
1,230 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c6cde3d0006b233ec6e10fa759ee55b37d4aed0b0db32eb3a72e2232c47b3ecb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fappier%2F&secure%5Burl_type%5D=linkedin_company_website)  
869 empleados en LinkedIn®
- **Propiedad:** TYO: 4180

#### Who Uses This Product?

- **Top Industries:** Venta al por Menor
- **Company Size:** 59% Medium, 36% Small

#### What Do G2 Reviewers Say About Appier AIQUA?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios aprecian la **interfaz fácil de usar** de Appier AIQUA, lo que hace que sea fácil de navegar y utilizar eficazmente.
- Los usuarios aprecian la **interfaz fácil de usar** de Appier AIQUA, que mejora su experiencia de gestión de eventos sin interrupciones.
- Los usuarios valoran la **interfaz fácil de usar** de Appier AIQUA, apreciando su diseño fluido para la gestión de eventos.
- Los usuarios aprecian la **interfaz fácil de usar** de Appier AIQUA, haciendo la gestión de eventos fluida y eficiente.

#### What Are Recent G2 Reviews of Appier AIQUA?

**["Fácil de usar para una automatización de marketing eficiente, y el mejor equipo de soporte de todos los tiempos."](https://www.g2.com/es/survey_responses/appier-aiqua-review-9729165)**

**Rating:** 5.0/5.0 stars

_— Keven S._

[Read full review](https://www.g2.com/es/survey_responses/appier-aiqua-review-9729165)

**["Usuarios de comportamiento en el sitio web y rápidamente a usuarios para contacto."](https://www.g2.com/es/survey_responses/appier-aiqua-review-9685150)**

**Rating:** 5.0/5.0 stars

_— Roaddy H._

[Read full review](https://www.g2.com/es/survey_responses/appier-aiqua-review-9685150)

#### What Are G2 Users Discussing About Appier AIQUA?

- [How do you use Appier Aiqua?](https://www.g2.com/es/discussions/appier-aiqua-how-do-you-use-appier-aiqua)
- [How do you use Appier Aiqua?](https://www.g2.com/es/discussions/how-do-you-use-appier-aiqua)
- [What is the use of Appier Aiqua?](https://www.g2.com/es/discussions/appier-aiqua-what-is-the-use-of-appier-aiqua)
- [What is the use of Appier Aiqua?](https://www.g2.com/es/discussions/what-is-the-use-of-appier-aiqua)
- [What is Aiqua?](https://www.g2.com/es/discussions/appier-aiqua-what-is-aiqua)

### [Vendasta AI Platform](https://www.g2.com/es/products/vendasta-ai-platform/reviews)

Desde agencias hasta empresas, la plataforma Vendasta es el único software de gestión integral para vender soluciones digitales a negocios locales. Consolida tu pila tecnológica, adquiere nuevos clientes, y factura y cumple proyectos, todo dentro de una sola plataforma. Vendasta convierte datos e instrucciones complejas en empleados de IA fáciles de gestionar que trabajan en toda la plataforma Vendasta, para que las empresas puedan crecer mientras se enfocan en lo que mejor hacen. Los empleados de IA de Vendasta vienen preconfigurados con las habilidades y personalidad para adaptarse a cualquier negocio. También puedes personalizarlos fácilmente usando un lenguaje simple, sin necesidad de codificación. Ya sea captación de clientes potenciales, automatización de la comunicación con clientes o gestión de contenido, los empleados de IA te tienen cubierto. Visita nuestro Centro de Confianza en trust.vendasta.com para documentación de seguridad, certificaciones de cumplimiento y detalles de privacidad de datos.

**Average Rating:** 4.5/5.0

**Total Reviews:** 535

#### How Do G2 Users Rate Vendasta AI Platform?

- **¿Ha sido the product un buen socio para hacer negocios?:** 9.0/10 (Category avg: 9.0/10)
- **Personalización:** 7.8/10 (Category avg: 8.4/10)
- **Rendimiento y fiabilidad:** 8.3/10 (Category avg: 8.7/10)
- **Capacidad de flujo de trabajo:** 8.3/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Vendasta AI Platform?

- **Vendedor:** [Vendasta](https://www.g2.com/es/sellers/vendasta)
- **Sitio web de la empresa:** www.vendasta.com
- **Año de fundación:** 2008
- **Ubicación de la sede:** Saskatchewan
- **Twitter:** @Vendasta  
3,930 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b6544d4f9729fc9e50198db32a7076ab16ab3af165e6fcdb3dd871aa2845ce6e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F203666%2F&secure%5Burl_type%5D=linkedin_company_website)  
745 empleados en LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Propietario, Director Ejecutivo
- **Top Industries:** Marketing y publicidad, Consultoría de gestión
- **Company Size:** 84% Small, 10% Medium

#### What Do G2 Reviewers Say About Vendasta AI Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios elogian el **diseño intuitivo y el soporte excepcional** de la Plataforma AI de Vendasta, mejorando la prestación de servicios y la satisfacción del cliente.
- Los usuarios valoran al **equipo de atención al cliente excepcional** de Vendasta, asegurando asistencia receptiva y conocedora para sus necesidades.
- Los usuarios encuentran que la **facilidad de uso** de la Plataforma AI de Vendasta mejora la eficiencia y el compromiso del cliente sin esfuerzo.
- Los usuarios valoran el **panel de control todo en uno** de la Plataforma AI de Vendasta, haciendo que la gestión de herramientas de SEO y marketing sea fluida.
- Los usuarios admiran la **eficiencia** de la Plataforma AI de Vendasta, reduciendo significativamente las tareas manuales y mejorando la productividad.

##### Cons

- Los usuarios encuentran la **curva de aprendizaje empinada** , con complejidades en las integraciones y automatizaciones que dificultan un uso más fácil.
- Los usuarios encuentran que la Plataforma de IA de Vendasta tiene **características limitadas** y un proceso de incorporación complicado, lo que dificulta su uso completo.
- Los usuarios encuentran la **curva de aprendizaje difícil** desafiante, particularmente con integraciones que pueden ser abrumadoras y complejas.
- Los usuarios expresan frustración por la **falta de características** , como propuestas mejoradas y gestión de proyectos efectiva dentro de la Plataforma de IA de Vendasta.
- Los usuarios encuentran la **complejidad de las integraciones y automatizaciones** frustrante, lo que lleva a desafíos en la configuración y ejecución.

#### What Are Recent G2 Reviews of Vendasta AI Platform?

**["Asistentes de IA increíbles, fáciles de usar y a un precio justo"](https://www.g2.com/es/survey_responses/vendasta-ai-platform-review-13099105)**

**Rating:** 5.0/5.0 stars

_— Carl B._

[Read full review](https://www.g2.com/es/survey_responses/vendasta-ai-platform-review-13099105)

**["Revolucionamos la integración de IA de nuestros clientes"](https://www.g2.com/es/survey_responses/vendasta-ai-platform-review-12265277)**

**Rating:** 5.0/5.0 stars

_— Chris H._

[Read full review](https://www.g2.com/es/survey_responses/vendasta-ai-platform-review-12265277)

#### What Are G2 Users Discussing About Vendasta AI Platform?

- [How has CalendarHero improved your scheduling processes, and what features do you find most useful?](https://www.g2.com/es/discussions/how-has-calendarhero-improved-your-scheduling-processes-and-what-features-do-you-find-most-useful) - 1 comment
- [What is Vendasta used for?](https://www.g2.com/es/discussions/what-is-vendasta-used-for)
- [¿Para qué se utiliza About.Me?](https://www.g2.com/es/discussions/what-is-about-me-used-for)
- [¿Para qué se utiliza AdVantage de MatchCraft?](https://www.g2.com/es/discussions/what-is-matchcraft-s-advantage-used-for)
- [How do you automate zoom?](https://www.g2.com/es/discussions/calendarhero-how-do-you-automate-zoom) - 1 comment

### [Leadsquared Marketing Automation](https://www.g2.com/es/products/leadsquared-marketing-automation/reviews)

LeadSquared Marketing Automation es el módulo de marketing dentro de nuestra plataforma CRM más amplia. Lo construimos para ayudar a los equipos de marketing a capturar, nutrir y convertir leads a través de múltiples canales desde un solo sistema, y para trabajar en conjunto con nuestro CRM de Ventas, de modo que los datos de leads que nuestras herramientas de marketing capturan fluyan directamente al pipeline de ventas sin transferencias manuales entre equipos. En su núcleo, manejamos la captura de leads desde varias fuentes: formularios web, páginas de destino, chat, llamadas telefónicas, anuncios y correo electrónico, y consolidamos esto en un solo registro por prospecto. Los especialistas en marketing que usan nuestra plataforma pueden segmentar estos leads basándose en datos demográficos, comportamiento, interés en productos o cualquier otro criterio personalizado, y construir flujos de comunicación dirigidos alrededor de esos segmentos. Incluimos un constructor de arrastrar y soltar para crear páginas de destino, formularios web y plantillas de correo electrónico sin necesidad de soporte de desarrolladores, junto con herramientas para configurar campañas automáticas de goteo, autorespondedores y mensajes activados. Apoyamos el envío de comunicaciones a través de correo electrónico, WhatsApp, SMS y canales de remarketing como Facebook y Google Ads, y rastreamos toda la actividad de vuelta al perfil individual del lead: vistas de página, interacciones de campaña, clics en anuncios, que los equipos pueden usar para medir la intención, identificar oportunidades de venta adicional o cruzada, y ajustar los mensajes de seguimiento en consecuencia. También ofrecemos un componente para la gestión de campañas below-the-line (BTL) u offline, permitiendo a los equipos de campo crear y ejecutar campañas en terreno, capturar leads a través de nuestra aplicación móvil con verificación OTP, y medir el ROI de la campaña. En el lado de los informes, proporcionamos análisis de atribución y embudo, mostrando qué fuentes de leads y campañas están impulsando conversiones. Hemos construido integraciones con herramientas de marketing y ventas de terceros, incluyendo a través de Zapier, para que los datos de los clientes puedan sincronizarse a través del stack tecnológico existente de una organización. Posicionamos este producto como una forma de unificar la actividad de marketing y ventas en una sola plataforma en lugar de requerir sistemas separados para la generación y conversión de leads, algo que hemos encontrado particularmente relevante para industrias como la educación, la salud y los servicios financieros, donde el viaje de compra involucra múltiples puntos de contacto antes de cerrar una venta.

**Average Rating:** 4.4/5.0

**Total Reviews:** 219

#### How Do G2 Users Rate Leadsquared Marketing Automation?

- **¿Ha sido the product un buen socio para hacer negocios?:** 8.9/10 (Category avg: 9.0/10)
- **Personalización:** 8.2/10 (Category avg: 8.4/10)
- **Rendimiento y fiabilidad:** 8.4/10 (Category avg: 8.7/10)
- **Capacidad de flujo de trabajo:** 8.4/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Leadsquared Marketing Automation?

- **Vendedor:** [LeadSquared](https://www.g2.com/es/sellers/leadsquared)
- **Año de fundación:** 2011
- **Ubicación de la sede:** Bangalore
- **Twitter:** @LeadSquared  
1,470 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ad5ab27826d6eabef0bbaf2f637d5ec31d28b4b1c1d762bc6bae650ab0d5756f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2502171%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,060 empleados en LinkedIn®
- **Teléfono:** 848-248-4002

#### Who Uses This Product?

- **Who Uses This:** Director Ejecutivo, Gerente de Marketing
- **Top Industries:** Gestión Educativa, Marketing y publicidad
- **Company Size:** 44% Small, 37% Medium

#### What Do G2 Reviewers Say About Leadsquared Marketing Automation?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios valoran la **unificación nativa de ventas y marketing** en Leadsquared, lo que permite una colaboración sin problemas y actualizaciones en tiempo real.
- Los usuarios encuentran que Leadsquared Marketing Automation es **fácil de usar** , mejorando efectivamente la gestión de leads y la integración con flujos de trabajo.
- Los usuarios valoran la **integración perfecta** de ventas y marketing en Leadsquared, mejorando la visibilidad y la colaboración entre equipos.
- Los usuarios aprecian la **integración perfecta de ventas y marketing** en Leadsquared, mejorando la visibilidad y la colaboración entre equipos.
- Los usuarios valoran la **eficiencia del tiempo** de Leadsquared Marketing Automation, beneficiándose de flujos de trabajo optimizados y actualizaciones de clientes potenciales en tiempo real.

##### Cons

- Los usuarios enfrentan **permisos de administrador regional limitados** que complican la gestión de campañas y aumentan los riesgos de errores en el flujo de trabajo.
- Los usuarios encuentran **personalización limitada** un desafío, afectando su capacidad para gestionar campañas y acceder a las funciones de manera efectiva.
- Los usuarios informan de **un mal servicio de atención al cliente** , señalando respuestas lentas y falta de asistencia experta durante problemas críticos de campaña.
- Los usuarios encuentran que Leadsquared Marketing Automation es **caro** , con costos adicionales para automatizaciones y un soporte de equipo insuficiente.
- Los usuarios encuentran Leadsquared **ineficiente** debido a permisos de administrador regional limitados, lo que provoca sobrescrituras accidentales y personalizaciones complejas.

#### What Are Recent G2 Reviews of Leadsquared Marketing Automation?

**["La potente automatización y los flujos de trabajo flexibles de LeadSquared, respaldados por un soporte excepcional"](https://www.g2.com/es/survey_responses/leadsquared-marketing-automation-review-13208836)**

**Rating:** 5.0/5.0 stars

_— Padmasree K._

[Read full review](https://www.g2.com/es/survey_responses/leadsquared-marketing-automation-review-13208836)

**["Gestión de clientes potenciales sin esfuerzo con margen para mejorar la integración"](https://www.g2.com/es/survey_responses/leadsquared-marketing-automation-review-11890447)**

**Rating:** 4.5/5.0 stars

_— Nitin S._

[Read full review](https://www.g2.com/es/survey_responses/leadsquared-marketing-automation-review-11890447)

#### What Are G2 Users Discussing About Leadsquared Marketing Automation?

- [¿Para qué se utiliza Leadsquared Marketing Automation?](https://www.g2.com/es/discussions/what-is-leadsquared-marketing-automation-used-for)
- [What is the best marketing automation software?](https://www.g2.com/es/discussions/what-is-the-best-marketing-automation-software)
- [Why LeadSquared What do you know about Leadsquared?](https://www.g2.com/es/discussions/why-leadsquared-what-do-you-know-about-leadsquared)
- [What is Eloqua marketing automation?](https://www.g2.com/es/discussions/what-is-eloqua-marketing-automation)
- [What do marketing automation tools do?](https://www.g2.com/es/discussions/what-do-marketing-automation-tools-do)

### [Inflection.io](https://www.g2.com/products/inflection-io/reviews)

Inflection.io is an AI-native marketing automation product. It's an alternative or replacement for legacy products such as Marketo and Pardot. Inflection is used by product-led, sales-led, and AI-native companies, such as Twilio, Mural, Postman, Sendoso, Sentry, Bill.com, Clay and more.

**Average Rating:** 4.9/5.0

**Total Reviews:** 30

#### How Do G2 Users Rate Inflection.io?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10)
- **Customization :** 8.8/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.4/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.4/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Inflection.io?

- **Seller:** [Inflection.io](https://www.g2.com/sellers/inflection-io)
- **Company Website:** www.inflection.io
- **Year Founded:** 2020
- **HQ Location:** Seattle, Washington
- **Twitter:** @Inflection\_Io  
111 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0c9b0b6897161e31030601e92ef769375548a13c8d7b5e06d59db9510045314b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finflection-io%2F&secure%5Burl_type%5D=linkedin_company_website)  
47 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 57% Medium, 40% Small

#### What Do G2 Reviewers Say About Inflection.io?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** of Inflection.io, enhancing data management and campaign creation effortlessly.
- Users love the **seamless integrations** of Inflection.io, enhancing data activation and campaign effectiveness effortlessly.
- Users love how Inflection.io offers **effortless campaign building** through its AI capabilities and deep customer insights.
- Users highlight the **easy integration** of Inflection.io, making data workflows and marketing strategies seamless and efficient.
- Users benefit from the **engagement efficiency** of Inflection.io, enabling tailored communications based on real-time product activity.

##### Cons

- Users note the **lack of features** for smaller teams, requiring adjustments when transitioning from legacy systems.
- Users experience a **learning curve** when transitioning from legacy MAPs to Inflection.io's modern approach.
- Users note the **limited features** of Inflection.io, expressing hope for upcoming improvements as development progresses.

#### What Are Recent G2 Reviews of Inflection.io?

**["Powerful Platform with Outstanding Support"](https://www.g2.com/survey_responses/inflection-io-review-13074559)**

**Rating:** 5.0/5.0 stars

_— Doug P._

[Read full review](https://www.g2.com/survey_responses/inflection-io-review-13074559)

**["Left Marketo and have not looked back"](https://www.g2.com/survey_responses/inflection-io-review-13074498)**

**Rating:** 5.0/5.0 stars

_— Doug P._

[Read full review](https://www.g2.com/survey_responses/inflection-io-review-13074498)

### [Ometria](https://www.g2.com/products/ometria/reviews)

Ometria is the first and only customer data experience platform (CDXP) built for retail brands. We're proud to help brands create marketing experiences their customers love every day. We believe that retail marketing teams perform best when they're given tools that are made for the job at hand. That's why Ometria is purpose-built with a laser focus on providing the most effective and efficient solution to today's retail challenges. With Al driven insights, segmentation capabilities, and a centralized dashboard, retail organizations have real-time access to valuable insights needed to create and deliver impactful and efficient campaigns, leading to stronger customer relationships and increased revenue. Forrester Consulting's TEI (Total Economic Impact) study found that our CDXP delivers: - 420% ROI over three years - 15% increase in CLTV - 18% increase in repurchase rate - 25% efficiency gains - \< 6 month payback period We are proud to support best-in-class retail brands including Steve Madden, Sephora, Victoria Beckham, Fred Perry, Holt Renfrew and many more.

**Average Rating:** 4.7/5.0

**Total Reviews:** 40

#### How Do G2 Users Rate Ometria?

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.0/10)
- **Customization :** 7.8/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 7.8/10 (Category avg: 8.7/10)
- **Workflow Capability:** 7.6/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Ometria?

- **Seller:** [Ometria](https://www.g2.com/sellers/ometria)
- **Year Founded:** 2013
- **HQ Location:** London, London
- **Twitter:** @OmetriaData  
2,378 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d1e5977459ecb7952383be8927124c6eee014d0c9722e8b4a59e3590a5c1b6e2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2890164%2F&secure%5Burl_type%5D=linkedin_company_website)  
148 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 59% Medium, 24% Large

#### What Do G2 Reviewers Say About Ometria?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend Ometria's **outstanding customer support** , highlighting its knowledgeable and responsive team that drives platform optimization.
- Users commend Ometria for its **seamless integration and advanced analytics** , enhancing customer engagement and personalized marketing strategies.
- Users praise Ometria for its **user-friendly email marketing tools** , enabling seamless campaign automation and insightful analytics.
- Users value the **powerful analytics and reporting features** of Ometria, enhancing marketing effectiveness and customer engagement.
- Users commend Ometria for its **analytics expertise** , offering deep insights that enhance customer journey personalization and optimization.

##### Cons

- Users face a **learning curve** with Ometria, particularly in mastering features and understanding complex reporting options.
- Users find Ometria's **limited features** hinder flexibility, reporting, and SMS capabilities, affecting overall efficiency and experience.
- Users find Ometria's reporting **time-consuming** , with a steep learning curve and cumbersome data extraction processes.
- Users find the **complexity** of Ometria challenging, with a steep learning curve and cumbersome reporting processes.
- Users find **complex reporting** in Ometria challenging, leading to a steep learning curve and occasional miscommunication issues.

#### What Are Recent G2 Reviews of Ometria?

**["A powerful CRM platform that rewards the patient user"](https://www.g2.com/survey_responses/ometria-review-10878864)**

**Rating:** 4.0/5.0 stars

_— Namrata T._

[Read full review](https://www.g2.com/survey_responses/ometria-review-10878864)

**["Great Support and Easy-to-Use Platform for Channel Orchestration & CDP"](https://www.g2.com/survey_responses/ometria-review-12239411)**

**Rating:** 4.5/5.0 stars

_— Verified User in Apparel & Fashion_

[Read full review](https://www.g2.com/survey_responses/ometria-review-12239411)

#### What Are G2 Users Discussing About Ometria?

- [How do you use Ometria?](https://www.g2.com/discussions/how-do-you-use-ometria)
- [What is the use of Ometria?](https://www.g2.com/discussions/what-is-the-use-of-ometria)
- [Where is Ometria based?](https://www.g2.com/discussions/where-is-ometria-based)
- [What does Ometria do?](https://www.g2.com/discussions/what-does-ometria-do)

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Below are the top-rated Marketing Automation Software with B2B capabilities, as verified by G2’s Research team. Real users have identified B2B as an important function of Marketing Automation Software. Compare different products that offer this feature so you can decide which is best for your business needs.

Top Tools at a Glance

| Product | Best for | User Review |
| --- | --- | --- |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image")](https://www.g2.com/products/hubspot-marketing-hub/reviews)[HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)[4.4/5(14,901)](https://www.g2.com/products/hubspot-marketing-hub/reviews) | CRM-connected marketing automation | "Centralized Excellence for CRM Management" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg "Product Avatar Image")](https://www.g2.com/products/activecampaign/reviews)[ActiveCampaign](https://www.g2.com/products/activecampaign/reviews)[4.4/5(14,778)](https://www.g2.com/products/activecampaign/reviews) | Customer journey automation for email-led campaigns | "Powerful Automations and Reporting That Drive Strategic Decisions" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9e6d9338f250174ed915e718b8144e5a/braze.jpg "Product Avatar Image")](https://www.g2.com/products/braze/reviews)[Braze](https://www.g2.com/products/braze/reviews)[4.5/5(1,688)](https://www.g2.com/products/braze/reviews) | Omnichannel lifecycle messaging | "Smooth sailing" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e13d9a3c932283bf5f5a71adfb2ae176/klaviyo%282%29.png "Product Avatar Image")](https://www.g2.com/products/klaviyo/reviews)[Klaviyo](https://www.g2.com/products/klaviyo/reviews)[4.6/5(1,359)](https://www.g2.com/products/klaviyo/reviews) | E-commerce email and SMS automation | "Easy-to-Use Platform for Email Marketing Automation" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9bc9585e6c663c9e8193123c3c89d203/omnisend.gif "Product Avatar Image")](https://www.g2.com/products/omnisend/reviews)[Omnisend](https://www.g2.com/products/omnisend/reviews)[4.6/5(1,250)](https://www.g2.com/products/omnisend/reviews) | E-commerce email and SMS campaign setup | "Powerful Segmentation Keeps Tenants and Prospects in the Loop" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8e123398655ea08944802dc11fbc74e6/intuit-mailchimp-all-in-one-marketing-platform.png "Product Avatar Image")](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews)[Intuit Mailchimp All-in-One...](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews)[4.4/5(5,428)](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) | Email campaigns for growing contact lists | "Easy Email Campaigns with Powerful Drag-and-Drop and Analytics" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image")](https://www.g2.com/products/adobe-marketo-engage/reviews)[Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews)[4.1/5(3,149)](https://www.g2.com/products/adobe-marketo-engage/reviews) | B2B lead nurturing and campaign automation | "Scalable, Flexible Platform for Complex Marketing Automation" |

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