At CNS, our purpose is to improve rural broadband. We've always been focused on that but, had never had it so narrowly defined as we were able to do with the use of Threads Culture platform. Our structure is non traditional with employees throughout MN, ND, and MI. Some folks report to our HQ, their home, car, hotel or remote office. In order for us to all stay connected and maintain our purpose, it takes diligent work. We're able to create, define, and communicate our core values effectively with Threads. Our core values are at the center of everything we do now including our interviews, meetings, emails, branding and, now, our annual reviews. The platform is simple to use and you really can't beat the good ol' Midwest Customer Service. The crew at Threads genuinely cares about incorporating the sometimes 'hidden' values and bringing them to the forefront. And, like us, they like to have fun with their work. Ben, Kim, Teresa and Sean are all top notch (as I'm sure are others but, that's who I work with most often). If you want your folks to be inspired by your purpose day in and out start thinking about your culture, define it, and roll it out with an engaging presentation from Sean with Threads.