Customer service is some of the best I've had. The reporting capabilities are also clean and easy to use. The multiple attribution models are helpful too. Pretty easy to implement as well. Review collected by and hosted on G2.com.

It's heavily focused on ecom, and could use some more attention to lead collection. Right now, it only collects customers but not leads. Some competitors of theirs are collecting both and displaying both with customer journeys. Review collected by and hosted on G2.com.

It's clear and concise, and, most importantly, it's accurate. In 90 days we have reduced our clients' ad spend by 85% and reduced their CAC by 69% while increasing sales by 2%. We couldn't have done that without Thought Metric. There is so much noise coming from Meta and Google as the clammer to win in the advertising wars, that it's impossible to know what is what. Thoughtmetric cuts through noise and provides clear, actionable signals to your advertising efforts. I don't believe we should start businesses just to fund Meta and Google's ad bills. Review collected by and hosted on G2.com.

This product is the Shopify for Attribution. In the early days, people couldn't imagine selling online was so easy. It takes a fundamental shift to realize there is a better way. Many people don't ever make that jump, but those who do; reap the rewards. Give the product time and really learn what the numbers are telling you. Review collected by and hosted on G2.com.

The ThoughtMetric dashboard is very easy to understand. I like that I get an accurate read on ROAS and attribution, as we ll as being able to understand our customer better. The functionality shows you all of the touchpoints in the customer journey, as well as how many times a customer is touched before making a purchase. The customer support is very responsive and helpful. Review collected by and hosted on G2.com.

Sometimes the advertising systems connected to ThoughtMetric make updates to their system that doesn't automatically get passed through to ThoughtMetric. But the support team is responsive and helpful and will always work to get things fixed. Review collected by and hosted on G2.com.

ThoughtMetric has made it super easy for us to see where customers are coming from, which means we can increase efforts in some channels while reducing effort in channels that aren't giving us the same return on investment. Review collected by and hosted on G2.com.

There's a bit of a learning curve, but fortunately the customer service has been exceptional in helping me understand installing the code to track on our sales platforms. Review collected by and hosted on G2.com.

I can't begin to express how much ThoughtMetric helped our business grow!

We had the hardest time identifying the true ROAS on all marketing channels. Review collected by and hosted on G2.com.

The only thing I wish it had is a way to search order ID to identify their path to place an order. Review collected by and hosted on G2.com.

I will keep it simple

Real Time Accurate Data

Ease of integration: Great communication and was live within a few days .

Team support was spot on and jumped on any call we needed, live google meets.

We love the multitouch attribution - our meta data is now accurate

Multiple team members using this daily Review collected by and hosted on G2.com.

Would like more featues and they are coming and feedback is taken into account. Review collected by and hosted on G2.com.

We love everything about ThoughMetric. Its a simple to set-up tool, which delivers valuable insights into our e-commerce data including campaign efficiancy and overall shopify metrics. Integration is quick and even for non tech marketers a breeze. We use it daily to keep an eye on campagins and data.The support is outstanding with the quickest responsetime i ever experienced and the team is always very supportive no matter what. i'd highliy recommend to check ThoughtMetric out! Review collected by and hosted on G2.com.

Datastreams are a bit delayed, so its no realtime analytics tool Review collected by and hosted on G2.com.

I primarily use TM to monitor our overall metrics. Becuase we use Shopify Draft orders, it's difficult for any analytics software to accurately track the customers journey, therefore attribution isn't accurate. That being said, being able to introduce a small change in a marketing channel, and seeing the overall MER change is very important for us. Review collected by and hosted on G2.com.

It would be beneficial for us to have graphs stack on each other so that we can see the direct effect on each metric as cost increases, etc. Review collected by and hosted on G2.com.

Thought Metric has taken much of the guess work out of the data we were seeing when we previously only had on-platform metrics. One of the most useful things is that you can flex your view from high level all the way down to order level data. It proved the most value for money platform for our needs. Review collected by and hosted on G2.com.

Nothing! The platform serves our purpose extremely well. Review collected by and hosted on G2.com.

As a small but rapidly growing business, it is critical to have visibility into reliable and relevant data around our ad spend. After an extensive evaluation of the attribution space, ThoughtMetric was the only solution that delivered on all three critical categories: functionality, support, and price. Michael and his team have been incredibly supportive in both the presales and post sales phases of our relationship. It is clear that they truly care about their clients and their success. Highly recommended! Review collected by and hosted on G2.com.

There are no downsides so far for our business. Review collected by and hosted on G2.com.