Third Floor is the infrastructure for your mortgage business. Built for loan officers, it streamlines communication and workflows so nothing falls through the cracks. Smart templates let you scale personalized outreach, while a centralized communication log keeps your whole team on the same page. Send mass texts, auto-generate documents pre-filled with borrower or loan data, and trigger surveys to catch issues early or gather reviews after closing. Track every referral with clear attribution and smart dashboards, then use automated partner updates via text or email to keep your top sources informed and engaged. Our Story At Third Floor, we’ve spent years inside this industry—building, fixing, and sometimes untangling the messy systems loan officers rely on. We’ve seen first-hand how outdated technology slows down good people. In fact, our founder, Brian Sparr, lived it. Before starting Third Floor, Brian ran a real estate business and experienced the same frustrations loan officers face every day: juggling too many tools, broken processes, and technology that just wasn’t built for the way the business really works. So he built something better. Drawing on his background in tech—with roles at Trulia and PayPal—Brian created the early version of Third Floor to help his own team run smarter and faster. When his lender friends saw what he’d built, they wanted in. That’s when Third Floor became more than a side project. Today, Third Floor is the modern infrastructure for mortgage businesses—designed from the ground up to serve the way today’s top producers operate.