The G2 on Thinkific

Thinkific Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the ease of use of Thinkific, which simplifies course creation and enhances the learning experience. (87 mentions)

Users love the ease of adding and updating course content with Thinkific, creating engaging and aesthetically pleasing experiences. (51 mentions)

Users appreciate the excellent customer support from Thinkific, which enhances their overall course creation experience. (48 mentions)

Users highlight the intuitive design of Thinkific, making course creation and navigation simple for everyone. (41 mentions)

Users love the customization options in Thinkific, allowing tailored experiences and streamlined course management for diverse clients. (29 mentions)

Users appreciate the seamless integrations of Thinkific, enhancing functionality and making education management easier. (26 mentions)

Users feel the limited features of Thinkific don't justify the high price, lacking essential options they need. (39 mentions)

Users find the limited customization options frustrating, as they desire more flexibility in features and templates. (32 mentions)

Users feel Thinkific lacks advanced features and analytics, leaving room for improvement compared to competitors. (24 mentions)

Users face feature issues with Thinkific, including documentation gaps, UI challenges, and limited reporting capabilities. (21 mentions)

Users experience integration issues that lead to a less cohesive platform and require inconvenient workarounds for functionality. (15 mentions)

Users find the steep learning curve of Thinkific challenging, complicating the admin setup and overall experience. (15 mentions)

Top Pros or Advantages of Thinkific

1. Ease of Use

Users appreciate the ease of use of Thinkific, which simplifies course creation and enhances the learning experience.

See 87 mentions

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Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Simple Platform, Cost Effective for Courses"

What do you like about Thinkific?

How easy it is to use and replicate courses. I use this as my primary online product platform so I used it multiple times a week. The customer support

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Great curriculum that help with both website design and marketing"

What do you like about Thinkific?

The content is very easy to understand and very beneficial

2. Course Creation

Users love the ease of adding and updating course content with Thinkific, creating engaging and aesthetically pleasing experiences.

See 51 mentions

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Bob A.

Small-Business (50 or fewer emp.)

4.5/5

"Excellent platform for hosting online courses"

What do you like about Thinkific?

It's particularly easy to add and update course content.

Sharrell H.

Small-Business (50 or fewer emp.)

4.0/5

"New and improved!"

What do you like about Thinkific?

Thinkific Plus has been a great platform to build engaging content for our users. We wanted to create an aesthetically pleasing and low-maintenance ex

3. Customer Support

Users appreciate the excellent customer support from Thinkific, which enhances their overall course creation experience.

See 48 mentions

See Related User Reviews

Tobi D.

Small-Business (50 or fewer emp.)

4.0/5

"Smooth, easy tool and experience to set up our customer academy"

What do you like about Thinkific?

Support from staff has been excellent, and the course builder is easy to navigate

Rayana M.

Small-Business (50 or fewer emp.)

5.0/5

"Less work for more revenue! Great for Online Course Creators!"

What do you like about Thinkific?

I really like Thinkific because it’s so simple and easy to follow. The help center is FANTASTIC! I’m not a tech person, but Thinkific makes it easy

4. Intuitive

Users highlight the intuitive design of Thinkific, making course creation and navigation simple for everyone.

See 41 mentions

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Marc M.

Small-Business (50 or fewer emp.)

4.5/5

"Thinkific - Platform for Any Business Moving to Enterprise Solution"

What do you like about Thinkific?

Thinkific has everything you need in a Learning Management System or Learning Business Solution. It has tools and integrations for small or enterprise

Mandy R.

Small-Business (50 or fewer emp.)

5.0/5

"Thinkific great investment"

What do you like about Thinkific?

I love the ease of use. I have little techy skills, but I feel like Thinkific Plus really is self explanatory.

5. Customization

Users love the customization options in Thinkific, allowing tailored experiences and streamlined course management for diverse clients.

See 29 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Good facility for building and selling online courses"

What do you like about Thinkific?

The flexibility to add custom content, web pages for marketing Easiness of adding content

Srikar C.

Enterprise (> 1000 emp.)

5.0/5

"The best for running your Academy"

What do you like about Thinkific?

The diverse feature set and processes in place to design, implement and run the on- demand education programs like an Academy, course series, on-dmean

6. Integrations

Users appreciate the seamless integrations of Thinkific, enhancing functionality and making education management easier.

See 26 mentions

See Related User Reviews

Ahmad U.

Mid-Market (51-1000 emp.)

5.0/5

"Fantastic experience with Thinkific Plus LMS"

What do you like about Thinkific?

Well, I'll attribute it to the exciting feature of the Thinkific extension that's present in the Plus LMS. Especially the Learning Path feature, it re

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Great features and easy to setup yourself as an LMS"

What do you like about Thinkific?

Ease of creating courses. Reasonable cost. Easy to brand and theme pages Ability to integrate with Salesforce using API interface, including user

Top Cons or Disadvantages of Thinkific

1. Limited Features

Users feel the limited features of Thinkific don't justify the high price, lacking essential options they need.

See 39 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Very useful"

What do you dislike about Thinkific?

The integrated payment system. I was hoping to have more options to choose from.

Verified User

Small-Business (50 or fewer emp.)

0.5/5

"Poor show"

What do you dislike about Thinkific?

The price is extortionate for the features provided.

2. Limited Customization

Users find the limited customization options frustrating, as they desire more flexibility in features and templates.

See 32 mentions

See Related User Reviews

Bob A.

Small-Business (50 or fewer emp.)

4.5/5

"Excellent platform for hosting online courses"

What do you dislike about Thinkific?

The off-the-shelf website creation functionality is very limited, but this can be addressed (as I have done) using one of Thinkific's specialist partn

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Overall, a user-friendly platform to use, and I'm looking forward to new features and updates."

What do you dislike about Thinkific?

The built-in survey feature is not easy to use to build out a long survey. I wish it was similar to the quiz import set up where questions, answer cho

3. Missing Features

Users feel Thinkific lacks advanced features and analytics, leaving room for improvement compared to competitors.

See 24 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Good overall experience"

What do you dislike about Thinkific?

It is missing some advanced reporting features. also the fact that uploading a SCORM resource creates a new course is not so intuitive

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Ease of use & friendly customer support"

What do you dislike about Thinkific?

Downsides might be the day turn around time for responses from support. I've also seen more options for product features and stats with some of Thinki

4. Feature Issues

Users face feature issues with Thinkific, including documentation gaps, UI challenges, and limited reporting capabilities.

See 21 mentions

See Related User Reviews

Sara F.

Small-Business (50 or fewer emp.)

4.5/5

"Game Changer for onboarding new clients & employees"

What do you dislike about Thinkific?

Thinkific's UI on the admin side could use some tweaking. Its not super intuitive to find what you are looking for. I also wish there were better

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Good facility for building and selling online courses"

What do you dislike about Thinkific?

Needs more documentation on adding custom content Custom content needs to support source control so it can be versioned and managed easily.

5. Integration Issues

Users experience integration issues that lead to a less cohesive platform and require inconvenient workarounds for functionality.

See 15 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Smooth experience creating external-facing academies, but UX is not always intuitive"

What do you dislike about Thinkific?

The user management is only on the reporting level, and not on the assignment level. Some of the features are not native to the platform, rather inte

Deepak T.

Mid-Market (51-1000 emp.)

5.0/5

"Thinkific: An Effective and User-Friendly Learning Environment"

What do you dislike about Thinkific?

Although Thinkific Plus is a strong platform, its higher pricing can be difficult for smaller businesses to justify. The analytics, while useful, coul

6. Steep Learning Curve

Users find the steep learning curve of Thinkific challenging, complicating the admin setup and overall experience.

See 15 mentions

See Related User Reviews

hanne d.

Mid-Market (51-1000 emp.)

4.5/5

"My thinkific review"

What do you dislike about Thinkific?

In the beginning there was a learning curve. Header & footer are domain based, which is a bit unhandy for us since we build platforms for differen

Deepak T.

Mid-Market (51-1000 emp.)

5.0/5

"Thinkific: An Effective and User-Friendly Learning Environment"

What do you dislike about Thinkific?

Although Thinkific Plus is a strong platform, its higher pricing can be difficult for smaller businesses to justify. The analytics, while useful, coul

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Mel H.

Founder

Small-Business (50 or fewer emp.)

7/28/2025

"Great platform for starting a new online business"

4.5/5

What do you like best about Thinkific?

Easy to get started. Simple interface with preview options makes it easy for first time web design. The templates make it quick to spin up new pages, and all fields are easy to find and understand how they work. Review collected by and hosted on G2.com.

What do you dislike about Thinkific?

Some of the options for activity types in courses are limited. There's also no intuitive way to have a blog/articles landing page. Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care

Small-Business (50 or fewer emp.)

5/16/2025

"Lacks Scalability for Growing Organizations"

2.5/5

What do you like best about Thinkific?

I appreciate Thinkific's intuitive navigation, which logically names functionalities and makes it easy to navigate. I also like the simplicity of setting up the platform as it's very plug-and-play. The ability to make changes at an individual level without requiring extensive experience is highly useful. Review collected by and hosted on G2.com.

What do you dislike about Thinkific?

I find Thinkific is unable to meet the demands of a growing organization. The user roles are inadequate and don't protect our proprietary assets adequately. Instructors should be able to grade courses and access student data without having access to all our course materials. Additionally, there are significant issues with data reliability, where course completion data can change unexpectedly due to course modifications. This makes it hard to trust the course outcomes reported by Thinkific. Review collected by and hosted on G2.com.

Diego M.

IT & Security Lead

Mid-Market (51-1000 emp.)

9/17/2025

"It offers a smooth experience for both learners and administrators."

4.5/5

What do you like best about Thinkific?

It has an intuitive course builder and the integrations with another LMS. Review collected by and hosted on G2.com.

What do you dislike about Thinkific?

Some advanced features, such as detailed reporting, advanced automation, or certain integrations, are only available in higher-tier plans Review collected by and hosted on G2.com.

Ahmad U.

Learning, Innovation and Technology Officer

Mid-Market (51-1000 emp.)

11/8/2024

"Fantastic experience with Thinkific Plus LMS"

5/5

What do you like best about Thinkific?

Well, I'll attribute it to the exciting feature of the Thinkific extension that's present in the Plus LMS. Especially the Learning Path feature, it really made it very easy for me to build different course modules into a single bundle and making each course module a prerequisite to the next one before a learner is able to acquire certificate. And i found myself frequently using this feature to build more course bundles with ease. It's really the ease of implementation for me.

Big ups to the Thinkific Team for thinking out of the box to come up with this fantastic solution.

And you're also doing well in terms of customer support efforts, because the support staffs are usually just an email away. I remember when I strugling to add some file types to my course, then I reach out and the support I got was topnortch. It's also the ease of integration of different file types into the courses. Review collected by and hosted on G2.com.

What do you dislike about Thinkific?

There's no inbuilt adequate information or guide on how to navigate most of these features.

More can be done in this regard. Review collected by and hosted on G2.com.

Cynthia Z.

Founder

Small-Business (50 or fewer emp.)

7/25/2025

"if it was not for Thinkific, I wouldn't be able to create my own platform and reach new clients."

4/5

What do you like best about Thinkific?

The ChatBox, most of the actions are intuitive, the interface is neat and clear. Review collected by and hosted on G2.com.

What do you dislike about Thinkific?

Thinkific is not flexible if I create a course, and I want to turn it to a subcourse. Thinkific does not allow me to delete many building blocks, I am only allowed to archive, I don't see why! Review collected by and hosted on G2.com.

Rene M.

Solution Architect

Outsourcing/Offshoring

Small-Business (50 or fewer emp.)

7/30/2025

"This is everything that you need to create your courses online"

5/5

What do you like best about Thinkific?

For me is the best LMS in the market and does everything that I need from courses to certifications, I love it Review collected by and hosted on G2.com.

What do you dislike about Thinkific?

Its price can increase considerably if you dont control you content and users Review collected by and hosted on G2.com.

Tonya L.

CEO

Small-Business (50 or fewer emp.)

9/27/2025

"They are very accommodating"

5/5

What do you like best about Thinkific?

Easy to use and navigate the platform for newbies Review collected by and hosted on G2.com.

What do you dislike about Thinkific?

The app makes you login every time to see community updates and people don’t come back to look at it Review collected by and hosted on G2.com.

Michelle F.

Senior Marketing Manager

Small-Business (50 or fewer emp.)

8/15/2024

"Support that makes the difference."

4.5/5

What do you like best about Thinkific?

Customer support is incredibly helpful. While the platform itself is very easy to use, whenever we dream up something that is not a common use within Thinkific the support team is always there to help us find a solution. Every person we have encountered is willing to help or seek out a solution from someone else on their team. The integrations with other developers and with other platforms have advanced greatly and we love how easy it makes our job. Review collected by and hosted on G2.com.

What do you dislike about Thinkific?

While being a Plus customer, we have seen many improvements. But we would love to see the course player function more natively in a mobile browser. Review collected by and hosted on G2.com.

What problems is Thinkific solving and how is that benefiting you?

Ahead of giving birth, parents benefit tremendously from taking a prenatal class or classes. Since COVID shutdowns, in-person class participation has dropped significantly and has not resumed pre-pandemic attendance. With Thinkific we are able to provide a full spectrum of prenatal and birth classes on a subscription basis. Review collected by and hosted on G2.com.

Bob A.

Founder and Chief Outcomes Officer

Consulting

Small-Business (50 or fewer emp.)

8/29/2025

"Excellent platform for hosting online courses"

4.5/5

What do you like best about Thinkific?

It's particularly easy to add and update course content. Review collected by and hosted on G2.com.

What do you dislike about Thinkific?

The off-the-shelf website creation functionality is very limited, but this can be addressed (as I have done) using one of Thinkific's specialist partners Review collected by and hosted on G2.com.

Jillian M.

Founder

Small-Business (50 or fewer emp.)

7/24/2025

"Great platform, easy to use and meets most online small business needs."

4.5/5

What do you like best about Thinkific?

it's easy to use and create/edit web pages. Design looks professional and has many relevant services that can be offered. Review collected by and hosted on G2.com.

What do you dislike about Thinkific?

Small things like no ability to have dropdown tabs at the top menu bar, limited activity types in courses, etc. make it a little bit challening to meet the needs of my business. Review collected by and hosted on G2.com.