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Rubric

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Rubric shows where a website loses visitors and what to fix first. It's built for agencies and freelancers who look after client websites. UX audit: give Rubric a URL. It picks the pages that matter (up to seven), goes through them like a first-time visitor and checks them against hundreds of UX checks from its own research corpus. Findings come back by severity (critical, high, medium, low), never as a score, each with what's wrong, why it matters, what to change and the research behind it. Download the report as HTML or PDF for your client. Predicted heatmap: see where attention is likely to land on desktop and mobile, from the page alone, before launch. Probe (beta): describe who your client wants to reach. A simulated visitor like that goes through the site, thinks aloud, tries your tasks and answers your questions. A quick first read before testing with real people. Analytics: one line of script, no cookies. Pages, sources, goals, funnels, forms, friction (rage, dead and error clicks), Web Vitals and a real click heatmap. For coding agents: connect Rubric to Claude Code, Cursor or any MCP client to look up UX guidelines and check pages while you build. Plans start at $39 a month. Data is stored in the EU (Frankfurt).

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