--- title: TheyDo Reviews meta\_title: 'TheyDo Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 62 reviews by the users' company size, role or industry to find out how TheyDo works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 62 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- ### TheyDo Pros and Cons: Top Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users love the **single view of customer journeys** , noting its ease of use and great communication features. [(2 mentions)](https://www.g2.com/products/theydo/reviews?filters%5Bsentiment_snippet%5D=1205910&qs=pros-and-cons#reviews) Users find **ease of use** in TheyDo, making communication of journeys and opportunities effortless. [(1 mentions)](https://www.g2.com/products/theydo/reviews?filters%5Bsentiment_snippet%5D=1206660&qs=pros-and-cons#reviews) Users find the **limited customization** of TheyDo frustrating, as industry-specific options are unavailable. [(1 mentions)](https://www.g2.com/products/theydo/reviews?filters%5Bsentiment_snippet%5D=2401393&qs=pros-and-cons#reviews) ### Top Pros or Advantages of TheyDo ##### 1. Journey Management Users love the **single view of customer journeys** , noting its ease of use and great communication features. [ See 2 mentions ](https://www.g2.com/products/theydo/reviews?filters%5Bsentiment_snippet%5D=1205910&qs=pros-and-cons#reviews) See Related User Reviews ![Mohamed H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohamed H.") MH Mohamed H. Enterprise (\> 1000 emp.) 4.0/5 "Unified Customer Journey View That Delivers" What do you like about TheyDo? a single view of all steps taken by a customer with your brand. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 5.0/5 "Absolutely the BEST journey mapping tool out there!" What do you like about TheyDo? Easy to use. Great for communicating journey's and opportuntities! ##### 2. Ease of Use Users find **ease of use** in TheyDo, making communication of journeys and opportunities effortless. [ See 1 mentions ](https://www.g2.com/products/theydo/reviews?filters%5Bsentiment_snippet%5D=1206660&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 5.0/5 "Absolutely the BEST journey mapping tool out there!" What do you like about TheyDo? Easy to use. Great for communicating journey's and opportuntities! ### Top Cons or Disadvantages of TheyDo ##### 1. Limited Customization Users find the **limited customization** of TheyDo frustrating, as industry-specific options are unavailable. [ See 1 mentions ](https://www.g2.com/products/theydo/reviews?filters%5Bsentiment_snippet%5D=2401393&qs=pros-and-cons#reviews) See Related User Reviews ![Mohamed H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohamed H.") MH Mohamed H. Enterprise (\> 1000 emp.) 4.0/5 "Unified Customer Journey View That Delivers" What do you dislike about TheyDo? industry based customization is not at all possible with this tool ![Verified User in Banking](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Banking") CB Verified User in Banking Small-Business (50 or fewer emp.) 5/22/2024 "A powerful tool that will change the future of service and product design for good!" 5/5 What do you like best about TheyDo? This tool is incredibly flexible and user-friendly, making it easy to start journey mapping and collaboration, even for those new to service and product design. It invites everyone to embrace this innovative approach to creating services and products, which is essential in our industry. The integration with metrics and interconnections between journeys is what I have been looking for! Review collected by and hosted on G2.com. What do you dislike about TheyDo? While TheyDo is an excellent and user-friendly tool, one downside is that once the journey is documented and presented, it might be perceived as final. Since this isn't a whiteboarding tool and everything appears more polished, it can lead to this misconception. It would be interesting to see how future updates could better support ongoing changes in ways of working. Review collected by and hosted on G2.com. What problems is TheyDo solving and how is that benefiting you? TheyDo addresses key challenges I'm currently facing by simplifying journey mapping, enhancing collaboration, and providing structured documentation. It helps me facilitate better communication and alignment among cross-functional teams, ensuring everyone is on the same page. Additionally, its scalable design solutions support the growth and complexity of projects. Overall, TheyDo benefits me by saving time, maintaining clarity, and accommodating project expansion seamlessly. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Catarina G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Catarina G.") CG Catarina G. Senior Product Manager Small-Business (50 or fewer emp.) 3/1/2024 "Empowering Customer-Centric Excellence!" 5/5 What do you like best about TheyDo? I have been using this incredible digital product for customer journey mapping and service blueprints, and it has truly transformed the way teams collaborate and stay customer-focused. The experience has been nothing short of amazing! From the very beginning, the user-friendly interface caught my attention. The intuitive design made it incredibly easy for our teams to dive in and start building customer journeys and service blueprints without a steep learning curve. This product is an indispensable asset for teams. I highly recommend this tool to any organization aiming to enhance its customer focus and streamline stakeholder communication. Review collected by and hosted on G2.com. What do you dislike about TheyDo? One aspect I find lacking in this product is its failure to integrate seamlessly to create a roadmap, which could enhance overall project planning and execution. Review collected by and hosted on G2.com. What problems is TheyDo solving and how is that benefiting you? It not only simplifies the process of building customer journeys and service blueprints but also fosters a customer-centric culture within organizations. The impact on communication alignment and collaboration across teams is profound. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Chrisz G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chrisz G.") CG Chrisz G. Customer Journey Lead Small-Business (50 or fewer emp.) 2/29/2024 "All information accessible in one location" 5/5 What do you like best about TheyDo? What I love about TheyDo is the fact that this was our go-to tool in no time! Map journeys, link every journey step to a visual for easy identification. Put in the existing solutions, easily import the customer feedback and see where the opportunities emerge. Great view on how a solutions adds value to one journey, but also to (how many) others! Assigning tasks in Jira can be intergrated so you can follow the progress. All that information accessible in one location. Review collected by and hosted on G2.com. What do you dislike about TheyDo? The thing to keep in mind is to really follow the process. Put the information in the way the tool needs to get the for the best result. Don't start running before you really think through the whole landscape, how things are connected etc. Realise journey management might be a new concept for colleagues/stakeholders. Start small and take them with you step by step to show the undeniable benefits of actual journey management Review collected by and hosted on G2.com. What problems is TheyDo solving and how is that benefiting you? The awareness of the relationships and dependancies between journeys and the whole eco system grows Review collected by and hosted on G2.com. Show More 8/30/2024 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Enterprise (\> 1000 emp.) 1/3/2025 "Absolutely the BEST journey mapping tool out there!" 5/5 What do you like best about TheyDo? Easy to use. Great for communicating journey's and opportuntities! Review collected by and hosted on G2.com. What do you dislike about TheyDo? Getting stakeholder buy-in, the platform requires a pretty big mindset and process shift. Review collected by and hosted on G2.com. What problems is TheyDo solving and how is that benefiting you? Being able to match up opportunities with problems to solve. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Consulting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consulting") CC Verified User in Consulting Small-Business (50 or fewer emp.) 5/6/2024 "The journey management essential tool" 4/5 What do you like best about TheyDo? I use TheyDo to manage and scale journey mapping activities, service blueprinting, persona mapping, and the insight to solution process. Beyond the greater flexibility of initial journey mapping stages offered by online whiteboard tools, which is still often an essential starting point, journey management calls for a more structured environment that allows to manage and connect seamlessly all the different "blocks" of the pipeline, from personas, to journeys, to frameworks, and the insights-opportunities-solutions process. TheyDo delivers on this need, and prepares teams to implement, scale, and manage a complex framework of journeys with powerful features and synced elements throughout the whole environment. Review collected by and hosted on G2.com. What do you dislike about TheyDo? Once reaching a certain level of experience with TheyDo, you can start to notice certain limits in place that stop you from taking your journey mapping to the next level. I believe this is mostly due to the platform still needing to mature, but once you become proficient it's easy as a user to feel like this "nice to haves" are actually "must haves" for you. Some examples are labels in the UI of journeys/personas/solutions etc. being fully baked in, limiting you from customising the way you want to organise or present information, or the fact that the exporting options are limited, which can limit collaboration outside of their environment. I'm sure that all of these appear on the backlog, and are going to be covered as TheyDo grows. In the meantime, it's still a very powerful solution for Journey Mapping and Management. Review collected by and hosted on G2.com. What problems is TheyDo solving and how is that benefiting you? The main purpose of using TheyDo for me is making Journey Management actually "manageable". It brings needed efficiencies and optimisations where an attempt to use static mapping tools simply won't work anymore. It also makes collaboration in the team easy for people who have different levels of familiarity with journey mapping and what happens around it. It's my go-to tool for this job. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite AL Atena L. Mid-Market (51-1000 emp.) 5/14/2024 "Great tool for managing customer journey" 5/5 What do you like best about TheyDo? TheyDo is a great tool for managing the customer journey. Previously, I used to use Figma or Miro to do that. but maintaining the customer journey was super difficult. Review collected by and hosted on G2.com. What do you dislike about TheyDo? TheyDo have a fixed structure. Most of the time you can fit the customer journeys into it. But sometimes, it's not that easy. You have to try to develop some interconnected stages under a phase in the journey hierarchy to give you an overall experience visually. But sometimes, it isn't easy to come up with this format. Especially. The engagement phase consists of many disconnected journeys that don't have the same format. Review collected by and hosted on G2.com. What problems is TheyDo solving and how is that benefiting you? I've mentioned it in the previous question. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite JW Jin W. Client Experience Manager Mid-Market (51-1000 emp.) 5/7/2024 "Finally, a full end-to-end journey management tool!" 5/5 What do you like best about TheyDo? The ability to easily manage multiple client experience journey maps, end-to-end. Also, I feel supported by the team. Review collected by and hosted on G2.com. What do you dislike about TheyDo? I can't think of anything in particular, I've never experienced a better client journey management tool. Review collected by and hosted on G2.com. What problems is TheyDo solving and how is that benefiting you? TheyDo enables me and the wider business to put a client lens across the entire end-to-end client journey across multiple levels of granularity, run insights-led experience improvement initiatives that can be tracked back to the original insights, and the AI does a pretty good job in deriving some problem statements based on the client insights obtained during discovery. Designed solutions can translate into Jira tickets so that the we track them through to development. It's rather revolutionary! Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 Icon 5/8/2025 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Design](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Design") UD Verified User in Design Small-Business (50 or fewer emp.) 5/3/2024 "Boosts productivity" 4/5 What do you like best about TheyDo? I like that TheyDo offers me ways to use work previously done to enhance any new project I start. The categorizing and library of insights allow me to see what my team has discovered and whether I can pull the insights into related work. TheyDo also allow me to see which journeys or blueprints our personas are tied to and how they are vastly used in our work. TheyDo does a great job of minimizing the number of pages and platforms needed to create beautiful work that is shared directly with our client. Review collected by and hosted on G2.com. What do you dislike about TheyDo? TheyDo struggles with allowing the user to control who can access which file. Once a person is given access, they have free range to see every file created in the workspace. TheyDo also limits what can be shared via a link, which often is a pain when sharing with our client. Review collected by and hosted on G2.com. What problems is TheyDo solving and how is that benefiting you? TheyDo solved an issue where my team couldn't move insights or "boxes" from a particular row. Now, TheyDo allows one to drag an insight from one row or column to another. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Piet v.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Piet v.") PV Piet v. Senior Service Designer Enterprise (\> 1000 emp.) 5/6/2024 "Easy way to create and find journeys and insights" 4/5 What do you like best about TheyDo? Fast way to create standardized journeys. We use our own templates. You don't have to think about which lanes to use. It is all formatted automatically and looks good. Review collected by and hosted on G2.com. What do you dislike about TheyDo? You can share journeys with collogues who don't have accounts (public journeys with a password). But I'd like them to see the whole overview of journeys, and click through to the right journey themselves. I believe you need a payed account for that. Review collected by and hosted on G2.com. What problems is TheyDo solving and how is that benefiting you? The whole team knows where to find the journey, and can collaborate easily. Before, everything would be spread out on different Miro boards, and people would mess up the formatting. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Design](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Design") UD Verified User in Design Small-Business (50 or fewer emp.) 6/6/2024 "A Nice Tool for Journey Management" 4/5 What do you like best about TheyDo? It is a journey management tool amongst some others in the market. It is nice that it provides various features. It has a learning curve but is quite ease to use once you get the hang of it. The help documentation TheyDo provides is often helpful. Review collected by and hosted on G2.com. What do you dislike about TheyDo? One feature it might be lacking is the ability to export. Preferably with export options, it would allow for better presentation of the information on the journey. For example, it can provide different views to show selective information on the journeys. Review collected by and hosted on G2.com. What problems is TheyDo solving and how is that benefiting you? It allows for a better organization of journeys especially at a larger scale. The interconnectedness of TheyDo features and journeys help with deciphering the importance and values of information. Review collected by and hosted on G2.com. 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