--- title: TheyDo Reviews meta_title: 'TheyDo Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 62 reviews by the users' company size, role or industry to find out how TheyDo works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 62 scale: '5' date_modified: '2026-07-17' parent_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- # TheyDo Reviews **Vendor:** TheyDo **Category:** [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping) **Average Rating:** 4.5/5.0 **Total Reviews:** 62 ## About TheyDo With flexible journey mapping and a framework that links all customer insights, opportunities and solutions together, TheyDo is the single source of truth for your end-to-end customer journey. TheyDo helps you work journey-centric and put your customer at the heart of decision-making: 🖼️ Single source of truth - Centralize and connect your customer journeys in an organized “Journey Hierarchy”, so you can zoom out for full oversight of your customer experience and zoom back in to tackle a specific customer problem 🧩 Journey Management workflow - Standardize your way of working around customer journeys with flexible journey “Building Blocks”, taking you from customer research \> identified problem areas \> prioritized solutions 🎯 Goals - Visualize the connections between business needs and customer needs in one place—within “Goals” see how every piece of the work rolls up into progress on your KPIs 📚 Classification - Manage your customer insights with statuses, tags and types, giving your entire team visibility into the customer mindset and keeping research up-to-date 💬 Live collaboration - Collaborate on customer journeys without needing a workshop to do it— Add viewers and contributors, tag, notify, comment, mention and share 🏆 Expert coaching - Work through a customized success plan from our Journey Management coaches and hands on customer enablement team 🔐 Enterprise-level data security - Don’t worry about security—TheyDo is ISO 27001 certified and privacy is of the utmost importance to us. ## TheyDo Pros & Cons **What users like:** - Users love the **single view of customer journeys** , noting its ease of use and great communication features. (2 reviews) - Users find **ease of use** in TheyDo, making communication of journeys and opportunities effortless. (1 reviews) **What users dislike:** - Users find the **limited customization** of TheyDo frustrating, as industry-specific options are unavailable. (1 reviews) ## TheyDo Reviews ### 1. Product mindset on a single view **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Enterprise (> 1000 emp.) **Reviewed Date:** February 27, 2024 **What do you like best about TheyDo?** All the topics and flows are combined in a single map. We can have connections between user journeys mapping personas and other Produt artifacts. **What do you dislike about TheyDo?** Learning curve could improve. It's not easy to do it all in the start, but after some time you take a full advantage of out it. **What problems is TheyDo solving and how is that benefiting you?** Mapping a complex user journey map. **Official Response from Lauren Steinberg:** > Thanks very much for your thoughtful review! Glad to hear TheyDo is helping you make connections and map complex journeys. We're working towards making it easier to get onboarded—appreciate the feedback. ### 2. For anyone that needs to scale journey management with your organisation **Rating:** 5.0/5.0 stars **Reviewed by:** Nathalie S. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 05, 2023 **What do you like best about TheyDo?** Before I was using Miro to blueprint all my journeys; it just wasn't scalable. With Theydo, I can nowfully scale the operational aspects of service design without having to spend hours cleaning and managaing boards. The other great thing is I can now democratise the power of using customer journeys throughout the org. It's an easy-to-use platform where anyone can start creating journeys quickly with little enablement time. I would would not have been able to scale service design within my org if it wasn't for Theydo. And the most exciting thing is that it doesn't stop here as there are many more valuable features on that are scheduled on the roadmap. **What do you dislike about TheyDo?** Integrations are still limited but I know that there's a lot coming on the roadmap. Data integrations for metrics are critical to measure value. **What problems is TheyDo solving and how is that benefiting you?** Providing a source of truth for journeys and making my org think about customer journeys when delivering valuable experiences. ### 3. Everything comes together with this tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Floor v. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 02, 2023 **What do you like best about TheyDo?** The endless opportunitities to map out the customers' life(cycle). It's intuitive; visually structurized and interactive, both exactly in the way you would want it as a service designer. Easy to get started with! Once you understand that there is more to it than only mapping out a journey, you will see its' true value. Organisations easily create 50 journeys or more, and this tool helps you to structure all of them and keep the overview of all insights, opportunities and solutions that result from the 50+ journeys you have. **What do you dislike about TheyDo?** A downside is that it can be overwhelming in the beginning. I would advice a training or coaching throughout onboarding, to start from the right understanding and have coherence in your team from day 1. It's possible to start small! Then think through how you'll scale and get everyone to use it. It helps to then have one success story, an example of some journeys mapped and the relations between them (e.g. corresponding opportunties). **What problems is TheyDo solving and how is that benefiting you?** Mapping journeys for our clients (i'm a service design consultant) in a uniform proces and easy-to-use-deliverable. Something they can actually practice and that helps them to manage their journeys themselves. It's next level thinking, no more journeys on posters on the wall but journeys on all the screens of important CX stakeholders; from top-level where the customer relation is important, to zoomed in on the actual customer interactions for product teams. Showing them only what is needed for them, showing them the relation between their own journey and the journeys from different departments. It helps to work on journeys centralized and if you all use one way of working (which I would recommend) it is a very good reflection of all your initiatives to improve the customer experience. Also, the framework function makes me very happy! It really helps to give our clients a grasp on 'the whole'. We start each journey mapping project with looking at their framework: what is the coherence and relation of our journey with others? What is the bigger picture we work towards to? ### 4. Alignment and Transparency on User Experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Enterprise (> 1000 emp.) **Reviewed Date:** June 02, 2023 **What do you like best about TheyDo?** I like the ease of building journeys, the structured visualisation and the possibility to use TheyDo instead of powerpoint presentations. You can easily switch steps around and experiment while developping journeys. **What do you dislike about TheyDo?** You gave up simplicity for so many new features which makes it hard to introduce new users to your tool with ease. Also, you should focus more on usability when dealing with many, many journeys. **What problems is TheyDo solving and how is that benefiting you?** Centralised & digital repository of journey instead of Flipchart papers, separate Online Boards etc. Using the same structure makes the journeys easily accessible and understandable for everyone. It helps us putting customers first in all our business decisions. ### 5. Great product to support Client Journey Management. Great accessible team. **Rating:** 5.0/5.0 stars **Reviewed by:** Geert S. | Customer Experience Manager, Enterprise (> 1000 emp.) **Reviewed Date:** January 10, 2023 **What do you like best about TheyDo?** The user interface of TheyDo is great, which allowed a quick embracement of the tooling within our company. The team behind TheyDo is super accessible through the community Slack channel or directly via phone. The onboarding in our company (including SSO) was very swift, and we've received great help in the steps of defining our workspace needed for scaling Client Journey Management within our company. This allows us not only to visualize our different journeys but with the feeding in of client data, allows for true journey improvement management. Therefore a great tool of improving our business and client experience. **What do you dislike about TheyDo?** This is a hard one. Everything we disliked, they have fixed. One thing that can be challenging or even overwhelming for some is that the tooling allows a lot of flexibility in how to set it up from a framework perspective. It was quite a journey (no pun intended) for us to figure out how our journeys should be structured. We chose for a matrix with client group and sales funnel phase on the axis. Martin, one of the owners, was of great help getting us there. **What problems is TheyDo solving and how is that benefiting you?** Client Journey managment. From visualisation to thuly managing journeys and collaborating within a journey, instead of within different silos (as is a challenge for many). ### 6. Scaling Customer journey management **Rating:** 5.0/5.0 stars **Reviewed by:** Nathalie T. | CX Global Customer researcher (Consultant), Enterprise (> 1000 emp.) **Reviewed Date:** April 14, 2023 **What do you like best about TheyDo?** TheyDo supports working with the chain of reasoning – going from customer insights in their journey to products and services that deliver the desired outcome. A customer-centric prioritization workflow in world-class. **What do you dislike about TheyDo?** The downside is that it's hard to get started. It's a complex tool with many possibilities. However, with world-class support, there is always a way to solve what you aim to achieve. **What problems is TheyDo solving and how is that benefiting you?** Helps us to make informed decisions based on both business and customer value. Focusing on a horizontal experience instead of designing in verticals. Gathers all business and customer insights in one single place. ### 7. Journey mapping & management excellence **Rating:** 5.0/5.0 stars **Reviewed by:** Jérémie B. | Lead UX - Instore Operations & Customer Delivery, Retail, Enterprise (> 1000 emp.) **Reviewed Date:** January 06, 2023 **What do you like best about TheyDo?** The framework concept lets you navigate inside-out your customer & user experiences. The connections made between all elements (journeys, opportunities, solutions, business challenges & insights); are accessible from multiple entry points depending on the diverse stakeholder‘s needs. The UI and simplicity of use when mapping a journey. **What do you dislike about TheyDo?** Nothing to dislike. I would love to see an improvement in the Persona tab and have the ability to create a template. Also, managing actors and not only personas to use in blueprints. **What problems is TheyDo solving and how is that benefiting you?** It reunites all the company journeys inside one repository of truth in a structured way with the taxonomy. Allows product management at scale in a complex environment with highly connected products and systems. It helps give field and customer context for everything built in the company. Benefits in sharing visibility and better alignment. ### 8. TheyDo helped me to move away from static journey posters which get outdated **Rating:** 4.5/5.0 stars **Reviewed by:** Kim J. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 07, 2023 **What do you like best about TheyDo?** TheyDo enables to manage journeys. It allows you to work with dynamic journeys which you can easily enrich and update with new research data or with improvement initiatives for the customer experience. **What do you dislike about TheyDo?** You will reach the ultimate user experience benefits when your whole organization works in TheyDo. **What problems is TheyDo solving and how is that benefiting you?** Moving away from static documents which get outdated. Collaboration with different journeys by connecting them. ### 9. A great service to put your CX management in order **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** March 02, 2023 **What do you like best about TheyDo?** TheyDo simplifies very complicated issues and brings them all together in a logical set-up. **What do you dislike about TheyDo?** When getting started, it's good to have some plan in place. **What problems is TheyDo solving and how is that benefiting you?** TheyDo is moving CX & Journey management from whiteboards to one common place where everyone can work together. ### 10. Customer Journey Management with TheyDo **Rating:** 4.0/5.0 stars **Reviewed by:** Martijn L. | Lead Customer Experience, Enterprise (> 1000 emp.) **Reviewed Date:** January 31, 2023 **What do you like best about TheyDo?** Facilitation of the Customer centric design process **What do you dislike about TheyDo?** Barrier of enter for novice users. Intensity of time and the amount of tasks to properly do journey management. **What problems is TheyDo solving and how is that benefiting you?** Facilitering problem discovery and opportunity development. Creating 1 source of truth ### 11. Student Application Journey Flow **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** December 23, 2021 **What do you like best about TheyDo?** Creation of customer journey with the graphical UI provided is quite easy. A free trial version helps with evaluation of the software. The diffeent persona examples in the out of the box application help with adoption. **What do you dislike about TheyDo?** Perhaps it is already available but I would like to see Journey flow examples for different verticals to review and then apply to your own specific case. **What problems is TheyDo solving and how is that benefiting you?** Evaluate how easily students applying for different schools can be modeled as a customer journey flow. ### 12. Evaluation of the product for ease of use **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** September 19, 2021 **What do you like best about TheyDo?** I liked the fact that you can try for free without requiring a credit card. Ability to create journey as individual and as a team is a plus. **What do you dislike about TheyDo?** The instructions are not intuitive as you try to create customer journey. Tool Tips with examples and some sample journey as pre-created would be helpful. **What problems is TheyDo solving and how is that benefiting you?** Trying to find an easy tool for demonstrating customer journey use cases. The tool should be simple to use and have some out of the box workflows. ## TheyDo Discussions - [What is TheyDo used for?](https://www.g2.com/discussions/what-is-theydo-used-for) - 1 comment - [View TheyDo pricing details and edition comparison](https://www.g2.com/products/theydo/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-22+23%3A36%3A12+-0500&secure%5Bsession_id%5D=64835d80-2f36-483a-8a9b-bda120c1f5ac&secure%5Btoken%5D=7ca48812d57f011dfc4f69a6efc58d5bd24e87b52fed19756ee2acb7dbd158bf&format=llm_user) ## TheyDo Integrations - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) ## TheyDo Features **Platform Basics** - Templates - Exporting - Multi-user Access and Collaboration - Multiple Personas - Data Analytics **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **Platform Additional Functionality** - Journey Mapping - Integrations **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance ## Top TheyDo Alternatives - [Miro](https://www.g2.com/products/miro/reviews) - 4.6/5.0 (13,151 reviews) - [Ortto](https://www.g2.com/products/ortto/reviews) - 4.4/5.0 (610 reviews) - [Contentsquare](https://www.g2.com/products/contentsquare/reviews) - 4.6/5.0 (630 reviews)