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The Wayward Co.

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We build and run the technical side of marketing for B2B startups and scale-ups: the systems, data and automation that turn your tools into pipeline. Our core work covers GTM engineering (finding the right buyers, spotting the moment they need you, and getting you in front of them with enriched, signal-based systems); AEO and SEO (making your brand the answer AI engines and search actually cite, not just a link in a list); websites and CRO (building and upgrading sites that convert the visitors your marketing earns); marketing AI (content engines and automations that keep your brand voice and your rankings, with a human always in the loop); and the plumbing underneath it all, CRM automation, analytics and integrations, so your stack talks to itself and your data is worth trusting. Senior operators only, no junior hand-offs. We build in your accounts, you own everything, and there is no lock-in. Work with us fractionally, on one-off projects, or as technical consultants.

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