I really like how much control and transparency The Trade Desk gives me when running ad campaigns. The real-time reporting is super helpful — I can track performance, adjust budgets, and tweak targeting on the fly. It also has a huge range of audience targeting options, and the data integrations make it easy to reach the right users. Overall, it feels like a very powerful and flexible platform once you get the hang of it. Review collected by and hosted on G2.com.

The biggest downside for me was the initial learning curve the platform can feel a bit overwhelming when you're just starting out. There are a lot of features and settings, and it takes some time to fully understand how everything works together. Also, the user interface isn’t the most intuitive, especially compared to some newer tools. It’s powerful, but not always beginner-friendly. A bit more in-platform guidance or tutorials would definitely help. Review collected by and hosted on G2.com.

Their omnichannel solutions are strong, and they also integrate really well with all of our reporting dashboards. The support they provided us was a big help. Review collected by and hosted on G2.com.

The pricing can be expensive for some types of teams, which makes the decision-making process harder to finalize. Also, the plans aren’t as flexible as our team would like. Review collected by and hosted on G2.com.

Tradedesk is the most up to date demand side platform which uses Kokai ( the AI) to optimize the campaigns, different ad groups can be setup under one common campaign regarding of the format. Review collected by and hosted on G2.com.

Campaigns is easy setup but they keep changing their interface which makes it difficult for the advertisers to optimize, launch the campaigns and reporting. Review collected by and hosted on G2.com.

I like the fact the developed many AI algorithms supporting daily operations.

They also work globally which is a plus and they have a very responsive account management team Review collected by and hosted on G2.com.

Pricing is not always fully disclosed - it's sometimes hard to identify the end cost so it's a bit of a black box. Besides that, I think KOKAI was a bit confusing to get used to Review collected by and hosted on G2.com.

I like The Trade Desk for its great targeting capabilities and wide reach. The audience customization options are impressive, and it allows for streamlined media buys. I also appreciate the competitive CPMs and how it helps my team make quick decisions backed by data. The initial setup was easy and intuitive. Review collected by and hosted on G2.com.

I would like to hear more about trends, changes, and shifts, especially a look ahead for media with AI news. Review collected by and hosted on G2.com.

I like best about The Trade Desk is its AI driven Kokai platform, which transforms programmatic advertising by making it both powerful and intuitive. Kokai’s advanced AI, built on the foundation of Koa, optimizes campaigns in real-time across channels like display, video, CTV, and audio, delivering impressive results like 43% lower cost per unique reach and up to 84% lower cost per acquisition for brands like Sky. Review collected by and hosted on G2.com.

Slow Reporting Reports can load slowly, which frustrates users needing quick campaign insights during critical moments.

ome users find the interface, especially the Kokai platform, tricky to navigate, requiring switching between systems like Solimar for certain tasks, which feels inefficient. Review collected by and hosted on G2.com.

I have been using The Trade Desk for a while now, and I have to say, it’s one of the most powerful and intuitive platforms I have come across for managing ad campaigns. As someone who’s worked with multiple DSPs, The Trade Desk really stands out for its flexibility and transparency. The interface is clean and user-friendly, which makes navigating through campaign setups and optimisations a breeze, even for someone juggling multiple clients or projects. Review collected by and hosted on G2.com.

The Trade Desk can be a beast to learn for newbies, and the costs hit hard for smaller budgets. Support can be slow when you are in a pinch, and some integrations with smaller ad exchanges feel clunky, causing frustrating glitches. Review collected by and hosted on G2.com.

The type of audience that it has is diverse allowing for a unique and complex targeting capabilities which other dsps tend to be really limited or don’t have something similar. Review collected by and hosted on G2.com.

I dislike there tracking pixels, they tend to be for the most part not close to the data received on our end which makes reporting complicated.

Not a big fan of the cloning option Review collected by and hosted on G2.com.

Just using TTD to host all the deals we host on a monthly basis, helps to save time but also going back to the client with a wider option plan, as we know we can host it there Review collected by and hosted on G2.com.

I've been working with TTD for now close to 3 years, the only issues I had is when activating PMP deals, but now, only activating PG deals on a monthly basis, I have no issues Review collected by and hosted on G2.com.

I'm impressed with Trade Desk's Frequency Group Goal, Quality Score, and TV Quality Index features. I also like TTD customer service because when I reach out to TTD account manager, they will always respond to me within 5 hours. Review collected by and hosted on G2.com.

Trade Desk falls short when it comes to AI-driven bid strategies. In multiple performance campaign tests comparing Trade Desk, Amazon, and DV360, we found that Trade Desk struggled to match the conversion optimization capabilities of the other DSPs. Review collected by and hosted on G2.com.