--- title: The Trade Desk Reviews meta\_title: 'The Trade Desk Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 184 reviews by the users' company size, role or industry to find out how The Trade Desk works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 184 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # The Trade Desk Reviews & Product Details Visit Website The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. Recognized for its innovation and agility, The Trade Desk is a leader in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses. Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 3,000 employees in dozens of offices across North America, Europe, and Asia Pacific. Clients include the biggest brands and largest advertising agencies in the world. The company's client retention rate has been above 95% for the past nine years, due to outstanding client service and superior technology. * * * Product Website The Trade Desk Seller [The Trade Desk](https://www.g2.com/sellers/the-trade-desk) Discussions [The Trade Desk Community](https://www.g2.com/products/the-trade-desk/discuss) Languages Supported German, English, French, Hindi, Italian, Japanese, Korean, Marathi, Dutch, Spanish, Swedish, Tagalog, Thai, Vietnamese, Chinese (Simplified), Chinese (Traditional) Solution Type All-in-One Overview by Sarah Robin Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month [ View More Pricing Information ](https://www.g2.com/products/the-trade-desk/pricing) ## The Trade Desk Integrations (1) What do users say about integrations? Verified by The Trade Desk [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Smartly Video and Display ](https://www.g2.com/products/smartly-video-and-display/reviews) Show More ![Naimur R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Naimur R.") NR Naimur R. Programmatic Lead Small-Business (50 or fewer emp.) 5/13/2025 "Best DSP in Programmatic Advertising industry" 4.5/5 What do you like best about The Trade Desk? Their Targeting capability and reporting system quite good. Real time data analysis and making data driven decision is easy because of their reporting module. Review collected by and hosted on G2.com. What do you dislike about The Trade Desk? New users may find the platform complex and overwhelming without proper training or onboarding. Unless you're a large client, you may get limited or slow support. Review collected by and hosted on G2.com. What problems is The Trade Desk solving and how is that benefiting you? I run performance campaign and they performed very well. I did it my own. My goal was form submission for a B2b client. I failed on other dsps but TTD worked perfectly. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Nicole M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nicole M.") NM Nicole M. Director of Paid Media Mid-Market (51-1000 emp.) 12/18/2024 "The TradeDesk has elevated our Omnichannel approach." 5/5 What do you like best about The Trade Desk? What I like best about The Trade Desk is its innovative approach to programmatic advertising, empowering advertisers with cutting-edge tools and data-driven insights to achieve impactful results. Its emphasis on transparency, collaboration, and customer success sets it apart in the industry. It is a huge learning curve but the implementation has been seamless with the help of our customer account team. Our team is in the platform everyday. Review collected by and hosted on G2.com. What do you dislike about The Trade Desk? I do wish their list upload capabilities were better. Review collected by and hosted on G2.com. What problems is The Trade Desk solving and how is that benefiting you? It has allowed us to reach out audience outside of social media. We have been able to expand our approach and really reach all new sets of people. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Andrew G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrew G.") AG Andrew G. Commercial Development Manager (Revenue Operations Manager) Mid-Market (51-1000 emp.) 4/3/2025 "Great and well known DSP" 4/5 What do you like best about The Trade Desk? It has a great reputation in the industry, large reach and best in class support. I've used the trade desk while working at a digital advertising agency and also on the client side. Review collected by and hosted on G2.com. What do you dislike about The Trade Desk? The trade desk is primarily used by media buyers working in advertising. It is a very powerful tool but relatively complex, making it difficult for individuals or smaller agencies to get set up. Review collected by and hosted on G2.com. What problems is The Trade Desk solving and how is that benefiting you? Reaching large audiences, audience segmentation, generating reach, building demand, finding niche audiences, and engaging with customers with the right content. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Enterprise (\> 1000 emp.) 4/4/2025 "Excellent service and product" 4.5/5 What do you like best about The Trade Desk? Collaborating with the TTD team is great, they're very knowledgeable and friendly. The platform is sophisticated and has a tonne of useful features to media buyers. Review collected by and hosted on G2.com. What do you dislike about The Trade Desk? The main downside to the trade desk is the potential for 'hidden fees', which can be accidentally turned on throughout the campaign setup process. The trader needs to carefully monitor these Review collected by and hosted on G2.com. What problems is The Trade Desk solving and how is that benefiting you? TTD make programmatic buying easy, and show us the value of cross environment frequency capping, advanced audience tools, and efficiency tools, which we show off to our clients. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite JE Jack E. Senior Marketing Manager Enterprise (\> 1000 emp.) 11/21/2024 "Solid Platform with Room for Improvement in Reporting and Transparency" 3.5/5 What do you like best about The Trade Desk? The Trade Desk is known for its straightforward platform, which makes managing and optimizing campaigns relatively efficient and easy to navigate. While there are aspects that could be more streamlined or intuitive, the tools generally provide what you need to get the job done. Their support team is usually responsive and helpful when challenges arise, though it would be great to see more proactive resources to address common issues. Review collected by and hosted on G2.com. What do you dislike about The Trade Desk? What I find challenging about The Trade Desk is that reports can be slow to load, which makes it harder to quickly analyze campaign performance when I need insights fast. The pricing also feels a bit steep, especially for smaller teams or companies with tighter budgets. On top of that, I’d appreciate more transparency around margins and fees to better understand the full cost structure. Review collected by and hosted on G2.com. What problems is The Trade Desk solving and how is that benefiting you? The Trade Desk helps simplify the complexity of running campaigns across multiple channels by giving me one platform to manage everything. It also makes it easier to reach a wider audience and provides solid data insights, so I can make better decisions and optimize performance. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Anthony S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anthony S.") AS Anthony S. Programmatic Associate Enterprise (\> 1000 emp.) 11/21/2024 "Optimization on TTD" 4.5/5 What do you like best about The Trade Desk? The Trade Desk provides real-time campaign performance monitoring, enabling prompt bid adjustments at the ad group level. Review collected by and hosted on G2.com. What do you dislike about The Trade Desk? When I need to generate a report, the process can be quite time-consuming, often taking between 7 to 10 minutes. I would like to have the ability to generate reports promptly, without any significant delay. Review collected by and hosted on G2.com. What problems is The Trade Desk solving and how is that benefiting you? The Trade Desk solves inefficiencies in digital advertising by providing a unified platform that consolidates multiple ad exchanges, data sources, and media channels. This allows advertisers to manage, optimize, and scale their campaigns more effectively, reducing wasted ad spend and improving targeting. As a result, advertisers can reach the right audience with greater precision, and consumers see more relevant ads. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") IM Verified User in Marketing and Advertising Enterprise (\> 1000 emp.) 6/7/2025 "Very difficult to do business with on contracting. Their favorite word is no." 1.5/5 What do you like best about The Trade Desk? Their products are typically pretty effective, and our internal business clients typically are pleased with the services they receive from this group. Review collected by and hosted on G2.com. What do you dislike about The Trade Desk? Their contracting department and general customer service in that department. They will go out of their way to make a small issue a big one and are incapable of flexibility on very industry standard issues. Review collected by and hosted on G2.com. What problems is The Trade Desk solving and how is that benefiting you? They benefit us through a standard DSP platform. Other than that they do not provide problem solving or other benefits for our company. I have nothing more to add. Review collected by and hosted on G2.com. Show More Response from Sarah Robin of The Trade Desk [Editedit](https://www.g2.com/survey_responses/the-trade-desk-review-11270522/official_response/edit) Thank you for sharing your candid feedback. At The Trade Desk, we pride ourselves on customer service and our number one objective is to help our clients reach their goals. It is clear we have fallen short of those standards in your experience. Your feedback about making small issues unnecessarily complex is particularly valuable as we work to improve our processes. We welcome the opportunity to discuss your specific contracting challenges and work towards solutions that better suit your needs and help you reach your goals. Please feel free to reach out to me directly at sarah.robin@thetradedesk.com so we can properly address your concerns. Validated ReviewerSource: Organic ![Dmitriy D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dmitriy D.") DD Dmitriy D. Marketing analyst Small-Business (50 or fewer emp.) 4/2/2025 "Great experience" 5/5 What do you like best about The Trade Desk? It is really ease to use for customer support. I like number of features and how I can integrate it. 100% I would advice the Trade desk. . Review collected by and hosted on G2.com. What do you dislike about The Trade Desk? I don't see anything bad with my experience. . Review collected by and hosted on G2.com. What problems is The Trade Desk solving and how is that benefiting you? This platform allows for precise targeting of audiences, giving advertisers better control over where the ads appear and how well it perform. This leads to more transparent and efficient advertising, ultimately helping me get a better return on my ad spending. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") CF Verified User in Financial Services Enterprise (\> 1000 emp.) 6/13/2025 "Great tool for mobile campaigns" 4/5 What do you like best about The Trade Desk? Easy to use, smart tool, good segmentation. The Trade Desk helps advertise across channels and devices and delivers great results, easily measurable. Highly recommended Review collected by and hosted on G2.com. What do you dislike about The Trade Desk? There are lots of solutions and capabilities and some can be quite technical. The measurement solution is easy but limited in terms of conversions down in the funnel. Review collected by and hosted on G2.com. What problems is The Trade Desk solving and how is that benefiting you? The Trade desk helps advertisers to run campaigns across channels and target the correct audience for great results. When monitoring campaigns results, this toll comes very efficient. Review collected by and hosted on G2.com. Show More Response from Sarah Robin of The Trade Desk [Editedit](https://www.g2.com/survey_responses/the-trade-desk-review-11291446/official_response/edit) Thank you for your feedback. We sincerely appreciate the recommendation and thoughtful insights on where you are finding success with our platform. Your feedback regarding the usability of our platform and measurement solutions are very helpful as we continue to grow and innovate to meet the needs of our users. Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 5/5/2025 "TTD is a sophisticated programmatic platform that can be difficult to learn" 3.5/5 What do you like best about The Trade Desk? TTD has many great features, and the different rails you can place on your marketing campaigns is very useful. I like that you can create very sophisticated geographic targeting. Review collected by and hosted on G2.com. What do you dislike about The Trade Desk? TTD's user interface can be very difficult to navigate, which can reduce the efficiency with which I am able to optimize campaign delivery. It can get very confusing, particularly updating monthly budgets or finding specific rails you've added to your campaigns. Review collected by and hosted on G2.com. What problems is The Trade Desk solving and how is that benefiting you? The Trade Desk us helping to unlock additional, nontraditional ad inventory for clients, which does help to expand user bases in addition to helping meet digital acquisition goals. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 6 months ### Average Discount 9% ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/the-trade-desk/pricing) ## How much does The Trade Desk cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 3 purchases. Get Price Estimate The Trade Desk Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9b41dcabf66800e6c7e53cbdcc8a5471/google-marketing-platform.jpg "Product Avatar Image") Google Marketing Platform 4.1/5(300) [ Compare Now ](https://www.g2.com/compare/google-marketing-platform-vs-the-trade-desk) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_04b98438eca2b724b615f482ad2398d1/stackadapt.png "Product Avatar Image") StackAdapt 4.7/5(898) [ Compare Now ](https://www.g2.com/compare/stackadapt-vs-the-trade-desk) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_2e18fab527f3ed96070b6bdb96ab1ca5/basis.jpg "Product Avatar Image") Basis 4.5/5(287) [ Compare Now ](https://www.g2.com/compare/basis-vs-the-trade-desk) ##### ##### The Trade Desk Features Campaign Management Campaign Dashboard Campaign Optimization Reach Targeting Targeting Retargeting Geo-Targeting Mobile Mobile Rich Media Capabilities Platform Custom Reports User, Role, and Access Management Performance and Reliability [ View More Features ](https://www.g2.com/products/the-trade-desk/features) ## Top-Rated Alternatives [ ![StackAdapt](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "StackAdapt") StackAdapt 4.7/5(898) ](https://www.g2.com/products/stackadapt/reviews) [ ![AdRoll](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AdRoll") AdRoll 4.1/5(787) ](https://www.g2.com/products/adroll/reviews) [ ![Viant Technology](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Viant Technology") Viant Technology 4.2/5(311) ](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) [ View All Alternatives ](https://www.g2.com/products/the-trade-desk/competitors/alternatives) ##### Categories on G2 [Mobile Marketing](https://www.g2.com/categories/mobile-marketing)[Display Advertising](https://www.g2.com/categories/display-advertising)[Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising) [Mobile Marketing](https://www.g2.com/categories/mobile-marketing)[Display Advertising](https://www.g2.com/categories/display-advertising)[Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising)[Native Advertising](https://www.g2.com/categories/native-advertising)[Video Advertising](https://www.g2.com/categories/video-advertising)[Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp)[Mobile Advertising](https://www.g2.com/categories/mobile-advertising)[Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms)[Digital Audio Advertising](https://www.g2.com/categories/digital-audio-advertising)[Retail Media Advertising Platforms](https://www.g2.com/categories/retail-media-advertising-platforms) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Which legal practice management tool offers the best client portal features?](https://www.g2.com/discussions/which-legal-practice-management-tool-offers-the-best-client-portal-features)[What PR analytics tools handle GDPR-compliant media monitoring for European brands that need to track press coverage without creating data privacy issues?](https://www.g2.com/discussions/what-pr-analytics-tools-handle-gdpr-compliant-media-monitoring-for-european-brands-that-need-to-track-press-coverage-without-creating-data-privacy-issues)[What are the top-rated database monitoring platforms for cloud deployments?](https://www.g2.com/discussions/what-are-the-top-rated-database-monitoring-platforms-for-cloud-deployments) [What is the top-rated social media suite for enterprises?](https://www.g2.com/discussions/what-is-the-top-rated-social-media-suite-for-enterprises)[Which M&A software vendors provide responsive customer support during critical production incidents?](https://www.g2.com/discussions/which-m-a-software-vendors-provide-responsive-customer-support-during-critical-production-incidents)[Pros and Cons Details](https://www.g2.com/products/the-trade-desk/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)