The Trade Desk DMP

4.5
(12)

The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion.

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The Trade Desk DMP Reviews

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The Trade Desk review by Michelle A.
Michelle A.
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"Best data available in the best platform available"

What do you like best?

Trade Desk is by far my favorite programmatic platform, and a large chunk of that is because of its incredibly specific targeting data their data management platform offers. The third party data available is incredibly useful, and integrating first party data is easy and powerful.

What do you dislike?

I’ve been using Trade Desk and its data platform for over two years now and I’ve had little complaints. Only dislike I have is the ability to share data across advertising accounts, like using one audience for another account to save time. They do offer this option to save audiences, however, I can never find them and I always waste time trying to use this feature.

Recommendations to others considering the product:

This tool is expensive but worth the money if you are looking to run programmatic ads on a large scale.

What problems are you solving with the product? What benefits have you realized?

TTD’s DMP allows us to access a ton of powerful data to target specific audiences for our client’s programmatic ads. The benefits of purchasing powerful data for a cheap price is huge for our company and our client’s ROI.

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The Trade Desk review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
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Business partner of the vendor or vendor's competitor, not included in G2 scores.

"The Trade Desk - Behavioral audience targeting at its strongest"

What do you like best?

Obviously, via my title for this post, they have probably one of the most extensive audience targeting otions in their platform. If you can't find an audience to target within their platform, they probably don't exist. They also have amazing account and trader people that are there to answer and help you navigate any problems you may be having for the platform as well as tips to use it most efficiently.

What do you dislike?

Contextual site targeting an the Long Tail - it literally hides 50% of you actual conversions so it's impossible to tell what sites are converting most efficiently. Yes, there is a separate conversion report which gives you a ton of insightful data, but you have to pull it separately and it does not also provide the costs to go along with the media that converts, so the long tail insights that you may or may not want to add to a site list based on performance, are impossible to tell. Also, for contextual targeting, there are so many stronger DSP's, some without any minimums, that give you a much better comprehensive idea about what site's are in a given category, URL and even full URL and what their average CPM clears for and the SSP's that each site sells against. They developed this "predictive clearing" price "selling feature" as more and more sites are going to 1st price exchanges, which is great - but relying on a DSP to know the pricing for inventory just what a trader can know and optimize for given their dependence on "bid factoring" vs. CPM price adjustment - sets traders at a clear disadvantage with being knowledeable and most efficient in their tradings vs. giving the DSP more profit for theiir terms vs. a brands needs and CPA strategy. Also, the new megagon format is absolutely a backwards trend and counter intuitive to helping traders be more efficient in their work flow and targeting ability. Before Megagon, you could easily skim over an ad group's settings "without the process of downloading an excel sheet) to ensure everything was in check. Now with Megagon, you are no longer able to have a contextual ad group targeting both categories and top sites within a paticular industry and have to separate them ve. general category vs. keyword categories, vs. site lists...which I imagine is a cost saving nature for them, as most DSP's researched we've discovered you need to create separate groups for these things - but it now no longer separate them from the pack.

What business problems are you solving with the product? What benefits have you realized?

We provide a complete managed service solution for agencies out there that don't want to get into the weeds and prefer focusing on the bigger topline strategies. The Trade Desk provides a great platform and a great topline user interface (for pacing, budget management) and extensive access to data targeting along with their high QPS rate which increases the odds of winning a greater percentage of inventory for our clients.

What Data Management Platform (DMP) solution do you use?

Thanks for letting us know!
The Trade Desk review by User
User
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Verified Current User
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"Tons of 3rd Party Data"

What do you like best?

The Trade Desk has phenomenal account reps and customer service and their DMP has all the data partners your heart could desire. I work within a fairly niche vertical and the 3rd party providers our company has to choose from is remarkable.

They were also the first to partner with our preferred data vendor

What do you dislike?

I wish it were less time consuming to push custom segments to their DMP. But this is not the fault of the Trade Desk, but rather the reality of cookie matching audiences.

Recommendations to others considering the product

Don't hesitate to reach out to TTD their staff are very friendly and they are very upfront about the benefits and limitations of their product. I really enjoy working with them and recommend them to anyone looking for an Enterprise level DMP

What business problems are you solving with the product? What benefits have you realized?

targeting our ads to a very niche audience quickly by using a combination of 3rd party data providers and their own tech to optimize audiences, ad delivery, reach, etc.

Really enjoy working with them.

The Trade Desk review by Zack G.
Zack G.
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Business partner of the vendor or vendor's competitor, not included in G2 scores.

"The most powerful data management platform"

What do you like best?

The amount of data Trade Desk provides in their data management platform makes it a premium. From first party data including remarketing pixels, to an endless amount of highly relevant and specific third-party data, TTD's DMP is a top contender for providing top targeting capabilities, comparable to Google and Facebook.

What do you dislike?

There is very little to dislike about this DMP. One minor thing I dislike is how difficult it is to share data sets previously made/used with a new account.

Recommendations to others considering the product

This is an expensive but premium, top product and an incredibly powerful tool. It is definitely worth the money if you require an advanced tool for programmatic advertising.

What business problems are you solving with the product? What benefits have you realized?

Purchase advertising third party data from various data companies to target specific audiences through digital marketing campaigns.

The Trade Desk review by User
User
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content

"Good DMP for 3rd Party Data"

What do you like best?

Easy to search and create plans using many 3rd Party Data Partners. I really like the whitelabled data - we see cost efficiencies using the % of media payment model.

What do you dislike?

The interface is a little clunky. Sometimes the search functionality gets buggy and you have to refresh.

Recommendations to others considering the product

This product requires lots of hands-on management and there is definitely a learning curve to ramp up knowledge/expertise.

What business problems are you solving with the product? What benefits have you realized?

We use The Trade Desk DMP power programmatic campaigns that we do not have existing user lists for. We are planning on activating more first party data, but we have not yet ventured down that path.

The Trade Desk review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
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Business partner of the vendor or vendor's competitor, not included in G2 scores.

"The best data management platform I have used"

What do you like best?

The amount of data Trade Desk's DMP provides is unreal, and makes their platform as great as it is. There is what feel like an endless supply of third party data, which allows you to target the exact audience you want to.

What do you dislike?

Sharing data between DMPs and account can be a huge pain. Even though this is a feature they provide, a lot of times its almost faster and easier to just rebuild your audience in another account.

What business problems are you solving with the product? What benefits have you realized?

Build highly specific audiences to target programmatic ads to.

The Trade Desk review by User in Marketing and Advertising
User in Marketing and Advertising
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Verified Current User
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"Great Interface"

What do you like best?

Everything is organized nicely and easy to find. Optimization’s are very simple

What do you dislike?

The new megagon update makes the ad group level difficult

What business problems are you solving with the product? What benefits have you realized?

It is very easy to troubleshoot PMPs and determine whether issues are coming from creative, publishers, bids, etc. it makes campaign set up much easier

The Trade Desk review by Agency
Agency
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Business partner of the vendor or vendor's competitor, not included in G2 scores.

"Great Data Management Platform"

What do you like best?

I love the selection of third-party data Trade Desk provides, along with options for a flat fee or a percentage fee. The simplicity makes adding targeting to any campaign extremely easy.

What do you dislike?

Finding and adding first-party data isn't as simple as it is for third-party data.

What business problems are you solving with the product? What benefits have you realized?

Helps us conduct business by purchasing third-party data for targeting our client's programmatic advertising campaigns.

The Trade Desk review by Helene P.
Helene P.
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Verified Current User
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"I absolutely love the platform"

What do you like best?

The amount of information available to your fingertips. It has a lot of very important data and helps me conduct market and audience research easily

What do you dislike?

Once in a while because the amount of data available is so great, The reports take some time to download - but it's not that bad of a wait :)

What business problems are you solving with the product? What benefits have you realized?

The time effectiveness and data oriented platform is simply amazing

The Trade Desk review by User
User
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Business partner of the vendor or vendor's competitor, not included in G2 scores.

"Easy to use interface"

What do you like best?

Easy to use and has a good flow. If you're new to the system you can learn it quick. The UI is up to date and has everything sectioned off appropriately.

What do you dislike?

Wish there was more detailed reporting and had more graphs

What business problems are you solving with the product? What benefits have you realized?

Media buying and planning media

The Trade Desk review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source
content

"Trade Desk Review"

What do you like best?

The user interface is very user friendly. Prior to the Trade Desk I had never used a Programmatic DMP. The Trade Desk was very helpful with the initial process of learning everything. From a reporting stand point I like that everything is in real time.

What do you dislike?

I handle all of the reporting for our account. When pulling detailed reports you can only pull 30 days at a time. I have been working with the Trade Desk is pulling custom reports.

What business problems are you solving with the product? What benefits have you realized?

Based on previous performance I recommend if a site did good on a campaign. The major benefit of The Trade Desk is they offer more data points than other DMPs.

The Trade Desk review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Review Source
content

"Easy to use Platform"

What do you like best?

Can be self managed, while created your own audiences through insights

What do you dislike?

The Cross-Device feature still has some flaws, and haven't seen any success with it thus far

What business problems are you solving with the product? What benefits have you realized?

Finding the right optimizations to drive consumers down the funnel.

Kate from G2

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