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The Trade Desk DMP

The Trade Desk Alternatives & Competitors

(14)4.4 out of 5

Looking for alternatives to The Trade Desk DMP? Tons of people want Data Management Platform (DMP) Software to help with 3rd-party data integration, audience segmentation, and custom reports. What's difficult is finding out whether or not the software you choose is right for you. We have compiled a list of Data Management Platform (DMP) Software that reviewers voted best overall compared to The Trade Desk DMP. Based on reviewer data you can see how The Trade Desk DMP stacks up to the competition, check reviews from current & previous users, and find the best fit for your business. MediaMath TerminalOne Marketing OS™, Zeta Programmatic, Formerly Sizmek, Oracle BlueKai Data Management Platform, and Roku OneView (formerly Dataxu) are the most popular alternatives and competitors to The Trade Desk DMP.

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Top Alternatives to The Trade Desk DMP

  • MediaMath TerminalOne Marketing OS™
  • Zeta Programmatic, Formerly Sizmek
  • Oracle BlueKai Data Management Platform
  • Roku OneView (formerly Dataxu)
  • Salesforce Audience Studio

Top 20 Alternatives & Competitors to The Trade Desk DMP

Browse options below. Based on reviewer data you can see how The Trade Desk DMP stacks up to the competition, check reviews from current & previous users in industries like Marketing and Advertising, Computer Software, and Internet, and find the best product for your business.
    #1
  1. MediaMath TerminalOne Marketing OS™

    (118)3.9 out of 5
    Optimized for quick response
  2. MediaMath is a digital marketing technology company dedicated to reengineering modern marketing to offer transformative results based on tangible goals.

    Categories in common with The Trade Desk:
    UM
    Their account managers are quick to respond to my team's emails. Their knowledge on marketing, tracking, and analytics have helped my campaigns grow.
    #2
  3. Zeta Programmatic, Formerly Sizmek

    (261)3.7 out of 5
    Optimized for quick response
  4. Zeta Programmatic, Formerly Sizmek is fueling digital advertising campaigns for advertisers & agencies around the world. See and be seen.

    Categories in common with The Trade Desk:
    AM
    Sizmeks DSP was known for it's performance as the legacy Rocketfuel DSP. More information has recently come out that shows that Sizmek was pooling user data across different clients in order to...Read more
    18%   of software applications aren't well liked by teams using them.
    Find out how your team feels about your stack with G2 Pulse Surveys.
    Learn More
    #3
  5. Oracle BlueKai Data Management Platform

    (17)3.8 out of 5
  6. Oracle BlueKai Data Management Platform offers its customers a solution for managing and activating all their 1st and 3rd party data for use in their marketing and customer interactions.

    Categories in common with The Trade Desk:
    UI
    They have a wide variety of 3rd party segments to access at a fair price . Also the connectivity is great.
    #4
  7. Roku OneView (formerly Dataxu)

    (85)3.8 out of 5
    Optimized for quick response
  8. dataxu helps marketing professionals use data to improve their advertising. Its software empowers you to connect with real people across all channels.

    Categories in common with The Trade Desk:
    Fabio L.
    FL
    Dataxu is really easy to use, with no complicated set up and very user friendly. With the huge media placements work load, dataxu makes easier when I need to launch my programmatic media campaigns....Read more
    #5
  9. Salesforce Audience Studio

    (23)4.1 out of 5
  10. Audience Studio captures and activates your data to strengthen consumer relationships across every touchpoint with a powerful data management platform.

    Categories in common with The Trade Desk:
    UF
    The platform allows you to track progress with clients in your pipeline in % increments and with useful brief comments.

    Reviewers say compared to The Trade Desk DMP, Salesforce Audience Studio is:

    Better at meeting requirements
    More expensive
    #6
  11. Lotame

    (41)4.2 out of 5
  12. Lotame is the DMP for Maximum Audience Impact— helping publishers, marketers and agencies maximize the way they collect, unify, protect, and activate audience data.

    Categories in common with The Trade Desk:
    Abhishek D.
    AD
    Lotame interface is the most user friendly UI I've seen. Another best part of using Lotame is the sales/tech support I received. It is so satisfying to know, that you can reach out to them at any...Read more
    #7
  13. Adobe Audience Manager

    (20)4.0 out of 5
  14. Adobe Audience Manager identifies, quantifies, and optimizes high-value target audiences, which can then be offered to advertisers via an integrated, secure, privacy-friendly management system that works across all advertising distribution platforms.

    Categories in common with The Trade Desk:
    UI
    Very easy to create data sources, upload/edit data and set pricing. BAAAM tool is very helpful for batch updates.

    Reviewers say compared to The Trade Desk DMP, Adobe Audience Manager is:

    More expensive
    #8
  15. Simpli.fi

    (57)3.9 out of 5
  16. Simpli.fi offers an omnichannel programmatic solution including mobile, video, display, native, OTT/CTV, and social to help streamline your programmatic advertising.

    Categories in common with The Trade Desk:
    AH
    I like the transparency and responsiveness from the team
    #9
  17. Amobee DSP

    (41)3.6 out of 5
  18. A cloud platform that enables marketers to make smarter decisions and precisely execute cross-channel campaigns.

    Categories in common with The Trade Desk:
    NB
    It is a solution designed to facilitate marketing tasks and connect with our users, I really like its interface because it is very easy to use, access in the cloud allows remote management and...Read more
    #10
  19. SurveyCTO

    (44)4.6 out of 5
  20. A powerful, secure, super reliable online/offline mobile data collection app

    Categories in common with The Trade Desk:
    MA
    Its best quality is that it was developed to be really helpful: It allows you to store data offline and then send it to the server when you reconnect. The flexibility is great, you can record...Read more

    Reviewers say compared to The Trade Desk DMP, SurveyCTO is:

    Better at support
    Better at meeting requirements
    #11
  21. Adform DMP

    (4)4.2 out of 5
  22. Adform’s DMP enables you to accurately target your campaigns directly at relevant audiences, which will lead to improved engagement with your brand.

    Categories in common with The Trade Desk:
    TJ
    You can visualize your Data quite easily
    #12
  23. V12 Data

    (43)4.1 out of 5
  24. Marketing Automation Platform powered by Acquisition Data

    Categories in common with The Trade Desk:
    UM
    The depth of variables available for selecting prospects is tremendous.

    Reviewers say compared to The Trade Desk DMP, V12 Data is:

    Better at support
    #13
  25. OnAudience.com - Data Management Platform

    (31)4.8 out of 5
  26. OnAudience.com enriches and monetizes your data. It is the only platform that successfully converts Big Data into revenues

    Categories in common with The Trade Desk:
    UM
    Reaching B2B customers. Actually, with DMP you can reach any kind of clients but our company is focused on the B2B sector and the OnAudience.com technology helped us to acquire new users from that...Read more

    Reviewers say compared to The Trade Desk DMP, OnAudience.com - Data Management Platform is:

    Better at support
    Better at meeting requirements
    More usable
    #14
  27. Mapp Cloud

    (39)3.9 out of 5
  28. Our all-in-one platform, Mapp Cloud, helps B2C brands understand and act on real-time customer behavior; orchestrate, personalize, and automate cross-channel engagements; and acquire new customers with our sophisticated DMP. Built on top of our own CDP, Mapp enables customer-centric marketing.

    Categories in common with The Trade Desk:
    MS
    Great teams that work incredibly hard and often above and beyond to achieve. From working at your offices I feel that the teams are capable, agile and focused to get great results.
    #15
  29. IgnitionOne Customer Intelligence Platform

    (34)3.3 out of 5
    Optimized for quick response
  30. IgnitionOne’s Customer Intelligence Platform (CIP) enables marketers to identify and engage their most valuable customers in real-time to power true omnichannel personalization. The IgnitionOne CIP provides real-time, actionable insights for smarter marketing decisions and omnichannel engagement to maximize overall results.

    Categories in common with The Trade Desk:
    UM
    The customer service - everyone who handles the client relationships is extremely attentive.
    #16
  31. Google Audience Center

    (14)4.1 out of 5
  32. Audience Center 360 is a data management platform designed to offer the capability to unify data from analytics, ads, email, social, and CRM to better understand and reach customers.

    Categories in common with The Trade Desk:
    IE
    It has allowed me to keep up with the analytics of a couple of my businesses a little better.

    Reviewers say compared to The Trade Desk DMP, Google Audience Center is:

    Better at meeting requirements
    #17
  33. Nielsen DMP

    (14)3.3 out of 5
  34. Nielsen Marketing Cloud and it's leading DMP empowers brands, agencies and media companies to connect more effectively with customers by combining Nielsen’s world-class audience data, media planning, marketing activation, analytics and AI-powered modeling capabilities in a fully-integrated platform.

    Categories in common with The Trade Desk:
    Matthew G.
    MG
    Nielson DMP serves a great and unique purpose.
    #18
  35. Permutive DMP

    (21)4.6 out of 5
  36. Permutive allows publishers to own the data on their entire audience. Real-time proprietary data gives publishers the ability to understand their audience. With unique insights, you can drive more revenue and personalize user experiences.

    Categories in common with The Trade Desk:
    CP
    Customer service, attention to details and the ease of navigating the platform

    Reviewers say compared to The Trade Desk DMP, Permutive DMP is:

    More expensive
    Better at meeting requirements
    #19
  37. SAP Data Management

    (31)3.9 out of 5
  38. SAP Data Services allows you to deliver information to all your business functions with the ability to integrate, transform, and manage your data at the project or enterprise level.

    Categories in common with The Trade Desk:
    JL
    SAP is a relatively simple interface without a lot of frills and whistles.

    Reviewers say compared to The Trade Desk DMP, SAP Data Management is:

    More expensive
    #20
  39. SAS/ACCESS® 9.4 Interface to PC Files

    (16)4.6 out of 5
  40. SAS/ACCESS is a 9.4 Interface to PC Files that is Seamless, transparent data access., Flexible query language support, Wide range of performance, Metadata integration, Optimization, and Push-down processing to the database

    Categories in common with The Trade Desk:
    Mahesha K.
    MK
    Excellent visualization tools such as heat maps, all in all, is an easy software because it does not require long training sessions (for the front end is very intuitive), everyone can do dashboard...Read more

    Reviewers say compared to The Trade Desk DMP, SAS/ACCESS® 9.4 Interface to PC Files is:

    Better at meeting requirements
    More expensive