--- title: The ROI Shop Reviews meta\_title: 'The ROI Shop Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 40 reviews by the users' company size, role or industry to find out how The ROI Shop works for a business like yours. aggregate\_rating: rating\_value: 4.8 review\_count: 40 scale: '5' date\_modified: '2026-08-09' parent\_category: name: PreSales url: https://www.g2.com/categories/presales --- # The ROI Shop Reviews & Product Details Visit Website At The ROI Shop, we’ve transformed how sales teams communicate value. Our interactive ROI selling platform helps reps collaborate with prospects to build a strong financial business case, one that’s easy to understand, personalize, and share. Most companies still rely on outdated Excel spreadsheets to show ROI. These tools are clunky, hard to navigate, and do a poor job of telling a story. They frustrate sellers, confuse buyers, and rarely lead to action. That’s where we come in. The ROI Shop offers a clean, intuitive platform that turns value selling into a guided conversation. Sellers walk prospects through discovery questions, input real data, and instantly calculate both ROI and COI (Cost of Inaction). Instead of vague estimates, buyers get numbers that are relevant and credible. But we don’t stop at the math. Our built-in AI storytelling feature takes those inputs and outputs and transforms them into a short, compelling business narrative, perfect for your champion to take back to the decision-makers. No financial jargon, no fluff. Just a clear story that explains the risk of doing nothing and the value of moving forward. The result? Champions feel more confident, sales cycles move faster, and deals are more likely to close. If your team is still using spreadsheets to justify ROI, it’s time for a better approach. Equip them with a tool that aligns with how today’s buyers make decisions: collaborative, personalized, and story-driven. Not sure where to start? Don't worry The ROI Shop will do all the heavy lifting to build you a calculator with best practices in mind. * * * Product Website The ROI Shop Seller [The ROI Shop](https://www.g2.com/sellers/the-roi-shop) Discussions [The ROI Shop Community](https://www.g2.com/products/the-roi-shop/discuss) Solution Type Best-of-Breed Overview by Michael Farber (Enabling salespeople to sell "VALUE" with the use of interactive calculators.) 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Co-Founder 11/11/2025 "Intuitive Tool with Exceptional Support" 5/5 What do you like best about The ROI Shop? Working with Michael and his team at The ROI Shop has been a tremendous experience because they are incredibly responsive and efficient, delivering on their promises swiftly. They are open to our ideas, allowing for collaborative creativity while also providing valuable insights drawn from their past experiences. The ROI Shop is an intuitive tool that enables me to see how prospective clients interact with it, fostering better engagement. I particularly value the ability to create custom calculators tailored to the specific industry and needs of each person I communicate with. The initial setup was amazingly easy and seamless, particularly due to the supportive and efficient collaboration with The ROI Shop team. Review collected by and hosted on G2.com. What do you dislike about The ROI Shop? Nothing at all. Review collected by and hosted on G2.com. What problems is The ROI Shop solving and how is that benefiting you? I use The ROI Shop to connect with prospective clients, delivering training services. It opens doors for conversations about employee training, showing its value beyond a budget item. It really helps build our teams confidence going into these calls knowing that we can back what we say based on factual and real life customer data. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Rex G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rex G.") RG Rex G. Senior Vice President Of Sales Mid-Market (51-1000 emp.) 1/24/2019 "ROI is as much for the salesperson as the buyer" 5/5 What do you like best about The ROI Shop? The tool is so easy to use once you set it up. It's interactive so the sales person and the prospective client can collaborate. The customer service is lightning fast even if you're a small company like ourselves. Review collected by and hosted on G2.com. What do you dislike about The ROI Shop? Foldering the ROIs would be nice. But my understanding is that is coming. Not too big of a deal. Review collected by and hosted on G2.com. Recommendations to others considering The ROI Shop: Go through the ROI exercise on your own. You'll realize having a structured solution will save you time and provide a ton of value. Review collected by and hosted on G2.com. What problems is The ROI Shop solving and how is that benefiting you? Sometimes sales people are afraid to pitch a price because deep down they don't believe it's worth that much. I suffer that sometimes. When I actually go through the ROI it gives me extreme confidence in what I'm offering and extreme confidence in the negotiations. It also helps with renewals to show them what they got in their investment over the last year and why they should renew. Review collected by and hosted on G2.com. Show More 12/7/2022 Current UserValidated ReviewerSource: Organic ![Jason C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jason C.") JC Jason C. Co-Founder Small-Business (50 or fewer emp.) 3/15/2021 "The ROI Shop helped us land our largest deal to date!" 5/5 What do you like best about The ROI Shop? The ROI Shop calculators make it very clear for a prospect how our solution is either saving or making money for them by working on their most important challenges. By having the calculators for each HR bucket, we're able to have a thoughtful discussion around the real numbers and also the levers which need to be pulled to move the numbers up or down based on the client's goals. I'm not a financial guru, but using the ROI Shop allows me to either 1. speak the same language as the CEO or CFO - or 2. arm my internal champion (typically the HR leader) with a proposal that speaks the same language as the CEO/CFO. The ROI Shop team is also incredibly knowledgable and helpful! Whenever I had a question, they'd respond within 24 hours to provide the answers. Review collected by and hosted on G2.com. What do you dislike about The ROI Shop? There is nothing I dislike about The ROI Shop. Review collected by and hosted on G2.com. What problems is The ROI Shop solving and how is that benefiting you? The primary problem The ROI Shop is solving for us is reducing no decisions - most often when our internal champion has struggled to present a business case for CEO/CFO approval to move forward with the project. This has empowered the HR leaders with whom we engage to have a higher success rate of getting the approval that's needed. We're on track to hit our sales goals since injecting this tool into our sales process. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Jesse T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jesse T.") JT Jesse T. Client Account Executive Computer Software Mid-Market (51-1000 emp.) 2/12/2019 "The ROI Shop helps me win deals" 5/5 What do you like best about The ROI Shop? The tool is highly configurable and their support to get it fine-tuned is great. From a user perspective it couldn't be more simple to learn and execute. From a client perspective the tool is attractive, easy to understand and share, and communicates the value quickly and efficiently. Review collected by and hosted on G2.com. What do you dislike about The ROI Shop? Anecdotal feedback from my co-workers has been that it's difficult to use on the line with a client. I challenge them to familiarize themselves with the tool prior to engaging directly with a client during an exercise and also to prove out the ROI ahead to not be surprised by a result. Review collected by and hosted on G2.com. Recommendations to others considering The ROI Shop: If you don't have an ROI tool in place today this will completely change the game for you. Review collected by and hosted on G2.com. What problems is The ROI Shop solving and how is that benefiting you? We've found it challenging to articulate the impact of our solutions. Many of our benefits aren't tangible and are soft costs. The ROI Shop helps us tell that story and provides the flexibility the allow our clients to personalize it to their decision makers. The ROI Shop tools have shortened my sales cycles. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![T.J. K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "T.J. K.") TK T.J. K. Senior Director of Product Marketing Mid-Market (51-1000 emp.) 1/25/2019 "Excellent solution for an interactive ROI calculator experience" 5/5 What do you like best about The ROI Shop? The ROI Shop is a great company to work with. The end product is easy to use for our sales team while presenting a very professional view of our company's value to our prospects. Prospects can access the webpage directly and further refine the data before printing a report for their executives to review. Michael and his team have addressed all of our concerns to come up with a great solution! Review collected by and hosted on G2.com. What do you dislike about The ROI Shop? There is really nothing we dislike. We are looking forward to the ability to also make our own changes when the self-administration features are added or made available. This is something we knew about when we made our decision so it is not really a negative. Michael and team have been very responsive to refining our solution as needed. Review collected by and hosted on G2.com. What problems is The ROI Shop solving and how is that benefiting you? Communicating our ROI story earlier in the sales process, sharing our product's value proposition more effectively, gauging prospect engagement to better focus sales efforts. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Steven K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Steven K.") SK Steven K. Director of Enterprise Sales Information Technology and Services Mid-Market (51-1000 emp.) 1/28/2019 "Easy to use tool with highly responsive staff" 5/5 What do you like best about The ROI Shop? The team is incredibly responsive and works with you to construct the ROI tool in most effective way possible. They take the time to understand your business and your challenges to help craft a tailored tool that is easy to use and consume. Review collected by and hosted on G2.com. What do you dislike about The ROI Shop? There's nothing about the tool or the team that I dislike. There are a lot of directions I want to take the tool going forward to improve upon what we're doing, but this isn't a deficiency, just room for improvement! Review collected by and hosted on G2.com. Recommendations to others considering The ROI Shop: Speak with Mike about the vision of the company. Make sure you're use case is in-line with that. You'll be able to tell pretty quickly whether or not this is the tool for you. Review collected by and hosted on G2.com. What problems is The ROI Shop solving and how is that benefiting you? We are helping our reps reduce the "sticker shock" their sales prospects sometimes feel when they are transitioning from On-premises tools to SaaS tools. This tool helps us tell the financial story with high context in a really easily consumable way. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Jennifer H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jennifer H.") JH Jennifer H. Director of Product Marketing & Sales Enablement Computer Software Mid-Market (51-1000 emp.) 2/19/2019 "Demonstrating ROI for Asure Software solutions" 4/5 What do you like best about The ROI Shop? The ability to pinpoint every aspect of our solutions that can deliver an ROI back to our clients. Very easy to take clients on a discovery journey that reveals a return they may not have been considering. Review collected by and hosted on G2.com. What do you dislike about The ROI Shop? I wish we had direct access to an admin tool so we could make minor changes independently. Review collected by and hosted on G2.com. Recommendations to others considering The ROI Shop: If your solution has the potential for delivering an ROI to your clients, the ROI Shop can help you build out the right questions and calculations to drive it home. Their support, guidance and expertise are really impressive. Review collected by and hosted on G2.com. What problems is The ROI Shop solving and how is that benefiting you? Very powerful sales enablement tool. We want our clients to realize the ROI potential in unused or wasted corporate real estate. With the ROI Shop, we can easily quantify how very small changes in client strategy can yield a huge return. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Hospital & Health Care](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Hospital & Health Care") AH Verified User in Hospital & Health Care Small-Business (50 or fewer emp.) 1/24/2019 "An impactful way to show ROI to customers." 5/5 What do you like best about The ROI Shop? Ease of use and obvious way to depict cost savings. Review collected by and hosted on G2.com. What do you dislike about The ROI Shop? Not much. Perhaps add some more market stats that are useful. Review collected by and hosted on G2.com. What problems is The ROI Shop solving and how is that benefiting you? DepIcting ROI is easy and the customer can update the numbers based on their business model. Review collected by and hosted on G2.com. Show More 6/21/2019 Validated ReviewerSource: Organic CD Chris D. Account Executive Mid-Market (51-1000 emp.) 1/24/2019 "Very helpful with prospects" 5/5 What do you like best about The ROI Shop? The results of the ROI calculator are valuable but I've benefited the most from the structure it's provided to conversations with my prospects. Review collected by and hosted on G2.com. What do you dislike about The ROI Shop? Not much. there could be more flexible export options. Review collected by and hosted on G2.com. What problems is The ROI Shop solving and how is that benefiting you? It's helping my prospects quantify the costs of their current situation when they otherwise wouldn't have been able to. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Mid-Market (51-1000 emp.) 7/31/2018 "ROI Shop makes you the trusted advisor" 5/5 What do you like best about The ROI Shop? When you put the ROI Shop product in front of a client and work with them to build their business case, you then become an advisor to them and you learn even more. When you permission them to access and modify that information to truly be their own, you then become part of their team. Leveraging the ROI Shop has helped me increase deal size and further my discussion both up the organization and across Review collected by and hosted on G2.com. What do you dislike about The ROI Shop? There are really no areas of the product that I don't like Review collected by and hosted on G2.com. What problems is The ROI Shop solving and how is that benefiting you? Working with my clients to build out their business cases as well as create the baseline measurements that once the system is installed, you can use the ROI Shop to keep the discussions moving forward around how the benchmark has been met to date. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite ## Questions about The ROI Shop? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about The ROI Shop ](https://www.g2.com/products/the-roi-shop/discussions/new) GU Guest User What is The ROI Shop used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-the-roi-shop-used-for) [ View all Discussions ](https://www.g2.com/products/the-roi-shop/discuss) ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. 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