1. [Home](https://www.g2.com/) 2. ... 3. [Value Selling Tools](https://www.g2.com/categories/value-selling-tools) 4. [The ROI Shop Discussions](https://www.g2.com/products/the-roi-shop/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_59b49a64757b1161296e6790d1bf2477/the-roi-shop.png "Product Avatar Image") ](/products/the-roi-shop/reviews) [ The ROI Shop ](/products/the-roi-shop/reviews) (40)4.8/5 At The ROI Shop, we’ve transformed how sales teams communicate value. Our interactive ROI selling platform helps reps collaborate with prospects to build a strong financial business case, one that’s easy to understand, personalize, and share. Most companies still rely on outdated Excel spreadsheets to show ROI. These tools are clunky, hard to navigate, and do a poor job of telling a story. They frustrate sellers, confuse buyers, and rarely lead to action. That’s where we come in. The ROI Shop offers a clean, intuitive platform that turns value selling into a guided conversation. Sellers walk prospects through discovery questions, input real data, and instantly calculate both ROI and COI (Cost of Inaction). Instead of vague estimates, buyers get numbers that are relevant and credible. But we don’t stop at the math. Our built-in AI storytelling feature takes those inputs and outputs and transforms them into a short, compelling business narrative, perfect for your champion to take back to the decision-makers. No financial jargon, no fluff. Just a clear story that explains the risk of doing nothing and the value of moving forward. The result? Champions feel more confident, sales cycles move faster, and deals are more likely to close. If your team is still using spreadsheets to justify ROI, it’s time for a better approach. Equip them with a tool that aligns with how today’s buyers make decisions: collaborative, personalized, and story-driven. Not sure where to start? Don't worry The ROI Shop will do all the heavy lifting to build you a calculator with best practices in mind. Show More * * * ### 81.0 Nps Score Already have The ROI Shop? ### All The ROI Shop Discussions Search Most CommentedMost HelpfulPinned by G2Newest All DiscussionsDiscussions with CommentsPinned by G2Discussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Pinned by G2 Newest Filter by All Discussions Discussions with Comments Pinned by G2 Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • almost 3 years ago More Options - [ # What is The ROI Shop used for? ](/discussions/what-is-the-roi-shop-used-for) What is The ROI Shop used for? 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