The Reward Store is a global rewards and engagement platform that brings together consumer loyalty, employee recognition, and channel partner incentives to help organisations retain their customers, motivate their people, and grow their indirect revenue. Trusted by more than 250 organisations across 120 countries, including major large-scale private banks in India. The Reward Store gives marketing leaders, HR teams, and sales leaders a single platform to run structured, automated reward programmes at scale. At the heart of the platform is Rekyndl, an end-to-end consumer loyalty technology platform that enables brands to build, launch, and scale complete loyalty programmes from the ground up. Rekyndl combines a fully configurable loyalty engine with a built-in marketing automation layer and an integrated redemption storefront, eliminating the need to stitch together multiple third-party tools. It supports tiered programme structures, gamification, automated customer journeys, dynamic segmentation, and multi-channel delivery across email, SMS, push notifications, and in-store touchpoints, all under full white-label branding. Rekyndl is used by retailers, banks, non-banking financial companies, insurance providers, fintech businesses, hospitality groups, and automotive manufacturers. The platform also includes ApplaudIQ for employee recognition and rewards, and Paytives for channel partner incentive and payout management. All three products are integrated with The Reward Store's global redemption catalogue, giving users the freedom to choose rewards that genuinely matter to them, spanning more than 5,000 brands across gift cards, flights, hotels, dining, experiences, sports, golf, merchandise, and more across 120 countries. The Reward Store is built to be simple to deploy and easy to manage. ApplaudIQ integrates with leading HRMS platforms, including Darwinbox, SAP SuccessFactors, Zoho People, and BambooHR, as well as with Slack and Microsoft Teams. Paytives connects with Salesforce, HubSpot, Zoho CRM, and SAP. Across all products, the platform offers white-label branding, REST API connectivity, multi-currency support, and enterprise-grade data security, helping organisations of all sizes build reward programmes that are consistent, scalable, and built to last.