At The PRactice, we believe Public Relations is transitioning from a marketing to a management discipline. This approach leads us to view the entire stakeholder ecosystem to create coherence, and build relevance. In this way, we sustain relationships of deeper significance that inspire personal and collective action of stakeholders.  In a hyper-connected, hyper-competitive global marketplace with more diverse audiences than at any other time in history, success often rests in the power of true collaborative communication. We help clients seize unforeseen opportunities and mitigate unexpected challenges by speaking with total authenticity and clarity, engaging the most critical stakeholders, wherever they are.