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The Naming Group

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The Naming Group is the naming systems agency. With 20 years of experience working for clients in tech, finance, healthcare, and consumer goods, TNG brings expertise and rigor not only to effective brand-defining creative output, but to facilitating decision-making and establishing intra-organizational processes to make naming work at scale. Our core specializations are company naming/renaming, brand architecture and naming architecture strategy, product nomenclature systems, and descriptor development.

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