The Mirror - Product Description
Transform qualitative research from buried reports into living intelligence.
The Mirror revolutionizes how teams unlock customer insights through three powerful capabilities:
Automated Insight Generation
Upload transcripts, surveys, or focus groups—AI instantly analyzes patterns across your entire research corpus, generating key insights backed by quotes and references. Turn weeks of manual coding into minutes of automated analysis.
Always-Accessible Repository
Research stays alive instead of buried in decks. Search by keyword or auto-generated tags, share insights across teams, and build organizational memory that grows over time. Break down silos between research and decision-making.
Digital Twins
Chat with AI recreations of your participants (85% validated accuracy). Test new concepts, get feedback on strategies, and explore ideas without scheduling interviews. Turn one-time conversations into ongoing dialogues.
Built for enterprise research teams who need to democratize insights and make entire organizations smarter—faster.