What do you dislike about The Insight Collective?
Even though Inbox Insight delivered on the promised number of leads, we didn't get a single sale out of it, even with a lookback window of over a year. I can't blame everything on Inbox Insight because that's not fair. There's more that goes into turning a cold content lead into revenue than just the initial interaction with the first piece of content, so I'm sure there were issues with the nurture and sales process we had in place to handle the leads we received from Inbox Insight. That said, we tweaked the nurture program and sales process during our commitment to try to better meet the leads where they were at on the buyer's journey, and we still didn't see improvement from a revenue standpoint. Review collected by and hosted on G2.com.
Recommendations to others considering The Insight Collective:
Do more research on their distribution channels, ask about the availability of intent data, and make sure you understand the audience you'll be able to target with Inbox Insight to make sure it aligns with who you're actually wanting to target. If I were to do it over again, I would have been much more thorough in understanding the audience and what they care about, how exactly the content is presented to them, and any other data available to better profile the audience. Review collected by and hosted on G2.com.
What problems is The Insight Collective solving and how is that benefiting you?
Once you've found product-market fit, the next step is scaling the business. You want to get the word out to your ICP who has the need for your solution and understands the value you provide. Inbox Insight helps get your company's content in front of your targeted buyer personas at orgs that fit your ICP. Review collected by and hosted on G2.com.