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# the Imagination Factory, Inc Discussions

We are the Imagination Factory & we serve the human / corporate imagination through a skillful blending of¬†technology, media and art. Imagination Factory has served West Michigan and Grand Rapids with web design services, digital media services, graphic design services & programming services since the dawn of the web and before. The heart of our work, whatever the medium is intelligent design.¬† In many respects, our role is to be a visionary and to determine the right medium for your message. It is up to our designers to work with you to synthesize your information into something new; something that didn‚Äôt exist before. Partnering with you, we utilize our design and marketing skills to put your message together properly in the correct medium(s) in a way that is economically feasible & meets/exceeds your strategy. Design isn‚Äôt just about how something looks anymore‚Ä¶ ...It‚Äôs the science of user-interface (UIX) usability, device responsiveness, scalable functions, compliant code, and good webmastering for better search engine rank & visitor conversion.¬† Digital Marketing From true search engine optimization and content mktg to drip campaigns and branded email, businesses today need a coherent digital marketing strategy. IFI can help you attract, convert and keep customers with well-designed behavioral ads, SEO and content marketing plans, branded email campaigns and more.¬† Specialty Programming IFI‚Äôs ability to custom program and write API integrations can make a dramatic difference in your ROI, both online and offline. We‚Äôre creative and cost-effective, with deep experience leveraging open source technologies to achieve your ends.¬† Design Services At the heart of superior web development and digital marketing is good design and art direction. Graphic design is and has been a core competency at IFI. Our clients enjoy competitive pricing on logo and brand ID work, brochures, tradeshow displays, signage, infographics and more.¬†

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