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The GEO Lab

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The GEO Lab tracks how brands appear in AI-generated search results across ChatGPT, Perplexity, and Gemini. It measures citation frequency, context, and cross-platform consistency — exposing why traditional SEO metrics fail to predict AI visibility and what actually drives brand representation in AI answers. Built for SEO professionals, agencies, and brands that need to understand and improve their presence in the AI search era.

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