The EX® Program is a digital tobacco cessation program for employers and health plans. Developed by Truth Initiative® in collaboration with Mayo Clinic, the EX Program applies evidence-based approaches and best practices in digital interventions to achieve positive health outcomes. What Makes the EX Program Different: - Human-powered digital support: Live chat coaching and our award-winning social community empower smokers with compassion and accountability. - Personalized to participants: Multi-modal tools tailor the quitting experience to individual needs, including e-cigarette users and pregnant women. - Support for how addiction works: 24/7 support for as long as smokers and ex-smokers need to quit and stay quit—making the difference between a slip and a full-blow relapse. Program Features: - EX Plan, a quit plan with interactive exercises, educational videos and tailored emails - EX Community, peer support in a thriving social network - EX Coaches, tobacco treatment experts who provide unlimited 1:1 chat sessions - EX Text Messaging, interactive and tailored text messages based on how users engage with the program - Nicotine patches, gum or lozenges delivered to participants'​ homes - Optional content related to pregnancy and new motherhood - Tailored e-cigarette messaging to help people of all ages quit Client Benefits: To track program effectiveness, EX Program clients receive quarterly reports on engagement and enrollment. Our clients also receive easy-to-use quarterly and seasonal promotional materials proven to drive program enrollment and sustain participation. Results: To date, more than 800,000 tobacco users have registered for EX®, developing the skills and confidence critical for a successful quit. Visit our www.theexprogram.com to learn how to give your population the personalized tools they need to quit tobacco for good.