--- title: The Brief Reviews meta\_title: 'The Brief Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 37 reviews by the users' company size, role or industry to find out how The Brief works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 37 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Design url: https://www.g2.com/categories/design --- ## Top-Rated Alternatives [ ![Bannerwise](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bannerwise") Bannerwise 4.5/5(61) ](https://www.g2.com/products/bannerwise/reviews) [ ![Canva](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Canva") Canva 4.7/5(7,649) ](https://www.g2.com/products/canva/reviews) [ ![Flexitive](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Flexitive") Flexitive 4.5/5(19) ](https://www.g2.com/products/flexitive/reviews) [ View All Alternatives ](https://www.g2.com/products/the-brief/competitors/alternatives) # The Brief Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by The Brief but has limited features. Are you part of the The Brief team? [Upgrade your plan](https://my.g2.com/the-brief/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile! The Brief is the AI agency for marketers. It brings your entire campaign process—strategy, creation, media, and optimization—into one intelligent flow. Powered by connected AI agents, The Brief helps you move from idea to impact faster, learning and improving with every cycle. Here’s what you can do with The Brief: 1. Discover what works - Fuel your next campaign with instant market intelligence. - The Discover agent analyzes your category, competitors, and creative trends in seconds—then translates them into actionable insights and inspiration. Break creative ruts, spark new ideas, and plan with confidence. 2. Create standout ads at scale - Turn a single concept into hundreds of high-performing assets. - Design static or animated ads, localize in a click, and generate full sets of personalized variations using AI. - Collaborate in real time and keep your brand consistent across every platform and language. This is creativity without compromise—or burnout. 3. Launch everywhere, instantly - Go live in record time. - Publish directly to Meta, Google, TikTok, and Pinterest without handoffs or extra tools. - Control targeting, budgets, and localization from one place, and update campaigns in real time. 4. Optimize and get smarter every cycle - See what worked—and make it work harder. - The Optimize agent connects to your ad accounts, surfaces what’s performing, and recommends new creative directions. - Every insight feeds the next campaign, turning results into momentum. Why teams choose The Brief 1. Continuous improvement: Each campaign cycle fuels the next. 2. Time saved: Customers cut campaign timelines by up to 90%. 3. Lower costs: Average savings of 35% through automation and optimization. 4. All-in-one system: Replace tool sprawl with one intelligent loop. 5. Start your smarter campaign cycle today. Reclaim your agency with The Brief — where campaigns begin, optimize, and begin again, smarter than before. * * * Seller [The Brief](https://www.g2.com/sellers/the-brief) Discussions [The Brief Community](https://www.g2.com/products/the-brief/discuss) Languages Supported English Solution Type Best-of-Breed Overview by Customer Support Show More ## Typical Contract Price Pricing provided by BetterCloud and others. $$k - $$k Per Year [Log in to unlock pricing](/auth/linkedin?return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fthe-brief%2Freviews%3Flogin_required%3Dtrue%26page%3D2) ## User Insights Average based on 37 real user reviews. Perceived Cost $$$$$ Typical contract price $0k - $0k [Sign in to view](/login) Per Year [Log in to unlock pricing and user insights](/login) ![Michael C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michael C.") MC Michael C. Solutions Marketing Manager Mid-Market (51-1000 emp.) 11/15/2022 "Awesome Platform, Especially for Beginners" 4.5/5 What do you like best about The Brief? I'm a marketing strategist, and there have been times in my career I haven't been able to work closely with a graphic designer. Creatopy allows me to create professional images quickly, even though I haven't been trained as a graphic designer. The platform makes it very easy for me to create images that work well on our website, promotional emails, banner ads, social media images, etc. I'd strongly encourage anyone with a need for graphics to try Creatopy. Review collected by and hosted on G2.com. What do you dislike about The Brief? I haven't run into anything egregious. I suppose it'd be nice to have more stock images at my disposal, but unless I'm looking for something incredibly niche there's usually several options for me to select from. Review collected by and hosted on G2.com. What problems is The Brief solving and how is that benefiting you? Whenever I need an image created and I don't want to pay a graphic designer, I can create it myself using Creatopy. It's easy to use, and I'm able to produce work quickly despite not being a graphic designer. It's a great platform! Review collected by and hosted on G2.com. Show More Response from Customer Support of The Brief [Editedit](https://www.g2.com/survey_responses/the-brief-review-7369291/official_response/edit) Hi Michael, Thank you for your time sharing your thoughts about our platform along with the suggestions regarding the stock library! Glad to hear that our tool is suitable for your needs! Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 11/15/2022 "A pleasant Creatopy experience" 4.5/5 What do you like best about The Brief? Creatopy is a tool that I, as a Graphic Designer, use almost daily. It has a very intuitive interface, offers multiple templates, and allows for quick banner creation thanks to automation. Most importantly, animating and exporting HTML5 banners is made easy in comparison to After Effects or Google Web Designer. Review collected by and hosted on G2.com. What do you dislike about The Brief? When exporting banners as PNGs, the image quality is usually subpar, even with high-resolution images. This is easily resolved by exporting as HTML5, but still disappointing. Some HTML5 banners after exported differ from the preview, seeming bugged regarding mainly the typeface (sentences become incomplete). Having different coloured or sized text sections inside only one headline would be helpful, as any needed change to the copy resets the changes done manually. Review collected by and hosted on G2.com. What problems is The Brief solving and how is that benefiting you? Banner creation in my company used to be time-consuming and frustrating. Not only our output has increased greatly since using Creatopy, but also the quality of our banners, since animating them is now almost effortless. Review collected by and hosted on G2.com. Show More Response from Customer Support of The Brief [Editedit](https://www.g2.com/survey_responses/the-brief-review-7367590/official_response/edit) Hi there, We appreciate you sharing your thoughts and the experience you had on our platform so far! If you are still having issues with the fonts and the image quality, please let us know on the chat so we can take a look at the designs! Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Lina P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lina P.") LP Lina P. Design Lead Small-Business (50 or fewer emp.) 8/18/2022 "Easy to use and great for creative ads!" 4.5/5 What do you like best about The Brief? The most helpful about creatopy is that you can easily create multiple ads in different dimensions at the same time. Second best thing is the video creation. You can use tools to animate and if you have little or some video editing knowledge you can still have a great professional outce that you can use for your advertising. I also love that you can go to the preview mode and share your design while people can leave a comment on it so that you can improve your final design. Review collected by and hosted on G2.com. What do you dislike about The Brief? I would only say that there is still room for improvements, for example on the range of effects that you can use for an animated design or on the range of file types that you can export. Review collected by and hosted on G2.com. What problems is The Brief solving and how is that benefiting you? Creatopy has solved the time problem for sure. I can create videos and ads in half of the time I would need while using another video/animation/design tool. A problem might also be that there is no mobile view for the users. I understand that editing will not be optimal by mobile but some features like viewing your designs could be reachable by mobile devices as well. Review collected by and hosted on G2.com. Show More Response from Customer Support of The Brief [Editedit](https://www.g2.com/survey_responses/the-brief-review-6989465/official_response/edit) Hello Lina! Thank you for taking the time for this detailed review, we very much appreciate it! We are happy to hear that you’ve found the generator feature to your liking! We are of course constantly adding improvements to our platform and extra effects are on our feature request list as well. 8/6/2024 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Katherine M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Katherine M.") KM Katherine M. Graphic Designer Small-Business (50 or fewer emp.) 8/16/2022 "The Best Program Out There!" 5/5 What do you like best about The Brief? Creatopy allows more creativity and free range without the overly complicated stuff in other programs. I can make advanced animated ads very quickly. I love the content bank where I can pull videos and images, and that I can save my preset brands. Perfect for my needs! Review collected by and hosted on G2.com. What do you dislike about The Brief? I'm used to some of the more advanced abilities in other programs, so I miss some of those, but Creatopy has started adding that stuff in, like blend modes and other transitions. I also wish we could have multiple users for the price. Review collected by and hosted on G2.com. What problems is The Brief solving and how is that benefiting you? Blend modes were a huge add, those allow me to mimic my brands in Creatopy without exporting assets from another program. I also love the new transition modes that are being added, would love even more, and ones that are more "action" movements. So instead of a transition, where the assets disappears, it can just move to a different location and stay on screen. Review collected by and hosted on G2.com. Show More Response from Customer Support of The Brief [Editedit](https://www.g2.com/survey_responses/the-brief-review-6988427/official_response/edit) Hello Katherine! Thank you kindly for your review! We very much appreciate the input received! We are glad to read that you have found the platform intuitive! In the future we will add advanced features as well, since we are constantly adding updates to our platform. At any point you require assistance, please do contact us on our live chat support. Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Nick C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nick C.") NC Nick C. Senior designer Mid-Market (51-1000 emp.) 11/16/2022 "User-friendly software that allows us to create impactful graphics we didn't think were possible!" 5/5 What do you like best about The Brief? The fact it allows us to easily create banners and videos that were previously out of our skillset. Review collected by and hosted on G2.com. What do you dislike about The Brief? In an ideal world we would be able to create even longer animated videos. Review collected by and hosted on G2.com. What problems is The Brief solving and how is that benefiting you? Creatopy brings our marketing campaigns and web graphics to life. Review collected by and hosted on G2.com. Show More Response from Customer Support of The Brief [Editedit](https://www.g2.com/survey_responses/the-brief-review-7372559/official_response/edit) Hello Nick, Thank you for taking time to review Creatopy! We are glad to hear that Creatopy helps you in your business! Unfortunately, the maximum duration of a design is 180 seconds at the moment. If you have any questions, don’t hesitate to contact us. Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Shannon R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shannon R.") SR Shannon R. Visual Designer Small-Business (50 or fewer emp.) 8/16/2022 "Great tool for the beginner designer..." 4.5/5 What do you like best about The Brief? Creatopy is quick and easy to use, especially for those that are not traditional designers or animators. Review collected by and hosted on G2.com. What do you dislike about The Brief? It would be awesome to see the audio track within a video as a preview on the timeline so that you could fine audio cues easier. Review collected by and hosted on G2.com. What problems is The Brief solving and how is that benefiting you? We are looking for an easy tool for the non-designers on our team to learn to use for the more simple graphics that we are creating. As the lead designer, this is helping me to focus on the more creative work. Review collected by and hosted on G2.com. Show More Response from Customer Support of The Brief [Editedit](https://www.g2.com/survey_responses/the-brief-review-6987925/official_response/edit) Hello Shannon! Thank you for your kind words! Happy to hear that you’ve found Creatopy easy to use. Your suggestion is also very helpful and we have added it to our feature requests list. Thank you! At any point we can be of assistance, please do contact us via our live chat! Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Small-Business (50 or fewer emp.) 11/15/2022 "Using it for a year and have left Adobe behind" 5/5 What do you like best about The Brief? Ease of use is fantastic. I'm not a power user with creative products, and Creatopy makes it so easy to create ads and marketing materials for our startup. Review collected by and hosted on G2.com. What do you dislike about The Brief? PDF downloads could be a bit better, especially when downloading. It tends to download a file that is huge, in terms of pixels (not file size), but there's no option to change page size on download. Also, PDFs are not editable after download. Each letter of text is in its own cell, so we can't use this for PDFs for clients who may need editing capabilities. Review collected by and hosted on G2.com. What problems is The Brief solving and how is that benefiting you? Making it super easy to create/edit ads, collaborate, and avoid hiring an expensive marketing agency. Review collected by and hosted on G2.com. Show More Response from Customer Support of The Brief [Editedit](https://www.g2.com/survey_responses/the-brief-review-7367182/official_response/edit) Hello there, Thank you for taking the time to review Creatopy and we are very glad that you enjoy using our platform. All of our departments are constantly working on improving Creatopy day by day, and as such we appreciate your feedback! Unfortunately, for PDFs, you will have to use the Resize feature in order to resize your design before download. If you’re facing any other difficulties, please let us know! Validated ReviewerIncentivizedSource: G2 invite on behalf of seller AK Angelo K. Business Owner Small-Business (50 or fewer emp.) 8/17/2022 "Easy to Use Digital Signage Content Production Tool" 5/5 What do you like best about The Brief? Simple to use interface, cost effective, fast production turnaround. Review collected by and hosted on G2.com. What do you dislike about The Brief? Sometimes takes a long time to download finished product. Review collected by and hosted on G2.com. What problems is The Brief solving and how is that benefiting you? I used to use Flash because it was fast and easy to use. When it was discontinued, I was without a good, fast and easy-to-use tool. Creatopy filled the void. Review collected by and hosted on G2.com. Show More Response from Customer Support of The Brief [Editedit](https://www.g2.com/survey_responses/the-brief-review-6990175/official_response/edit) Hello Angelo, We appreciate your review! We are pleased to hear you enjoy using Creatopy! The download time depends on the size and the assets used on the designs, the higher the dimension and the more elements you have on them the longer it will take. Especially if you have audio/video elements on the canvas as those need more time to render for the final download. If you're still having issues with the download, don’t hesitate to contact us on the chat! Current UserValidated ReviewerSource: Seller invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") TC Verified User in Computer Software Mid-Market (51-1000 emp.) 11/17/2022 "Very intuitive platform" 5/5 What do you like best about The Brief? Creatopy is a very intuitive platform that allows commoners to create great content! Review collected by and hosted on G2.com. What do you dislike about The Brief? The image crop feature is lacking and insufficient. Review collected by and hosted on G2.com. What problems is The Brief solving and how is that benefiting you? Quick digital ads and images on the fly. Review collected by and hosted on G2.com. Show More Response from Customer Support of The Brief [Editedit](https://www.g2.com/survey_responses/the-brief-review-7383279/official_response/edit) Hello there! Thank you for taking the time to review our platform! Happy to hear that you’ve found Creatopy easy to use. Please do let us know what we could improve on the image crop section. We welcome any suggestions! If we may be of further assistance, please do not hesitate to contact us via our live chat! Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Ahmed K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ahmed K.") AK Ahmed K. Head of design Small-Business (50 or fewer emp.) 8/16/2022 "Very fast, top quality and diversity in designs and tools that help us produce lot of content" 5/5 What do you like best about The Brief? Design templates & The animation (timeline) feature Review collected by and hosted on G2.com. What do you dislike about The Brief? Custom fonts sometimes make issues while exporting Review collected by and hosted on G2.com. What problems is The Brief solving and how is that benefiting you? Inspirations and producing lots of designs without relying on or learning other heavy, expensive design tools Review collected by and hosted on G2.com. Show More Response from Customer Support of The Brief [Editedit](https://www.g2.com/survey_responses/the-brief-review-6987083/official_response/edit) Hello Ahmed! We are very glad to read that you have found our platform to your liking! Custom fonts can have various properties and we are working on optimizing this section. Whenever you encounter any difficulties with uploaded fonts please do contact us via our live chat. Thank you! Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about The Brief? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about The Brief ](https://www.g2.com/products/the-brief/discussions/new) DR Dan Redman • Last activity about 5 years ago Is there any likelyhood that you will be introducing the ability to incorporate live feeds into ads? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/40485-is-there-any-likelyhood-that-you-will-be-introducing-the-ability-to-incorporate-live-feeds-into-ads) GU Guest User What is Creatopy used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-creatopy-used-for) [ View all Discussions ](https://www.g2.com/products/the-brief/discuss) ## Pricing Options Pricing provided by The Brief. ### Pro Starting at $36.00 ### Plus $245.00 5 Editors Per Month ### Enterprise Contact Us 6 Custom pricing starting from 6+ editors [ View More Pricing Information ](https://www.g2.com/products/the-brief/pricing) The Brief Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_77d7429c23569c5165fdc429d10c2644/canva.png "Product Avatar Image") Canva 4.7/5(7,649) [ Compare Now ](https://www.g2.com/compare/canva-vs-the-brief) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_57d41ed1e1d394a612d6b2ecb7e1cf50/bannerwise.png "Product Avatar Image") Bannerwise 4.5/5(61) [ Compare Now ](https://www.g2.com/compare/bannerwise-vs-the-brief) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_20525ac6f6f1697efe5cd2a9bd20c273/flexitive.png "Product Avatar Image") Flexitive 4.5/5(19) [ Compare Now ](https://www.g2.com/compare/flexitive-vs-the-brief) ##### ##### The Brief Features Template Creation Image Upload Stock Image Library Drag & Drop Editing Design & Editing Shape & Clip Art Font Selection Scale Ad Management Ad Sets Export As Different File Types [ View More Features ](https://www.g2.com/products/the-brief/features) ##### Categories on G2 [Display Ad Design](https://www.g2.com/categories/display-ad-design)[Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms) ##### Explore More [What are the most trusted data de-identification tools by compliance and data governance managers in banking and healthcare?](https://www.g2.com/discussions/what-are-the-most-trusted-data-de-identification-tools-by-compliance-and-data-governance-managers-in-banking-and-healthcare)[What is the highest rated brand protection software for computer software companies that need both power and ease of use?](https://www.g2.com/discussions/what-is-the-highest-rated-brand-protection-software-for-computer-software-companies-that-need-both-power-and-ease-of-use)[Which terminal emulators perform best on enterprise performance benchmarks for large file handling and high-volume sessions?](https://www.g2.com/discussions/which-terminal-emulators-perform-best-on-enterprise-performance-benchmarks-for-large-file-handling-and-high-volume-sessions) [Which UKG consulting providers help teams minimize disruption during UKG implementation transitions for high-volume operations?](https://www.g2.com/discussions/which-ukg-consulting-providers-help-teams-minimize-disruption-during-ukg-implementation-transitions-for-high-volume-operations)[What are the best M&A software tools delivering strong implementation support for large enterprise deployments?](https://www.g2.com/discussions/what-are-the-best-m-a-software-tools-delivering-strong-implementation-support-for-large-enterprise-deployments)[Pros and Cons Details](https://www.g2.com/products/the-brief/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)