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 ![Thareja AI](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_38eeb48b673b0ed4a069b8937d3c08ee/thareja-ai.jpg "Thareja AI")
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# Thareja AI Discussions

Thareja is an AI customer support platform that lets businesses build custom AI agents trained on their own content — websites, help centers, docs, PDFs, and internal knowledge bases. Unlike generic chatbots, Thareja agents deliver accurate, company-specific answers around the clock across web chat, email, Zendesk, WhatsApp, Slack, Instagram, and more. When the AI can't resolve an issue, it automatically creates a support ticket for your team. Thareja includes a built-in project and task management platform with time tracking and live productivity analytics, so teams can manage escalations, track workload, and measure performance in one place. Thareja also offers marketing tools like MagicReel, which helps teams create short-form video content for social channels. From automating support and qualifying leads to managing tickets and producing marketing content, Thareja gives growing teams a unified platform to handle more without hiring more.

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