# Best Mobile Attribution Platforms

## How Many Mobile Attribution Platforms Products Does G2 Track?

**Total Products under this Category:** 29

### Category Stats (Aug 2026)

- **Average Rating:** 4.57/5 (↓0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** AppsFlyer (+0.04%) - Among all products in this category, AppsFlyer recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Mobile Attribution Platforms Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 3,200+ Authentic Reviews
- 29+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Mobile Attribution Platforms
 ![G2 Grid® for Mobile Attribution Platforms plotting products by satisfaction and market presence](https://www.g2.com/categories/mobile-attribution/grids.png?focus%5B%5D=19095&focus%5B%5D=18196&focus%5B%5D=66642&focus%5B%5D=70670&focus%5B%5D=19736&focus%5B%5D=1204013&focus%5B%5D=35877&focus%5B%5D=39519)

Highlighted products: Adjust, AppsFlyer, Singular, AppMetrica, Branch, Airbridge, Trackier, and Kochava.

Underlying data: [Grid® JSON](https://www.g2.com/categories/mobile-attribution/grids.json?focus%5B%5D=adjust&focus%5B%5D=appsflyer&focus%5B%5D=singular&focus%5B%5D=appmetrica&focus%5B%5D=branch&focus%5B%5D=airbridge&focus%5B%5D=trackier&focus%5B%5D=kochava)

**Sponsored**

### Customer.io

Customer.io is the leading customer engagement platform for product-led organizations. Engage users based on real behavior and build stronger customer relationships across email, SMS, push, in-app, and webhooks. Now with an intuitive AI agent that handles the repetitive work, your team can focus on timing, strategy, and getting more impact from every message.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=2060&secure%5Bchosen_at%5D=2026-08-01T08%3A33%3A31Z&secure%5Bdisplayable_resource_id%5D=71&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=71&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=18316&secure%5Bresource_id%5D=2060&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmobile-attribution%3Fopen_modal_url%3D%252Fproducts%252Ftenjin%252Fwishlists%253Fhost_path%253D%25252Fcategories%25252Fmobile-attribution%2526source%253Dcategory&secure%5Btoken%5D=4c82c7264bcc69ce2b20c3ddcab0bb07040f592f44625f89d371e9b3b52a3ab2&secure%5Burl%5D=https%3A%2F%2Fwww.try.customer.io%2Fpaid%2Fdemo%2F%3Futm_medium%3Dads%26utm_source%3DG2%26utm_campaign%3Dg2_ppc_mobile_marketing%26utm_term%3Ddemand%2520gen&secure%5Burl_type%5D=custom_url)

### [Adjust](https://www.g2.com/products/adjust/reviews)

Adjust is a mobile measurement partner (MMP) used by more than 300,000 apps to accurately measure performance, optimize campaigns, and confidently grow their app businesses. As a comprehensive suite for attribution, analytics, deep linking, fraud prevention, incrementality testing, audience segmentation, ad spend tracking, and AI-driven optimization through our AI Growth Copilot, Adjust gives marketers and developers the clear, reliable data they need to make smarter decisions and maximize ROI. At the core of Adjust is precise, privacy-centric attribution that helps teams understand exactly which channels and touchpoints drive value. Combined with powerful deep linking and full cross-platform journey support (including mobile web, desktop web, app, CTV, PC, console, offline, QR codes, and more), Adjust enables seamless user experiences from any channel or device to app while maintaining complete measurement visibility across the entire lifecycle. Our fraud prevention suite protects marketing budgets and ensures clean datasets by proactively preventing invalid traffic before it impacts reporting. With this measurement foundation, app businesses can confidently analyze performance, optimize spend, and scale more efficiently.

**Average Rating:** 4.7/5.0

**Total Reviews:** 718

#### How Do G2 Users Rate Adjust?

- **Ease of Admin:** 8.8/10 (Category avg: 8.7/10)
- **Custom Dashboards:** 8.5/10 (Category avg: 8.3/10)
- **Cross-platform attribution:** 8.4/10 (Category avg: 8.7/10)
- **Cross-channel insights:** 8.8/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Adjust?

- **Seller:** [adjust.com](https://www.g2.com/sellers/adjust-com)
- **Company Website:** www.adjust.com
- **Year Founded:** 2012
- **HQ Location:** Berlin, Berlin
- **Twitter:** @adjustcom  
7,389 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=187f098c37807119ba4cef809eefb8e9583540a4884c4914fbd4fa52e6bcd521&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadjustcom%2F&secure%5Burl_type%5D=linkedin_company_website)  
470 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** UA Marketing, UA
- **Top Industries:** Marketing and Advertising, Computer Games
- **Company Size:** 48% Medium, 38% Small

#### What Do G2 Reviewers Say About Adjust?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Adjust to be **easy to use** , featuring a modern interface and straightforward access to important reports.
- Users praise the **responsive and knowledgeable customer support** of Adjust, enhancing their overall experience and satisfaction.
- Users value the **strong mobile attribution tracking** and fraud prevention features of Adjust for effective marketing performance.
- Users value the **easy access to reports** in Adjust, enhancing their tracking and analysis of user journeys.
- Users value the **strong mobile attribution tracking** of Adjust, enhancing understanding of installs and in-app events.

##### Cons

- Users experience **slow loading times** and delays with reports, impacting their efficiency and campaign monitoring.
- Users find Adjust's interface **overwhelmingly complex** for new users, making setup and navigation challenging.
- Users find the **pricing model too high** compared to alternatives, which can hinder adoption for smaller businesses.
- Users often face **dashboard issues** with slow loading times and limited customization options impacting analysis efficiency.
- Users experience **slow performance** with report loading and data transition, affecting efficiency during critical analysis periods.

#### What Are Recent G2 Reviews of Adjust?

**["Reliable Attribution and Powerful Analytics That Streamline User Acquisition"](https://www.g2.com/survey_responses/adjust-review-13149447)**

**Rating:** 5.0/5.0 stars

_— Linh N._

[Read full review](https://www.g2.com/survey_responses/adjust-review-13149447)

**["Intuitive Dashboard, Accurate Data, and Smooth Ad Network Integrations"](https://www.g2.com/survey_responses/adjust-review-12540919)**

**Rating:** 5.0/5.0 stars

_— Lutech F._

[Read full review](https://www.g2.com/survey_responses/adjust-review-12540919)

#### What Are G2 Users Discussing About Adjust?

- [What is https app adjust com?](https://www.g2.com/discussions/what-is-https-app-adjust-com)
- [How does adjust work?](https://www.g2.com/discussions/how-does-adjust-work) - 1 comment
- [What is adjust used for?](https://www.g2.com/discussions/what-is-adjust-used-for)
- [What is adjust tool?](https://www.g2.com/discussions/what-is-adjust-tool) - 1 comment

### [AppsFlyer](https://www.g2.com/products/appsflyer/reviews)

AppsFlyer is the Modern Marketing Cloud that helps businesses transform complex data into clarity and growth. A foundation for unified, measurable, autonomous marketing, AppsFlyer breaks down silos across measurement, deep linking, data collaboration, and autonomous AI workflows. For more than a decade, AppsFlyer has been the leader in mobile attribution, trusted by over 15,000 businesses worldwide. To learn more, visit www.appsflyer.com.

**Average Rating:** 4.5/5.0

**Total Reviews:** 759

#### How Do G2 Users Rate AppsFlyer?

- **Ease of Admin:** 8.4/10 (Category avg: 8.7/10)
- **Custom Dashboards:** 8.4/10 (Category avg: 8.3/10)
- **Cross-platform attribution:** 8.6/10 (Category avg: 8.7/10)
- **Cross-channel insights:** 8.3/10 (Category avg: 9.0/10)

#### Who Is the Company Behind AppsFlyer?

- **Seller:** [AppsFlyer](https://www.g2.com/sellers/appsflyer)
- **Company Website:** www.appsflyer.com
- **Year Founded:** 2011
- **HQ Location:** San Francisco, CA
- **Twitter:** @AppsFlyer  
12,781 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bcf0d0dfc6ad7b2965ac0220b9aa0ea8511824305bd512f03c1ce4ea1854a152&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2233984%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,537 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Product Manager, Marketing Manager
- **Top Industries:** Marketing and Advertising, Financial Services
- **Company Size:** 42% Medium, 31% Small

#### What Do G2 Reviewers Say About AppsFlyer?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **comprehensive analytics** of AppsFlyer, facilitating accurate measurement and understanding of customer journeys.
- Users value the **comprehensive features** of AppsFlyer, enabling effective measurement, audience creation, and seamless integration.
- Users value the **simplicity and ease of use** in AppsFlyer's clean UI for enhanced campaign management.
- Users praise the **accurate cross-channel attribution** of AppsFlyer, leading to remarkable insights and informed decision-making.
- Users value the **accurate cross-channel attribution** of AppsFlyer, enhancing decision-making and ROI measurement in FinTech.

##### Cons

- Users find the **pricing of AppsFlyer excessively high** , complicating the decision-making process against competitors.
- Users report **data inaccuracy** with AppsFlyer, including inflated installs and unreliable performance tracking.
- Users criticize the **high pricing** of AppsFlyer, especially for smaller teams, leading to dissatisfaction and distrust.
- Users report serious **data management issues** , including inaccurate stats and limited download capabilities, undermining trust in the platform.
- Users criticize the **expensive pricing** of AppsFlyer, making it challenging for startups and smaller teams to afford.

#### What Are Recent G2 Reviews of AppsFlyer?

**["All Attribution Data in One Place with Reliable Integrations and Strong Fraud Detection"](https://www.g2.com/survey_responses/appsflyer-review-12950315)**

**Rating:** 4.5/5.0 stars

_— Екатерина ._

[Read full review](https://www.g2.com/survey_responses/appsflyer-review-12950315)

**["Powerful Attribution and In-Depth Analytics for Advanced Measurement"](https://www.g2.com/survey_responses/appsflyer-review-12953940)**

**Rating:** 4.5/5.0 stars

_— Наталья ._

[Read full review](https://www.g2.com/survey_responses/appsflyer-review-12953940)

#### What Are G2 Users Discussing About AppsFlyer?

- [What is AppsFlyer used for?](https://www.g2.com/discussions/appsflyer-what-is-appsflyer-used-for) - 1 upvote
- [What does AppsFlyer do?](https://www.g2.com/discussions/what-does-appsflyer-do)
- [What is AppsFlyer OneLink?](https://www.g2.com/discussions/what-is-appsflyer-onelink)
- [How much does AppsFlyer cost?](https://www.g2.com/discussions/how-much-does-appsflyer-cost) - 2 comments
- [What is AppsFlyer used for?](https://www.g2.com/discussions/what-is-appsflyer-used-for) - 3 comments, 1 upvote

### [Singular](https://www.g2.com/products/singular/reviews)

Singular is the only end-to-end marketing attribution and analytics platform that uncovers true ROI across all marketing channels. We transform complex marketing data into actionable insights by unifying campaign data from thousands of channels with cross-device attribution data. Leading brands like LinkedIn, Nike, WB Games, and Rovio rely on Singular to maximize every marketing dollar, eliminate wasted spend, and drive higher user retention. With superior ROI reporting, advanced fraud prevention, user engagement capabilities, and unmatched data accessibility, marketers can finally drive faster growth with smarter insights.

**Average Rating:** 4.5/5.0

**Total Reviews:** 518

#### How Do G2 Users Rate Singular?

- **Ease of Admin:** 8.9/10 (Category avg: 8.7/10)
- **Custom Dashboards:** 8.7/10 (Category avg: 8.3/10)
- **Cross-platform attribution:** 8.8/10 (Category avg: 8.7/10)
- **Cross-channel insights:** 8.6/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Singular?

- **Seller:** [Singular](https://www.g2.com/sellers/singular)
- **Company Website:** www.singular.net
- **Year Founded:** 2014
- **HQ Location:** Palo Alto, California
- **Twitter:** @TweetSingular  
1,316 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0847141c79afc034c2203bfbfdb76877ac8c9bb6d16fbb1283fca2a504f4262b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3739623%2F&secure%5Burl_type%5D=linkedin_company_website)  
361 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** User Acquisition Manager, Marketing Manager
- **Top Industries:** Computer Games, Financial Services
- **Company Size:** 52% Medium, 27% Small

#### What Do G2 Reviewers Say About Singular?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **exceptional customer support** of Singular, noting quick responses and effective problem-solving.
- Users find Singular to be **easy to implement and user-friendly** , enhancing their campaign management experience significantly.
- Users find Singular's **support and customer service invaluable** , providing timely assistance and tailored solutions effectively.
- Users appreciate the **flexibility and customization** of Singular, enhancing their data analysis and decision-making processes.
- Users value the **clear and user-friendly reporting** capabilities of Singular, enhancing campaign management and support.

##### Cons

- Users note the **poor interface design** of Singular, finding some workflows and UI elements unintuitive and cumbersome.
- Users find the **UI lacking** , as it requires additional support and flexibility for a smoother experience.
- Users note the **limited sharing options** and struggle with accuracy in conversions, impacting trust in performance data.
- Users note **data limitations** like incomplete conversions and delayed reporting, impacting campaign optimization and trust in results.
- Users experience **limited attribution capabilities** with Singular, resulting in gaps and inaccuracies in performance analysis for campaigns.

#### What Are Recent G2 Reviews of Singular?

**["Great Platform Backed by an Outstanding Team"](https://www.g2.com/survey_responses/singular-review-13176647)**

**Rating:** 5.0/5.0 stars

_— Santiago D._

[Read full review](https://www.g2.com/survey_responses/singular-review-13176647)

**["Singular Makes Cross-Channel Reporting and ROAS Tracking Fast and Easy"](https://www.g2.com/survey_responses/singular-review-12624145)**

**Rating:** 5.0/5.0 stars

_— Marko D._

[Read full review](https://www.g2.com/survey_responses/singular-review-12624145)

#### What Are G2 Users Discussing About Singular?

- [What is Singular used for?](https://www.g2.com/discussions/what-is-singular-used-for)

### [AppMetrica](https://www.g2.com/products/appmetrica/reviews)

AppMetrica is an affordable and reliable (yes, it is possible) all-in-one mobile app analytics tool that provides a comprehensive analysis of your mobile app user behavior, in-app revenue, mobile acquisition campaigns and crashlytics. Launched in 2013, it enables over 60 000 mobile apps like Azur Games, METRO, Burger King, Brave Stars worldwide to find actionable insights and maximize their app revenue. AppMetrica is used by user acquisition teams, product managers, revenue managers and analytics experts across multiple industries. Why switch to AppMetrica: - You need more functionality from your current product analytics tool, i.e. funnels, segmentation, and user-level data. - You are expanding your user acquisition campaigns beyond Google Ads and need an MMP. - Your current product analytics or MMP is too expensive. - You are overwhelmed with data and want to get an easy way to find insights for your app’s growth. - You value high-quality support 24/7. After all, no need to switch, you could use AppMetrica as an alternative source of truth. Simply create a free account. For more information visit: https://appmetrica.yandex.com/about

**Average Rating:** 4.5/5.0

**Total Reviews:** 45

#### How Do G2 Users Rate AppMetrica?

- **Ease of Admin:** 8.5/10 (Category avg: 8.7/10)
- **Custom Dashboards:** 8.6/10 (Category avg: 8.3/10)
- **Cross-platform attribution:** 8.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind AppMetrica?

- **Seller:** [Yandex Ads](https://www.g2.com/sellers/yandex-ads-e441ccd6-b61b-4c05-9dbd-dcd292fbc45d)
- **Year Founded:** 2004
- **HQ Location:** Dubai
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4963c252d3db15966c13afea69d9564fe021bf6efafc42f209013ec5e7917c33&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fyndxforapps&secure%5Burl_type%5D=linkedin_company_website)  
18 employees on LinkedIn®
- **Ownership:** AppMetrica
- **Total Revenue (USD mm):** $218,344

#### Who Uses This Product?

- **Top Industries:** Computer Games, Information Technology and Services
- **Company Size:** 61% Small, 30% Medium

#### What Do G2 Reviewers Say About AppMetrica?

_AI-generated summary from verified user reviews_

##### Pros

- Users find AppMetrica's interface **easy to understand** , enabling quick learning and seamless application integration.
- Users find **easy integrations** with AppMetrica beneficial for tracking user metrics efficiently and effectively.
- Users appreciate the **easy setup** of AppMetrica, allowing quick integration and straightforward event tracking for mobile apps.
- Users appreciate the **easy API integrations** in AppMetrica, enabling straightforward event tracking and real-time data insights.
- Users appreciate the **user-friendly analytics** of AppMetrica, enabling effortless monitoring and insightful decision-making.

##### Cons

- Users express concern over **missing features** in the mobile app compared to the desktop version, limiting functionality.
- Users face **reporting issues** with AppMetrica, struggling with limited report management and lack of intuitive UX.
- Users experience **inadequate reporting** in AppMetrica, facing issues like empty reports and limited customization options.
- Users face **search difficulties** with empty reports and challenging setup processes, complicating effective data management.
- Users experience **inadequate tracking** due to limited features on mobile and lack of ad network integration.

#### What Are Recent G2 Reviews of AppMetrica?

**["Powerful and User-Friendly Mobile Analytics Tool"](https://www.g2.com/survey_responses/appmetrica-review-11579285)**

**Rating:** 4.0/5.0 stars

_— Rojan S._

[Read full review](https://www.g2.com/survey_responses/appmetrica-review-11579285)

**["Great product!"](https://www.g2.com/survey_responses/appmetrica-review-10864475)**

**Rating:** 4.5/5.0 stars

_— Inna K._

[Read full review](https://www.g2.com/survey_responses/appmetrica-review-10864475)

#### What Are G2 Users Discussing About AppMetrica?

- [What is AppMetrica used for?](https://www.g2.com/discussions/what-is-appmetrica-used-for) - 1 comment

### [Branch](https://www.g2.com/products/branch/reviews)

Branch provides reliable deep linking and attribution for every paid, owned, and earned marketing channel. Trusted to maximize the value of their evolving digital strategies, world-class brands like Instacart, Western Union, NBCUniversal, ZocDoc and Sephora rely on Branch to acquire users, retain customers and drive more conversions. Increase team efficiency with Branch. Easily deploy and scale deep linking and campaign measurement across all marketing channels. Deliver better experiences with Branch. Route users where you want them to go, regardless of their platform or device, reliably and always. Make smarter investments with Branch. Increase ROI with accurate insight into omni-channel campaigns, without running privacy risks. There isn’t a linking use case Branch can’t solve. Guiding new or returning web visitors to your app Problem: Your mobile website gets a lot of traffic, but it’s not optimized for conversions and engagement compared to your mobile app. Solution: Convert casual web visitors into loyal app users with custom, targeted smart banners that carry context through install for a stellar first impression. If they land on your website in the future, smart banners seamlessly direct app them to the content they’re viewing in your mobile app. Maximizing app install ad success Problem: You spend valuable ad dollars capturing new app users, but in today’s privacy-focused environment, it’s harder than ever to get useful, unbiased attribution data. Solution: We not only provide accurate, deduplicated install attribution but also deliver users to specific content in your app post install, increasing their likelihood to convert. Optimizing mobile reengagement ad campaigns Problem: Reengaging existing users is critical to maximizing your user lifetime value (LTV), but privacy regulations can complicate the tracking and attribution of these efforts. Solution: We help you build precise audience segments based on previous user behaviors and engagements. This allows you to target users with tailored reengagement campaigns and measure the impact with privacy-preserving attribution data. Measuring CTV campaigns Problem: Users are spending more time on connected TV (CTV) devices and platforms than ever before, but marketers investing in CTV ads struggle to accurately understand their downstream conversion events, and few measurement solutions are suited for CTV’s unique challenges. Solution: We make it effortless to track and attribute CTV ad performance to downstream engagements with accurate, unbiased measurement. It’s now easier to optimize and justify your CTV marketing budget with clear insights into holistic campaign effectiveness. Delivering email readers directly to your app Problem: There are many edge cases to solve for when linking out of the email channel, and email click analytics alone won’t show you pivotal insights such as if someone purchases in-app days after clicking an email. Solution: We solve linking on mobile. With extensive email service provider (ESP) integrations and a team deeply familiar with the challenges on mobile, we improve the email workflow, provide more contextual user experiences, increase email revenue, and provide new down-funnel attribution from email. Measuring web SEO traffic to the app Problem: Search engine optimization (SEO) teams spend countless hours optimizing search results. Enabling deep linking historically meant losing visibility into their efforts, missing key performance indicator (KPI) goals, and working around blind spots in their overall marketing strategy. Solution: Our SEO App Attribution solution provides insight into app opens and down-funnel events coming from organic search traffic, helping marketers unlock the value and ROI of SEO in the context of mobile app engagement, improving decision-making across marketing channels. Enabling and measuring offline to app experiences Problem: Customers expect to be able to use your app at any stage of the customer journey, and you need a way to move your users from offline into your app. QR codes have taken off, but a lot of QR codes are not optimized for app engagement. Solution: We make it easy to create custom, dynamic QR codes that align with your brand’s look and feel for a seamless user experience. Effortlessly manage routing destinations to keep campaigns fresh, and track downstream performance in one place to optimize acquisition, engagement, and ultimately LTV from offline, desktop, or over-the-top (OTT). Breaking out of walled gardens Problem: Social platforms load an in-app browser designed to keep app users in a walled version of their website. You’re missing out on driving engagement and conversions every time your users are stuck within a walled garden instead of on your native app. Solution: Our branded short links can be scaled across social channels to take app users from content in a social post to the same content in your app (or after install for new users). With cross-channel analytics, you’ll unlock insight into organic social as an acquisition channel and attribute downstream events to the social campaign that drove them. Reducing your cost to serve Problem: You spent time, money, and resources building an awesome app, but high volumes of customer inquiries are still directed to costly support channels. Solution: Branch links and QR codes guide users to your app to complete key actions. By redirecting users from expensive channels like phone support to more cost-effective self-service options in the app, Branch helps you lower operational costs while simultaneously delivering a great customer experience.

**Average Rating:** 4.4/5.0

**Total Reviews:** 449

#### How Do G2 Users Rate Branch?

- **Ease of Admin:** 8.5/10 (Category avg: 8.7/10)
- **Custom Dashboards:** 7.5/10 (Category avg: 8.3/10)
- **Cross-platform attribution:** 8.3/10 (Category avg: 8.7/10)
- **Cross-channel insights:** 7.8/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Branch?

- **Seller:** [Branch](https://www.g2.com/sellers/branch-51b48ed1-3e6f-4f48-9ed7-9bac8ffd887d)
- **Company Website:** branch.io
- **Year Founded:** 2014
- **HQ Location:** Palo Alto, California
- **Twitter:** @branchmetrics  
9,442 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b667574de7386c4de78d1ff16acb66bdc5b995fce54cec2d2f69bd7947e29dbf&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3813083%2F&secure%5Burl_type%5D=linkedin_company_website)  
516 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Product Manager, CEO
- **Top Industries:** Financial Services, Marketing and Advertising
- **Company Size:** 42% Small, 33% Medium

#### What Do G2 Reviewers Say About Branch?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Branch to be **easy to use** , enabling efficient link creation and integration across various campaigns.
- Users commend Branch for its **exceptional customer support** , consistently responsive and helpful in solving issues and driving innovations.
- Users appreciate the **easy integrations** of Branch, simplifying setup for developers and enhancing their overall experience.
- Users appreciate the **simplicity of link creation** with Branch, enabling efficient mobile tracking and campaign management.
- Users highlight the **powerful tracking capabilities** of Branch, streamlining link creation for effective marketing campaigns.

##### Cons

- Users express frustration with **poor customer support** from Branch, hampering onboarding and issue resolution.
- Users report **complex setup issues** with Branch, compounded by inadequate customer support during onboarding.
- Users find **complex navigation** challenging, particularly when managing costs and adding new partners effectively.
- Users find the **initial setup complex** , which can be a barrier despite Branch's usefulness and convenience.
- Users face **dashboard issues** that complicate auditing tasks and seek improved search features for better functionality.

#### What Are Recent G2 Reviews of Branch?

**["Stellar Support with Effective Attribution"](https://www.g2.com/survey_responses/branch-review-9966634)**

**Rating:** 4.5/5.0 stars

_— Kapil G._

[Read full review](https://www.g2.com/survey_responses/branch-review-9966634)

**["Accurate Attribution, Reliable Deep Linking, and Insightful Reporting"](https://www.g2.com/survey_responses/branch-review-12923757)**

**Rating:** 4.0/5.0 stars

_— Arvind K._

[Read full review](https://www.g2.com/survey_responses/branch-review-12923757)

### [Airbridge](https://www.g2.com/products/airbridge/reviews)

Airbridge is a Mobile Measurement Partner (MMP) trusted by 600+ global apps like Nexon, KFC, and Alarmy. Attribute every conversion and link all your platforms—Android, iOS, SKAN, Web, PC, and Console—from one dashboard. Specializing in granular cross-platform, web-to-app and app-to-web measurement, Airbridge delivers in-depth cohort-level analysis of creatives, funnels, retention, ROAS, and predictive LTV. Unlike other MMPs, Airbridge offers advanced tools like ultra-granular dashboard filters, deep linking, customizable fraud prevention, and raw data exports — all without a paywall. Key feature strengths include: - Comprehensive Cross-Platform Tracking: Pull in data from web, app, PC/console, and SKAN for a truly unified, single-page view, simplifying complex decisions. - Ultra-Granularity: Get down to the precise details—keyword, creative, hourly, and minute-by-minute—for exact performance evaluation and optimization. - Seamless Deep Linking and Link Branding: Create smooth user journeys with branded, dynamic, and deferred deep linking, sending users directly to in-app content without friction. - Intelligent AI Capabilities: Ask questions, retrieve data, and get onboarding guidance through Airbridge Pilot, Airbridge MCP, and Onboarding Pilot. Airbridge maintains measurement partnerships with Google, Meta, Apple, and TikTok, among others, and is trusted by global brands such as Standard Chartered, Samsung Securities, Alarmy, Nexon, Segari, KFC, Descente, Amorepacific, and LOTTE ON. Airbridge is developed by AB180, Inc., an AdTech and MarTech company with 10+ years experience in developing AI-powered ad attribution, measurement, and monetization tools.

**Average Rating:** 4.7/5.0

**Total Reviews:** 29

#### How Do G2 Users Rate Airbridge?

- **Ease of Admin:** 9.4/10 (Category avg: 8.7/10)
- **Custom Dashboards:** 9.1/10 (Category avg: 8.3/10)
- **Cross-platform attribution:** 8.7/10 (Category avg: 8.7/10)
- **Cross-channel insights:** 9.4/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Airbridge?

- **Seller:** [AB180, Inc.](https://www.g2.com/sellers/ab180-inc)
- **Company Website:** www.airbridge.io
- **Year Founded:** 2015
- **HQ Location:** Seoul, Republic of Korea
- **Twitter:** @AirbridgeHQ  
113 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=70484d4572a8c0ab8e28bb1aa1d368b75084f11d536b77e9ab58949ca4bcb50f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F78384907&secure%5Burl_type%5D=linkedin_company_website)  
74 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 59% Small, 38% Medium

#### What Do G2 Reviewers Say About Airbridge?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **responsive and helpful customer support** of Airbridge, enhancing overall experience and client success.
- Users appreciate the **ease of use** of Airbridge, enjoying an intuitive interface and efficient link management.
- Users value the **fast and branded deep linking** of Airbridge, appreciating its seamless management of user journeys.
- Users value the **proactive and helpful customer support** of Airbridge, enhancing their overall experience and success.
- Users appreciate the **smooth integrations** of Airbridge, enhancing tracking and comprehending user engagement seamlessly.

##### Cons

- Users experience **slow loading** when generating reports and retrieving data, though it is generally manageable.
- Users face **difficulties with ad integration** , finding it challenging without specialized technical knowledge, impacting their overall experience.
- Users face **integration issues** with Airbridge, making data management challenging without in-house technical expertise.
- Users experience **slow performance** in report generation and data retrieval, though it remains a minor concern overall.
- Users face **attribution issues** with Airbridge, particularly regarding data export limitations and complex ad integrations.

#### What Are Recent G2 Reviews of Airbridge?

**["Reliable Attribution with Stellar Support"](https://www.g2.com/survey_responses/airbridge-review-11773706)**

**Rating:** 5.0/5.0 stars

_— Hoa V._

[Read full review](https://www.g2.com/survey_responses/airbridge-review-11773706)

**["Rich Featured & Cost-Effective!"](https://www.g2.com/survey_responses/airbridge-review-11199542)**

**Rating:** 5.0/5.0 stars

_— Mohammad N._

[Read full review](https://www.g2.com/survey_responses/airbridge-review-11199542)

### [Trackier](https://www.g2.com/es/products/trackier/reviews)

En Trackier, estamos construyendo productos SaaS (software como servicio) desde India que son utilizados por muchas marcas en más de 20 países en todo el mundo. En nuestra industria, estamos superando con orgullo a varios competidores internacionales para alcanzar más de USD 5 millones en ingresos anuales sin financiamiento externo. En los últimos 7 años, Trackier ha ayudado a crear estándares de la industria en Marketing de Rendimiento, ha ayudado a las marcas a aumentar sus conversiones de sitios web a través de socios mediante nuestra suite de productos en Rendimiento, comercio electrónico y Móvil. Si has interactuado con ICICI Bank, Flipkart, OLX o Dentsu, ya has conocido a algunos de los clientes que confían en la plataforma Trackier para su crecimiento liderado por Marketing de Socios. Esto ha sido posible gracias a nuestro enfoque implacable en ofrecer valor a nuestros clientes mediante la creación de herramientas que son simples de usar, pero que tienen un gran impacto cuando se trata de ofrecer valor para su crecimiento. Nuestro enfoque en nuestros productos se refleja en lo que nuestros clientes tienen que decir sobre nosotros. El año pasado, G2Crowd reconoció a Trackier entre los 10 mejores SaaS en Marketing de Socios. Somos una empresa de pensamiento libre y amante de la diversión que es boutique por diseño. Cada cliente colabora estrechamente con un equipo multidisciplinario de diseñadores, desarrolladores y estrategas. Aquí todos hacemos un poco de todo, lo que nos ayuda a movernos rápido para crear productos innovadores. Desbloqueando el Éxito de Afiliados con Trackier 🚀 Seguimiento de Atribución | Marketing de Rendimiento

**Average Rating:** 4.7/5.0

**Total Reviews:** 127

#### How Do G2 Users Rate Trackier?

- **Facilidad de administración:** 9.3/10 (Category avg: 8.7/10)
- **Paneles personalizados:** 8.8/10 (Category avg: 8.3/10)
- **Atribución multiplataforma:** 9.3/10 (Category avg: 8.7/10)
- **Información multicanal:** 9.6/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Trackier?

- **Vendedor:** [CloudStuff Inc](https://www.g2.com/es/sellers/cloudstuff-inc)
- **Año de fundación:** 2016
- **Ubicación de la sede:** New Delhi, IN
- **Twitter:** @TrackierHQ  
248 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d9c5380e123395681df826ea21c31b048b0ea0d96a4d484a66312949ec1c6f77&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftrackier%2F&secure%5Burl_type%5D=linkedin_company_website)  
143 empleados en LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing y publicidad, Contabilidad
- **Company Size:** 83% Small, 13% Medium

#### What Do G2 Reviewers Say About Trackier?

_AI-generated summary from verified user reviews_

##### Pros

- A los usuarios les encantan las **características eficientes y fáciles de usar** de Trackier, mejorando significativamente sus esfuerzos de marketing de afiliados.
- A los usuarios les encanta la **facilidad de uso** de Trackier, mejorando su experiencia de marketing de afiliados con un seguimiento eficiente y excelentes herramientas.
- Los usuarios valoran el **seguimiento eficiente** de Trackier, mejorando los esfuerzos de marketing de afiliación con herramientas robustas e informes detallados.
- Los usuarios elogian a Trackier por su **plataforma fácil de usar y sus efectivas características anti-fraude** , mejorando su éxito en el marketing de afiliación.
- Los usuarios valoran el **seguimiento de referencias** en Trackier, mejorando la eficiencia y aumentando las ventas para sus esfuerzos de marketing de afiliados.

##### Cons

- Los usuarios encuentran que los **tiempos de carga lentos** de los paneles de informes pueden obstaculizar su experiencia general con Trackier.
- Los usuarios experimentan **rendimiento lento** con Trackier, especialmente al cargar grandes conjuntos de datos y generar informes.
- Los usuarios enfrentan **problemas de seguimiento** y desafíos de pago que pueden interrumpir su experiencia con la funcionalidad de Trackier.
- Los usuarios encuentran la **complejidad** de las características de seguridad de Trackier desafiante, especialmente para principiantes y la navegación.
- Los usuarios encuentran la **complejidad de las funciones** en Trackier desafiante, especialmente para los principiantes y las dificultades de navegación.

#### What Are Recent G2 Reviews of Trackier?

**["Gestión de Campañas Sin Esfuerzo, Características de Primera Calidad"](https://www.g2.com/es/survey_responses/trackier-review-12226653)**

**Rating:** 5.0/5.0 stars

_— Rythm ._

[Read full review](https://www.g2.com/es/survey_responses/trackier-review-12226653)

**["La mejor plataforma de marketing y un gran lugar para trabajar"](https://www.g2.com/es/survey_responses/trackier-review-12923788)**

**Rating:** 4.5/5.0 stars

_— Shubham M._

[Read full review](https://www.g2.com/es/survey_responses/trackier-review-12923788)

#### What Are G2 Users Discussing About Trackier?

- [What is the meaning of performance marketing?](https://www.g2.com/es/discussions/what-is-the-meaning-of-performance-marketing)
- [What is go Trackier?](https://www.g2.com/es/discussions/what-is-go-trackier)

### [Kochava](https://www.g2.com/products/kochava/reviews)

Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.

**Average Rating:** 4.1/5.0

**Total Reviews:** 131

#### How Do G2 Users Rate Kochava?

- **Ease of Admin:** 7.7/10 (Category avg: 8.7/10)
- **Custom Dashboards:** 7.4/10 (Category avg: 8.3/10)
- **Cross-platform attribution:** 7.7/10 (Category avg: 8.7/10)
- **Cross-channel insights:** 7.4/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Kochava?

- **Seller:** [Kochava](https://www.g2.com/sellers/kochava)
- **Company Website:** www.kochava.com
- **Year Founded:** 2011
- **HQ Location:** Sandpoint, US
- **Twitter:** @kochava  
12 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=513a6eb9972c7c2f89116f6d87050d47f93ef362993b2ce123c5db0083a56bea&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2377474%2F&secure%5Burl_type%5D=linkedin_company_website)  
168 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Entertainment
- **Company Size:** 39% Medium, 31% Large

#### What Do G2 Reviewers Say About Kochava?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **responsive and helpful customer support** provided by the Kochava team for resolving queries effectively.
- Users value Kochava's **accurate cross-device attribution** capabilities, enhancing campaign measurement and optimization across multiple platforms.
- Users value the **data granularity** of Kochava, appreciating the extensive availability and exceptional customer support.
- Users appreciate the **deep data insights and robust analytics** of Kochava, enhancing their understanding of user behavior.
- Users find Kochava's **intuitive user interface** enhances data management and analysis, making the process straightforward and efficient.

##### Cons

- Users find the **poor UI** of Kochava challenging, making navigation and report generation frustratingly complex.
- Users find **complex features** of Kochava challenging, complicating tasks like custom queries and data extraction.
- Users feel that Kochava's platform is **not intuitive** , leading to confusion and complications in navigation and reporting.
- Users find Kochava's **UX improvements necessary** due to its clunky interface and non-intuitive reporting processes.
- Users face **limitations in data access and integration** with DSPs, making it challenging to obtain detailed insights.

#### What Are Recent G2 Reviews of Kochava?

**["Exceptional Support, Room For Innovation"](https://www.g2.com/survey_responses/kochava-review-12543755)**

**Rating:** 4.0/5.0 stars

_— Mike T._

[Read full review](https://www.g2.com/survey_responses/kochava-review-12543755)

**["Outstanding Custom Support and Insightful Solutions"](https://www.g2.com/survey_responses/kochava-review-12580512)**

**Rating:** 5.0/5.0 stars

_— Mike R._

[Read full review](https://www.g2.com/survey_responses/kochava-review-12580512)

#### What Are G2 Users Discussing About Kochava?

- [What do you recommend for marketers considering Kochava for mobile attribution and analytics?](https://www.g2.com/discussions/what-do-you-recommend-for-marketers-considering-kochava-for-mobile-attribution-and-analytics)
- [What is Kochava used for?](https://www.g2.com/discussions/what-is-kochava-used-for)
- [What is mobile attribution platform?](https://www.g2.com/discussions/what-is-mobile-attribution-platform) - 1 comment
- [How do you use kochava?](https://www.g2.com/discussions/how-do-you-use-kochava) - 1 comment
- [What is kochava tracker?](https://www.g2.com/discussions/what-is-kochava-tracker) - 1 comment

### [Tenjin](https://www.g2.com/products/tenjin/reviews)

Tenjin helps fast-growing mobile publishers scale with simple, powerful advertising measurement. For a flat $200/month, you get full access to all features - no hidden fees and cancel anytime.The all‑inclusive suite includes attribution, LTV prediction, cost aggregation, and more. Trusted by 30,000+ apps and thousands of partners, Tenjin has been driving results since its Y Combinator graduation in 2014.

**Average Rating:** 4.3/5.0

**Total Reviews:** 53

#### How Do G2 Users Rate Tenjin?

- **Ease of Admin:** 8.4/10 (Category avg: 8.7/10)
- **Custom Dashboards:** 7.4/10 (Category avg: 8.3/10)
- **Cross-platform attribution:** 8.1/10 (Category avg: 8.7/10)
- **Cross-channel insights:** 8.1/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Tenjin?

- **Seller:** [Tenjin](https://www.g2.com/sellers/tenjin)
- **Year Founded:** 2014
- **HQ Location:** San Francisco, California
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ff9ff39fba1b9eadd7a5e8aff54a47faaddd10aea7bb814d2bdc8daf7b86588a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3754327%2F&secure%5Burl_type%5D=linkedin_company_website)  
36 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Games
- **Company Size:** 66% Small, 25% Medium

#### What Do G2 Reviewers Say About Tenjin?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **responsive customer support** of Tenjin, feeling guided and valued throughout their experience.
- Users appreciate the **user-friendly dashboard** of Tenjin, streamlining user acquisition tracking and enhancing decision-making.
- Users value the **centralized dashboard** of Tenjin, enhancing decision-making and streamlining user acquisition analysis effectively.
- Users value Tenjin for its **seamless attribution integration** , enhancing user acquisition workflows with excellent support and user-friendly dashboard.
- Users value the **centralized data management** in Tenjin, enhancing decision-making and streamlining user acquisition analysis effectively.

##### Cons

- Users face **integration issues** with Tenjin, highlighting the need for simpler connections and more partner integrations.
- Users struggle with **attribution issues** on iOS and find the initial setup time-consuming and reliant on support.
- Users find the **complex setup** of Tenjin challenging, often needing support to navigate initial configurations.
- Users find the **cost can become quite high** if they exceed their plan limits with Tenjin.
- Users note a **learning curve** initially, with some views lacking intuitiveness but still recommend the platform.

#### What Are Recent G2 Reviews of Tenjin?

**["Centralized UA Spend Tracking with Room for Improvement"](https://www.g2.com/survey_responses/tenjin-review-11935488)**

**Rating:** 4.0/5.0 stars

_— Qasim A._

[Read full review](https://www.g2.com/survey_responses/tenjin-review-11935488)

**["Perfect fit for a mobile game studio"](https://www.g2.com/survey_responses/tenjin-review-11832570)**

**Rating:** 5.0/5.0 stars

_— Sinan D._

[Read full review](https://www.g2.com/survey_responses/tenjin-review-11832570)

#### What Are G2 Users Discussing About Tenjin?

- [What does Tenjin do?](https://www.g2.com/discussions/what-does-tenjin-do) - 1 comment
- [What is the use of Tenjin?](https://www.g2.com/discussions/what-is-the-use-of-tenjin) - 1 comment
- [What is Tenjin automation?](https://www.g2.com/discussions/what-is-tenjin-automation) - 1 comment
- [What is Tenjin tool?](https://www.g2.com/discussions/what-is-tenjin-tool) - 1 comment

### [Madgicx](https://www.g2.com/products/madgicx/reviews)

Madgicx is a media-buying and advertising management platform designed to assist users in planning, executing, and analyzing Meta ad campaigns. This solution falls within the campaign management and advertising management software category, specifically targeting performance-driven marketers, ecommerce brands, and agencies that primarily advertise on Facebook and Instagram. With Madgicx, users can effectively structure their campaigns, manage budgets, analyze creative performance, and generate valuable insights to optimize their Meta advertising efforts. The platform is particularly beneficial for scenarios such as ecommerce customer acquisition, remarketing, and multi-account agency management, where continuous testing, measurement, and creative iteration are essential. By providing a comprehensive suite of tools, Madgicx enables marketers to streamline their advertising processes and enhance their overall campaign effectiveness. The platform’s capabilities are centered around automated media buying, creative analysis, reporting, and tracking for Meta ads, making it a versatile solution for various advertising needs. Madgicx connects seamlessly to ad accounts and leverages predictive and generative AI to identify optimization opportunities, suggest actionable changes, and support creative production workflows without replacing the existing Meta Ads Manager. This integration allows teams to monitor campaign performance at scale, standardize account structures, and implement rules-based or AI-guided adjustments to bidding, budgets, and targeting. Additionally, agencies benefit from Madgicx’s reporting and white-label capabilities, which facilitate the creation of consistent dashboards and client-facing views derived from multiple ad accounts. Key features of Madgicx include AI media-buyer recommendations that audit Meta ad accounts and highlight actions such as scaling, pausing, or testing campaigns and audiences. The platform also offers creative intelligence tools that score ads, cluster creatives, and reveal performance patterns across images, videos, and copy variations. Furthermore, users can access reporting dashboards that encompass campaign management metrics, cross-channel views, and customizable panels tailored for both agencies and in-house teams. Automation and rules engines enable efficient budget management, bid adjustments, and campaign scheduling across multiple accounts, while tracking features provide cloud-based conversions API setup and support for more accurate Meta event measurement. By centralizing these functionalities, Madgicx serves as an operational layer on top of Meta advertising, enhancing the experience for practitioners who already run Meta campaigns and seek greater structure and decision support. This comprehensive approach not only simplifies the advertising process but also empowers users to make data-driven decisions that drive campaign success.

**Average Rating:** 4.6/5.0

**Total Reviews:** 212

#### How Do G2 Users Rate Madgicx?

- **Ease of Admin:** 9.0/10 (Category avg: 8.7/10)
- **Custom Dashboards:** 9.0/10 (Category avg: 8.3/10)
- **Cross-platform attribution:** 9.0/10 (Category avg: 8.7/10)
- **Cross-channel insights:** 9.0/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Madgicx?

- **Seller:** [Madgicx](https://www.g2.com/sellers/madgicx)
- **Company Website:** www.madgicx.com
- **Year Founded:** 2018
- **HQ Location:** Tel Aviv, Tel Aviv District
- **Twitter:** @madgicx  
1,909 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b6cad95aa174bc4d531fcf6592c43f3e4fc3becf049f4be77d35bb87f7215a8c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18942953%2F&secure%5Burl_type%5D=linkedin_company_website)  
46 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Owner
- **Top Industries:** Marketing and Advertising, Apparel & Fashion
- **Company Size:** 78% Small, 18% Medium

#### What Do G2 Reviewers Say About Madgicx?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Madgicx, with its intuitive setup allowing even novices to succeed.
- Users value the **time-saving efficiency** of Madgicx, benefiting from clear ad performance and streamlined management.
- Users love how Madgicx's **automation** streamlines ad management, enhancing performance and saving valuable time.
- Users value the **AI-driven ad management** in Madgicx, which enhances performance while saving time and costs.
- Users value the **time-saving automation** of Madgicx, significantly simplifying campaign management and budget adjustments.

##### Cons

- Users find the **steep learning curve** challenging, requiring experimentation to grasp Madgicx's advanced features and reports.
- Users find that some features can feel **overwhelming for new users** , requiring time to learn and understand.
- Users find a **steep learning curve** in Madgicx, especially with overwhelming features and complex initial setup.
- Users find the tool's **complexity** overwhelming, especially the abundance of metrics and challenging setup for new users.
- Users find Madgicx **expensive for small businesses** , wishing for a more flexible pricing structure to suit seasonal needs.

#### What Are Recent G2 Reviews of Madgicx?

**["All Client Data in One Place with Helpful Chat Support and AI-Ready MCPs"](https://www.g2.com/survey_responses/madgicx-review-13104763)**

**Rating:** 4.5/5.0 stars

_— Cassie O._

[Read full review](https://www.g2.com/survey_responses/madgicx-review-13104763)

**["A genuinely useful platform for serious media buyers"](https://www.g2.com/survey_responses/madgicx-review-13130712)**

**Rating:** 5.0/5.0 stars

_— Robin B._

[Read full review](https://www.g2.com/survey_responses/madgicx-review-13130712)

#### What Are G2 Users Discussing About Madgicx?

- [How do you manage the clutter of advanced reports and manual refinement without losing time every week?](https://www.g2.com/discussions/how-do-you-manage-the-clutter-of-advanced-reports-and-manual-refinement-without-losing-time-every-week) - 1 comment
- [What are you doing when data flow, event tracking, or slow insights hold back your campaign decisions?](https://www.g2.com/discussions/what-are-you-doing-when-data-flow-event-tracking-or-slow-insights-hold-back-your-campaign-decisions) - 1 comment
- [Has anyone else run into confusing trials, renewals, or refund hurdles with Madgicx billing?](https://www.g2.com/discussions/has-anyone-else-run-into-confusing-trials-renewals-or-refund-hurdles-with-madgicx-billing) - 1 comment
- [How are you handling the pricing jump when managing smaller ad spends or early‑stage clients?](https://www.g2.com/discussions/how-are-you-handling-the-pricing-jump-when-managing-smaller-ad-spends-or-early-stage-clients) - 1 comment
- [Complex setup and steep learning curve keep delaying my ability to get real value from Madgicx](https://www.g2.com/discussions/complex-setup-and-steep-learning-curve-keep-delaying-my-ability-to-get-real-value-from-madgicx) - 1 comment

### [Upland Localytics](https://www.g2.com/products/upland-localytics/reviews)

Upland Localytics is mobile app marketing and analytics software that creates personalized mobile experiences to drive engagement, loyalty, and conversion. The solution is used on billions of devices across more than 20,000 apps, helping leading B2B and B2C companies to connect with their customers on a deeper, more meaningful level through engaging mobile marketing campaigns. Customers love Upland Localytics for its customer loyalty, app experience, deeper ROI. Learn more at www.uplandsoftware.com/localytics/

**Average Rating:** 3.9/5.0

**Total Reviews:** 18

#### How Do G2 Users Rate Upland Localytics?

- **Ease of Admin:** 8.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Upland Localytics?

- **Seller:** [Localytics](https://www.g2.com/sellers/localytics)
- **Year Founded:** 2014
- **HQ Location:** Austin, TX
- **Twitter:** @Localytics  
9,036 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3528c37c8b8b5132e9ed67852314f496d563c876891bc1845369eb3b05c6ffe0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flocalytics%2F&secure%5Burl_type%5D=linkedin_company_website)  
34 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 61% Medium, 28% Large

#### What Are Recent G2 Reviews of Upland Localytics?

**["Great platform for mobile marketers"](https://www.g2.com/survey_responses/upland-localytics-review-3275184)**

**Rating:** 4.0/5.0 stars

_— Verified User in Publishing_

[Read full review](https://www.g2.com/survey_responses/upland-localytics-review-3275184)

**["Customer Service is quick and reliable "](https://www.g2.com/survey_responses/upland-localytics-review-3103265)**

**Rating:** 4.0/5.0 stars

_— Jacquelyn D._

[Read full review](https://www.g2.com/survey_responses/upland-localytics-review-3103265)

### [Cometly](https://www.g2.com/products/cometly/reviews)

Cometly is a attribution cloud platform that enables businesses to get better accurate attribution for their ad campaigns and make smarter ad optimization decisions based on accurate data.

**Average Rating:** 4.7/5.0

**Total Reviews:** 36

#### How Do G2 Users Rate Cometly?

- **Ease of Admin:** 10.0/10 (Category avg: 8.7/10)
- **Custom Dashboards:** 9.4/10 (Category avg: 8.3/10)
- **Cross-platform attribution:** 10.0/10 (Category avg: 8.7/10)
- **Cross-channel insights:** 9.7/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Cometly?

- **Seller:** [Cometly](https://www.g2.com/sellers/cometly)
- **Year Founded:** 2021
- **HQ Location:** Newtown, Pennsylvania
- **Twitter:** @CometlyApp  
1,794 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b75ff89890160814ae496a65dfdf61815baa205429cd36d9de862eb3a2d36d80&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcometly%2F&secure%5Burl_type%5D=linkedin_company_website)  
8 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO
- **Top Industries:** Marketing and Advertising
- **Company Size:** 78% Small, 22% Medium

#### What Do G2 Reviewers Say About Cometly?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Cometly **affordable** , enabling precise tracking and reporting for their substantial ad spend without hassle.
- Users value the **flexible analytics** of Cometly, enabling easy and precise tracking of custom events.
- Users appreciate the **attribution accuracy** of Cometly, finding it easy to track custom events effortlessly.
- Users appreciate the **centralized management** of Cometly, finding it ideal to view all paid channels in one dashboard.
- Users love the **convenience of managing all paid channels** in a single dashboard for better visibility and control.

##### Cons

- Users find the **poor documentation** of Cometly frustrating, as it's outdated and doesn't match the application.

#### What Are Recent G2 Reviews of Cometly?

**["Anyone spending more than $10K/Mo. on Paid Ads should Buy Cometly immediately!"](https://www.g2.com/survey_responses/cometly-review-9985546)**

**Rating:** 5.0/5.0 stars

_— Dharmil P._

[Read full review](https://www.g2.com/survey_responses/cometly-review-9985546)

**["I can’t imagine running my business without Cometly"](https://www.g2.com/survey_responses/cometly-review-10640696)**

**Rating:** 5.0/5.0 stars

_— Erick A._

[Read full review](https://www.g2.com/survey_responses/cometly-review-10640696)

#### What Are G2 Users Discussing About Cometly?

- [What is Cometly used for?](https://www.g2.com/discussions/what-is-cometly-used-for)

### [CAKE](https://www.g2.com/products/cake/reviews)

CAKE has led the performance marketing industry with innovative solutions for advertisers, networks, and publishers to manage, measure, and optimize their digital marketing campaigns, in real-time. The company specializes in providing solutions for affiliate marketing, lead distribution, and ecommerce that create new revenue opportunities while ensuring data security and fostering profitable partnerships worldwide. Affiliate marketers waste valuable time on administrative tasks like providing performance reports to partners, sending campaign and creative assets, reconciling billing and paying partners, plus so much more. CAKE solves these challenges by enabling advertisers and affiliates to manage an entire performance marketing program in one platform.

**Average Rating:** 4.5/5.0

**Total Reviews:** 60

#### How Do G2 Users Rate CAKE?

- **Ease of Admin:** 8.2/10 (Category avg: 8.7/10)
- **Custom Dashboards:** 9.4/10 (Category avg: 8.3/10)
- **Cross-platform attribution:** 8.3/10 (Category avg: 8.7/10)
- **Cross-channel insights:** 8.9/10 (Category avg: 9.0/10)

#### Who Is the Company Behind CAKE?

- **Seller:** [Perseus Group](https://www.g2.com/sellers/perseus-group)
- **Year Founded:** 1995
- **HQ Location:** Markham, ON
- **Twitter:** @perseus  
3,394 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f9e07a31095d972aa9c3a6ddf22c0f652f1c67ea0ca956204c6de62727215f66&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F25050544%2F&secure%5Burl_type%5D=linkedin_company_website)  
3,965 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Financial Services
- **Company Size:** 70% Small, 25% Medium

#### What Do G2 Reviewers Say About CAKE?

_AI-generated summary from verified user reviews_

##### Pros

- Users value CAKE for its **customization options** , adapting perfectly to specific affiliate program needs.
- Users value the **ease of use** of CAKE, enjoying its intuitive design and straightforward affiliate management features.
- Users value the **responsive support team** of CAKE, always available to assist with any inquiries or issues.
- Users value CAKE for its **customizability** , easily adapting to their specific affiliate program needs for enhanced performance.
- Users appreciate the **integrated data management** of CAKE, allowing seamless collaboration and task organization in one platform.

##### Cons

- Users find the **reporting and analytics complex** and underdeveloped compared to more mature enterprise solutions.
- Users feel that the **reporting and analytics** features of CAKE are less mature compared to competitors, affecting usability.
- Users find the **reporting and analytics** in CAKE lacking maturity compared to more established enterprise solutions.
- Users express concern over **slow reporting** , with requests for more flexible options and better customization for efficiency.
- Users experience a **steep learning curve** with CAKE, finding advanced features and navigation challenging to master.

#### What Are Recent G2 Reviews of CAKE?

**["Modern all-in-one workspace with a lightweight UI and easy onboarding"](https://www.g2.com/survey_responses/cake-review-12264205)**

**Rating:** 5.0/5.0 stars

_— Rahul c._

[Read full review](https://www.g2.com/survey_responses/cake-review-12264205)

**["Great platform! Very intuitive. Amazing Customer Service!"](https://www.g2.com/survey_responses/cake-review-4518751)**

**Rating:** 5.0/5.0 stars

_— Noy E._

[Read full review](https://www.g2.com/survey_responses/cake-review-4518751)

### [Swaarm](https://www.g2.com/products/swaarm/reviews)

Swaarm provides an innovative tracking and attribution Platform that empowers agencies, advertisers, and partners with innovative solutions for performance-based marketing. Our comprehensive platform offers martech tracking, campaign management, attribution, and marketing analytics, all while prioritizing transparency and user privacy. With Swaarm, businesses can seamlessly manage, track, analyze, and optimize their marketing efforts at scale, making data-driven decisions and achieving unparalleled scalability in the digital landscape. Data reliability   Get ahead of the curve with our comprehensive data display, helping you to discover patterns, trends, and business opportunities. To keep your business running smoothly, we also offer the highest level of platform stability in the industry - all while upholding strict global data privacy protection laws. Premium & affordable Save time and money with Swaarm: unlike other tracking platforms, our unique and hyper-efficient tech infrastructure allows us to offer clients a premium platform at a fraction of the cost. 

Businesses of all sizes use Swaarm to optimize their campaigns, from leading global partners to boutique agencies.  Flexibility Our products have been engineered from the ground up, and we’re constantly developing them in line with clients’ needs and new market requirements.  Our versatility is our greatest strength: we adapt to your needs, not the other way around. Ease of Use Our extensive reporting features mean you can use Swaarm as your single source of performance marketing truth. With all your data in one place, you can measure, automate and optimize your marketing efforts - all from the one dashboard.  Our intuitive, easy-to-use platform appeals to developers and marketers alike, and our automation rules make campaign optimization accessible to everyone.

**Average Rating:** 4.8/5.0

**Total Reviews:** 23

#### How Do G2 Users Rate Swaarm?

- **Ease of Admin:** 9.4/10 (Category avg: 8.7/10)
- **Custom Dashboards:** 10.0/10 (Category avg: 8.3/10)
- **Cross-platform attribution:** 7.5/10 (Category avg: 8.7/10)
- **Cross-channel insights:** 10.0/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Swaarm?

- **Seller:** [Swaarm Tech GmbH](https://www.g2.com/sellers/swaarm-tech-gmbh)
- **Year Founded:** 2020
- **HQ Location:** Berlin, DE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=86dea62f19556003e92bfce20b2da3b2371197df7508ce494b9ef8fcb0e2dedb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fswaarm-tech%2F&secure%5Burl_type%5D=linkedin_company_website)  
12 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Swaarm?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **amazing customer support** of Swaarm, noting their quick responses and helpfulness in addressing needs.
- Users praise the **helpful team** at Swaarm for their responsiveness and support in meeting needs.
- Users commend the **quick implementation and user-friendly navigation** of Swaarm, enhancing their overall experience significantly.
- Users appreciate the **easy navigation and quick implementation** of Swaarm's dashboard, enhancing their overall experience.
- Users appreciate the **ease of navigation** with Swaarm, praising its quick implementation and fast performance.

#### What Are Recent G2 Reviews of Swaarm?

**["Simplified Campaign Management with Exceptional Assistance"](https://www.g2.com/survey_responses/swaarm-review-13160545)**

**Rating:** 4.0/5.0 stars

_— Heloisa D._

[Read full review](https://www.g2.com/survey_responses/swaarm-review-13160545)

**["A combination of a great, fast, responsive team and a great product with the same qualities"](https://www.g2.com/survey_responses/swaarm-review-10928902)**

**Rating:** 5.0/5.0 stars

_— Arik L._

[Read full review](https://www.g2.com/survey_responses/swaarm-review-10928902)

### [Grovs](https://www.g2.com/products/grovs/reviews)

Grovs helps mobile apps grow faster—smarter. Track installs, boost engagement, and optimize ROI across the full user journey with deep links, referral tracking, and clear, actionable analytics. Grovs combines powerful attribution, cross-app messaging, and install optimization in one platform—at 60% less cost than major competitors. Key Features: • 🎯 Real-time campaign tracking & attribution • 🔗 Deep links that guide users to exact content post-install • 💬 Cross-app messaging (push, in-app, inbox) • 🔁 Referral & invite tracking • 📊 Unified analytics dashboard for fast, confident decisions Who it’s for: Growth marketers, product teams, and mobile-first businesses looking to scale efficiently. Stop guessing which ads work. Start growing with Grovs. ✅ 60% more affordable than most alternatives 📈 Built for scale — no bloated features, just results ⚡ Fast setup, simple integration

**Average Rating:** 5.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Grovs?

- **Ease of Admin:** 10.0/10 (Category avg: 8.7/10)
- **Custom Dashboards:** 10.0/10 (Category avg: 8.3/10)
- **Cross-platform attribution:** 10.0/10 (Category avg: 8.7/10)
- **Cross-channel insights:** 10.0/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Grovs?

- **Seller:** [appssemble](https://www.g2.com/sellers/appssemble)
- **Year Founded:** 2016
- **HQ Location:** Cluj-Napoca, RO
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=92354a17e152a457046ee5f3cc2ac0f890d986a953ad5c66994801aec466a702&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fappssemble&secure%5Burl_type%5D=linkedin_company_website)  
10 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 200% Small

#### What Do G2 Reviewers Say About Grovs?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend Grovs for its **attribution accuracy** , effectively tracking campaign performance across various channels for informed decisions.
- Users value the **deep-linking capabilities** of Grovs, enhancing user guidance and improving overall app experience.
- Users value the **attribution accuracy and real-time analytics** of Grovs, enhancing campaign performance and decision-making.
- Users highlight Grovs for its **attribution accuracy** and effective tracking of marketing campaign performance across channels.
- Users appreciate the **ease of use** of Grovs, finding it straightforward for managing campaigns and tracking referrals.

##### Cons

- Users find the **poor documentation** a significant drawback, hindering onboarding and understanding of features.
- Users note a **learning curve** with Grovs, particularly for those lacking tech-savvy skills.
- Users note a **learning difficulty** that may challenge less tech-savvy individuals when adapting to Grovs.

#### What Are Recent G2 Reviews of Grovs?

**["Fantastic support and seamless deep linking solution!"](https://www.g2.com/survey_responses/grovs-review-11727039)**

**Rating:** 5.0/5.0 stars

_— Sayeed A._

[Read full review](https://www.g2.com/survey_responses/grovs-review-11727039)

**["Helpful Insights for Optimizing Recruitment Marketing Campaigns"](https://www.g2.com/survey_responses/grovs-review-12405412)**

**Rating:** 5.0/5.0 stars

_— Ebru D._

[Read full review](https://www.g2.com/survey_responses/grovs-review-12405412)

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[Browse Mobile Attribution Themes](/categories/mobile-attribution/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Mobile attribution platforms are used by companies to determine which campaigns, partners, and channels deliver each mobile app installation. This type of software tracks where users first learn about an app and also connects them with multiple identifiers to measure the pre- and post-install app journey. Unlike [attribution software](https://www.g2.com/categories/attribution)—which can use pixels and cookies to determine how actions, events, or touchpoints during the prospecting and sales processes contribute to the success of their marketing and sales teams—mobile attribution software focuses specifically on the techniques that drove each user to install a mobile application. Mobile apps were created as siloed entities without the concept of cookies, so mobile attribution software uses identifiers like IP addresses, device IDs, device types, browsers, operating systems, etc. Many mobile attribution software providers use the term "people-based" attribution, which expands the scope of attribution by consolidating all the interactions and conversions of each user, regardless of where those activities take place.

Marketers use this type of software to help measure and optimize marketing performance metrics in real time across every marketing channel and ad network. This type of software is based on an attribution window, or conversion window, which is the period of time in which a user’s action (i.e., view or click) preceding app install counts as having an impact on that decision for installation. Mobile attribution software often integrates with software solutions used by sales and marketing teams, including, [ad network software](https://www.g2.com/categories/ad-network), [marketing automation software](https://www.g2.com/categories/marketing-automation), and [CRM software](https://www.g2.com/categories/crm). Marketing teams can also use these solutions in conjunction with [mobile marketing software](https://www.g2.com/categories/mobile-marketing), [mobile app optimization software](https://www.g2.com/categories/mobile-app-optimization), and [mobile app analytics software](https://www.g2.com/categories/mobile-app-analytics).

To qualify for inclusion in the Mobile Attribution category, a product must:

- Provide insight into where each mobile application install came from across every marketing channel, device, and advertising network
- Analyze these insights to optimize user acquisition campaigns and marketing performance
- Utilize one or more of the following attribution methods: unique identifier matching, device fingerprinting, open URL with click ID, Google Play Referrer, and probabilistic matching
- Provide dashboards and visualizations for users to understand which activities performed better and why

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