--- title: TELUS Trade Promotion Management Reviews meta_title: 'TELUS Trade Promotion Management Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 19 reviews by the users' company size, role or industry to find out how TELUS Trade Promotion Management works for a business like yours. aggregate_rating: rating_value: 3.9 review_count: 19 scale: '5' date_modified: '2026-08-12' parent_category: name: Consumer Goods Software url: https://www.g2.com/categories/consumer-goods-software --- # TELUS Trade Promotion Management Reviews **Vendor:** Telus **Category:** [Trade Promotion Management Software](https://www.g2.com/categories/trade-promotion-management) **Average Rating:** 3.9/5.0 **Total Reviews:** 19 ## About TELUS Trade Promotion Management TELUS Trade Promotion Management’s offerings (formerly Blacksmith Applications and Exceedra) are delivered via a SaaS platform specifically engineered to streamline both retail and foodservice trade planning, execution and analysis in a single, auditable system of record. The solution empowers consumer packaged goods (CPG) manufacturers to move beyond manual oversight by centralizing promotion planning, financial reconciliation and advanced optimization. By integrating these critical functions, the platform ensures that every dollar of trade spend is backed by real-time P&L visibility and precision-driven forecasting to maximize total return on investment (ROI). For manufacturers navigating the fragmented data landscapes of the CPG industry, TELUS TPM serves as a primary driver of operational efficiency. It directly tackles the common challenges faced by sales, finance and revenue growth management teams. The platform bridges these gaps by simplifying the complexities of deduction management while simultaneously enhancing the reliability of inventory and demand planning through real-time baselines and volume phasing. A core pillar of the technology is its purpose-built framework that supports foodservice and retail trade in a single platform. TELUS TPM manages direct shipment data alongside indirect redistribution sales and helps reduce administrative effort by automating deduction matching and accruals, featuring native data integration with industry giants like Sysco, US Foods, and DOT. This specialized visibility into contracts and promotions allows teams to collapse analysis cycles from one week down to just 30 minutes and achieve 30% better forecasting through AI-enhanced demand modeling. Furthermore, its advanced proxy planning capabilities allow brands to maintain data accuracy for new launches or non-syndicated retailers even when traditional POS or syndicated data is unavailable. Beyond execution, the platform provides deep financial intelligence through a fully-configured, always-live P&L and automated accrual management. This transparency enables leadership to make proactive pricing decisions and prevent overspend before it impacts the bottom line. By leveraging an AI assistant, users can interact with their data in plain language to uncover hidden performance drivers and reallocate resources to the most productive programs. Scale with confidence: TELUS TPM is a seven-time Promotion Optimization Institute Best-in-Class award winner with a legacy of delivering measurable results, including recovering $2.1M in lost revenue in two years for a single partner. With over 25 years of industry experience and a global footprint of more than 300 clients, TELUS solutions are trusted by 15 of the top 20 CPG companies. Industry leaders such as Smithfield Foods, Lindt Canada, and T. Marzetti rely on TELUS TPM to drive superior promotional performance and achieve sustainable growth. For more information on TELUS TPM results visit TELUS.com/consumergoods. ## TELUS Trade Promotion Management Pros & Cons **What users like:** - Users appreciate the **business efficiency** of TELUS Trade Promotion Management, enhancing their workflow and prioritization. (1 reviews) - Users appreciate the **ease of use** of TELUS Trade Promotion Management, allowing effortless prioritization of tasks. (1 reviews) - Users appreciate the **planning efficiency** of TELUS Trade Promotion Management, allowing for easy prioritization of tasks. (1 reviews) - Users appreciate the **security features** of TELUS Trade Promotion Management, enhancing their confidence in the platform's safety. (1 reviews) **What users dislike:** - Users feel the **outdated interface** of TELUS Trade Promotion Management needs modernization for better usability and experience. (1 reviews) ## TELUS Trade Promotion Management Discussions - [How do i search for existing program easier?](https://www.g2.com/discussions/25985-how-do-i-search-for-existing-program-easier) - 1 comment, 1 upvote - [View TELUS Trade Promotion Management pricing details and edition comparison](https://www.g2.com/products/telus-trade-promotion-management/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-12+15%3A35%3A25+-0500&secure%5Bsession_id%5D=c977da2b-e597-4396-834d-1d200ec4978a&secure%5Btoken%5D=b4055b5df96de6c269fdecbee5e92deee2d5dd6934931c43cfac889a254497a2&format=llm_user) ## TELUS Trade Promotion Management Features **Reports** - Reports Interface - Graphs and Charts - Dashboards - Customizable Reports - Marketing Reports - Sales Reports - Activity Dashboard - Interactive Reports - Customizable Reports - Customizable Reports - Activity Dashboard - Customizable Dashboard **Promotions** - Strategic Planning - Campaigns - Funds Allocations - Alignment - Scenario Planning **Collaborate** - Optimization - Supply Chain Planning **Platform Additional Functionality** - Dashboard - Cloud - On-Premise **Reports** - Reports Interface - Share Reports - Steps to Answer **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Document Management - Deduction Management** - Analysis - Repository **Agentic AI - Accounting & Finance** - Autonomous Task Execution **Optimization** - What-if Scenarios - Recommendations - Adjustments - Data Harmonization - Strategic Analysis - Price Optimization - Forecasting - Real-Time Data - Promotion Optimization - Competitive Analysis **Logistics** - Warehouse Optimization - Inventory Targets - Procurement Planning **Platform Data** - Visualization - Platform Search - Dashboard - Alerts and Notifications - Data Visualization **Visualization** - Graphs and Charts - Score Cards - Dashboards - Formats - Mobile Dashboards - Public Dashboards - Private Dashboards **Analytics** - Lost Opportunities - ROI - Demand Forecasting **Platform Basics** - Reporting - Interoperability - Performance **Data Updates** - Historical Snapshots - Real-Time Updating **Additional Functionality** - Benchmarking - Behavior Tracking - Profitability Analysis - Real-Time Data - Trend Analysis - Reporting & Statistics - Customer Profiles - Repricing engine - Predictive Pricing Models - Sales Reports - AI Copilot - Sales Trend Analysis - Forecasting - Market Data Analysis - Custom Pricing Rules - Multi-Currency - Product Catalog - Competitor Price Tracking - Data Import/Export - Sales Forecasting - Generative AI - Strategic Planning - Search/Filter - Cost Analysis - Scenario Planning - Price Forecasting - Price differentiation - Multi-Store - Customizable Reports **Campaigns** - Plan - Execution - Tracking - Opportunities - ROI Tracking - Event Tracking **Collaboration** - Sharing - Co-Editing - Devices **Self Service ** - Calculated Fields - Data Column Filtering - Data Discovery - Search - Collaboration / Workflow - Automodeling - Natural Language Search - Visual Discovery - Data Blending - Data Blending **Marketing - Trade Promotion Management** - Strategy - Collaboration - ROI - KPI - Analytics - Reporting/Analytics **Additional Functionality** - For Manufacturers - Promotions Management - Customer Management - API - Generative AI - Trade Agreement Management - Data Visualization - Performance Metrics - User Management - Customizable Templates - Contract/License Management - Customizable Reports - Approval Process Control - For Retail - Compliance Management - Promotion Calendar - Workflow Management - Claims Management - AI Copilot - Data Synchronization - Third-Party Integrations - Discount Management - Accounting - Settlement Management - Role-Based Permissions - Scheduling - Approval Workflow - Price/Margin Management - Communication Management **Advanced Analytics** - Predictive Analytics - Data Visualization - Big Data Services - Real-Time Analytics - Reporting/Analytics - Real-Time Analytics - Reporting/Analytics - Visual Analytics **Building Reports** - Data Transformation - Data Modeling - WYSIWYG Report Design - Integration APIs - Real-Time Data - Real-Time Data - Third-Party Integrations - Third-Party Integrations **Platform** - Mobile User Support - Customization - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Breadth of Partner Applications - Mobile Access - Metadata Management **Data Updates** - Historical Snapshots - Real-Time Updating - Scheduled/Automated Reports - Customizable Reports - Predictive Analytics - Data Management - Real-Time Data **Additional Functionality** - Customizable Branding - Natural Language Processing - Data Extraction - AI Copilot - Ad hoc Reporting - Real-Time Reporting - Publishing/Sharing - Collaboration Tools - Strategic Planning - Self Service Data Preparation - Trend Analysis - Text Analysis - Real-Time Monitoring - Data Synchronization - Widgets - Benchmarking - Performance Metrics - Data Mapping - Generative AI - Trend/Problem Indicators - Customizable Templates - Access Controls/Permissions - Data Import/Export - Profitability Analysis - OLAP - Alerts/Notifications - Search/Filter - Drag & Drop - Data Connectors - Multiple Data Sources - Key Performance Indicators - Dashboard Creation - Role-Based Permissions - Data Mining - Forecasting - Ad hoc Query **Additional Functionality** - KPI Monitoring - Secure Data Storage - Multiple Data Sources - Data Visualization - Single Sign On - Natural Language Search - Search/Filter - Alerts/Notifications - AI Copilot - Real-Time Notifications - Collaboration Tools - Widgets - Performance Metrics - Ad hoc Reporting - Activity Tracking - Reporting/Analytics - Customizable Branding - Data Aggregation - Dashboard Creation - Data Connectors - Customizable Templates - Data Synchronization - API - Forecasting - Interactive Elements - Single Page View - Data Import/Export - Drag & Drop - Access Controls/Permissions - Trend Analysis - Workflow Management - Third-Party Integrations - Functions/Calculations - Historical Reporting - Data Capture and Transfer - Visual Discovery - Real-Time Updates - Real-Time Reporting - Data Mapping - Relational Display - Visual Analytics - OLAP - Ad hoc Query - Reporting & Statistics ## Top TELUS Trade Promotion Management Alternatives - [SAP HANA Cloud](https://www.g2.com/products/sap-hana-cloud-2025-10-01/reviews) - 4.3/5.0 (521 reviews) - [Canva](https://www.g2.com/products/canva/reviews) - 4.7/5.0 (6,476 reviews) - [CaptivateIQ](https://www.g2.com/products/captivateiq/reviews) - 4.7/5.0 (3,410 reviews)