# Best Audience Intelligence Platforms ## How Many Audience Intelligence Platforms Products Does G2 Track? **Total Products under this Category:** 124 ### Category Stats (Jul 2026) - **Average Rating:** 4.43/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** GWI (+0.16%) - Among all products in this category, GWI recorded the largest rating increase compared to last month _Last updated: July 27, 2026_ ## How Does G2 Rank Audience Intelligence Platforms Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 9,300+ Authentic Reviews - 124+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Audience Intelligence Platforms ![G2 Grid® for Audience Intelligence Platforms plotting products by satisfaction and market presence](https://www.g2.com/categories/audience-intelligence-platforms/grids.png?focus%5B%5D=1393260&focus%5B%5D=37754&focus%5B%5D=3558&focus%5B%5D=2814&focus%5B%5D=6168&focus%5B%5D=2140&focus%5B%5D=1173013&focus%5B%5D=53908) Highlighted products: Adobe Real-Time CDP, GWI, Adobe Analytics, Meltwater, Pulsar Platform, Brandwatch Consumer Intelligence, Salesforce Data 360 (formerly Data Cloud), and YouScan. Underlying data: [Grid® JSON](https://www.g2.com/categories/audience-intelligence-platforms/grids.json?focus%5B%5D=adobe-real-time-cdp&focus%5B%5D=gwi&focus%5B%5D=adobe-analytics&focus%5B%5D=meltwater&focus%5B%5D=pulsar-platform&focus%5B%5D=brandwatch-consumer-intelligence&focus%5B%5D=salesforce-data-360-formerly-data-cloud&focus%5B%5D=youscan) **Sponsored** ### Common Room Common Room is an AI GTM platform that helps revenue teams — including Sales, Marketing, and RevOps — at mid-market and enterprise B2B companies move from fragmented buyer data to precise, AI-driven execution at scale. Most GTM teams operate on incomplete information, with reps toggling between tools and ops teams manually stitching systems together. Common Room solves this by unifying first-party customer data with real-world buyer signals into a continuously updated system of complete and trusted buyer intelligence, powered by Context360 (AI identity resolution) and AI waterfall enrichment across a 400M+ contact directory. Revenue teams use that intelligence foundation to put AI agents to work across core GTM workflows — prioritizing the right accounts, researching contacts, mapping stakeholders, and personalizing outreach based on real buyer context. A configurable Revenue Control Plane gives revenue architects enterprise-grade governance, permissioning, and managed integrations to design and scale AI-native GTM workflows across the business. Key capabilities include: -Complete buyer intelligence: Unifies CRM, product, marketing, and engagement signals with real-world buyer activity into a person-level, always up-to-date view of every buyer - AI agents across GTM workflows: Automates account prioritization, contact research, stakeholder mapping, data hygiene, and personalized outreach without adding headcount -Revenue Control Plane: Central governance layer for revenue architects to build, deploy, and scale plays with enterprise-grade controls and fully managed integrations -Embedded workflow activation: Delivers buyer intelligence and AI-guided actions directly inside Slack, email, Salesforce, browser extensions, and AI assistants — no behavior change required -Enterprise-ready at scale: Supports teams of 50 to 1,000+ reps across multiple GTM motions, eliminating the need for GTM engineers, enrichment vendors, or external orchestration tools [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=2434&secure%5Bchosen_at%5D=2026-07-29T12%3A54%3A15Z&secure%5Bdisplayable_resource_id%5D=2434&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=2434&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=167460&secure%5Bresource_id%5D=2434&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Faudience-intelligence-platforms%3Fopen_modal_url%3D%252Fproducts%252Ftelmarhelixa%252Fwishlists%253Fhost_path%253D%25252Fcategories%25252Faudience-intelligence-platforms%2526source%253Dcategory&secure%5Btoken%5D=d4bff2af4745b1cac69ba92cc013516892fb64b4bb6248948c018a0e0c548cbd&secure%5Burl%5D=https%3A%2F%2Fwww.commonroom.io%2Fhello%2Fproduct%2Fperson-360%2F%3Futm_source%3Dg2%26utm_medium%3Dpaid-review-site%26utm_campaign%3Dg2-clicks&secure%5Burl_type%5D=custom_url) ### [Adobe Real-Time CDP](https://www.g2.com/products/adobe-real-time-cdp/reviews) Built on Adobe Experience Platform, Adobe Real-Time CDP harmonizes customer and account data across any source—from zero- to third-party data—and uses AI to intelligently build, manage, and activate audiences in real time. By transforming fragmented data into a foundation for relevant experiences, Real-Time CDP enables in-the-moment, privacy-conscious personalization helping B2C and B2B brands effectively engage with customers at every step of the lifecycle. Features include: Flexible connectivity: Activate customer data directly from your existing warehouse for real-time, personalized experiences without the need to move or copy underlying datasets. Create and enrich high-value audiences directly from your data warehouse and combine them with continuously ingested internal and external data sources. Unify comprehensive data sources: Securely ingest and unify zero-, first-, and cookieless third-party data, including insights from trusted second-party sources for in-the-moment engagement and personalization. Harmonized data: With Real-Time CDP, you can connect and normalize online, offline, and pseudonymous customer data to create unified B2B and B2C profiles and audiences in one platform. From this foundation, Real-Time CDP automatically denormalizes and materializes data optimized for real-time decisioning, personalization engagement with customers and prospects. Real-Time CDP provides standardized, cleaned and monitored data, harmonized profiles as well as self service tools and templates to help teams and agents act more quickly Intelligent audience management: Stand up and optimize campaigns with tools to create and segment audience and customer profiles in real time — all enriched with diverse data sources and powered with AI insights. This includes a centralized interface to create and manage audiences and insights complete with natural-language prompts. Deep, actionable insights into audience behaviors and campaign performance as well as enrichment from second and third party partner data for enhanced activation across channels f Data governance: confidentially manage data with data usage policies across teams ensuring that sensitive data is only used in appropriate ways that align with organizational policies and privacy regulations. Determine which users and teams can access specific types of data and actions, limiting risk and exposure Full funnel activation: reach new customers, deliver personalization engagement in real-time across every channel with in the moment experience activation at scale, and cross-channel journeys using pre-built and productized integrations. **Average Rating:** 4.1/5.0 **Total Reviews:** 179 #### How Do G2 Users Rate Adobe Real-Time CDP? - **Ease of Admin:** 7.4/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.2/10) - **Ad Integrations:** 8.3/10 (Category avg: 7.9/10) - **Ease of Setup:** 7.4/10 (Category avg: 8.7/10) #### Who Is the Company Behind Adobe Real-Time CDP? - **Seller:** [Adobe](https://www.g2.com/sellers/adobe) - **Company Website:** adobe.com - **Year Founded:** 1982 - **HQ Location:** San Jose, CA - **Twitter:** @Adobe 956,842 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website) 42,087 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Financial Services, Computer Software - **Company Size:** 33% Large, 31% Small #### What Do G2 Reviewers Say About Adobe Real-Time CDP? _AI-generated summary from verified user reviews_ ##### Pros - Users admire the **ease of use** of Adobe Real-Time CDP, simplifying setup and enhancing workflow efficiency effectively. - Users value the **real-time personalization** of Adobe Real-Time CDP, enhancing customer engagement and retention strategies effectively. - Users appreciate the **centralized data management** of Adobe Real-Time CDP, enabling efficient insights and real-time decision making. - Users appreciate the **real-time data insights** from Adobe Real-Time CDP, enabling quick, informed decisions for marketing strategies. - Users value the **seamless integrations** of Adobe Real-Time CDP with other Adobe products, enhancing data connectivity and efficiency. ##### Cons - Users find the **steep learning curve** of Adobe Real-Time CDP challenging, especially for non-technical individuals. - Users find the **complex setup** of Adobe Real-Time CDP challenging and time-consuming, complicating daily usage and navigation. - Users face a **difficult setup** with Adobe Real-Time CDP, requiring extensive configuration for effective integration and use. - Users find the **high cost** of Adobe Real-Time CDP to be a significant barrier for smaller businesses. - Users highlight a **steep learning curve** , making initial setup and integration challenging for new users. #### What Are Recent G2 Reviews of Adobe Real-Time CDP? **["Powerful Data Tool with a Steep Learning Curve"](https://www.g2.com/survey_responses/adobe-real-time-cdp-review-13159654)** **Rating:** 4.0/5.0 stars _— Nooruddin S._ [Read full review](https://www.g2.com/survey_responses/adobe-real-time-cdp-review-13159654) **["Powerful Micro-Targeting and Unified Customer Profiles"](https://www.g2.com/survey_responses/adobe-real-time-cdp-review-12903239)** **Rating:** 4.5/5.0 stars _— Philip H._ [Read full review](https://www.g2.com/survey_responses/adobe-real-time-cdp-review-12903239) ### [GWI](https://www.g2.com/products/gwi/reviews) GWI is a global human insights platform used by brands and agencies to make confident, defensible decisions. Powered by 35+ billion consumer data points and 2M+ annual surveys, it replaces guesswork with evidence, so strategies stand up to scrutiny, not just opinion. With 15+ years of insight expertise, GWI helps marketing, research, and sales teams turn consumer and audience insights into action. Teams can understand audiences, compare markets, and validate strategy - with accurate, representative data spanning 50+ markets. By providing consistent audience insights across key consumer categories including, gaming, sport and finance, GWI enables teams to become true audience experts and spot emerging industry trends early. That’s made practical through our platform features like Charts and Dashboards that make complex consumer research easy to explore and explain. While, Agent Spark, GWI’s AI-powered insights analyst, turns trusted consumer insights into instant, explainable answers. Built on real, verified data - not scraped or synthetic sources - GWI supports both ongoing insight needs and business questions. Trusted by leading global brands and agencies, it delivers insights you can defend, share, and stand behind. **Average Rating:** 4.4/5.0 **Total Reviews:** 194 #### How Do G2 Users Rate GWI? - **Ease of Admin:** 8.7/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.2/10) - **Ad Integrations:** 5.7/10 (Category avg: 7.9/10) - **Ease of Setup:** 8.8/10 (Category avg: 8.7/10) #### Who Is the Company Behind GWI? - **Seller:** [GWI](https://www.g2.com/sellers/gwi) - **Company Website:** www.gwi.com - **Year Founded:** 2009 - **HQ Location:** London, England - **Twitter:** @gwidotcom 15,670 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=67b007b809a0ad7f072af90e193ca5d8882e46bee4845302846b4c970feddfce&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2515651%2F&secure%5Burl_type%5D=linkedin_company_website) 755 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Market Research - **Company Size:** 44% Medium, 31% Large #### What Do G2 Reviewers Say About GWI? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of GWI, finding it user-friendly for quick audience analysis and insights. - Users appreciate the **granularity of data** in GWI, enabling detailed audience insights and efficient analysis. - Users value the **high-level insights** provided by GWI, finding it easy to use for audience analysis. - Users commend GWI for its **excellent customer support** , highlighting timely assistance and expert knowledge from the team. - Users appreciate the **intuitive AI support** of GWI, enabling quick access to tailored consumer insights and reports. ##### Cons - Users note **inaccuracies in data presentation** , with legacy data and outdated insights leading to confusion and frustration. - Users find the **limited data** on culturally relevant topics a drawback, hindering comprehensive insights and analysis. - Users find the **learning curve steep** , making it challenging to fully utilize GWI's extensive features effectively. - Users often face **ineffective search functionality** , leading to irrelevant results and difficulty finding desired information. - Users find **filtering issues** challenging, making it hard to locate relevant data and intuitive navigation difficult. #### What Are Recent G2 Reviews of GWI? **["Easy, Reliable Audience Insights with Helpful Support"](https://www.g2.com/survey_responses/gwi-review-12931172)** **Rating:** 4.5/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/gwi-review-12931172) **["Detailed market data and intuitive structure – API and cross tables work strongly"](https://www.g2.com/survey_responses/gwi-review-12936255)** **Rating:** 4.5/5.0 stars _— Laçin Serra A._ [Read full review](https://www.g2.com/survey_responses/gwi-review-12936255) #### What Are G2 Users Discussing About GWI? - [What is GWI used for?](https://www.g2.com/discussions/what-is-gwi-used-for) - 1 comment - [What does Globalwebindex do?](https://www.g2.com/discussions/what-does-globalwebindex-do) - [How does GWI work?](https://www.g2.com/discussions/how-does-gwi-work) - [What is GlobalWebIndex used for?](https://www.g2.com/discussions/what-is-globalwebindex-used-for) ### [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From digital data collection and relational clickstream processing to in-depth analysis, and reporting, Adobe Analytics helps you understand visitor engagement across your digital properties — making it possible to optimize digital marketing strategies, improve user experience, and drive business growth. Features: - Collect and ingest behavioral data in real-time from your web and mobile channels. - Automatically convert raw data for unlimited analysis to discover customer patterns, spot anomalies, identify friction in your digital experiences, and uncover insights from digital journeys. - Equip marketers and analysts with AI capabilities that speed through analyses so they can quickly and confidently generate insights to improve the digital experience. - Integrate and share insights, segments, and outputs from your data across other business applications. **Average Rating:** 4.2/5.0 **Total Reviews:** 1,173 #### How Do G2 Users Rate Adobe Analytics? - **Ease of Admin:** 7.6/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.2/10) - **Ad Integrations:** 8.9/10 (Category avg: 7.9/10) - **Ease of Setup:** 7.2/10 (Category avg: 8.7/10) #### Who Is the Company Behind Adobe Analytics? - **Seller:** [Adobe](https://www.g2.com/sellers/adobe) - **Company Website:** adobe.com - **Year Founded:** 1982 - **HQ Location:** San Jose, CA - **Twitter:** @Adobe 956,842 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website) 42,087 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Data Analyst, Analyst - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 43% Large, 30% Medium #### What Do G2 Reviewers Say About Adobe Analytics? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **advanced segmentation and customizable dashboards** of Adobe Analytics, enhancing data analysis and visualization capabilities. - Users commend **advanced segmentation and customizable dashboards** in Adobe Analytics for simplifying complex data analysis and visualization. - Users value the **ease of use** of Adobe Analytics, enabling effective data analysis and seamless integration with other systems. - Users appreciate the **customized reporting and comprehensive data analysis** features of Adobe Analytics for informed decision-making. - Users value the **detailed and customizable reporting** in Adobe Analytics, facilitating informed decisions and optimizing strategies effectively. ##### Cons - Users find a **steep learning curve** , requiring dedicated technical staff and creating bottlenecks in data tracking. - Users highlight a **steep learning curve** requiring significant training, complicating onboarding for new users and casual observers. - Users find the **high cost** of Adobe Analytics to be prohibitive, especially for smaller teams. - Users experience **slow performance** with Adobe Analytics, facing delays in data updates and report generation, affecting efficiency. - Users often find Adobe Analytics' **interface and reporting setup complex** , making it challenging for new users to extract insights quickly. #### What Are Recent G2 Reviews of Adobe Analytics? **["Adobe Analytics Turns User Data Into Actionable Insights"](https://www.g2.com/survey_responses/adobe-analytics-review-13164783)** **Rating:** 4.5/5.0 stars _— Hiten M._ [Read full review](https://www.g2.com/survey_responses/adobe-analytics-review-13164783) **["Analysis Workspace Makes Deep-Dive Exploration in Adobe Analytics Effortless"](https://www.g2.com/survey_responses/adobe-analytics-review-13175336)** **Rating:** 4.5/5.0 stars _— Verified User in Information Technology and Services_ [Read full review](https://www.g2.com/survey_responses/adobe-analytics-review-13175336) #### What Are G2 Users Discussing About Adobe Analytics? - [What is Adobe Analytics used for?](https://www.g2.com/discussions/what-is-adobe-analytics-used-for) - 2 comments ### [Meltwater](https://www.g2.com/products/meltwater/reviews) Meltwater empowers companies with a suite of solutions that spans media, social, and consumer intelligence. Since 2001, we’ve helped organizations harness the world’s data in real time to fuel smarter decisions, stronger performance and sustainable growth. By analyzing nearly 1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge needed to drive results. With 27,000 customers, 50 offices across six continents and 2,200 employees, Meltwater is the industry partner of choice for global brands making an impact. We activate the power of data so businesses can make smarter, faster decisions. With the most robust dataset across media, social, consumer trends – and now insights into how large language models (LLMs) shape brand visibility – we give companies a complete view of the conversations, behaviors, and signals influencing their markets. Our powerful AI turns this breadth of data into actionable insights, empowering teams across PR, communications and marketing to confidently drive strategy. -- Mira Studio (AI-Powered Media, Market, and Brand Intelligence Assistant) Key features - Natural language querying - Automated insights - Structured reports - Trend-spotting and explanations with suggested actions - Integrated throughout the full Meltwater Platform - Integrates with Copilot and Slack What is Mira Studio? Mira Studio is Meltwater’s conversational AI teammate for media, market, and brand intelligence. Mira Studio helps PR, comms, and marketing teams cut through complexity and reduce time spent on manual analysis, with prompt-driven reporting, briefing, simplified data exploration, and real-time answers. Who uses Mira Studio? Teams that need quick and shareable insights while reducing manual time spent digging through data. Mira Studio converts Meltwater data into summaries, visuals, and provides explanations through natural language interaction. Get to the why of what’s happening, not just the what. -- Media Intelligence for PR (Media Monitoring and Analysis Platform) Key capabilities - Monitor 6M different media sources - Unlimited search - Real-time alerts - Journalist identification - Competitive benchmarking - Unified, shareable reporting - Predictive analytics for mention forecasting - Brand-level sentiment What is Meltwater Media Intelligence? Meltwater’s media intelligence platform monitors and analyzes earned media coverage through tracking brand mentions and narratives across news, print, broadcast, podcasts, and social media. This enables faster response times to trends or feedback through real-time awareness of message penetration, emerging risks, and consumer sentiment. Who Uses Meltwater Media Intelligence? PR and comms teams use Meltwater Media Intelligence to strengthen PR strategies with accurate measurement of brand impact across media sources. With journalist outreach capabilities within a single platform, PR efforts are streamlined for better results. -- Social Listening and Analytics Key capabilities - Monitoring 200B+ social conversations - Analysis of 300M+ social profiles - Influencer identification - Shareable reporting across earned, owned, and paid social - Brand-level sentiment and predictive analytics for brand measurement and forecasting - AI agents for Boolean search creation and management - AI-powered insights summarize brand and topic narratives - Access to Meltwater API What is Meltwater Social Listening and Analytics? Meltwater social listening and analytics is an integrated platform providing monitoring and AI-powered analysis for billions of social conversations. Connect consumer insights to social strategy and marketing campaigns for a seamless approach to brand promotion, quicker crisis response, and powerful competitor insights without data caps. Who uses Meltwater Social Listening? Marketing and social teams in charge of consumer, competitor, and industry insights. -- Influencer Management (Klear – Influencer Relationship Management Platform) Key capabilities - Database of 30M+ global creator profiles - AI-driven influencer discovery and recommendations - Influencer vetting and brand safety analysis - AI-driven outreach and relationship management - Campaign management and creator collaboration tools - Performance benchmarking and ROI tracking - Competitive influencer intelligence What is our influencer management solution? Klear is Meltwater’s influencer discovery and influencer relationship management solution. Vet, manage, and measure influencers and campaigns at scale from within a single tool. AI-powered influencer recommendations improves targeting accuracy, providing better matches and influencing better ROI. Who uses our influencer management solution? Marketing, PR, and Influencer teams use Klear for implementing and scaling their influencer campaigns. Outreach, gifting, payment, analysis and reporting can all be managed through our platform. -- Enterprise and Professional Services Key capabilities - Analyst-led insights and reporting - Custom data configurations - Enterprise-grade support and delivery What is Meltwater Enterprise and Professional Services? Customized intelligence solutions and professional services from Meltwater experts supports large enterprises with advanced or bespoke requirements. This service provides complex data analysis and reporting that go beyond standard product workflows, and ensures fast and accurate delivery for high-stakes or large-scale intelligence needs. **Average Rating:** 4.1/5.0 **Total Reviews:** 2,635 #### How Do G2 Users Rate Meltwater? - **Ease of Admin:** 8.1/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 9.2/10) - **Ad Integrations:** 7.0/10 (Category avg: 7.9/10) - **Ease of Setup:** 7.9/10 (Category avg: 8.7/10) #### Who Is the Company Behind Meltwater? - **Seller:** [Meltwater](https://www.g2.com/sellers/meltwater) - **Company Website:** www.meltwater.com - **Year Founded:** 2001 - **HQ Location:** San Francisco, CA - **Twitter:** @Meltwater 24,840 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=42afdd888dded55ea41ff09472451e1c766ad396ecb4db514e469624956a0419&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13277%2F&secure%5Burl_type%5D=linkedin_company_website) 2,585 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Social Media Manager, Marketing Manager - **Top Industries:** Marketing and Advertising, Public Relations and Communications - **Company Size:** 41% Small, 37% Medium #### What Do G2 Reviewers Say About Meltwater? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** of Meltwater, appreciating its fast setup and helpful customer support. - Users praise Meltwater for its **powerful filtering settings** , making it easy to find relevant content quickly. - Users appreciate the **outstanding customer support** from Meltwater, making the learning process easier and more enjoyable. - Users commend Meltwater for its **exceptional customer support** , appreciating timely help and comprehensive onboarding training. - Users value the **helpfulness of Meltwater's customer support** and intuitive features that enhance the user experience. ##### Cons - Users find that **improvement is needed** in Meltwater's relevancy and relevant platform limitations for smaller organizations. - Users face a challenging **learning curve** with Meltwater due to complex features and time-consuming training requirements. - Users find the interface **not intuitive** , creating challenges in effectively navigating and utilizing Meltwater's features. - Users face **technical issues** with Meltwater, struggling with Boolean logic and experiencing lag, filtering challenges, and onboarding difficulties. - Users find Meltwater's **complexity** challenging, particularly with Boolean logic and non-intuitive interface issues impacting search efficiency. #### What Are Recent G2 Reviews of Meltwater? **["Reliable Keyword Search and Flexible Article Sorting"](https://www.g2.com/survey_responses/meltwater-review-13174217)** **Rating:** 4.0/5.0 stars _— Max B._ [Read full review](https://www.g2.com/survey_responses/meltwater-review-13174217) **["A good platform for influencers search"](https://www.g2.com/survey_responses/meltwater-review-8216118)** **Rating:** 4.5/5.0 stars _— Joannie C._ [Read full review](https://www.g2.com/survey_responses/meltwater-review-8216118) #### What Are G2 Users Discussing About Meltwater? - [What is Linkfluence used for?](https://www.g2.com/discussions/what-is-linkfluence-used-for) - [How many influencers are on Klear?](https://www.g2.com/discussions/how-many-influencers-are-on-klear) - 1 comment, 1 upvote - [Who uses meltwater?](https://www.g2.com/discussions/who-uses-meltwater) - 1 comment - [Is Klear safe?](https://www.g2.com/discussions/is-klear-safe) - 1 comment - [How much does meltwater cost?](https://www.g2.com/discussions/how-much-does-meltwater-cost) - 2 comments ### [Pulsar Platform](https://www.g2.com/products/pulsar-platform/reviews) Pulsar is the AI platform for Audience and Social Intelligence. Pulsar's products power real-time, data-driven decisions in critical marketing, insights and comms functions of global enterprise companies, governments, and agency groups. Products include Pulsar TRAC for social listening and advanced audience segmentation, Pulsar CORE for owned-channel performance tracking and benchmarking, Narratives AI for tracking public opinion trends, Pulsar CLEAR for advertising compliance and Pulsar Crisis Oracle for brand crisis monitoring. Unlike traditional social listening tools that focus on keyword volume, Pulsar uses vertical-specific AI and network analysis to identify the specific communities driving online conversations. Pulsar is primarily used for brand tracking, trend spotting/analysis/discovery, campaign measurement, narrative analysis and detection, reputation intelligence, brand crisis monitoring, customer experience, competitive intelligence, and product and marketing innovation. Pulsar collects social, search, news media and web data from 195 countries, detecting and understanding sentiment, topics and emotions in all languages. Beyond national and language coverage, Pulsar collects territory-specific data sources including VK, Naver, and Chinese data sources (Weibo, Little Red Book, Wechat, Baidu). **Average Rating:** 4.3/5.0 **Total Reviews:** 95 #### How Do G2 Users Rate Pulsar Platform? - **Ease of Admin:** 9.0/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.2/10) - **Ad Integrations:** 6.1/10 (Category avg: 7.9/10) - **Ease of Setup:** 8.4/10 (Category avg: 8.7/10) #### Who Is the Company Behind Pulsar Platform? - **Seller:** [Pulsar Platform](https://www.g2.com/sellers/pulsar-platform) - **HQ Location:** London, United Kingdom - **Twitter:** @PulsarPlatform 9,686 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a051ed8621d32ffe82956521be10d42cad709154a710ac55d481094e046fa851&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5064086%2F&secure%5Burl_type%5D=linkedin_company_website) 158 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Public Relations and Communications - **Company Size:** 39% Medium, 31% Small #### What Do G2 Reviewers Say About Pulsar Platform? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **exceptional customer support** of Pulsar Platform, which greatly enhances user experience and project success. - Users find Pulsar Platform **exceptionally user-friendly** , benefiting from valuable insights and supportive team guidance. - Users find the **exceptionally helpful team** at Pulsar invaluable for enhancing audience understanding and project success. - Users value the **comprehensive analytics** of Pulsar Platform, enhancing audience understanding beyond traditional research methods. - Users find **Pulsar Platform invaluable** for deep audience insights and seamless integration with their reporting tools. ##### Cons - Users find the **heavy reliance on X data** challenging, leading to frustrations and complications in their experience. - Users express frustration with the **heavy reliance on incomplete data** , which complicates their experience with the Pulsar Platform. - Users are frustrated by the **lack of geo-filtering** for Reddit data, limiting relevance for specific audiences. - Users find the inability to **geo-filter Reddit data** frustrating, affecting their audience targeting in specific markets. - Users find the heavy reliance on X data a **painpoint** , which can lead to inaccuracies in relevant information. #### What Are Recent G2 Reviews of Pulsar Platform? **["Precise Boolean Filtering with Impressively Broad Source Coverage"](https://www.g2.com/survey_responses/pulsar-platform-review-12932992)** **Rating:** 4.5/5.0 stars _— Kevin M._ [Read full review](https://www.g2.com/survey_responses/pulsar-platform-review-12932992) **["Tracking by Boolean and Core: deep conversations with a multichannel vision"](https://www.g2.com/survey_responses/pulsar-platform-review-13161900)** **Rating:** 4.0/5.0 stars _— ANGY P._ [Read full review](https://www.g2.com/survey_responses/pulsar-platform-review-13161900) #### What Are G2 Users Discussing About Pulsar Platform? - [What is Pulsar Platform used for?](https://www.g2.com/discussions/what-is-pulsar-platform-used-for) ### [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) Data 360 is the system of context for the Agentic Enterprise. Natively built on the Salesforce platform, it connects every source of data you have—from data lakes to warehouses—creating a unified view of your business that your teams and AI agents can act on. And with Zero Copy capabilities, you get all of this without the cost or complexity of moving a single byte of data. Instead of relying on outdated information, your employees and AI agents operate from a complete, real-time understanding of your business exactly when it’s needed. This allows you to immediately personalize every customer experience, unlock connected journeys, and power smarter AI agents grounded in trusted business context. Data 360 activates your trusted context across every surface and every agent in your enterprise—wherever the work happens. **Average Rating:** 4.3/5.0 **Total Reviews:** 301 #### How Do G2 Users Rate Salesforce Data 360 (formerly Data Cloud)? - **Ease of Admin:** 8.6/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.2/10) - **Ad Integrations:** 9.4/10 (Category avg: 7.9/10) - **Ease of Setup:** 7.3/10 (Category avg: 8.7/10) #### Who Is the Company Behind Salesforce Data 360 (formerly Data Cloud)? - **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce) - **Company Website:** www.salesforce.com - **Year Founded:** 1999 - **HQ Location:** San Francisco, CA - **Twitter:** @salesforce 579,511 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c04f36289ca03aeff007197f1d9e74e925e328ed6bcfaff98911c78b3ab382f7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3185%2F&secure%5Burl_type%5D=linkedin_company_website) 83,223 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Salesforce Developer - **Top Industries:** Information Technology and Services, Financial Services - **Company Size:** 39% Large, 39% Medium #### What Do G2 Reviewers Say About Salesforce Data 360 (formerly Data Cloud)? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **real-time platform integration** of Salesforce Data 360, enhancing data connectivity and decision-making across ecosystems. - Users value the **ease of use** in Salesforce Data 360, enhancing user experience and simplifying data management. - Users appreciate the **easy integration** of Salesforce Data 360, streamlining workflows and enhancing data accessibility across teams. - Users value the **effective data aggregation** of Salesforce Data 360, unifying diverse sources into a real-time customer profile. - Users value the **seamless integrations** with various platforms, enabling unified customer profiles and enhanced audience targeting. ##### Cons - Users find the **steep learning curve** of Salesforce Data 360 challenging, hindering quick understanding and effective use. - Users find the **cost burdens** of Salesforce Data 360 to be high due to extensive data integration and usage demands. - Users experience a **difficult learning** curve with Salesforce Data 360, making setup and usability quite challenging. - Users find the **implementation complexity** challenging, particularly for novices, affecting overall user experience and adoption. - Users struggle with the **complex setup** of Salesforce Data 360, facing steep learning curves and extensive training needs. #### What Are Recent G2 Reviews of Salesforce Data 360 (formerly Data Cloud)? **["The Ultimate Architecture for Zero-Copy Data Harmonization and AI Grounding"](https://www.g2.com/survey_responses/salesforce-data-360-formerly-data-cloud-review-11813088)** **Rating:** 4.5/5.0 stars _— jasjit s._ [Read full review](https://www.g2.com/survey_responses/salesforce-data-360-formerly-data-cloud-review-11813088) **["Easy Setup for Connecting Systems and Activating Unified Data"](https://www.g2.com/survey_responses/salesforce-data-360-formerly-data-cloud-review-13127447)** **Rating:** 4.0/5.0 stars _— Nitin M._ [Read full review](https://www.g2.com/survey_responses/salesforce-data-360-formerly-data-cloud-review-13127447) #### What Are G2 Users Discussing About Salesforce Data 360 (formerly Data Cloud)? - [What is the benefit of the hub and spoke design of customer 360 Data Manager?](https://www.g2.com/discussions/what-is-the-benefit-of-the-hub-and-spoke-design-of-customer-360-data-manager) - [What is customer 360 Data Manager?](https://www.g2.com/discussions/what-is-customer-360-data-manager) - [What does customer 360 Data Manager provide businesses?](https://www.g2.com/discussions/what-does-customer-360-data-manager-provide-businesses) ### [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) Brandwatch empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Insights drawn from this data can help businesses make faster, smarter decisions that better connect with their consumers. Operating and serving clients the world over, Brandwatch has 15 offices across the globe and more than 1,000 employees worldwide. Brandwatch is a Cision Company. **Average Rating:** 4.4/5.0 **Total Reviews:** 709 #### How Do G2 Users Rate Brandwatch Consumer Intelligence? - **Ease of Admin:** 8.3/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.2/10) - **Ad Integrations:** 7.0/10 (Category avg: 7.9/10) - **Ease of Setup:** 8.0/10 (Category avg: 8.7/10) #### Who Is the Company Behind Brandwatch Consumer Intelligence? - **Seller:** [Brandwatch](https://www.g2.com/sellers/brandwatch) - **Company Website:** www.brandwatch.com - **Year Founded:** 2007 - **HQ Location:** Brighton, East Sussex - **Twitter:** @Brandwatch 34,219 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cd53aea219a6df1aff5770fc0fcc695876a896393fc49ba3fa51172b6ea28e3b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F451367%2F&secure%5Burl_type%5D=linkedin_company_website) 832 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Analyst, Consultant - **Top Industries:** Marketing and Advertising, Public Relations and Communications - **Company Size:** 35% Large, 34% Medium #### What Do G2 Reviewers Say About Brandwatch Consumer Intelligence? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** in creating widgets, enabling efficient data visualization and insightful segmentation. - Users find the **ease of tracking brand presence** in Brandwatch Consumer Intelligence to be extremely beneficial for insights. - Users appreciate the **intuitive design** of Brandwatch, making social listening and analysis accessible for everyone. - Users love the **intuitive dashboards** of Brandwatch, making data insights and trend analysis easy and efficient. - Users highly value the **data accuracy** of Brandwatch Consumer Intelligence, relying on it for informed insights and decisions. ##### Cons - Users find the **noticeable learning curve** of Brandwatch Consumer Intelligence challenging, particularly for those new to the platform. - Users note the **limited features** of Brandwatch Consumer Intelligence, restricting data access and analysis capabilities. - Users express frustration over **platform limitations** , citing issues with social media parsing, dashboard glitches, and slow AI implementations. - Users find the setup process of Brandwatch Consumer Intelligence to be **cumbersome and not very intuitive** , complicating the initial experience. - Users report **data inaccuracy** issues in Brandwatch, which hampers effective insights and analysis. #### What Are Recent G2 Reviews of Brandwatch Consumer Intelligence? **["BrandWatch for your Social Listening needs"](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-4237086)** **Rating:** 4.5/5.0 stars _— Francisco O._ [Read full review](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-4237086) **["Integration of accounts and queries to obtain more data and create reports"](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-12982834)** **Rating:** 5.0/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-12982834) #### What Are G2 Users Discussing About Brandwatch Consumer Intelligence? - [What does Brandwatch do?](https://www.g2.com/discussions/what-does-brandwatch-do) - 1 comment - [Is brandwatch free?](https://www.g2.com/discussions/is-brandwatch-free) - 1 comment - [How much does brandwatch cost?](https://www.g2.com/discussions/how-much-does-brandwatch-cost) - [What is brandwatch used for?](https://www.g2.com/discussions/what-is-brandwatch-used-for) - 2 comments ### [YouScan](https://www.g2.com/products/youscan/reviews) YouScan is a next-generation, AI-powered social listening platform designed to help users gain deep insights into customer behavior and sentiment. This innovative solution caters specifically to marketers, researchers, and public relations professionals who seek to understand their audience more comprehensively. By analyzing what customers say, do, and who they are, YouScan provides a holistic view of consumer interactions with brands, enabling organizations to make informed decisions based on real-time data. The platform is particularly beneficial for a diverse range of users, including large corporations and smaller, customer-centric brands. With over 400 clients worldwide, including industry giants like Nestle, L'Oreal, and Coca-Cola, YouScan is trusted by both established brands and emerging companies. Its mission is to empower organizations to listen to their customers effectively, fostering improved engagement and strategic growth. YouScan boasts several key features that set it apart in the social listening category. One of its standout offerings is the Insights Copilot, a conversational social listening AI agent. This feature simplifies the process of extracting valuable insights from vast amounts of text data, allowing users to effortlessly gauge consumer opinions on brands, competitors, and relevant events. Additionally, YouScan's industry-leading image analysis capabilities enable "visual listening," allowing users to understand how consumers interact with brands through social media images, including brand logo detection and automated visual content reports. Understanding the audience is crucial for effective marketing strategies, and YouScan excels in this area with its Audience Insights feature. This tool provides demographic information, interests, and occupations of individuals discussing brands and topics on social media, allowing users to tailor their marketing efforts to specific segments. The platform's powerful reporting capabilities, combined with a sleek and user-friendly interface, make it accessible and appealing to a wide range of users, from large enterprises to startups. Recognized by industry experts, YouScan has received accolades such as being named a "Cool AI Vendor for Marketing" by Gartner and winning multiple MarkTech Breakthrough Awards for "Best Social Media Monitoring Software." Founded in Kyiv, YouScan has grown into a distributed team with offices across Europe and Latin America, reflecting its commitment to serving a global clientele while continuously evolving to meet the needs of the market. **Average Rating:** 4.7/5.0 **Total Reviews:** 296 #### How Do G2 Users Rate YouScan? - **Ease of Admin:** 9.0/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.2/10) - **Ad Integrations:** 7.9/10 (Category avg: 7.9/10) - **Ease of Setup:** 8.7/10 (Category avg: 8.7/10) #### Who Is the Company Behind YouScan? - **Seller:** [YouScan](https://www.g2.com/sellers/youscan) - **Company Website:** www.youscan.io - **Year Founded:** 2010 - **HQ Location:** Kyiv, Kyiv City - **Twitter:** @YouScan\_io 441 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a0672b1309b31065f60c6ef8b85793c01d831a362043c9070d90ee72c0e3828e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F525639%2F&secure%5Burl_type%5D=linkedin_company_website) 96 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Market Research - **Company Size:** 48% Small, 35% Medium #### What Do G2 Reviewers Say About YouScan? _AI-generated summary from verified user reviews_ ##### Pros - Users commend YouScan for its **excellent customer support** , providing prompt assistance and enriching onboarding experiences. - Users praise YouScan for its **helpful customer support** that promptly addresses questions and enhances user experience. - Users appreciate YouScan for its **ease of use** , boasting an intuitive interface and helpful customer support. - Users are impressed by YouScan's **powerful analytics capabilities** , enabling them to uncover actionable insights efficiently. - Users find YouScan's **social listening capabilities** invaluable for monitoring brand mentions and enhancing customer engagement. ##### Cons - Users find the **learning curve challenging** , especially with search queries, making it tough for new users to adapt. - Users find the **difficult learning** curve a challenge, needing time to master YouScan's extensive features effectively. - Users express frustration with YouScan's **slow performance** when analyzing large data sets, impacting efficiency and usability. - Users note the **limited features** of YouScan, especially in query counts and data extraction capabilities. - Users face challenges with **data inaccuracy** due to limited query capabilities and difficulty in cleaning data effectively. #### What Are Recent G2 Reviews of YouScan? **["YouScan Is Essential for TikTok Listening—and Valuable Across Platforms"](https://www.g2.com/survey_responses/youscan-review-12791704)** **Rating:** 4.5/5.0 stars _— Jack F._ [Read full review](https://www.g2.com/survey_responses/youscan-review-12791704) **["Excellent Threads Coverage, Smooth API Setup, and Proactive CSM Support"](https://www.g2.com/survey_responses/youscan-review-12851551)** **Rating:** 4.5/5.0 stars _— bizinside ._ [Read full review](https://www.g2.com/survey_responses/youscan-review-12851551) #### What Are G2 Users Discussing About YouScan? - [What are the benefits and challenges of using YouScan for social media listening?](https://www.g2.com/discussions/what-are-the-benefits-and-challenges-of-using-youscan-for-social-media-listening) - [What is YouScan used for?](https://www.g2.com/discussions/what-is-youscan-used-for) - 1 comment, 1 upvote ### [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and machine learning to deliver superior audience intelligence and drive exceptional campaign performance. With real-time audience intelligence and end-to-end omnichannel optimizations, Quantcast helps advertisers and agencies of all sizes understand audiences deeply, act faster, and turn ad spend into measurable growth. www.quantcast.com **Average Rating:** 4.2/5.0 **Total Reviews:** 187 #### How Do G2 Users Rate Quantcast Platform? - **Ease of Admin:** 8.2/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.2/10) - **Ad Integrations:** 8.1/10 (Category avg: 7.9/10) - **Ease of Setup:** 8.4/10 (Category avg: 8.7/10) #### Who Is the Company Behind Quantcast Platform? - **Seller:** [Quantcast](https://www.g2.com/sellers/quantcast) - **Company Website:** www.quantcast.com - **Year Founded:** 2006 - **HQ Location:** San Francisco, CA - **Twitter:** @Quantcast 10,210 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dd9468cc8f1c503873d7758b8af9c07aeef604dc4098770767df0c9f42bc257e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F60540%2F&secure%5Burl_type%5D=linkedin_company_website) 527 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Programmatic Manager - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 39% Medium, 34% Small #### What Do G2 Reviewers Say About Quantcast Platform? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Quantcast Platform, enabling quick report creation and streamlined campaign management. - Users appreciate the **valuable insights** from Quantcast Platform, making it easy to optimize and manage campaigns effectively. - Users appreciate the **ease of use** in setting up campaigns on the Quantcast Platform, enhancing their overall experience. - Users appreciate the **user-friendly interface** of the Quantcast Platform, enabling quick setup and easy campaign management. - Users appreciate the **ease of campaign management** in Quantcast, finding reporting and optimization remarkably user-friendly. ##### Cons - Users express frustration with the **limited features** of Quantcast Platform, particularly in campaign duplication and bulk editing. - Users identify the **missing features** in Quantcast Platform, such as bulk editing and improved reporting for efficiency. - Users face issues with **poor reporting** , including broken scheduled reports and limited visibility on conversion data. - Users experience **issues with reporting and API connections** , leading to delays and limited visibility on conversion data. - Users experience **reporting limitations** with Quantcast Platform, finding automated summaries inadequate and manual processes frustratingly slow. #### What Are Recent G2 Reviews of Quantcast Platform? **["CPA Improvement Across Our Funnel with Quantcast"](https://www.g2.com/survey_responses/quantcast-platform-review-13178867)** **Rating:** 4.5/5.0 stars _— Alex J._ [Read full review](https://www.g2.com/survey_responses/quantcast-platform-review-13178867) **["Actionable Affinity Insights That Speed Up Audience Buy-In and Social Performance"](https://www.g2.com/survey_responses/quantcast-platform-review-13124138)** **Rating:** 5.0/5.0 stars _— Michelle M._ [Read full review](https://www.g2.com/survey_responses/quantcast-platform-review-13124138) #### What Are G2 Users Discussing About Quantcast Platform? - [What is Quantcast Measure used for?](https://www.g2.com/discussions/what-is-quantcast-measure-used-for) - [Is Quantcast public?](https://www.g2.com/discussions/is-quantcast-public) - [How much does Quantcast cost?](https://www.g2.com/discussions/how-much-does-quantcast-cost) - [How does Quantcast work?](https://www.g2.com/discussions/how-does-quantcast-work) - 1 upvote ### [StatSocial](https://www.g2.com/products/statsocial/reviews) StatSocial is a social audience intelligence platform founded in 2014 and headquartered in New York City. Our patented PeopleGraph connects billions of cross-platform social signals to verified individuals. Brands, agencies, and research teams use StatSocial to understand who their audiences actually are: what they care about, who they trust, where they spend attention, and what drives their decisions. The platform delivers audience insights across interests, brand affinities, media preferences, trusted influencers, and demographics, all built on observed behavior rather than stale panels or surface-level social listening. With StatSocial gain: Sharper strategy. Build campaigns on real audience understanding instead of intuition, and uncover the insights traditional tools can't drill down to. Faster answers. Leverage Digital Twins and Focus Groups to test creative, validate concepts, and predict lift in minutes with research grounded in the behaviors of 150M+ U.S. adults, about 2x more accurate than online panels. Better partnerships. Choose influencers based on who your customers actually follow, so every collaboration reaches the right people. Media that works harder. Activate any audience across your existing stack and prove what your campaigns actually moved. StatSocial is trusted by the world's most innovative brands and agencies and ranked #1 in user satisfaction by G2. **Average Rating:** 4.3/5.0 **Total Reviews:** 126 #### How Do G2 Users Rate StatSocial? - **Ease of Admin:** 8.5/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.2/10) - **Ad Integrations:** 7.0/10 (Category avg: 7.9/10) - **Ease of Setup:** 8.6/10 (Category avg: 8.7/10) #### Who Is the Company Behind StatSocial? - **Seller:** [StatSocial](https://www.g2.com/sellers/statsocial) - **Company Website:** www.statsocial.com - **Year Founded:** 2014 - **HQ Location:** New York, NY - **Twitter:** @StatSocial 1,193 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=248457f18de8807fa06f8dabc54ff5040f10288f4937b27412d9aae23161175d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpeekanalytics&secure%5Burl_type%5D=linkedin_company_website) 29 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Research Director - **Top Industries:** Marketing and Advertising, Public Relations and Communications - **Company Size:** 39% Medium, 30% Large #### What Do G2 Reviewers Say About StatSocial? _AI-generated summary from verified user reviews_ ##### Pros - Users praise StatSocial for its **ease of use** , enjoying its simple interface and seamless integration with other platforms. - Users value the **excellent customer service** and seamless integration capabilities of StatSocial for audience analysis. - Users appreciate the **easy-to-use audience builder** in StatSocial, enhancing their planning and strategy efforts effortlessly. - Users appreciate the **in-depth and impactful insights** from StatSocial, making audience analysis easy and effective. - Users value the **rich and easy-to-understand brand insights** offered by StatSocial for effective planning and strategy. ##### Cons - Users note a **limited audience reach** , as specific segments can be smaller than anticipated and filters feel inadequate. - Users note **limited audience diversity** , as some large creators are often missing, affecting target engagement opportunities. - Users find the **time-consuming processes** of StatSocial cumbersome, requiring multiple steps for audience and report creation. - Users find the **audience recompilation process cumbersome** , which can lead to delays and a learning curve. - Users find the **complexity of setup** to be challenging, leading to a laggy and confusing experience. #### What Are Recent G2 Reviews of StatSocial? **["StatSocial -Great Platform-Great Customer Service"](https://www.g2.com/survey_responses/statsocial-review-8668323)** **Rating:** 5.0/5.0 stars _— Leslie R._ [Read full review](https://www.g2.com/survey_responses/statsocial-review-8668323) **["StatSocial Delivers Deep Audience Insights and Valuable Metrics"](https://www.g2.com/survey_responses/statsocial-review-13124710)** **Rating:** 5.0/5.0 stars _— Ben G._ [Read full review](https://www.g2.com/survey_responses/statsocial-review-13124710) #### What Are G2 Users Discussing About StatSocial? - [What is StatSocial used for?](https://www.g2.com/discussions/what-is-statsocial-used-for) ### [TelmarHelixa](https://www.g2.com/products/telmarhelixa/reviews) What is TelmarHelixa? TelmarHelixa is an audience intelligence and cross-media planning platform that helps organizations understand consumers and plan marketing strategies using large-scale research and behavioral data. Who uses TelmarHelixa? The platform is used by brand marketers, media agencies, media owners, and research teams that need evidence-based insights to guide strategy, targeting, and media investment decisions. What does TelmarHelixa do? TelmarHelixa enables users to: Analyze consumer attitudes, interests, and behaviors Understand social, cultural, and lifestyle patterns Build and compare audience segments Identify where audiences can be reached across media channels Estimate projected reach and duplication across channels Evaluate alternative media plans before activation Share insights across teams through visual dashboards What data does it use? TelmarHelixa integrates multiple large-scale data sources, including licensed syndicated consumer surveys and global social-behavioral research datasets. Through its Global Fusion capability, the platform combines data across 20 international markets, enabling both global strategy development and local market analysis. What problem does it solve? Organizations often rely on fragmented insights and disconnected planning tools. TelmarHelixa brings audience understanding and cross-media planning into a single environment, helping teams make consistent, data-driven decisions. How is TelmarHelixa delivered? The platform is delivered as a modular suite of interconnected products that support different stages of the workflow, from audience discovery and analysis to cross-media planning. **Average Rating:** 4.2/5.0 **Total Reviews:** 40 #### How Do G2 Users Rate TelmarHelixa? - **Ease of Admin:** 8.3/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.2/10) - **Ad Integrations:** 8.3/10 (Category avg: 7.9/10) - **Ease of Setup:** 9.3/10 (Category avg: 8.7/10) #### Who Is the Company Behind TelmarHelixa? - **Seller:** [Telmar](https://www.g2.com/sellers/telmar) - **Company Website:** telmarhelixa.com - **Year Founded:** 1968 - **HQ Location:** New York, New York - **Twitter:** @telmarhelixa 564 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=17672748ec38f09faef2fa06f7b964098ed16ca6b6e34a9f0190d77ce9c0d9e8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftelmargroupinc%2Fabout&secure%5Burl_type%5D=linkedin_company_website) 196 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising - **Company Size:** 39% Medium, 29% Large #### What Do G2 Reviewers Say About TelmarHelixa? _AI-generated summary from verified user reviews_ ##### Pros - Users find TelmarHelixa's **ease of use** remarkable, with quick load times and a straightforward setup process. - Users highlight the **psychographic audience profiling** in TelmarHelixa, enhancing campaign strategies through deep audience insights. - Users commend the **easy setup** of TelmarHelixa, enhancing team efficiency and facilitating effective campaign strategies. - Users appreciate the **easy initial setup** of TelmarHelixa, making the platform intuitive and user-friendly for teams. - Users value the **comprehensive affinity data** from TelmarHelixa, enhancing audience profiling and campaign strategies effectively. ##### Cons - Users find the **lack of clarity** in audience creation and data management complicates their experience with TelmarHelixa. - Users find the **audience creation process cumbersome** , needing improvements for better usability and visualization of options. - Users note the need for **more robust sample sizes** in TelmarHelixa to improve data across niche audiences. - Users find the **manual media entry tedious** , which adds frustration to their overall experience with TelmarHelixa. - Users find the **difficult learning curve** of TelmarHelixa challenging, particularly with audience creation and option selection. #### What Are Recent G2 Reviews of TelmarHelixa? **["Fast, Straightforward Campaign Planning with Plan"](https://www.g2.com/survey_responses/telmarhelixa-review-12372544)** **Rating:** 5.0/5.0 stars _— Emma M._ [Read full review](https://www.g2.com/survey_responses/telmarhelixa-review-12372544) **["Comprehensive Consumer Insights and Easy UI"](https://www.g2.com/survey_responses/telmarhelixa-review-12400602)** **Rating:** 4.5/5.0 stars _— Pam W._ [Read full review](https://www.g2.com/survey_responses/telmarhelixa-review-12400602) #### What Are G2 Users Discussing About TelmarHelixa? - [What is Telmar used for?](https://www.g2.com/discussions/what-is-telmar-used-for) - 1 comment - [What is Helixa used for?](https://www.g2.com/discussions/what-is-helixa-used-for) ### [Anteriad](https://www.g2.com/products/anteriad-anteriad/reviews) Anteriad puts B2B marketers in front of their next customer and ahead of their competition. We are the demand generation partner for teams that need outcomes, not another software subscription. Our award-winning Anteriad Marketing Cloud tracks more than 500 billion buyer-related signals each month across 450 million+ global contacts, and our managed campaign experts turn that intelligence into coordinated, full-funnel programs that engage entire buying groups and drive growth. Today’s buying journey demands that level of coordination. Buyers start with AI, stay anonymous until they are deep into their decision process, and move in buying groups across finance, IT, procurement, and end users. Inbound alone is no longer enough, and disconnected point solutions create gaps between data, execution, and measurable impact. Anteriad connects intelligence directly to activation. The Anteriad Marketing Cloud identifies which accounts are actively researching, what they care about, and where they are in the buying process. Our managed campaign teams orchestrate multichannel programs across display, email, content syndication, programmatic, and CTV, ensuring every signal translates into meaningful engagement. Our data is Neutronian-certified and ranked in the top 1% for quality and transparency, giving marketing teams confidence they are reaching real buyers, not recycled lists. Clients have achieved 200x ROI, 20% revenue growth, and 1,900% higher click-through rates. Trusted by IBM, Microsoft, Lenovo, Forbes, SHRM, and hundreds of global B2B brands, Anteriad delivers accountable growth across industries and markets. If you are ready for coordinated, full-funnel execution that drives measurable growth, we are ready to put you in front of your next customer. **Average Rating:** 4.5/5.0 **Total Reviews:** 33 #### How Do G2 Users Rate Anteriad? - **Ease of Admin:** 8.9/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.2/10) - **Ease of Setup:** 8.9/10 (Category avg: 8.7/10) #### Who Is the Company Behind Anteriad? - **Seller:** [Anteriad](https://www.g2.com/sellers/anteriad) - **Company Website:** anteriad.com - **Year Founded:** 2000 - **HQ Location:** New York, NY - **Twitter:** @Anteriad\_B2B 104 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=65527d62abc54f68c7ece155cd9a25921cec16c9328a037d137eb6c08063df1b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fanteriad&secure%5Burl_type%5D=linkedin_company_website) 1,127 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 37% Medium, 34% Small #### What Are Recent G2 Reviews of Anteriad? **["Solid B2B Demand Gen Performance with Strong Targeting and Competitive ROI"](https://www.g2.com/survey_responses/anteriad-review-12755714)** **Rating:** 4.0/5.0 stars _— Verified User in Manufacturing_ [Read full review](https://www.g2.com/survey_responses/anteriad-review-12755714) **["Seamless Integration and Outstanding Support"](https://www.g2.com/survey_responses/anteriad-review-12707385)** **Rating:** 4.5/5.0 stars _— Ayan T._ [Read full review](https://www.g2.com/survey_responses/anteriad-review-12707385) ### [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we have been pioneering technologies to sharpen revenue teams’ ability to confidently deliver the right message to the right customers at the right time. Powered by industry-leading data, our transparent and tunable AI-enhanced model, and integrations that meet your tech stack where it is, Demandbase helps you to take meaningful action confidently and efficiently. We know that there’s no such thing as ‘one-size- fits-all’ account-based marketing and sales. That’s why we built our platform to be flexible, easily handling dynamic GTM motions, nuanced business rules, and diverse integrations that others struggle with. Demandbase One™ is your account-based GTM command center, powering your entire revenue stack. Our AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects the tools in your stack with the same data, insights, and workflows to accelerate your revenue. **Average Rating:** 4.4/5.0 **Total Reviews:** 1,941 #### How Do G2 Users Rate Demandbase One? - **Ease of Admin:** 8.5/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.2/10) - **Ad Integrations:** 8.3/10 (Category avg: 7.9/10) - **Ease of Setup:** 8.3/10 (Category avg: 8.7/10) #### Who Is the Company Behind Demandbase One? - **Seller:** [Demandbase](https://www.g2.com/sellers/demandbase) - **Company Website:** www.demandbase.com - **Year Founded:** 2005 - **HQ Location:** San Francisco, CA - **Twitter:** @Demandbase 21,346 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fbd6df6ae02e0de4dfedb3f639579bc9dbe447eab6e09932935521ae69a2dba8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F89759%2F&secure%5Burl_type%5D=linkedin_company_website) 987 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Executive, Business Development Representative - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 48% Medium, 32% Large #### What Do G2 Reviewers Say About Demandbase One? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** of Demandbase One, enhancing efficiency in building targeted custom audiences effortlessly. - Users value the **comprehensive datasets** of Demandbase One, enhancing targeted marketing and audience engagement strategies. - Users value the **comprehensive toolset** of Demandbase One, enhancing account targeting and analytics for effective ABM strategy. - Users value the **unified data and seamless integrations** of Demandbase One, enhancing their marketing and sales efforts significantly. - Users value the **insightful intent data** from Demandbase One for fast and effective account targeting and decision making. ##### Cons - Users face a **steep learning curve** with Demandbase One, making it challenging to utilize all features effectively. - Users find the **steep learning curve** of Demandbase One frustrating, requiring more training to maximize its features. - Users find the **steep learning curve** of Demandbase One challenging, particularly for new or smaller teams lacking expertise. - Users find the **learning difficulty** of Demandbase One challenging, particularly for those lacking technical skills. - Users find the **navigation unintuitive** , making it challenging to navigate and manage campaigns effectively. #### What Are Recent G2 Reviews of Demandbase One? **["Demandbase One: Powerful Targeting, Intent Insights, and Account-Level Visibility"](https://www.g2.com/survey_responses/demandbase-one-review-12742698)** **Rating:** 4.0/5.0 stars _— Nijat I._ [Read full review](https://www.g2.com/survey_responses/demandbase-one-review-12742698) **["Powerful Intent Data and Account Insights for B2B Account Prioritization"](https://www.g2.com/survey_responses/demandbase-one-review-12823589)** **Rating:** 4.5/5.0 stars _— Himanshu J._ [Read full review](https://www.g2.com/survey_responses/demandbase-one-review-12823589) #### What Are G2 Users Discussing About Demandbase One? - [As a beginner, how do I effectively use Demandbase One's account-based marketing feature for targeted campaigns?](https://www.g2.com/discussions/as-a-beginner-how-do-i-effectively-use-demandbase-one-s-account-based-marketing-feature-for-targeted-campaigns) - 1 upvote - [What is Demandbase ABM/ABX Cloud used for?](https://www.g2.com/discussions/what-is-demandbase-abm-abx-cloud-used-for) - [What does Insideview Data Integrity do?](https://www.g2.com/discussions/what-does-insideview-data-integrity-do) - [What is the use of Insideview Data Integrity?](https://www.g2.com/discussions/what-is-the-use-of-insideview-data-integrity) - [What does inside view do?](https://www.g2.com/discussions/what-does-inside-view-do) ### [OMNA from Stirista](https://www.g2.com/products/omna-from-stirista/reviews) The OMNA Identity Graph is a comprehensive audience intelligence platform updated every second. From connecting CTV viewership data across devices to knowing where and how to communicate your message best, OMNA enables accurate and predictive audience targeting that leaves guesswork and outdated data in the past. This is possible through our major component graphs: - Our ABM Graph helps B2B marketers have access to high value audiences at work or home - Our Viewership Graph connects CTV viewership data across all devices in the home to IP addresses matched with linear TV Data for comprehensive household viewership - Our IP/Device Graph ties webs of connected devices to an individual **Average Rating:** 4.6/5.0 **Total Reviews:** 28 #### How Do G2 Users Rate OMNA from Stirista? - **Ease of Admin:** 8.6/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.2/10) - **Ad Integrations:** 8.0/10 (Category avg: 7.9/10) - **Ease of Setup:** 8.7/10 (Category avg: 8.7/10) #### Who Is the Company Behind OMNA from Stirista? - **Seller:** [Stirista](https://www.g2.com/sellers/stirista) - **Company Website:** www.stirista.com - **Year Founded:** 2009 - **HQ Location:** San Antonio, Texas - **Twitter:** @STIRISTA 1,982 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e9b0825d1a1f30cfa4dffc5a6b6a60be174045737cd7c6b22845774baa69910e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fstirista-global%2F&secure%5Burl_type%5D=linkedin_company_website) 187 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising - **Company Size:** 61% Small, 29% Medium #### What Do G2 Reviewers Say About OMNA from Stirista? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **customer engagement support** of OMNA from Stirista for its helpful and timely assistance. - Users appreciate the **helpful and responsive team** at OMNA, enhancing the effectiveness of their campaigns. - Users appreciate the **expert assistance in audience activation** from OMNA, enhancing their campaign connectivity and success. - Users commend the **expert assistance in audience analysis** , enhancing their campaign success by effectively identifying target demographics. - Users value the **helpful customer representatives** at OMNA, assisting in accessing unique files easily. ##### Cons - Users find the **missing features** in OMNA's automation process to be impersonal and unhelpful for original requests. - Users find the **count process impersonal** , diminishing helpfulness by removing original requests and interactions. - Users express frustration with the **sync issues** in OMNA, finding the automation impersonal and unhelpful in interactions. - Users find the **impersonal automation process** of OMNA unsatisfactory, as it limits helpful interactions and original requests. #### What Are Recent G2 Reviews of OMNA from Stirista? **["Great Data Sourcing Partner"](https://www.g2.com/survey_responses/omna-from-stirista-review-5108476)** **Rating:** 5.0/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/omna-from-stirista-review-5108476) **["Outstanding Support and Intuitive Dashboard for Campaign Success"](https://www.g2.com/survey_responses/omna-from-stirista-review-11880010)** **Rating:** 4.5/5.0 stars _— Verified User in Entertainment_ [Read full review](https://www.g2.com/survey_responses/omna-from-stirista-review-11880010) #### What Are G2 Users Discussing About OMNA from Stirista? - [What is OMNA from Stirista used for?](https://www.g2.com/discussions/what-is-omna-from-stirista-used-for) ### [Zeotap CDP](https://www.g2.com/products/zeotap-cdp/reviews) Zeotap is the AI-powered Customer Data Platform that helps enterprises unlock the true value of their customer data - faster, smarter, and with enterprise-grade precision. With plug-and-play connectors and a flexible, modular design, Zeotap integrates effortlessly into existing ecosystems, delivering 3x faster time-to-value than traditional CDPs. Trusted by leading global brands, Zeotap combines the industry’s most advanced ID Extension and identity resolution with AI-powered orchestration - enabling unmatched match rates, smarter segmentation, and real-time activation. Designed for business teams and loved by IT, Zeotap makes it easy to unify, activate, and scale customer data - while staying fully compliant with global privacy regulations. Smarter data. Stronger outcomes. Built for business. **Average Rating:** 4.4/5.0 **Total Reviews:** 52 #### How Do G2 Users Rate Zeotap CDP? - **Ease of Admin:** 9.1/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.2/10) - **Ad Integrations:** 10.0/10 (Category avg: 7.9/10) - **Ease of Setup:** 8.8/10 (Category avg: 8.7/10) #### Who Is the Company Behind Zeotap CDP? - **Seller:** [Zeotap](https://www.g2.com/sellers/zeotap) - **Year Founded:** 2014 - **HQ Location:** Berlin, Berlin - **Twitter:** @zeotap 1,946 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a1c38a9016eecf23c71d7fb0a2dcbfcec5c8b1d4634e51212c88cf0b4520a6e8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzeotap%2F&secure%5Burl_type%5D=linkedin_company_website) 168 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Consumer Goods - **Company Size:** 47% Large, 27% Small #### What Do G2 Reviewers Say About Zeotap CDP? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **exceptional customer support** from Zeotap CDP, noting quick responses and helpful assistance. - Users value the **easy-to-use interface** of Zeotap CDP, enhancing their overall experience with effective support. - Users value the **ease of customer engagement** with Zeotap CDP, enhancing connections with their audiences effectively. - Users benefit from the **robust identity resolution** of Zeotap CDP, ensuring compliance with privacy regulations for data operations. - Users value the **great UI** of Zeotap CDP, which enhances usability and brand engagement effectively. ##### Cons - Users report **issues with match rates** and lack of insights on data ingestion failures, impacting the overall experience. - Users find the **limited functionality** of Zeotap CDP limiting, particularly regarding customer-level interactions and segment updates. - Users find **poor usability** in Zeotap CDP, with challenges in the interface and data visualization impacting their experience. - Users face issues with **data ingestion failures** and experience shortcomings in some UX features of Zeotap CDP. - Users experience **lack of insights** when ingested data fails, impacting the usability of Zeotap CDP. #### What Are Recent G2 Reviews of Zeotap CDP? **["Simple Integration but Data Management Could Be Improved"](https://www.g2.com/survey_responses/zeotap-cdp-review-12236569)** **Rating:** 5.0/5.0 stars _— SERGIO R._ [Read full review](https://www.g2.com/survey_responses/zeotap-cdp-review-12236569) **["Flexible Audience Routing to Any Destination"](https://www.g2.com/survey_responses/zeotap-cdp-review-12244305)** **Rating:** 5.0/5.0 stars _— Julian M._ [Read full review](https://www.g2.com/survey_responses/zeotap-cdp-review-12244305) #### What Are G2 Users Discussing About Zeotap CDP? - [What is a customer intelligence platform?](https://www.g2.com/discussions/what-is-a-customer-intelligence-platform) - [When was Zeotap founded?](https://www.g2.com/discussions/when-was-zeotap-founded) - [Who owns Zeotap?](https://www.g2.com/discussions/who-owns-zeotap) - [What does Zeotap do?](https://www.g2.com/discussions/what-does-zeotap-do) - ‹ Prev‹ Prev - 1 - [2](/categories/audience-intelligence-platforms?order=g2_score&page=2#product-list) - [3](/categories/audience-intelligence-platforms?order=g2_score&page=3#product-list) - [4](/categories/audience-intelligence-platforms?order=g2_score&page=4#product-list) - [5](/categories/audience-intelligence-platforms?order=g2_score&page=5#product-list) - … - [8](/categories/audience-intelligence-platforms?order=g2_score&page=8#product-list) - [9](/categories/audience-intelligence-platforms?order=g2_score&page=9#product-list) - [Next ›Next ›](/categories/audience-intelligence-platforms?order=g2_score&page=2#product-list) Spotlight Categories [Sales Enablement Software](https://www.g2.com/categories/sales-enablement) [Project Management Software](https://www.g2.com/categories/project-management) [Online Backup Software](https://www.g2.com/categories/online-backup) [Cloud Content Collaboration Software](https://www.g2.com/categories/cloud-content-collaboration) [SaaS Backup Software](https://www.g2.com/categories/saas-backup) Similar Categories - [Account-Based Marketing](/categories/account-based-marketing) - [Affiliate Marketing](/categories/affiliate-marketing) - [App Store Optimization](/categories/app-store-optimization) - [B2B Services Review Platforms](/categories/b2b-services-review-platforms) - [Blogger Outreach](/categories/blogger-outreach) - [Book Marketing Tools](/categories/book-marketing-tools) - [Brand Intelligence](/categories/brand-intelligence) - [Consumer Insights Platforms](/categories/consumer-insights-platforms) - [Consumer Video Feedback](/categories/consumer-video-feedback) - [Content Curation](/categories/content-curation) - [Content Marketing](/categories/content-marketing) - [Conversational Marketing](/categories/conversational-marketing) - [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools) - [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp) - [Customer Journey Analytics](/categories/customer-journey-analytics) [Browse Audience Intelligence Platforms Themes](/categories/audience-intelligence-platforms/themes) ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi") YR Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi) Updated October 3, 2024 Audience intelligence platforms gather and analyze public data from online sources to help businesses gain in-depth insights into their target audiences. Marketers use the information gathered through these platforms to create customer segments, discover influencers, conduct market research, and inform decision making. By offering instantaneous and persistent access to audience insight and analysis, this type of software enables businesses to make quick, informed decisions around brand marketing, content strategies, advertising, and product development. Like [marketing analytics software](https://www.g2.com/categories/marketing-analytics) and [social media analytics software](https://www.g2.com/categories/social-media-analytics), audience intelligence platforms report on a brand’s audience demographics. However, audience intelligence platforms go a step further. These tools use artificial intelligence and machine learning to analyze social data and provide businesses with deeper insights into their target audience’s interests, opinions, behaviors, and affinities. Businesses that use audience intelligence platforms may also use [social media monitoring software](https://www.g2.com/categories/social-media-monitoring) for social listening and influencer marketing. To qualify for inclusion in the Audience Intelligence Platforms category, a product must: - Use artificial intelligence to analyze data on a company’s target audiences - Provide insights on audience psychographics and demographics - Create customer personas or audience segments based on information gathered about them - Offer tools for sharing or exporting audience segments to marketing and digital advertising platforms Top Tools at a Glance | | Adobe-native real-time audience unification and activation | User Review "Powerful Data Tool with a Steep Learning Curve" | | | Cross-market audience profiling and persona-building | User Review "Easy, Reliable Audience Insights with Helpful Support" | | | Cross-channel audience segmentation with Adobe Experience Cloud | User Review "Adobe Analytics Turns User Data Into Actionable Insights" | | | Cross-channel audience intelligence with AI-driven media monitoring | User Review "Reliable Keyword Search and Flexible Article Sorting" | | | Multichannel social listening with narrative audience intelligence | User Review "Precise Boolean Filtering with Impressively Broad Source Coverage" | | | Real-time audience segmentation inside Salesforce-native CDP | User Review "The Ultimate Architecture for Zero-Copy Data Harmonization and AI Grounding" | | | Boolean-driven social listening with audience segmentation | User Review "BrandWatch for your Social Listening needs" | | | Visual and cross-platform social audience intelligence | User Review "Excellent Threads Coverage, Smooth API Setup, and Proactive CSM Support" | | | AI-driven programmatic audience targeting and activation | User Review "CPA Improvement Across Our Funnel with Quantcast" | | | Cross-platform social audience building and activation | User Review "StatSocial -Great Platform-Great Customer Service" | * * * Show More