Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Neat looking software and data, not always reliable sample"
1.5/5
What do you like best about TelmarHelixa?

You can quickly put together an interesting presentation on demos, interests, and segments of target consumers Review collected by and hosted on G2.com.

What do you dislike about TelmarHelixa?

Data is based on Twitter. Not a representative sample of US adults. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Enterprise (> 1000 emp.)
"The best way to gain valuable insights on your key audiences"
2.5/5
What do you like best about TelmarHelixa?

Once your knowledged on the platform you can jump back on with ease and rerun saved audience pulls to get updated figures or make small tweaks.

It has a wide variety of data sources (surveys) for you to best match your audience and question. Review collected by and hosted on G2.com.

What do you dislike about TelmarHelixa?

Although the platform is very advanced, it does take some time to get trained up and 'asking the right question' is key. You need to understand what data is available to then understand the best question to ask. All of this comes with time and experience Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Media Research - Survey Time"
4/5
What do you like best about TelmarHelixa?

Telmar’s access to real world survey data across all verticals, and ability to compile reporting in an easy interface. Review collected by and hosted on G2.com.

What do you dislike about TelmarHelixa?

Some of the interface and UI is a bit slow causing it to lag or freeze and it’s dated, it could use an upgrade to be more intuitive. Review collected by and hosted on G2.com.

Verified User in Publishing
UP
Verified User in Publishing
Enterprise (> 1000 emp.)
"Good to have all the data in front of you, but a bit clunky"
3/5
What do you like best about TelmarHelixa?

It lets you have all the data in front of you and makes researching and analysing quite quick if you know what you’re doing.

You’re able to use it for different data sources Review collected by and hosted on G2.com.

What do you dislike about TelmarHelixa?

It was quite a clunky and ugly display last time I used it, although this could have improved now.

It required quite a bit of training and confidence in interpreting data Review collected by and hosted on G2.com.

Ali I.
AI
Ali I.
Senior Advisor To HRH Sheikh Mohammad bin Zayed Al Nahyan
Small-Business (50 or fewer emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Good working environment, dedicated engineers pe."
2.5/5
What do you like best about TelmarHelixa?

Research and Development is good and ability of the staff to achieve the results Review collected by and hosted on G2.com.

What do you dislike about TelmarHelixa?

I didn't like some of the company policies related to incentives for the staff Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Rely on Telmar to justify media planning decisions"
5/5
What do you like best about TelmarHelixa?

Telmar makes it easy to uncover insights on your brand/product’s target audience. They give you access to various comprehensive surveys that allow media planners to make the best recommendations possible to their clients. Review collected by and hosted on G2.com.

What do you dislike about TelmarHelixa?

I wish some of the visualizing features were more intuitive and that there were training videos on the website for those new to Telmar. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Telmar is a good way to define your audiences and review media consumption habits."
4/5
What do you like best about TelmarHelixa?

Analyse data on media consumpyiom habits and post campaign analysis Review collected by and hosted on G2.com.

What do you dislike about TelmarHelixa?

Its too nigly when planning a tv plan from exellerator. Not user-friendly in that aspect. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Very usefeul for market research"
4/5
What do you like best about TelmarHelixa?

Telmar has been useful for ascertaining spend by channel. This has helped in recommending appropriate channels for clients. Review collected by and hosted on G2.com.

What do you dislike about TelmarHelixa?

Could be a little more user friendly, and having up to date info is always a plus. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Telmar Review"
4/5
What do you like best about TelmarHelixa?

Ability to rank indexes from highest to lowest Review collected by and hosted on G2.com.

What do you dislike about TelmarHelixa?

Difficult to manipulate data between different books Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Enterprise (> 1000 emp.)
"I used Telmar for media planning"
4/5
What do you like best about TelmarHelixa?

Telmar’s user interface is super straightforward and easy to use. Review collected by and hosted on G2.com.

What do you dislike about TelmarHelixa?

The datasets in Telmar were sometimes unstable . Review collected by and hosted on G2.com.