Tealium AudienceStream CDP

Tealium AudienceStream CDP

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Tealium AudienceStream™ is the market-leading Customer Data Platform, combining robust audience management and data enrichment capabilities resulting in unified customer profiles and the ability to take immediate, relevant action.

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Showing 54 Tealium AudienceStream CDP reviews
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Peter W.
Validated Reviewer
Verified Current User
Review Source

"Automating customer interactions with AudienceStream and measuring for success!"

What do you like best?

AudienceStream offers up an easy to use interface to set up custom segments to enhance your customer targeting. After configuring data sources with your desired actionable data points, it is a breeze to create audiences based on behavior. AudienceStream is THE one-stop shop to centralize your data and activate your audiences in real time through your existing MarTech stack.

What do you dislike?

If you have a technical background, in all aspects AudienceStream is the next best thing since sliced bread! If you don't have a technical background the initial configuration can be challenging, however, this is the case with any platform implementation. Once configured properly a growing user base of analysts can really take the reins and soar with the platform.

Recommendations to others considering the product:

Invest the upfront time to design and architect your solution with Tealium. While the platform can basically do anything, attempting to connect every platform and do everything at once has the potential to lead to disastrous results. Start small, iterate on measurable success, and grow the complexity of your platform with a clear end game in mind. If you follow those steps you are certain to be successful and see returns on your investment in no time.

What problems are you solving with the product? What benefits have you realized?

AudienceStream is solving a growing number of business questions every day. Within the platform, we are able to target the right audiences at the right time with the right action. We are able to re-engage our readers and drive them back to our sites, measure the most successful touchpoints for a given segment, and ultimately drive our target conversions.

Initially, we implemented the basics like retargeting on offsite channels to drive return visits. We are currently in the midst of building multi-channel campaigns to drive online orders. And just around the corner, we are planning to deliver customized onsite messaging and personalized experiences on our site in real time.

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Garrick B.
Validated Reviewer
Verified Current User
Review Source

"Enriched Business Results with Enriched Audience Data!"

What do you like best?

Tealium AudienceStream is enriched with data from all sources, which can be easily identified, then can be put to precise and productive application through your advertising and martech platforms for real-time optimization.

What do you dislike?

Tealium AudienceStream takes a dedicated resource to commit time to learn AS; to establish a sound foundation for interconnectivity between iQ and AS; and a dedicated resource to optimize and maximize AS for all of your customer and prospect intelligence and engagement.

Recommendations to others considering the product:

My recommendation to others considering Tealium AudienceStream CDP includes

1) take your time understanding your goals with a CDP

2) understand if your goals align with the results that Tealium AS CDP can deliver

3) consider the value of organizing and enriching your data as benefits to the AS CDP

4) commit to learning about and growing a team around maximizing AS CDP

What problems are you solving with the product? What benefits have you realized?

Tealium AudienceStream is helping to solve for

1) personalization in all engagements

2) informing the enterprise with data to make data driven decisions

3) incremental business growth within acquisition spend goals

The benefits include finding signals for

1) new product development

2) new customer types

3) new markets

4) new sources of fraudulent or risky behavior

What Customer Data Platform (CDP) solution do you use?

Thanks for letting us know!
Jer T.
Validated Reviewer
Verified Current User
Review Source

"Audience Stream is an AMAZING CDP, but it takes work"

What do you like best?

I love that I can do pretty much anything with AudienceStream. It's a very flexible tool that can bend to meet pretty much any use case using web data.

What do you dislike?

AudienceStream can be difficult to use. It is def. more a data developer toolset than a marketer toolset, but a techy marketer could get the job done.

Recommendations to others considering the product:

The truth is, any CDP you choose will not be a silver bullet. It takes a lot of planning, coordination and communication to implement any CDP across any organization. If you go full stack on Tealium (Tag Management, Audience Stream, EventStream), it makes it easier to manage the data going in and the data coming out, but it's ganna take work.

What problems are you solving with the product? What benefits have you realized?

Our first use case for Audience Stream was to trigger a real time Abandon Cart email. It was a simple use that showed the power and flexability of the tool. From there we have been able to create a dozen or so programs around the data that feed into pretty much all of our marketing channels and tools. We could not get anywhere close to where we are without AudienceStream.

Jared G.
Validated Reviewer
Verified Current User
Review Source

"Great product for f "

What do you like best?

I like how Tealium solves so many problems from the beginning to end of the marketing process. It captures data from multiple online and offline sources and stitches customer data together across those sources, which helps us find opportunities for marketing to our customers. It then gives us the ability to create audiences off of that data, and push those audiences into different marketing platforms (social, email, website, etc.). Then it gives us ownership of all the data we need to measure how those marketing efforts are performing.

What do you dislike?

There is a bit of a learning curve, and getting set up takes some time. Tealium was great through that whole process though, and really helped drive the implementation.

Recommendations to others considering the product:

Great product, great staff - they really care about their customers' success.

What problems are you solving with the product? What benefits have you realized?

We had problems personalizing campaigns across multiple marketing channels, and tracking behavior cross-domain to see how our campaigns were performing. With Tealium, we now have more personalization than ever across multiple channels, and have great visibility into customer behavior.

David E.
Validated Reviewer
Verified Current User
Review Source

"Customer segmentation AudienceStream"

What do you like best?

A key feature of AudienceStream is the simplicity and the extent of how customers can be segmented to better understand customer behaviour and attributes.

What do you dislike?

There are little downsides to AudienceStream, but like any other CDP tool implementing it requires a level of expertise to set it up correctly. Once set up the system does what it's meant to do.

What problems are you solving with the product? What benefits have you realized?

Tealium AudienceStream is a key tool used by us and our clients in segmenting visitors on websites and mobile apps. Using AudienceStream CDP to create audiences and attributes for targeted marketing and personalisation.

To guide customer flow on the website and optimize conversion, AudienceStream is the perfect tool to understand and identify the customer when they land on the website or mobile app and trigger other marketing tools to drive conversaion.

Dave L.
Validated Reviewer
Verified Current User
Review Source

"A true platform for customer data in a sea of wannabe "CDPs""

What do you like best?

When building a new data technology stack for our B2C business, some of our goals included eliminating data silos, reclaiming control and ownership of our data from our ad vendors, learning as much as possible about our customers without being creepy, and being able to craft the best personalized experiences for customers we could.

To accomplish these goals, it seemed a no-brainer that we'd want a platform which collected event-level data from our website and then did cool stuff with it, such as sending it (reliably) to vendors, or aggregating it into visitor profiles so that we could learn about our visitors and take actions on them. We try to hold ourselves to a very high standard in how we treat customers, so we weren't looking for simplistic actions such as, "Show a retargeting ad to everyone!" Instead, we were hoping to apply much more sophisticated rules for real-time decision-making on how to best message and treat our visitors.

I learned there was an entire category of "Customer Data Platforms" and figured it'd be easy to choose one. Nope. We vetted many and were disappointed by nearly all of them, since it turns out most of these platforms are simply email marketing tools or ad vendors who have taken to labeling themselves as "CDPs" in order to ride the latest trend. None of these tools could actually accomplish our goals, and many of them actually seemed to make our data silo problem worse.

Tealium was the exception, and seemed to solve our problems, so we started a year ago. It's been a great experience. We consider them the conductor of our martech orchestra, so to speak. We've achieved our goals via the platform, even though we've still only scratched the surface in some areas. I've also been really impressed with their team--smart, straightforward people. Some of our other vendors may have a cool interface but leave you feeling poorly supported. This has never been the case with Tealium.

Long story short, I recommend them more highly than I'd recommend most any other tool we use.

What do you dislike?

As mentioned above, I view Tealium as having massive potential, so any shortcomings we've had with it have more been a function of our own limited time and resources (we can't immediately implement all the cool features on offer). Good problem to have, I guess.

We once had a certain day's data partially impacted by some system testing on their end, which made it tough to use the data from that particular day. Generally, though, I've never seen Tealium go down or have data unavailable, and their system is solid.

Tealium is a Javascript-based tool, which makes sense but means that I as a non-web developer sometimes get a little confused when implementing our most complicated custom tags. Their team has always helped me promptly without any problems, though.

Recommendations to others considering the product:

Don't trust the recent wave of companies marketing themselves as CDPs---most are simply messaging or ad platforms with a few added features. Instead, go for a dedicated platform like this.

What problems are you solving with the product? What benefits have you realized?

Addressed above. Achieving single source of truth about our website event data, eliminating data silos, implementing all tags and scripts from third-party tools and vendors, aggregated data into visitor profiles, taking cool sophisticated actions on visitors.

Nick H.
Validated Reviewer
Verified Current User
Review Source

"AudienceStream - Vendor Agnostic CDP"

What do you like best?

The number of connectors and uniformity of our own datasets, which can be leveraged across our various vendors we use. The customization and flexibility of the CDP allows us to use it for multiple use cases including pushing visitor data to the client browser side, and enhancing profiles for re-targeting.

What do you dislike?

The organization of badges and grouping can be confusing as you start to scale your use cases and audiences.

What problems are you solving with the product? What benefits have you realized?

To build our own segments based on our own data, transport the data based on our requirements, and also using a combination of TiQ + AS to modify/enhance our data points. The speed in which we can stand up an audience and apply it to a specific use case is fairly quick. Their validation tool, trace is easy to use and fairly detailed.

Joey N.
Validated Reviewer
Review Source

"AudienceStream is the capability the industry has wanted for years"

What do you like best?

The most powerful aspect of the AudienceStream product is its ability to bridge the gap between client side and server side. The biggest frustration with the tag management category has been its restriction in operating in the client side space, and AudienceStream allows our clients to unlock powerful new use cases, including bespoke integrations with their own internal platforms.

What do you dislike?

Two things I would love to see in the AudienceStream product are the ability to better categorise badges beyond the current flat structure, and the ability to visualise the distribution rules to allow more finely honed control of audience rules.

Recommendations to others considering the product:

Important to consider from an architectural perspective where it fits in your stack.

What problems are you solving with the product? What benefits have you realized?

AudienceStream's most powerful application for our clients revolve around its profile enrichment, allowing offline attributes to be brought back into the browser and be used to power a new level of personalisation. In addition, the ability to centralise data distribution beyond client side technologies has elevated that platform to more than just marketing stakeholders.

AR
Administrator in Retail
Validated Reviewer
Verified Current User
Review Source

"Tealium UDH is Integral to Gap Inc Data Collection & Governance"

What do you like best?

We now use all products in the Tealium Universal Data Hub. It's incredibly powerful to manage data collection and syndication from our web properties in one central tech solution. With Tealium, we have standardized the data layer across all Gap Inc brands, centralized tag management with iQ, enabled robust on-site personalization and external marketing with AudienceStream, reached global compliance goals with Consent Manager, streamed data to our internal Data Warehouse in real-time with EventStream, and much more. What I appreciate even more than the seamless integration between each product of the UDH, is the industry expertise that comes with your Tealium account team. Not all vendor support teams are willing to go above and beyond to help customers succeed. Tealium has been willing and able since day one.

What do you dislike?

Tealium is not always a multi-user friendly interface, though they have made strides to change that. With a company as large as Gap Inc, with multiple brands under one umbrella, we have multiple user groups within the tools. It's been difficult to manage change promotion and collaboration across multiple parallel users effectively.

What problems are you solving with the product? What benefits have you realized?

Thus far, we have focused many of our AS use cases on on-site content personalization via AS & Optimizely connectors. This fiscal year, we are also focused on migrating much of our email marketing segmentation strategy to AudienceStream.

U
User
Validated Reviewer
Verified Current User
Review Source

"Anything is possible with Tealium AudienceStream"

What do you like best?

It kicks off with a bang:

It comes with robust analytical tools and tracking mechanisms right out of the box. They have a responsive and thorough deployment team who are committed to ensuring that it's configured to meet your specific needs right out of the gate, no matter how nuanced.

The solutions are scalable.

I've used Tealium AudienceStream in my previous company as well as my current company. Each company had wildly different use cases, but Tealium handled them both with aplomb. No matter the project, I never have to stop and ask myself whether Tealium offers the functionality. The one time they didn't have a solution out of the box, they built a custom connector for us.

What do you dislike?

It takes a while to understand the difference between some of their products.

There's TiQ, which manages tags.

There's AudienceStream and EventStream, which process user's activity (per your specifications) in real time.

There's AudienceStore and EventStore, which store the data generated from AudienceStream and EventStream as semi-structured JSON data. Without an extract-transform-load (ETL) process, there isn't much you can do with this data. However, you can build one for free using Python. If you want to build an ETL like this, you should do the following in python.

import json

import pandas

Since this is a list of semi-structured json objects, it needs to be restructured before it can be parsed. use this line of code:

data = "[" + data.replace('}', '}, ', data.count('}')-1) + "]"

then you have to get that data to be recognized by python as having a json structure. use this:

json_data = json.loads(data)

then you have to normalize this data. use this code:

df1 = json_normalize(json_data)

There are more steps that must be taken after this point, but that will get you on your way.

However, if your organization doesn't have someone skilled in Python, you will want to purchase AudienceDB and/or EventDB. Those services convert the semi-structured data from audiencestore/eventstore into a table that can be queried using SQL.

So in short, there's nothing I don't love about Tealium. It just requires effort and business logic to maximize your results.

What problems are you solving with the product? What benefits have you realized?

We are able to stitch data about our user's behaviors when generating quotes online to sales that are later made over the phone. Without Tealium, this would not be possible.

Alexandre G.
Validated Reviewer
Verified Current User
Review Source

"A true silver bullet to our data silos problem"

What do you like best?

I love that I can send any kind of event from the customer journey and it easily becomes available to build new attributes, audiences and campaigns.

What do you dislike?

I wish there was a test environment. Do everything with real life data sometimes is scary. Sometimes is hard to figure out how AudienceStream will stitch a user and we end up with users being joined.

Recommendations to others considering the product:

Don't make the mistake of comparing it with a DMP, they complement each other. I strongly recommend starting with a CDP and then evolving to using it together with a DMP.

What problems are you solving with the product? What benefits have you realized?

We are able to have the same audience receiving an e-mail, viewing a banner and receiving a call that have the same subject or context.

Matt W.
Validated Reviewer
Review Source

"Smooth Onboard - Boundless Potential"

What do you like best?

We recently onboarded as a customer and have enjoyed a professionaland well informed engagement to date. Designand Planning meetings were well attended by appropriately skilled staff and our use cases were analysed and turned around promptly.

We have only just scratched the surface the product but even within a matter of weeks we have surfaced not only valuable customer insight but also identified key areas where our own data layer would benefit from enhancement.

What do you dislike?

Long termtag/event management and concurrent usage is clearly not yet fit for purpose but these are both areas enjoying strong investment from Tealium.

Recommendations to others considering the product:

Resource the platform correctly. It's powerful but high touch.

What problems are you solving with the product? What benefits have you realized?

Multi-brand customer engagement is an area we have historically been poor at. We hope to share customers more routinely across our portfolio and take the customer on meaningful travel across those brands for life!

A
Administrator
Validated Reviewer
Verified Current User
Review Source

"Enhances Marketing Campaigns & Analytics"

What do you like best?

TiQ + AS are an easy solution to manage vendor tags, enhance analytics and optimize marketing campaigns. A technical marketing professional can manage it without the need to work through IT or Web teams to implement and test which saves everyone time.

What do you dislike?

It is a technical tool that layers on itself. If there is a bug or if a step is not followed exactly right it can be frustrating to resolve without Customer Support. From a marketing perspective, the platform needs the ability to pause components associated with a campaign. Since the tool does have so many layers some campaign components may conflict with each other so a build can get complex.

What problems are you solving with the product? What benefits have you realized?

We are able to take our analytics a step further by layering in our CRM data to create valuable reporting. Additional custom setup needed for analytics or vendors can all be handled through AS. Marketing campaigns are optimized with advertising retargeting and suppression based on key criteria.

Damon E.
Validated Reviewer
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 scores.

"Capable and powerful CDP solution"

What do you like best?

Tealium AudienceStream is a powerful CDP, which helps brands take giant leaps towards achieving cross channel personalisation, and obtain a single view of customer. I have worked with multiple tag management solutions, and CDP's and Tealium is by far the most effective. The tool is sophisticated and complex, which is both a pro and con, and is able to tackle most conceivable use cases to deliver a great CX. The solution requires a strong strategy and governance model to fully leverage (people & process critical to success)

What do you dislike?

Identity resolution is strong within Tealium, but is limited to deterministic identity matching. I would like to see the opportunity to utilise probablistic models for certain brands I work with. The platform can also be difficult to master, with a steep learning curve to be comfortable - more suited to dev resources than non technical marketers.

Recommendations to others considering the product:

Review multiple CDP solutions, have a clear set of use cases to solve, and evaluate the vendor based on the technology, support model, and agencies available to support your ramp/scale.

What problems are you solving with the product? What benefits have you realized?

As a data agency in Australia (Venntifact) we have worked with multiple brands embracing CDPs including Tealium. AudienceStream is a fantastic choice for brands that have a strong website proposition, with an authenticated state. Tealium's TiQ (tag management) solution is market leading, and mandates a strong data layer be implemented to standardise web behavioural data. This foundation enables additional channels to be incorporated, building a true omni channel personalisation engine. We have launched email, display and onsite abandon cart (and abandon event) campaigns, and can capture behaviours from any channel to trigger experiences & messaging in any other channel. Very flexible to solve a wide range of use cases, once you understand how to setup and work within the platform.

Jared K.
Validated Reviewer
Review Source

"Take Marketing Automation To A Whole New Level"

What do you like best?

The ability to target specific audiences of people and deliver personalized messaging to them on multiple software platforms.

What do you dislike?

Organizing the platform with multiple brands in a way that makes it easy to interact with and search for or monitor specific audiences within each brand.

What problems are you solving with the product? What benefits have you realized?

We use multiple Single Page Application websites and tracking a user's behavior and interactions across multiple domains is extremely challenging when using tools like Google Tag manger. Tealium allows us to authenticate our users across all of our platforms in a simple way.

We use Marketo for our email marketing platform and because our websites are not connected in the normal sense it was impossible to get our Marketo Web Tracking script (Munchkin) setup properly without heavy development work. Tealium solved this for us instantly.

AR
Administrator in Retail
Validated Reviewer
Verified Current User
Review Source

"AudienceStream at a multichannel retailer"

What do you like best?

-Ease of installation

-Coordination with Tealium IQ

-Large library of plug and play vendor connections, as well as webhooks for all others

-Easy to use for both technical and business users

-Competitive pricing

What do you dislike?

-Difficult to run use cases in test/stage environment

-Omnichannel imports process large files slowly

Recommendations to others considering the product:

Build strong use cases and procedures for governance

What problems are you solving with the product? What benefits have you realized?

Our initial use cases included replacing our cart abandon emails through another 3rd party service, which has been surprisingly simple, immediately saving money. Also, strategies for replacing internal manual processes with Audience Stream doing the heavy lifting have proved very fruitful. Coordinating campaigns against specific audiences has been especially easy, where it certainly was not before.

A
Administrator
Validated Reviewer
Verified Current User
Review Source

"Easy to Use, Easy to Access Daa"

What do you like best?

I like that the user interface for defining audiences, enriching data, and actioning on the data is intuitive and easy to use. They just launched a redesign and it is even better now.

What do you dislike?

No real problem areas, it works great for us. There was a brief bug where the audience connector to Facebook wasn't working as expected, but that has since been resolved.

What problems are you solving with the product? What benefits have you realized?

We are stitching across offline and online marketing channels for detailed and full-funnel attribution to optimize our marketing spend. We're also personalizing the experience on the site based on audiences -- starting with geography, and getting more advanced.

Nicholas A.
Validated Reviewer
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 scores.

"The real CDP"

What do you like best?

Tealium has done a fantastic job developing a data-forward CDP solution that isn't just smoke and mirrors. They are grounded in the belief of good, quality data and continue to be the leader in the CDP space.

What do you dislike?

I don't dislike anything about the tool. I have been using it for over six years.

Recommendations to others considering the product:

Evaluate all tools but understand that Tealium's vision of data is the cleanest and most practical without the black box.

What problems are you solving with the product? What benefits have you realized?

We use Tealium AudienceStream CDP to capture robust data from a myriad of sources, cleanse and connect the data to our client's solutions in real-time and drive customer engagement through personalization communications.

Hasib S.
Validated Reviewer
Review Source

"Powerful platform for real-time action"

What do you like best?

I like the ability to select tracking events in real-time and send those events wherever needed for further processing.

What do you dislike?

Somewhat sparse system-level logging often not enough to identify issues. I'd also like the ability to further transform or convert data types to make it easier to deal with sometimes inconsistent data resulting in errors.

Recommendations to others considering the product:

Solid implementation of tracking in conversions flows with standard e-commerce integrations is very important to get right for best results.

What problems are you solving with the product? What benefits have you realized?

Ability to implement and adjust Cart Abandoner integrations without burying it in code somewhere allows Marketing group to understand and make adjustments as necessary.

U
User
Validated Reviewer
Verified Current User
Review Source

"Real, useful results"

What do you like best?

It may not be the case for everyone, but I like that it integrate well with TealiumIq and is additive and not just complementary.

What do you dislike?

There's a lot of capability so that can be a little overwhelming at first

Recommendations to others considering the product:

Know what you want to do. Really know what you want to do. It will help you focus on what you want to accomplish.

What problems are you solving with the product? What benefits have you realized?

Kind of like it says on the package, we're using it to better target our audiences by defining them and leveraging AudienceStream to learn about them.

Sean M.
Validated Reviewer
Verified Current User
Review Source

"user for two years"

What do you like best?

I can integrate with every source I can imagine

What do you dislike?

lack of visualisation tools built-in to the platform

Recommendations to others considering the product:

Plan to put it a the centre of your data architecture and use it as a live data source where you can

What problems are you solving with the product? What benefits have you realized?

customer central view, journey and business context of those characteristics

UF
User in Financial Services
Validated Reviewer
Review Source

"Almost anything is possible"

What do you like best?

AudienceStream allows for consistent segmentation across various proprietary platforms and, unlike most DMPs, persists 3rd party IDs and can accept PI. With AudienceStream, we are able to trigger tags based on cumulative user behavior in addition to standard event tracking.

What do you dislike?

AudienceSteam is an advanced platform and might not be suitable for all organizations. If a website/brand lacks user authentication or online KPIs, the value will be harder to quantify.

Recommendations to others considering the product:

A robust data layer is critical to success. Make sure that you have a great understanding of you site and implement for the future.

What problems are you solving with the product? What benefits have you realized?

Our business problem was audiences were silod and we did not have a single view of the customer. We were able to minimize media waste and integrate data across multiple different adtech and martech platforms.

Michael H.
Validated Reviewer
Review Source

"Incredibly versatile, unlimited potential"

What do you like best?

AudienceStream has the ability to create very complex and nuanced audiences, with a relatively simple interface, and no coding necessary. Building your own personalization platform from scratch would be a tremendous undertaking, and signing up with Audience Stream can get you ahead of the curve extremely quickly.

What do you dislike?

Some of the variables/attributes can seem redundant at times (UDO variable -> Badge -> Audience). The training helps clear this up but for beginners it can be confusing

What problems are you solving with the product? What benefits have you realized?

Personalization and testing, demographic and firmographic targeting.

U
User
Validated Reviewer
Review Source

"Audience Stream Learning"

What do you like best?

The ability to understand Tealium Segments in real time is the best feature of Tealium Audience Stream. Its a reatively easy Product to learn as it took a quick course on Tealium Education Platform to start working with the platform, The pre-requisites are Tealium IQ and an understanding of Tag Management.

What do you dislike?

The configuration of variables is a tedious process and mapping them correctly is a must. This is more of experience as we continue to work on the platfor,

Recommendations to others considering the product:

This is Product with Cutting Edge Technology Way ahead of the competitors in this space and has a good future,

What problems are you solving with the product? What benefits have you realized?

Data Specification and flow of data through variables is what I found difficult with the product,

Jorge G.
Validated Reviewer
Review Source

"An awesome insight into Audience Analytics"

What do you like best?

The intuitive dashboard which displays all the relevant information pertaining to your particular market.

What do you dislike?

There are almost TOO many options. While information is great some of the information needs to be sorted effectively so that more time isn't wasted choosing options and filters.

Recommendations to others considering the product:

Tealium is a great software if you're wanting to step into the realm of mass data analytics and the ability to visualize trends.

What problems are you solving with the product? What benefits have you realized?

Finding common trends between consumer profiles in order to effectively market toward them better and understanding why they were purchasing the items that they were.

Learn more about Tealium AudienceStream CDP

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