--- title: Tatango Reviews meta\_title: 'Tatango Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 176 reviews by the users' company size, role or industry to find out how Tatango works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 176 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### Tatango Pros and Cons: Top Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users commend the **exceptional customer support** at Tatango, noting their promptness and expertise in campaign optimization. [(1 mentions)](https://www.g2.com/products/tatango/reviews?filters%5Bsentiment_snippet%5D=1785969&qs=pros-and-cons#reviews) Users praise Tatango's **exceptional support team** for being prompt, professional, and knowledgeable in campaign optimization. [(1 mentions)](https://www.g2.com/products/tatango/reviews?filters%5Bsentiment_snippet%5D=1785650&qs=pros-and-cons#reviews) Users feel **misled about features** of the NXT interface, though customer service helps mitigate concerns. [(1 mentions)](https://www.g2.com/products/tatango/reviews?filters%5Bsentiment_snippet%5D=1785719&qs=pros-and-cons#reviews) Users report experiencing **poor customer support** , leading to frustration and disappointment with Tatango's responsiveness. [(1 mentions)](https://www.g2.com/products/tatango/reviews?filters%5Bsentiment_snippet%5D=1961348&qs=pros-and-cons#reviews) ### Top Pros or Advantages of Tatango ##### 1. Customer Support Users commend the **exceptional customer support** at Tatango, noting their promptness and expertise in campaign optimization. [ See 1 mentions ](https://www.g2.com/products/tatango/reviews?filters%5Bsentiment_snippet%5D=1785969&qs=pros-and-cons#reviews) See Related User Reviews ![Nicole L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nicole L.") NL Nicole L. Mid-Market (51-1000 emp.) 4.0/5 "We highly recommend Tatango to any organization looking to elevate their messaging capabilities." What do you like about Tatango? The support team at Tatango is exceptional – always prompt, professional, and knowledgeable. They’ve been invaluable in helping us optimize our campai ##### 2. Helpful Users praise Tatango's **exceptional support team** for being prompt, professional, and knowledgeable in campaign optimization. [ See 1 mentions ](https://www.g2.com/products/tatango/reviews?filters%5Bsentiment_snippet%5D=1785650&qs=pros-and-cons#reviews) See Related User Reviews ![Nicole L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nicole L.") NL Nicole L. Mid-Market (51-1000 emp.) 4.0/5 "We highly recommend Tatango to any organization looking to elevate their messaging capabilities." What do you like about Tatango? The support team at Tatango is exceptional – always prompt, professional, and knowledgeable. They’ve been invaluable in helping us optimize our campai ### Top Cons or Disadvantages of Tatango ##### 1. Missing Features Users feel **misled about features** of the NXT interface, though customer service helps mitigate concerns. [ See 1 mentions ](https://www.g2.com/products/tatango/reviews?filters%5Bsentiment_snippet%5D=1785719&qs=pros-and-cons#reviews) See Related User Reviews ![Nicole L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nicole L.") NL Nicole L. Mid-Market (51-1000 emp.) 4.0/5 "We highly recommend Tatango to any organization looking to elevate their messaging capabilities." What do you dislike about Tatango? While we initially felt misled about the capabilities of the NXT interface, the Tatango team quickly made up for it with their outstanding customer se ##### 2. Poor Customer Support Users report experiencing **poor customer support** , leading to frustration and disappointment with Tatango's responsiveness. [ See 1 mentions ](https://www.g2.com/products/tatango/reviews?filters%5Bsentiment_snippet%5D=1961348&qs=pros-and-cons#reviews) See Related User Reviews ![Nicole L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nicole L.") NL Nicole L. Mid-Market (51-1000 emp.) 4.0/5 "We highly recommend Tatango to any organization looking to elevate their messaging capabilities." What do you dislike about Tatango? While we initially felt misled about the capabilities of the NXT interface, the Tatango team quickly made up for it with their outstanding customer se ## Top-Rated Alternatives [ ![EZ Texting](https://images.g2crowd.com/uploads/product/hd_favicon/2ce0a035c97046a262711add6cb35797/ez-texting.svg "EZ Texting") EZ Texting 4.5/5(744) ](https://www.g2.com/products/ez-texting/reviews) [ ![Brevo Marketing Platform](https://images.g2crowd.com/uploads/product/hd_favicon/6e2ff100220158bc579d1ee68289d603/brevo-marketing-platform.svg "Brevo Marketing Platform") Brevo Marketing Platform 4.5/5(2,621) ](https://www.g2.com/products/brevo-marketing-platform/reviews) [ ![Textedly](https://images.g2crowd.com/uploads/product/hd_favicon/736f866410796ccd5cc7763fc8a4b265/textedly.svg "Textedly") Textedly 4.6/5(1,399) ](https://www.g2.com/products/textedly/reviews) [ View All Alternatives ](https://www.g2.com/products/tatango/competitors/alternatives) ![Kenneth M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kenneth M.") KM Kenneth M. Marketing Operations Manager Small-Business (50 or fewer emp.) 4/26/2022 "The only way to text" 5/5 What do you like best about Tatango? The best feature is not only that it is mass texting in one click, but I can bold, italicize, add video or pictures, and even subject lines. Review collected by and hosted on G2.com. What do you dislike about Tatango? I would like better reporting, but it still does the trick. Review collected by and hosted on G2.com. What problems is Tatango solving and how is that benefiting you? Im solving a faster, better, way to communicate with my users. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 11/22/2021 "Powerful blast SMS tool, but lacking features of competitors" 3/5 What do you like best about Tatango? How quickly you can launch a message and how easy it is to edit and schedule blasts. We also love the cost - Tatango makes it really affordable to send SMS and especially MMS and has low start-up costs compared with other competitors. Their support team is also A+ (much more responsive than competitors). We also love their design team who is able to help design or resize graphics at no cost. Review collected by and hosted on G2.com. What do you dislike about Tatango? I dislike that it is lacking many features of competitors, like the call-to-connect tool and conversation threading abilities that Upland/Mobile Commons has. There also is a lot to be desired with segmentation - for instance there is no way to group previous clickers into static or dynamic groups. I see that Tatango is always adding new features and I know many of these things are on their list. Review collected by and hosted on G2.com. What problems is Tatango solving and how is that benefiting you? Tatango helps us send blast messages fast, which can be a major problem with competitors. It also is much more affordable than competitors who lock you in to expensive annual contracts. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 11/24/2021 "Easy to use, great customer service" 5/5 What do you like best about Tatango? The side-to-side view of the text message as you create the message is really helpful. Also, the new addition of being able to send emails at specific times by the minute has really been a game-changer. Review collected by and hosted on G2.com. What do you dislike about Tatango? I do wish that there was a way to switch between different accounts more easily or at least be able to make the homepage for each account be different. I have multiple Tatango accounts that I need to switch through, and I sometimes get confused on which account I am on. Also, it is a bit cumbersome to log out and log in for each account. Review collected by and hosted on G2.com. What problems is Tatango solving and how is that benefiting you? Loading texts and sending them at specific times are problems that Tatango has helped solve. Again, the side-to-side view of the preview of the text and the loading box has helped me make less grammatical mistakes. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 2/24/2021 "Great service, great results!" 4.5/5 What do you like best about Tatango? The ease of use and the customer service. The platform is very intuitive and easy to use, and when I had questions, customer service was quick and thorough in their response. Review collected by and hosted on G2.com. What do you dislike about Tatango? Took some time to get the entire team up to speed. We also had some issues with trying to get the copy just right, and multiple testing was required. Review collected by and hosted on G2.com. Recommendations to others considering Tatango: Reaching new customers and supporters is the lifeblood of every campaign. Each method used to find new members of the community pays off. Tatango is a great help in meeting this goal! Review collected by and hosted on G2.com. What problems is Tatango solving and how is that benefiting you? Reaching more customers than we did before. It's provided us with significant amounts of data that help build the messaging. We've used it to refine our core messages and build a grassroots network. Review collected by and hosted on G2.com. Show More 11/22/2021 Current UserValidated ReviewerIncentivizedSource: Seller invite PC Pooja C. Product Marketing Mgr Enterprise (\> 1000 emp.) 11/20/2020 "Easy to use, potential for better analytical features" 3.5/5 What do you like best about Tatango? Super easy to set up campaigns - Like the MMS and fwd a friend feature Clearer demarcation on campaign set up helps segment customers Review collected by and hosted on G2.com. What do you dislike about Tatango? No analytical/insights at a high level for all campaigns and texts Review collected by and hosted on G2.com. Recommendations to others considering Tatango: Look out for analytical features and work w your internal API to ensure conversion tracking Review collected by and hosted on G2.com. What problems is Tatango solving and how is that benefiting you? Reaching out to potential customers - text is easier to use and navigate for a lot of folks Review collected by and hosted on G2.com. Show More 11/22/2021 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Political Organization](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Political Organization") UP Verified User in Political Organization Mid-Market (51-1000 emp.) 8/18/2021 "Easy-to-use blast SMS tool" 5/5 What do you like best about Tatango? The user experience is really intuitive. Once you've walked through the software once, it's pretty simple to find what you need going forward, and the onboarding process ensures that you're set up for success. When I have run into questions, support has been very responsive in answering questions. Overall, communication has been outstanding. Throughout the carrier approval process, the team was communicative about where things stood and steps we could take in the interim in order to start from a good place. The team is also proactive in providing tips to build a successful blast SMS program from the ground up, from formatting options and best practices to tactical input to list-building ideas. The integration with ActBlue is seamless, easy to set up, and a big plus. Review collected by and hosted on G2.com. What do you dislike about Tatango? I haven't experienced any problems. I'm anxiously awaiting the completion of an integration between Tatango and NGP Digital 8, which would definitely improve the experience. I think it could also be easier to pull reporting on certain subscriber attributes (e.g. opt-in keywords). On occasion, reporting metrics can be a bit buggy, but when they've gotten stuck for an extended period, support has been quick to address it. Review collected by and hosted on G2.com. What problems is Tatango solving and how is that benefiting you? Tatango has made it easy to stand up a blast SMS program to supplement online fundraising. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Public Policy](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Public Policy") AP Verified User in Public Policy Mid-Market (51-1000 emp.) 11/22/2020 "Solid system" 4/5 What do you like best about Tatango? Really love how quick and responsive the Tatango support team is. Getting started and troubleshooting issues is a breeze. Review collected by and hosted on G2.com. What do you dislike about Tatango? Fairly frequent technical issues. Tatango is always proactive in fixing issues, but often have big delays. Also, the targeting functions are pretty rudimentary. We'd love to be able to do more complex targeting with ease but everything targeting wise is a bit of a chore. Review collected by and hosted on G2.com. What problems is Tatango solving and how is that benefiting you? Problems: Long approval time for short codes, a few issues with little bugs that put accounts out of commission, issues with send times. Benefits: When it works, it works well. Very easy to use and send messages to our list. Easy to upload new subscribers and get reports on each message. Review collected by and hosted on G2.com. Show More 10/19/2021 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Kylie Jane K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kylie Jane K.") KK Kylie Jane K. Executive Director Small-Business (50 or fewer emp.) 5/21/2021 "Excellent Customer Service!!" 5/5 What do you like best about Tatango? Everything from the very start! Each team member has been a pleasure to work with and has gone above and beyond. From onboarding to helping work through a couple of kinks getting started, they have offered solutions even if they had to help find out what that solution was. They are also very funny and our team enjoys each time we speak with any member of their team! Review collected by and hosted on G2.com. What do you dislike about Tatango? Dislike that we haven't had a chance to meet yet because most of the world is still working remotely due to COVID. Review collected by and hosted on G2.com. Recommendations to others considering Tatango: Just go for it! SMS marketing is the future way to connect with supporters and to fundraise. We regret not getting on board sooner. Review collected by and hosted on G2.com. What problems is Tatango solving and how is that benefiting you? Tatango has allowed us to have a platform for our organization when we are seeing so many companies fall into the trap of cancel culture. They are not like other Big Tech companies who censor clients because of their agenda or ideologies. We have found value in allowing all voices to be heard, even those you may disagree. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Alyssa B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alyssa B.") AB Alyssa B. Digital Strategist Mid-Market (51-1000 emp.) 5/21/2021 "Tatango is easy to use, easy to teach, and has great customer service." 4.5/5 What do you like best about Tatango? Tatango's interface is very easy to learn, which makes it great for a workplace like ours where individuals are often shifting between teams and clients and we do a lot of training on the fly. The interface is very straightforward and intuitive. Some of the platforms we use in our work routinely have issues or service disruptions, but Tatango has barely every (I literally can't think of a time) caused any issues for us. Review collected by and hosted on G2.com. What do you dislike about Tatango? Some of the search features aren't optimized for the way we organize our work. For instance, you can't search by a fragment of a mailing name. However, the search features have improved GREATLY over the past year, and it's much less of an issue now. I gave feedback about search issues to the Tatango team around October of 2020, and we saw improvement within months. So the responsiveness was great, and I trust they'll continue improving. Review collected by and hosted on G2.com. What problems is Tatango solving and how is that benefiting you? Tatango allows us to expand the reach of our clients' fundraising programs by incorporating texting. This allows us to give clients another option to add lift to their fundraising totals at a fraction of the cost of some other outreach options. Tatango helps us bridge the gaps and bring up monthly engagement. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ES Erica S. Lead Account Strategist Mid-Market (51-1000 emp.) 11/23/2020 "Industry Standard for Grassroots Fundraising" 4.5/5 What do you like best about Tatango? I like the user-friendly interface, which allows us to maximize productivity within our team. I also like the simple analytic tools, which give us the opportunity to understand what is and isn't working for our client. Finally, I really appreciate the ultra-responsive customer service representatives. A few months ago, I was having trouble with send times and one of their helpful representatives video chatted me to quickly solve the problem. Review collected by and hosted on G2.com. What do you dislike about Tatango? I wish there was a way to draft texts when there aren't credits in the account, as we rely on the client to add funds. We've also had some issues in the past with texts being sent on time, but those have since been fixed. Additionally, although the interface is relatively simple and user-friendly, it's a bit outdated. Finally, the default schedule time for texts is always one day ahead, which leaves more room for user error in my experience. Review collected by and hosted on G2.com. Recommendations to others considering Tatango: I have used a couple other texting programs and Tatango is by far the best in my experience, if only for the stellar customer service team. If you value responsiveness, efficiency, and reliability, Tatango is the platform for you. Review collected by and hosted on G2.com. What problems is Tatango solving and how is that benefiting you? I use Tatango to instantly connect with grassroots donors, especially in times of breaking news or current events. Using texting as a fundraising tool allows us to seize the moment in a quick manner rather than going through an entire email life cycle. This has been especially helpful during moments like the Presidential Debates and Election. Finally, the ROI for my client's texting program speaks volumes for the benefits of using Tatango. We've had some texts with over a 1,000% ROI. Review collected by and hosted on G2.com. 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