--- title: Tatango Reviews meta\_title: 'Tatango Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 176 reviews by the users' company size, role or industry to find out how Tatango works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 176 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### Tatango Pros and Cons: Top Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users commend the **exceptional customer support** at Tatango, noting their promptness and expertise in campaign optimization. [(1 mentions)](https://www.g2.com/products/tatango/reviews?filters%5Bsentiment_snippet%5D=1785969&qs=pros-and-cons#reviews) Users praise Tatango's **exceptional support team** for being prompt, professional, and knowledgeable in campaign optimization. [(1 mentions)](https://www.g2.com/products/tatango/reviews?filters%5Bsentiment_snippet%5D=1785650&qs=pros-and-cons#reviews) Users feel **misled about features** of the NXT interface, though customer service helps mitigate concerns. [(1 mentions)](https://www.g2.com/products/tatango/reviews?filters%5Bsentiment_snippet%5D=1785719&qs=pros-and-cons#reviews) Users report experiencing **poor customer support** , leading to frustration and disappointment with Tatango's responsiveness. [(1 mentions)](https://www.g2.com/products/tatango/reviews?filters%5Bsentiment_snippet%5D=1961348&qs=pros-and-cons#reviews) ### Top Pros or Advantages of Tatango ##### 1. Customer Support Users commend the **exceptional customer support** at Tatango, noting their promptness and expertise in campaign optimization. [ See 1 mentions ](https://www.g2.com/products/tatango/reviews?filters%5Bsentiment_snippet%5D=1785969&qs=pros-and-cons#reviews) See Related User Reviews ![Nicole L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nicole L.") NL Nicole L. Mid-Market (51-1000 emp.) 4.0/5 "We highly recommend Tatango to any organization looking to elevate their messaging capabilities." What do you like about Tatango? The support team at Tatango is exceptional – always prompt, professional, and knowledgeable. They’ve been invaluable in helping us optimize our campai ##### 2. Helpful Users praise Tatango's **exceptional support team** for being prompt, professional, and knowledgeable in campaign optimization. [ See 1 mentions ](https://www.g2.com/products/tatango/reviews?filters%5Bsentiment_snippet%5D=1785650&qs=pros-and-cons#reviews) See Related User Reviews ![Nicole L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nicole L.") NL Nicole L. Mid-Market (51-1000 emp.) 4.0/5 "We highly recommend Tatango to any organization looking to elevate their messaging capabilities." What do you like about Tatango? The support team at Tatango is exceptional – always prompt, professional, and knowledgeable. They’ve been invaluable in helping us optimize our campai ### Top Cons or Disadvantages of Tatango ##### 1. Missing Features Users feel **misled about features** of the NXT interface, though customer service helps mitigate concerns. [ See 1 mentions ](https://www.g2.com/products/tatango/reviews?filters%5Bsentiment_snippet%5D=1785719&qs=pros-and-cons#reviews) See Related User Reviews ![Nicole L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nicole L.") NL Nicole L. Mid-Market (51-1000 emp.) 4.0/5 "We highly recommend Tatango to any organization looking to elevate their messaging capabilities." What do you dislike about Tatango? While we initially felt misled about the capabilities of the NXT interface, the Tatango team quickly made up for it with their outstanding customer se ##### 2. Poor Customer Support Users report experiencing **poor customer support** , leading to frustration and disappointment with Tatango's responsiveness. [ See 1 mentions ](https://www.g2.com/products/tatango/reviews?filters%5Bsentiment_snippet%5D=1961348&qs=pros-and-cons#reviews) See Related User Reviews ![Nicole L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nicole L.") NL Nicole L. Mid-Market (51-1000 emp.) 4.0/5 "We highly recommend Tatango to any organization looking to elevate their messaging capabilities." What do you dislike about Tatango? While we initially felt misled about the capabilities of the NXT interface, the Tatango team quickly made up for it with their outstanding customer se ## Top-Rated Alternatives [ ![EZ Texting](https://images.g2crowd.com/uploads/product/hd_favicon/2ce0a035c97046a262711add6cb35797/ez-texting.svg "EZ Texting") EZ Texting 4.5/5(744) ](https://www.g2.com/products/ez-texting/reviews) [ ![Brevo Marketing Platform](https://images.g2crowd.com/uploads/product/hd_favicon/6e2ff100220158bc579d1ee68289d603/brevo-marketing-platform.svg "Brevo Marketing Platform") Brevo Marketing Platform 4.5/5(2,621) ](https://www.g2.com/products/brevo-marketing-platform/reviews) [ ![Textedly](https://images.g2crowd.com/uploads/product/hd_favicon/736f866410796ccd5cc7763fc8a4b265/textedly.svg "Textedly") Textedly 4.6/5(1,399) ](https://www.g2.com/products/textedly/reviews) [ View All Alternatives ](https://www.g2.com/products/tatango/competitors/alternatives) ![Verified User in Primary/Secondary Education](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Primary/Secondary Education") UP Verified User in Primary/Secondary Education Mid-Market (51-1000 emp.) 8/11/2023 "Helps Businesses Communicate Effectively" 5/5 What do you like best about Tatango? With a lot of employees, it's easy to communicate changes within the company. Review collected by and hosted on G2.com. What do you dislike about Tatango? Tatango can only be used on a desktop at the moment which can be incovenient when making last minute changes that need to be communicated. Review collected by and hosted on G2.com. What problems is Tatango solving and how is that benefiting you? Mass messaging to specific groups of people in an efficient manner. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Non-Profit Organization Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Non-Profit Organization Management") UN Verified User in Non-Profit Organization Management Small-Business (50 or fewer emp.) 8/10/2023 "Great Experience!" 5/5 What do you like best about Tatango? I love that we met with a rep before really diving in to Tatango. Great explanation of use and so supportive! Review collected by and hosted on G2.com. What do you dislike about Tatango? Not sure that my organization will need Tatango long term, but has been useful! Review collected by and hosted on G2.com. What problems is Tatango solving and how is that benefiting you? Reaching our large audience Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Political Organization](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Political Organization") AP Verified User in Political Organization Small-Business (50 or fewer emp.) 11/22/2021 "Great customer service, very responsive - World Class Texting Platform" 5/5 What do you like best about Tatango? When it comes to sending text messages, Tatango is the best. From training, onboarding, and building campaigns, they are willing to share their expertise every step of the way. They are even wiling to edit and format videos for MMS. I couldn't be more impressed, and our subscribers enjoy using the platform too. Review collected by and hosted on G2.com. What do you dislike about Tatango? Nothing about the service! The platform is great, but the rules on disclaimers and opt-ing in are very strict. I know that's from the cellphone companies' rules, not Tatango. Review collected by and hosted on G2.com. What problems is Tatango solving and how is that benefiting you? I'm able to speak to my audiences with almost 100% open rates, with lots of engagement. Texting is far more personal than email and it's helping my clients build communities. Review collected by and hosted on G2.com. Show More 10/11/2022 Current UserValidated ReviewerSource: Seller invite ![Ashley F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ashley F.") AF Ashley F. Digital Strategist Mid-Market (51-1000 emp.) 11/20/2020 "An Amazing Tool for Digital Fundraisers to Reach Their Audiences' Mobiles" 5/5 What do you like best about Tatango? For fundraising, really good to send mass texts and imports data easily from spreadsheets. The message preview function has always done a good job showing uploaders exactly how their message will be sent to their customers. So far, when I use that easy feature that lets me send a message to myself, I have not seen a difference or discrepancy between the message preview and the actual message on my phone. Review collected by and hosted on G2.com. What do you dislike about Tatango? I don't like how Tatango charges clients SMS rates for three or more messages. Just me being finnicky I suppose. It makes more sense (and ends up costing less) for our clients to end up sending an MMS instead of sending an SMS. But they do not even use the MMS features like images or emojis. So I don't know how fair it is exactly, in terms of cost when we consider what features our clients are paying for when we use Tatango for them. Also, sometimes the message feature can just cover too much or be it too distracting while I am trying to edit and upload my messages. Review collected by and hosted on G2.com. Recommendations to others considering Tatango: Definitely recommend for anyone looking to get their message across by directly sending a message to their target audience Review collected by and hosted on G2.com. What problems is Tatango solving and how is that benefiting you? During this pandemic, we have been unable to meet in-person with constituents, clients, and other members of our audience. So, we have been utilizing Tatango as one of our many tools for communicating with targeted audiences without exposing anyone to any of the public health risks. Tatango is an awesome way to reach many people through something they constantly use: their phone! Review collected by and hosted on G2.com. Show More 4/26/2022 Current UserValidated ReviewerIncentivizedSource: Seller invite AW Averee W. Chief Marking Officer Small-Business (50 or fewer emp.) 4/28/2022 "We have tried other services, and this is the best!" 5/5 What do you like best about Tatango? There are so many things to love about Tatango! For one, the reports are comprehensive and easy to use. Our subscribers are easy to track. Sending a message is as simple as texting a friend. I also love how they are constantly improving. I receive emails frequently with an update that makes using their service even easier! Review collected by and hosted on G2.com. What do you dislike about Tatango? The only downside is the cost. We used to use a service that was free to send messages with. We simply paid a fixed fee per month. But besides that, for what we do and the simplicity of Tatango, it's worth it! Review collected by and hosted on G2.com. What problems is Tatango solving and how is that benefiting you? We use it during shows to give information to our audience in an easy-to-use manner, and it works perfectly! Using bitly links makes it simple and the text-in service provides constant reach-out abilities to our audience! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Colton W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Colton W.") CW Colton W. Chief Executive Officer Small-Business (50 or fewer emp.) 4/26/2022 "Tatango has been a game changer for our business model" 5/5 What do you like best about Tatango? The simplicity and ease of using the opt in keywords and the ease of sending text messages has saved our small team roughly 15 hours per week in data entry alone. Review collected by and hosted on G2.com. What do you dislike about Tatango? The amount of compliance hoops to jump through was a learning curve compared to other platforms we have used, but I am very thankful they take compliance so seriously as that helps keep us from getting deleted. Review collected by and hosted on G2.com. What problems is Tatango solving and how is that benefiting you? We have a large podcast and the text in service allows us to disiminate key information quickly using the keywords. As well as when we have a really important show we know our audience or an audience segment would especially appreciate we can reach out to them. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 4/26/2022 "Great app, great company" 4/5 What do you like best about Tatango? It was easy to learn how to use and navigate throughout. The customer success team was excellent, and I was able to complete my tasks fairly easily. There was little to no confusion with the interface which made teaching new team members a breeze Review collected by and hosted on G2.com. What do you dislike about Tatango? There was a lot left to be desired. Issues with imports, extensive message build out processes and other small issues with sending messages. In the works but not yet complete. Clearly meant for users with a smaller sending volume than what I needed it for Review collected by and hosted on G2.com. Recommendations to others considering Tatango: Great for small clients with limited size lists. Difficult for aggressive growth and large lists Review collected by and hosted on G2.com. What problems is Tatango solving and how is that benefiting you? Working on building out new features for creating messages and segments as well as audiences and imports. Lots of progress being seen and helpful conversations with customer success team Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Hospitality](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Hospitality") AH Verified User in Hospitality Mid-Market (51-1000 emp.) 10/15/2020 "Great Team at Tatango" 5/5 What do you like best about Tatango? Derek and his team at Tatango have been a pleasure to work with. They are quick in responding to any support issues. We consistently see a high ROI on the marketing campaigns we execute through the Tatango platform. We offer different buy now campaigns that guests are to purchase our products online. With Tatango, we are able to put our offers in front of our 38k subscribers. Review collected by and hosted on G2.com. What do you dislike about Tatango? Nothing. Anytime I have had an issue or question, we have always found the win-win for both organizations. Review collected by and hosted on G2.com. Recommendations to others considering Tatango: Great team to work with. SMS marketing through the Tatango platform will results in high ROI. Review collected by and hosted on G2.com. What problems is Tatango solving and how is that benefiting you? Since SMS/MMS has such an instant and high open rate, we are able to drive traffic and sales immediately with each text sent. Review collected by and hosted on G2.com. Show More 4/15/2022 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller HF Harrison F. Director of analytics Small-Business (50 or fewer emp.) 5/3/2022 "Tatango SMS" 4.5/5 What do you like best about Tatango? I like the break down of message, send cost, time, date, and other key columns in simple easy to read format. Review collected by and hosted on G2.com. What do you dislike about Tatango? The time it takes to download some of the data. It sometimes takes long time to refresh and then download. Review collected by and hosted on G2.com. What problems is Tatango solving and how is that benefiting you? I create reports from pulling Tatango data with our money processing company. We can see what messages did well and did not do well Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Arpit P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Arpit P.") AP Arpit P. Digital Director Small-Business (50 or fewer emp.) 5/21/2021 "Great Service and Team, Easy Onboarding Process" 5/5 What do you like best about Tatango? The Tatango team was incredibly attentive in helping us onboard and made the process pain-free. From signup to sending our first campaign, we had very few worries on our end as they took care of the shortcode provisioning, trainings, etc. I'd highly recommend them to any campaign or company that's looking for top-notch SMS service. Review collected by and hosted on G2.com. What do you dislike about Tatango? There isn't much that I dislike about the service. The recently released UI is a huge improvement. Review collected by and hosted on G2.com. Recommendations to others considering Tatango: I highly recommend Tatango to digital practitioners that are looking for an SMS platform for their campaigns, trade associations, PACs, etc. Review collected by and hosted on G2.com. What problems is Tatango solving and how is that benefiting you? SMS is a rapidly growing source of fundraising for political campaigns and we needed to ensure that we were maximizing our potential in this space. Tatango has helped do just that. Review collected by and hosted on G2.com. 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