--- title: Tatango Reviews meta_title: 'Tatango Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 176 reviews by the users' company size, role or industry to find out how Tatango works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 176 scale: '5' date_modified: '2026-08-07' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Tatango Reviews **Vendor:** Tatango **Category:** [SMS Marketing Software](https://www.g2.com/categories/sms-marketing) **Average Rating:** 4.5/5.0 **Total Reviews:** 176 ## About Tatango Since 2007, nonprofit organizations have used Tatango's best-in-class software to create meaningful text message conversations with donors, resulting in hundreds of millions of dollars being fundraised. Made to serve the needs of high-volume senders, Tatango's easy-to-use technology ensures that every client has the features and functionality to fully realize the power of text messaging within their organization and maximize their fundraising results. ## Tatango Pros & Cons **What users like:** - Users commend the **exceptional customer support** at Tatango, noting their promptness and expertise in campaign optimization. (1 reviews) - Users praise Tatango's **exceptional support team** for being prompt, professional, and knowledgeable in campaign optimization. (1 reviews) **What users dislike:** - Users feel **misled about features** of the NXT interface, though customer service helps mitigate concerns. (1 reviews) - Users report experiencing **poor customer support** , leading to frustration and disappointment with Tatango's responsiveness. (1 reviews) ## Tatango Reviews ### 1. We highly recommend Tatango to any organization looking to elevate their messaging capabilities. **Rating:** 4.0/5.0 stars **Reviewed by:** Nicole L. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 25, 2024 **What do you like best about Tatango?** The support team at Tatango is exceptional – always prompt, professional, and knowledgeable. They’ve been invaluable in helping us optimize our campaigns and achieve outstanding results. **What do you dislike about Tatango?** While we initially felt misled about the capabilities of the NXT interface, the Tatango team quickly made up for it with their outstanding customer service. **What problems is Tatango solving and how is that benefiting you?** Tatango has been an incredible partner in enhancing our communication strategy. Their platform is user-friendly, reliable, and perfect for engaging our audience through text messaging. The customization options and robust analytics have allowed us to tailor our messages and track their impact effectively. ### 2. Tatango is an effective tool for texting and will continue to improve. **Rating:** 3.5/5.0 stars **Reviewed by:** Clayton Y. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2024 **What do you like best about Tatango?** Siple layout. Easy to navigate. Quick responses from the support team. Quick fixes when a problem arises. Never any massive sending errors. Easy to copy and paste text copy from word file. Importing and updating large lists is easy. Easy to export data. **What do you dislike about Tatango?** The interface while setting up a text's copy can be buggy. Specific segment creation can be tedious, namely because it only allows for "all / any" options. Difficult to work around image, video, and gif size limits. Changing specific donor / recipient info is difficult. **What problems is Tatango solving and how is that benefiting you?** Tatango lets us communicate with people who want to participate in giving more frequently than they receive mail, but who also don't sit down to check emails all the time. ### 3. All the necessary features at a fraction of the cost of other SMS vendors **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 02, 2024 **What do you like best about Tatango?** Tatango has an easy to use interface, and it's quick to onboard new users. Additoinally, it has good reporting capabilities. The support team has always been highly responsive and quick to reach out proactively when there are platform-wide tech issues (which is rare). Best of all, the flat cost-per-message pricing structure makes it ideal for a growing program - we are able to maintain high ROI as we scale up, whereas other vendors we scoped had high overage costs if you exceeded your monthly message limit. **What do you dislike about Tatango?** The only downside I can think of is it seems like deliverability could be stronger/Tatango could have better reporting and support on deliverability concerns. But I realize SMS deliverability is a fast-evolving landscape and there's not a lot of insight into what the carriers treat as spam. **What problems is Tatango solving and how is that benefiting you?** It's providing the platform we need to send SMS marketing communications, which make up a significant portion of our overall marketing revenue. ### 4. Useful text messaging platform with good customer support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Political Organization | Mid-Market (51-1000 emp.) **Reviewed Date:** July 31, 2023 **What do you like best about Tatango?** One of the biggest differentiators for Tatango is its cost per message, both for SMS and MMS. The platform provides pretty good insights in terms of message performance. The sales and customer support teams have always been a pleasure to work with. **What do you dislike about Tatango?** I would like for the user interface to be organized in a better way that allows for phone numbers to be universally opted out, rather than relying on an integration to update contact information. The invoicing on the back end can also make it tricky to track spending by campaign. **What problems is Tatango solving and how is that benefiting you?** Tatango allows our organization to quickly reach potential advocates, event attendees, or donors with much higher engagement rates than traditional email marketing. ### 5. Great tool, but costs more than it used to **Rating:** 4.0/5.0 stars **Reviewed by:** Daniel F. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2023 **What do you like best about Tatango?** Reliable and easy tool for sending blast SMS & MMS **What do you dislike about Tatango?** This year, the monthly cost to maintain our shortcode lease doubled from $250 to $500. For a smaller organization like us, that's a major cost that eats into our ROI. **What problems is Tatango solving and how is that benefiting you?** We use Tatango for MMS fundraising ### 6. Great for daily SMS and MMS fundraising **Rating:** 4.0/5.0 stars **Reviewed by:** Cal H. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2023 **What do you like best about Tatango?** -Multiple accounts in 1 log in -Lots of personalization options **What do you dislike about Tatango?** -Entering password every time before scheduling can be annoying **What problems is Tatango solving and how is that benefiting you?** Tatango makes it really easy to schedule and send texts in a timely manor ### 7. Bugs from time to time, but overall a great software **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Political Organization | Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2023 **What do you like best about Tatango?** I think link tracking, the ease of upload for images and unicode has been great. **What do you dislike about Tatango?** It's buggy sometimes. Texts get lost and sometimes it's a bit glitchy with images. **What problems is Tatango solving and how is that benefiting you?** Link tracking has been great. I'm not sure I am trying to solve any problems with it since it was being used when I came on the job, but definitely have benefitted from it's existence. ### 8. Always enjoyed Tatango **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Political Organization | Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2023 **What do you like best about Tatango?** I've worked with Tatango direct to consumer and from an agency perspective, managing programs for clients. Their staff has always been immensely helpful in trouble shooting and helping us follow best practices. Highly recommend. **What do you dislike about Tatango?** There are some limited capabilities around large scale testing and dynamic programs -- I'd also love to see them incorporate with more political softwares as they grow and scale -- they are also costly for clients **What problems is Tatango solving and how is that benefiting you?** It is allowing us to send blast texts for clients -- for larger programs it's a helpful product for us to offer and we see good ROI once a program is launched for clients ### 9. Great app, great company **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 26, 2022 **What do you like best about Tatango?** It was easy to learn how to use and navigate throughout. The customer success team was excellent, and I was able to complete my tasks fairly easily. There was little to no confusion with the interface which made teaching new team members a breeze **What do you dislike about Tatango?** There was a lot left to be desired. Issues with imports, extensive message build out processes and other small issues with sending messages. In the works but not yet complete. Clearly meant for users with a smaller sending volume than what I needed it for **Recommendations to others considering Tatango:** Great for small clients with limited size lists. Difficult for aggressive growth and large lists **What problems is Tatango solving and how is that benefiting you?** Working on building out new features for creating messages and segments as well as audiences and imports. Lots of progress being seen and helpful conversations with customer success team ### 10. Easy to use, potential for better analytical features **Rating:** 3.5/5.0 stars **Reviewed by:** Pooja C. | Product Marketing Mgr, Enterprise (> 1000 emp.) **Reviewed Date:** November 20, 2020 **What do you like best about Tatango?** Super easy to set up campaigns - Like the MMS and fwd a friend feature Clearer demarcation on campaign set up helps segment customers **What do you dislike about Tatango?** No analytical/insights at a high level for all campaigns and texts **Recommendations to others considering Tatango:** Look out for analytical features and work w your internal API to ensure conversion tracking **What problems is Tatango solving and how is that benefiting you?** Reaching out to potential customers - text is easier to use and navigate for a lot of folks ### 11. Solid system **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Public Policy | Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2020 **What do you like best about Tatango?** Really love how quick and responsive the Tatango support team is. Getting started and troubleshooting issues is a breeze. **What do you dislike about Tatango?** Fairly frequent technical issues. Tatango is always proactive in fixing issues, but often have big delays. Also, the targeting functions are pretty rudimentary. We'd love to be able to do more complex targeting with ease but everything targeting wise is a bit of a chore. **What problems is Tatango solving and how is that benefiting you?** Problems: Long approval time for short codes, a few issues with little bugs that put accounts out of commission, issues with send times. Benefits: When it works, it works well. Very easy to use and send messages to our list. Easy to upload new subscribers and get reports on each message. ### 12. Great UI, great customer service, minor improvements could make them unstoppable **Rating:** 3.5/5.0 stars **Reviewed by:** Austin F. | Fundraising Coordinator (SMS), Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2021 **What do you like best about Tatango?** The variety of ways in which subscriber lists can be segmented; and, that the "Refresh Segment" button allows you to verify the number of subscribers you are sending to when segmenting without having to save and reload the message editor page. Additionally, when uploading new tags to Tatango, and creating A/B testing tags, the system is incredibly fast in comparison to other similar providers with whom I have worked in the past. Customer service has always been very quick to respond to inquiries, regardless of their importance. Overall, it is a pleasure to use Tatango due to its simple, client-forward interface. **What do you dislike about Tatango?** When added rules for segmentation, the dropdown menus are long (due to having so many options). For user experience, would be beneficial to have most recently used segmentation options populate at the top of the dropdown menu OR permit the dropdown menus to be typed into (i.e. if I want to segment by First Name, i should be able to select the menu and type, Fir.. and First Name would automatically populate). Additionally, if multiple messaging reports could be generated simultaneously and if the reports could be sent via email (as opposed to waited for one to complete and then downloading from Tatango website). **Recommendations to others considering Tatango:** Tatango is a great product and would be a powerful tool for any organization with a large, nationwide subscriber list. **What problems is Tatango solving and how is that benefiting you?** We are able to target our audience more effectively due to the plethora of segmentation options available. In particular, having the ability to easily segment based on zip code, or even allowing for send times to be scheduled for a "Subscriber's Timezone" have been tremendously beneficial. Further, the ability to manage a multitude of opt-in keywords and segment lists based on most recent opt-in keywords has permitted us to target our audiences with content that we know they will be interested in or concerned about. ### 13. Easy to use, Great customer service! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Political Organization | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2020 **What do you like best about Tatango?** Tatango really cares about their customers and goes out of their way to help fix any issues that may arise. Their customer service is top notch and responds almost immediately, even when crises arise outside of normal working hours (which they tend to in politics) The chat feature is unmatched in terms of being helpful and willing to go the extra mile. They also work to make sure we have the most up to date info on compliance and have recently implemented features that make it even easier for us to be compliant without having to put in any extra work (for example, adding STOP2END to the bottom of every text automatically) It's also a breeze to upload names and manage subscribers which is a relief! **What do you dislike about Tatango?** I wish there were more personalization options and fallback options for personalization. Additionally images/graphics sometimes are still blurry coming out of Tatango even when trying to follow the helpful image guidelines they share. I don't think this is necessarily Tatango's fault since they do give a great guide to go by, but it is something I have noticed recently. Otherwise I haven't had any major issues with Tatango or they service they provide, I would definitely recommend it to anyone else needing similar services. **Recommendations to others considering Tatango:** Go for it! They're constantly innovating and working to make the user experience better. **What problems is Tatango solving and how is that benefiting you?** We're able to connect with thousands of Grassroots donors because of Tatango and raise money for political campaigns and causes that can make a big impact. Tatango is fast, easy to use, and responsive which is key in the digital political world. ### 14. User friendly texting platform **Rating:** 4.0/5.0 stars **Reviewed by:** Rachel M. | Content Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 25, 2021 **What do you like best about Tatango?** Tatango is relatively straightforward and easy to use. It is easy to train new users on. Because of its ease of use, it's easy to launch programs quickly and immediately see high ROI on the product. It also syncs nicely with our internal software, making it even easier to track performance. Loading and sending texts is incredibly easy, and the targeting mechanisms are some of the most straightforward I've dealt with. Tatango's customer service is also great, they've been very helpful for me when I've had issues with a program and just keeping us up to date with new compliance rules and potential issues with the networks. **What do you dislike about Tatango?** Some of the UI is not the best. For instance, I have trouble finding some of the settings and admin tasks I need to do like adding users or even editing my profile. In addition, it's really not that useful to have it take me straight to the page of already sent messages, it would be much more useful to be taken to the drafts page when you go into messages. While overall, the UI is very user friendly, there are a few tweaks that could make it better. Utilizing more drop downs so there are fewer steps to get from page to page would be helpful. For instance you have to click on subscribers to get to the import feature. However, it would be faster and easier if this was in a dropdown form. Aside from UI, my biggest frustration is that there aren't integrated log-ins. While many people only use tatango for one client, as a consultant I have multiple clients who use tatango. Having to have multiple log-ins with a different email address rather than one that works across all chapters is very frustrating. **Recommendations to others considering Tatango:** If you're working with multiple clients, be sure you have plenty of email addresses to use. Otherwise, this is a very easy product to learn and the customer support is very good. **What problems is Tatango solving and how is that benefiting you?** Prior to using Tatango, our programs raised money entirely through email. However, that suffers from lower open and click through rates because it's easy to ignore an email. Our texting programs through Tatango, however, have high open and engagement rates. Texts also faster to send than email. This has allowed us to engage with our donors more, raise more money for our clients, and respond faster to breaking news moments. Overall, I've been quite pleased with what we've been able to do with tatango and the benefits we've seen. It has allowed us to grow programs to heights we had not previously imagined, and it's thanks to texting. ### 15. Great platform overall **Rating:** 3.5/5.0 stars **Reviewed by:** Trevor T. | Digital Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2020 **What do you like best about Tatango?** Switching between SMS and MMS is very quick and easy. You can often do this with one click, which adds flexibility and helps to ensure that messages sent through Tatango are fully customizable. It's also very quick and easy to use -- everything from name uploads to sending graphics with our messages works smoothly most of the time, and it is very, very user friendly. I would recommend Tatango to anyone who want to get started with or improve their SMS or MMS messaging capabilities. **What do you dislike about Tatango?** Sometimes Tatango slows down send times with MMS messages. This is definitely frustrating at times since it can delay our content, but their support team is great, overall. They always flag problems quickly and work fast to ensure that messages can be sent again. One other thing that could be improved, is that it is difficult to find specific text messages when there are multiple saved drafts in one Tatango account. Sometimes I'll find myself clicking into and back out of one, two, or more messages before I get to the message I want. While this is definitely manageable, it has been far from ideal in my experience. **Recommendations to others considering Tatango:** I would label your messages simply, so that you don't lose them in a sea of similar-looking messages. **What problems is Tatango solving and how is that benefiting you?** We use Tatango to keep in touch with our recipients and it works great! We're able to send many, many messages per day across multiple clients. The platform is also fast and easy to use, since there is no code involved at the user level. I really like how easy it is to simply put your text and links into a message and click send! ### 16. Tough set up, but a great team! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Small-Business (50 or fewer emp.) **Reviewed Date:** August 19, 2021 **What do you like best about Tatango?** Everyone on the team is SUPER helpful and responsive. Our set up process has been full of issues (mostly on our end, not on Tatango), but the team there has been patient and helpful every step of the way, making sure to check in regularly. **What do you dislike about Tatango?** I don't find the back end of the site to be particularly intuitive, and some of the language is very confusing. The biggest hurdle has been getting used to the term "campaign," not meaning the same thing as it does on literally all other communications platforms. In any meeting with our team or our programmers, we have to build that clarification into the intro now because no one has ever seen the term used to describe the audience. **What problems is Tatango solving and how is that benefiting you?** TBD once it launches! ### 17. Easy to sign up, thorough service. **Rating:** 4.0/5.0 stars **Reviewed by:** Cara J. | Social media manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2021 **What do you like best about Tatango?** I like the ability to set it and forget it, and it's a modern way to reach our target audience and collect donations for our cause. **What do you dislike about Tatango?** I would like more audience insight. What kind of people refuse or decline the service so that we have more insight into why. **What problems is Tatango solving and how is that benefiting you?** We've been able to collect from a group of users who may not use the internet frequently outside of their phones. It provides a seamless experience to those users and we are able to collect information as well as create donor relationships. ### 18. Tatango review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Political Organization | Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2021 **What do you like best about Tatango?** I like how simplistic the platform is and how you can't send a text without plugging in your password first. **What do you dislike about Tatango?** I'd like to see more options for merge fields (specifically State) and the ability to input a text that would replace the merge field if it isn't filled in. I know you can segment based on the data you have but it'd be great to only send one text. **Recommendations to others considering Tatango:** I would say it's good for getting started and has excellent customer service but more customization options would be nice! **What problems is Tatango solving and how is that benefiting you?** It helps to reach a different audience and keep people engaged. ### 19. It works and has some great features but also can be improved **Rating:** 4.0/5.0 stars **Reviewed by:** Siming H. | Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2020 **What do you like best about Tatango?** Concatenated SMS function is really great for instant deliverability! I also like the data reporting feature for analytics. **What do you dislike about Tatango?** Not intuitive or user-friendly tagging and A/B testing system (only 4 variables at a time), no place to see comparative results other than to click into each individual messages. **What problems is Tatango solving and how is that benefiting you?** Getting messages out to people instantly and seeing returns at a fast rate. ### 20. Tatango is a user friendly texting platform with a communicative staff **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Political Organization | Mid-Market (51-1000 emp.) **Reviewed Date:** November 03, 2020 **What do you like best about Tatango?** I like that it's very intuitive. I also like that there are security measures to ensure a text isn't accidentally sent. The chat is always active if I ever need help, which is awesome. **What do you dislike about Tatango?** Sometimes message samples take a really long time to send. You also can't control F and search mailings on the draft page. Also graphics and targeting/audience are finicky. **Recommendations to others considering Tatango:** no search feature. expect delays **What problems is Tatango solving and how is that benefiting you?** As mentioned above, the timing takes a long time. But it's really easy to use and the staff is awesome and helpful. ### 21. Caroline's Tatango Review **Rating:** 4.0/5.0 stars **Reviewed by:** Caroline S. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2020 **What do you like best about Tatango?** Simple and seamless UX that's simple to use. When I log into Tatango, I know exactly where to go to complete my tasks and monitor the success and analytics of my individual campaign. **What do you dislike about Tatango?** There's quite a few limitations on the ability to oversee multiple accounts. For example, on our team, we have multiple clients who have a texting program through Tatango, but we have to utilize different login credentials for each client. I wish we were able to access both campaigns for both clients within the same login account. Additionally, I'd like to be able to switch seamlessly between the two. Additionally, I think there should be more flexibility in terms of scheduling content. I should be able to schedule messages to go out besides in 15 minute increments like our email hosting clients. **Recommendations to others considering Tatango:** Nothing specific, just understand the layout and scheduling tools. **What problems is Tatango solving and how is that benefiting you?** Benefits - easy to sort and keep track of campaigns ### 22. Thank you Tatango **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Political Organization | Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2021 **What do you like best about Tatango?** As peer-to-peer texting was struggling, our organization sought out other solutions for fundraising through text message. We met with multiple campaigns about broadcast texting and had Tatango recommended to us. Broadcast texting is going to be a critical tool for us moving forward and we are glad to have Tatango supporting that effort. **What do you dislike about Tatango?** It sounds like Tatango partners with GOP orgs **What problems is Tatango solving and how is that benefiting you?** As P2P becomes more and more difficult, Tatango/broadcast texting has been a great resource. ### 23. Great Program **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Political Organization | Mid-Market (51-1000 emp.) **Reviewed Date:** November 13, 2020 **What do you like best about Tatango?** Very easy to navigate, beneficial to my team, and very user friendly. **What do you dislike about Tatango?** I dislike that I am not able to type in the segments I want to use on my draft messages. instead, i have to scroll and select each segment **Recommendations to others considering Tatango:** This is a great product that will benefit your team/company greatly! **What problems is Tatango solving and how is that benefiting you?** This product has allowed my team to reach large target audiences and expand our brand, leading to a growth in revenue. ### 24. Success with Tatango **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** March 01, 2021 **What do you like best about Tatango?** I enjoy that we're able to integrate with other platforms which makes crafting and segmenting lists more convenient and manageable. **What do you dislike about Tatango?** I wish there were some better ways to report on things - it would be nice to be able to track the number of opened texts or set up a way to reference back to if they took action in the message. **What problems is Tatango solving and how is that benefiting you?** We're able to contact our members in an entirely new way to encourage conversion rates of event registrants to attendees. We have found that having an additional touchpoint allows us to remind users that we're holding the event and not getting lost in the world of email. ### 25. Adequate tool to expand existing outreach efforts to new prospects. **Rating:** 3.5/5.0 stars **Reviewed by:** Rob L. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2020 **What do you like best about Tatango?** I like the interface the best. It is an easy to use, straightforward platform where you can easily track your schedule of posts (and history), content, and engagement. **What do you dislike about Tatango?** This is not a knock on tatango exactly, but there are some limitations with certain carriers and types of messages that may hinder your campaigns' at certain points. Be aware that carrier issues do come up from time to time and it may be an obstacle. It wasn't for our team, thankfully, but be aware of that ahead of time. **What problems is Tatango solving and how is that benefiting you?** Traditional digital outreach through email and social media is great but we were missing engagements with interested people who we did not have email addresess for or for one reason or another were not following social media. The direct, and somewhat more intimate contact through SMS is a great way to actually connect with people. It's an active consumption instead of the passive (reading and scrolling) of email and social media. Responses were great and I like knowing that the person on the other end cared enough to respond. ### 26. Texting Program Benefits **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2021 **What do you like best about Tatango?** I like the ability to segment and the easy to use interface. **What do you dislike about Tatango?** I wish there were more options to segment and split groups into test groups. I also wish there were a way to search by names of each text. **What problems is Tatango solving and how is that benefiting you?** I think my biggest problem is the number of segmenting options. A benefit is the team is always very responsive. ### 27. Tatango review **Rating:** 4.0/5.0 stars **Reviewed by:** Andrea M. | Senior Digital Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2021 **What do you like best about Tatango?** I love how simple of a platform Tatango is to use! Very user-friendly interface and the onboarding process was very robust and supportive for new users. **What do you dislike about Tatango?** I think more capabilities for donor personalization would improve the tool even further. **What problems is Tatango solving and how is that benefiting you?** We're raising a ton of revenue via SMS and MMS messages! We've seen great ROI while using this tool. ### 28. A Good Platform **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Fund-Raising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2021 **What do you like best about Tatango?** ease of use, simple interface, easy to see proof while you're working **What do you dislike about Tatango?** seems to shut down a lot for other members of my team, sometimes awkward to use **What problems is Tatango solving and how is that benefiting you?** i haven't noticed any problems but i know other members of my team have, benefits include being able to have a functioning text program for our client ### 29. Automate data exports. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Political Organization | Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2021 **What do you like best about Tatango?** We get great data from Tatango which generates great insights. **What do you dislike about Tatango?** Having to export all data manually takes a lot of time. If that could be automated it would free up a lot of time for my team and me. **Recommendations to others considering Tatango:** Automate data exports **What problems is Tatango solving and how is that benefiting you?** I build data visualization systems and analyze all the data from it. ### 30. Easy to Use - some technical issues but team is helpful **Rating:** 4.0/5.0 stars **Reviewed by:** Mary Beth K. | Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2021 **What do you like best about Tatango?** super easy interface to use and it is very easy to learn & teach to other users **What do you dislike about Tatango?** the reporting always seems to be off somehow & the times don't seem accurate also not being able to stop sends once they start **What problems is Tatango solving and how is that benefiting you?** easy texting for large campaigns - super easy to teach and use! ### 31. Good platform for texting **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Political Organization | Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2021 **What do you like best about Tatango?** I like how simple the layout is and how easy it is to create new texts with legal stuff already taken care of. **What do you dislike about Tatango?** So far nothing! I haven't used another platform so hard to compare. **What problems is Tatango solving and how is that benefiting you?** We are reaching audiences in a new way. Seeing new supporters and donors. ### 32. Tatango review **Rating:** 4.0/5.0 stars **Reviewed by:** Mitchell S. | Digital Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2020 **What do you like best about Tatango?** Easy user interface and A/B testing, efficient **What do you dislike about Tatango?** occasional issues / times when MMSs don't work, specifically at important times when volume is high (such as end of month) **Recommendations to others considering Tatango:** Great service overall! Expect delays at inconvenient times around major political events and end of month deadlines, but they are communicative in real time about these issues. Otherwise love! **What problems is Tatango solving and how is that benefiting you?** Digital political fundraising -- tatango allows us to reach our list of over 100,000 people within seconds of news breaking ### 33. Good way to reach a large list **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Fund-Raising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2020 **What do you like best about Tatango?** It's a super easy interface to use. Very user friendly **What do you dislike about Tatango?** I wish you could see the full title of texts, and there is some unreliability with crashing and proofs not sending **Recommendations to others considering Tatango:** Make sure you don't use MMS a lot because it's not the most reliable **What problems is Tatango solving and how is that benefiting you?** That I am able to reach a large list and send mass texts ### 34. Tatango Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Political Organization | Mid-Market (51-1000 emp.) **Reviewed Date:** February 25, 2021 **What do you like best about Tatango?** It's very intuitive to use and very user-friendly! **What do you dislike about Tatango?** It's hard to gauge how many credits you have left on an account, and I wish there was a unicode creator on the actual software itself. **What problems is Tatango solving and how is that benefiting you?** It's easier to reach people via SMS! ### 35. Some Delays and Technical Limitations, but Overall a Good Product **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Political Organization | Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2020 **What do you like best about Tatango?** Tatango is simple to use and easy to teach others to use. I like the new password requirements before sending, which have made it harder to accidentally send to a larger universe than intended. The security is also strong. **What do you dislike about Tatango?** I wish that the API was more sophisticated and made it possible to exclude recent donors from new text messages. Text messages are sometimes delayed, which is a carrier issue. **What problems is Tatango solving and how is that benefiting you?** We have raised much more money than anticipated through texting, which is great! ### 36. Great & Would Recommend! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Political Organization | Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2020 **What do you like best about Tatango?** The fast and reliable employees who will resolve issues quickly! **What do you dislike about Tatango?** How it will double the targeting of the text, if you open the text and don't click the refresh count button. I, too, think it is a bit pricey but it is a quality service. **Recommendations to others considering Tatango:** I would recommend that you title all texts so it is easier to find later one. **What problems is Tatango solving and how is that benefiting you?** I am able to connect client messages directly with consumers. ### 37. I use Tatango every day for more than 50 sends a day **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Political Organization | Small-Business (50 or fewer emp.) **Reviewed Date:** October 14, 2020 **What do you like best about Tatango?** I love that you can set up sends so quickly and send with one click **What do you dislike about Tatango?** I don't like that you can't delete suppressions or pause sends and that you can't send to multiple states when doing overlap tags. Also I don't like that you can't click on bitlys once they are sent **Recommendations to others considering Tatango:** Ease of use and very helpful customer service **What problems is Tatango solving and how is that benefiting you?** We are able to reach large audiences at quick speeds ### 38. Effective Software for Text Fundraising **Rating:** 4.0/5.0 stars **Reviewed by:** Jeremy N. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 22, 2020 **What do you like best about Tatango?** Very effective, easy to use, good service **What do you dislike about Tatango?** Sometimes it's buggy, but sometimes that is due to the carriers. And they are good at proactively resolving bugs. **What problems is Tatango solving and how is that benefiting you?** We are sending political fundraising texts, and the results are pretty amazing in terms of how much we've raised. ### 39. REVIEW **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Fund-Raising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 26, 2020 **What do you like best about Tatango?** How easy it is to load the texts and with special codes. **What do you dislike about Tatango?** The issues with send times and conversation rates. **Recommendations to others considering Tatango:** Good and easy to use interface but occasionally runs into issues with carriers and sending capacity. **What problems is Tatango solving and how is that benefiting you?** Tatango helps us with issues with the carriers. ### 40. Great customer service with Tatango **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Fund-Raising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2020 **What do you like best about Tatango?** Tatango is easy to use, but even when problems arise, there's always someone in the live chat room who is willing to help. **What do you dislike about Tatango?** Tatango's 2-factor authentification system is a problem sometimes. The service will lag and not send codes for a while, which can be an issue for rapid response communications. **What problems is Tatango solving and how is that benefiting you?** Tatango just makes texting consumers easy. ### 41. Very solid texting platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2020 **What do you like best about Tatango?** Easy and lightweight platform that was easy to use **What do you dislike about Tatango?** There were occasional glitches that could hold up work **Recommendations to others considering Tatango:** their support team is excellent -- they would be very helpful **What problems is Tatango solving and how is that benefiting you?** Easy to send hundreds/thousands of texts essentially instantaneously ### 42. User of tatango for multiple groups **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Political Organization | Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2020 **What do you like best about Tatango?** Great ease of use and easy to reach our supporters **What do you dislike about Tatango?** Can be slow to deliver MMS texts during high volume moments **What problems is Tatango solving and how is that benefiting you?** Benefits: allow us to reach supporters with easy Problems: MMS can take a while to deliver ### 43. Friendly service and great speed **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Fund-Raising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 14, 2020 **What do you like best about Tatango?** The service is great and the most recent speed made the subscriber loading a lot faster! **What do you dislike about Tatango?** I wish there were more ways to search for numbers (by name, etc.) **Recommendations to others considering Tatango:** If you want a simple platform, Tatango is very easy to understand and use! **What problems is Tatango solving and how is that benefiting you?** Removing people from lists has been a lot easier with Tatango. ### 44. Good service **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2020 **What do you like best about Tatango?** Tatango offers great SMS capabilities and the platform is easy to use. The team is easy to reach out to and responsive when help is needed/if we have any questions. **What do you dislike about Tatango?** The service is quite expensive. In order to get the most ROI, you'll need to amp up marketing efforts outside of the platform. **What problems is Tatango solving and how is that benefiting you?** Tatango makes it easy to keep a database of phone numbers, segment and track engagement (click through rates, etc). ### 45. Could be better **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Government Administration | Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2020 **What do you like best about Tatango?** I liked the view of how you can see the text displayed. **What do you dislike about Tatango?** Should be able to bulk list states, should be able to click on the bitly after the text has been sent **What problems is Tatango solving and how is that benefiting you?** How to use opposite logic in order to achieve what I needed ### 46. Good support team and message delivery speed **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2020 **What do you like best about Tatango?** Easy to use dashboard with little practice **What do you dislike about Tatango?** There is not an easy way to reply to incoming messages, or to create temporary exclusion audiences within a campaign. **What problems is Tatango solving and how is that benefiting you?** Mass MMS and SMS text messaging for political clients ### 47. Great choice for those new to text based marketing. **Rating:** 4.0/5.0 stars **Reviewed by:** John W. | Founder, Mid-Market (51-1000 emp.) **Reviewed Date:** September 27, 2018 **What do you like best about Tatango?** Easy to setup and use. Good price for what's offered (strong ROI). **What do you dislike about Tatango?** Not enough features for tracking data on customers. **What problems is Tatango solving and how is that benefiting you?** Reaching more and different customers. ## Tatango Discussions - [How does Tatango's pricing tier out over different SMS volume packages?](https://www.g2.com/discussions/pricing-in-bulk) - 1 comment, 1 upvote - [View Tatango pricing details and edition comparison](https://www.g2.com/products/tatango/reviews?filters%5Bnps_score%5D%5B%5D=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+15%3A20%3A34+-0500&secure%5Bsession_id%5D=86800c9f-f7d0-4b09-adde-b9bc92c63ae5&secure%5Btoken%5D=a60367186d114b5599aa2f7ea9815cb5a1cf03ce5a91ee673ed0352531e3472b&format=llm_user) ## Tatango Features **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS - Link Shortening - SMS Messaging - Scheduled Messaging - Chat/Messaging - 2-Way Messaging **SMS Platform** - Reporting - Marketing Automation - White Label - Text-to-Landline - Short Codes - API Integration - QR Codes **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning - Multi-Language **AI Automation - SMS Marketing** - AI SMS **AI Content Generation - SMS Marketing** - AI SMS **Additional Functionality** - Campaign Scheduling - Reputation Management - Polls/Voting - Compliance Management - Customer Segmentation - Landing Pages/Web Forms - AI Copilot - API - Text-to-Win - Mobile Coupons - Natural Language Processing - Customizable Templates - Drip Campaigns - Contact Management - Activity Tracking - Communication Management - Reporting/Analytics - Keyword Tracking - Multi-Campaign - Mass Texting - Interaction Tracking - Alerts/Notifications - Consent Management - Engagement Tracking - Open Rate Tracking - Generative AI - Automated Responses - Reporting & Statistics - Templates - Survey Builder - Contact Database - Real-Time Notifications - Customizable Fields - Reminders - Mobile Alerts - Automated Scheduling - Campaign Management - MMS - Event Triggered Actions - Mobile Keywords - Audience Targeting - Activity Dashboard - Template Management - Autoresponders - Survey/Poll Management ## Top Tatango Alternatives - [EZ Texting](https://www.g2.com/products/ez-texting/reviews) - 4.5/5.0 (728 reviews) - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - 4.5/5.0 (2,481 reviews) - [Textedly](https://www.g2.com/products/textedly/reviews) - 4.6/5.0 (1,387 reviews)