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tasteck

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Most venues pay for advertising every month without ever knowing which channel actually paid for itself. How many people walked in is easy to see. What the guests from each channel actually spent is not. tasteck answers that question with a figure rather than a report. It ties every guest back to the channel that brought them, measures what that guest spent over time instead of on the first visit, and returns one number per channel: the maximum you should spend on it next month. It was built by operators who ran venues in this industry for 16 years and grew from 200 million to 1.2 billion yen a year. That growth did not come from selling harder. It came from ranking each channel by what its guests actually spent, and cutting the ones that did not pay for themselves. tasteck is that ranking, kept current automatically. Alongside the channel figures, tasteck tracks the numbers that decide whether a guest comes back: repeat rate and nomination rate per staff member, and guest notes that stay with the guest rather than with one member of the floor. Booking intake and driver dispatch are handled in the same place for venues that need them. Pricing is published rather than quoted: from $34/month for 2 locations up to enterprise. Every plan starts with 30 days free and no card is required. The interface is Japanese-primary today, with English handled by email. Hosting is AWS Tokyo region.

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