---
title: TapClicks Reviews
meta_title: 'TapClicks Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 337 reviews by the users' company size, role or industry
  to find out how TapClicks works for a business like yours.
aggregate_rating:
  rating_value: 4.3
  review_count: 337
  scale: '5'
date_modified: '2026-07-31'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---

# TapClicks Reviews
**Vendor:** TapClicks  
**Category:** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)  
**Average Rating:** 4.3/5.0  
**Total Reviews:** 337
## About TapClicks
TapClicks is a comprehensive marketing operations platform designed to streamline and automate various manual tasks associated with marketing management, such as data integration and reporting. This solution allows users to focus on high-impact activities, including campaign optimization and enhancing customer satisfaction. By offering a suite of tools that encompass reporting, analytics, insights, campaign order management, and marketing workflow tracking, TapClicks empowers organizations to make informed decisions based on real-time data. The platform is particularly beneficial for marketing agencies and organizations that manage multiple clients. TapClicks provides a unified dashboard through its flagship product, TapAnalytics, which consolidates marketing campaign data and performance metrics. This feature enables users to easily manage thousands of clients from a single interface, offering both high-level agency views and customizable client-specific views. Such transparency is essential for maintaining strong client relationships and ensuring that clients are informed about their campaign performance. One of the standout features of TapAnalytics is its ability to deliver real-time analytics and scoring across all campaigns. Utilizing sophisticated algorithms, the platform optimizes campaign performance and uncovers actionable insights that can drive better results. Additionally, the data visualization capabilities of TapClicks bring data to life through interactive timelines, pie charts, geo-mapping, and text widgets, making it easier for users to interpret and present their findings. TapClicks also prioritizes efficiency with its auto-scheduled reporting feature, allowing users to send automated reports in various formats, including HTML, PDF, and Excel. This functionality saves time and ensures that stakeholders receive timely updates without the need for manual intervention. Furthermore, the platform supports over 200 integrations tailored to the needs of agencies of all sizes, enhancing its versatility and making it a valuable tool for marketing professionals. In summary, TapClicks is designed to optimize marketing operations by automating routine tasks and providing a holistic view of marketing activities. With its user-friendly interface, robust analytics capabilities, and extensive integration options, TapClicks stands out as a powerful solution for organizations looking to enhance their marketing efforts and drive meaningful results.



## TapClicks Pros & Cons
**What users like:**

- Users praise the **ease of use** of TapClicks, effectively consolidating marketing data and enhancing reporting capabilities. (4 reviews)
- Users value the **deep insights and automation** of TapClicks, enhancing efficiency and decision-making in marketing operations. (3 reviews)
- Users benefit from **automation** in TapClicks, significantly enhancing efficiency and facilitating strategic marketing decisions. (2 reviews)
- Users appreciate the **comprehensive data integration** of TapClicks, streamlining marketing operations and enhancing decision-making. (2 reviews)
- Users value the **streamlined data management** of TapClicks, enhancing insights and saving time for strategic focus. (2 reviews)
- Helpful (2 reviews)
- Users value the **efficient reporting features** of TapClicks, simplifying data analysis and optimizing marketing campaigns seamlessly. (2 reviews)
- Users value the **time-saving automation** of TapClicks, allowing focus on strategy and optimization of marketing efforts. (2 reviews)
- Users appreciate the **time-saving automation** of TapClicks, enabling focus on strategy and enhanced decision-making. (2 reviews)
- Efficiency Improvement (1 reviews)

**What users dislike:**

- Users report **data connection issues** that lead to discrepancies, and customer service responses are often inadequate. (1 reviews)
- Users often encounter **data inconsistency issues** , experiencing discrepancies that hinder effective data collection and support. (1 reviews)
- Users find the **data management issues** in TapClicks frustrating, especially with initial setup and data syncing difficulties. (1 reviews)
- Users find the **difficult setup** of TapClicks to be overwhelming, impacting their initial experience with the platform. (1 reviews)
- Users note a **lack of information** from TapClicks, particularly regarding data connections and customer service responses. (1 reviews)
- Users find the **steep learning curve** of TapClicks overwhelming, making initial setup and data syncing challenging. (1 reviews)
- Not Intuitive (1 reviews)
- Not User-Friendly (1 reviews)
- Poor Customer Support (1 reviews)
- Setup Difficulty (1 reviews)

## TapClicks Reviews
  ### 1. Great reporting platform and people

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Medical Practice | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 21, 2020

**What do you like best about TapClicks?**

Ria provides responsive and professional customer support. 

The tech team seems very on top of API integrations and changes, which is what you should worry about when working with a platform that integrates with other services.

**What do you dislike about TapClicks?**

Wish some of the premium features were included in standard pricing.

**What problems is TapClicks solving and how is that benefiting you?**

Providing agency level reporting at scale.

  ### 2. TapClicks has been a total game changer!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Kourtney G. | Social Media Coordinator, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 07, 2019

**What do you like best about TapClicks?**

Being able to schedule automated reports has helped immensely. It has removed human error from reporting and has freed up time for us at the beginning of the months. 

**What do you dislike about TapClicks?**

I would like it if you could customize the formatting of the font within the widgets. I would like to be able to change the font size, color and type. Being able to adjust the size of the columns would be nice as well.

**Recommendations to others considering TapClicks:**

Make sure you think out your hierarchy before building Client Groups, Business Units, etc.

**What problems is TapClicks solving and how is that benefiting you?**

We have solved a time issue with reporting. It used to take us days not it takes us hours. There have been significantly less errors now that our reporting is automated.

  ### 3. Good for the most part

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 13, 2019

**What do you like best about TapClicks?**

As a person who uses this mostly as an aggregator for social media campaigns, this is a solid tool for people who primarily run campaigns on Facebook. It does excel in having your primary objectives ready for a look as soon as you hop in. 

**What do you dislike about TapClicks?**

While not necessarily a fault of the tool, it's not good for things like organic Twitter or Instagram impressions and engagements. It's also a tad annoying how many calculation need to be added into the system. If it's available on Facebook, it should be available on the platform to keep it as 1:1 as possible.While this is also more of a side effect of the agency I work with and the amount of ads managers we use, it does sometimes take a full day for the dashboard to refresh its data, which kind of takes away from the ease of use of the platform. 

**What problems is TapClicks solving and how is that benefiting you?**

Just aggregation of data much faster than before. 

  ### 4. TapClicks better than the rest

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 13, 2019

**What do you like best about TapClicks?**

I trialed many systems before deciding on TapClicks. Liked the visuals and styling options from a design aspect. But also that we could filter and tailor data. I was even able to combine our budget sheet with other ad systems. Love the channel options, smart connectors and that you pay per client and not user or data you connect.

**What do you dislike about TapClicks?**

Don’t like that headers and big number descriptions are small when using the circle feature. Even once selecting medium or big text. We have to manually resize reports before sending. Also that it isn’t easier to make changes to a smart connector once created like removing headers. Sometimes even adding new headers.
Don’t like that exports don’t always come out the way the dashboard looks often numerous changes need to be made.

**What problems is TapClicks solving and how is that benefiting you?**

Live reporting for big campaigns.
So that clients can give feedback while they are running. We are starting to overlay sales data with campaign data to see what works

  ### 5. Tap Clicks has changed the way we analyze our data, in the best way!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 13, 2019

**What do you like best about TapClicks?**

The ability to aggregrate data and have all campaign performance live in once place. It gives our clients a holistic view of their advertising campaigns in an easy to read, digestible format.

**What do you dislike about TapClicks?**

The lack of dimensions in Tap Clicks. I am unable to sort by some of the same metrics like I can in working direct through some of the media platforms. For instance, I have much more granularity in Doubleclick than I do in TapClicks. The closer we can get to mirroring the two, the better the integration will be and overall reporting outcomes for our clients.

**Recommendations to others considering TapClicks:**

Make the switch! Its a great reporting software for agencies of mid-to-large size who are looking to amp up their reporting and cut back on time spent in scrubbing the data.

**What problems is TapClicks solving and how is that benefiting you?**

I do not work direct with tapclicks, as that partnership is typically managed through our analytics team.

  ### 6. Powerful and Constantly Changing

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 28, 2019

**What do you like best about TapClicks?**

TapClicks is constantly updating their product so they're offering the best reporting and workflow mgmt software out there.  They're also open to feedback so ideas we have for updates and enhancement are taken into account and in some cases, implemented. 

**What do you dislike about TapClicks?**

With constant updates come the potential for bugs and technical difficulties when new features are released.  Because they are growing so quickly it can sometimes take longer to get an issue fixed, but they always do in the end!

**Recommendations to others considering TapClicks:**

I think TapClicks is unbeatable in the reporting and workflow field

**What problems is TapClicks solving and how is that benefiting you?**

Having an all in one reporting and order management tool that saves time for our clients and internal team.  We use both sides of the platform - Reports & Analytics and Orders & Workflow.  Having both in one place saves time and improves efficiency.

  ### 7. GB Review

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 21, 2020

**What do you like best about TapClicks?**

Multiple Options for reporting and customization

**What do you dislike about TapClicks?**

Connection issues and downtime on reporting

**Recommendations to others considering TapClicks:**

I would recommend TapClicks to other agencies

**What problems is TapClicks solving and how is that benefiting you?**

We are able to report to multiple clients across multiple channels, reports are auto-generated so it saves my AE's time

  ### 8. have som errors of data

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Accounting | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 21, 2020

**What do you like best about TapClicks?**

have many connectors for many apps and is easy to connect them

**What do you dislike about TapClicks?**

some times is unstable because have some errors.

**Recommendations to others considering TapClicks:**

a documentation step by step

**What problems is TapClicks solving and how is that benefiting you?**

BetterUp all strategist and get big picture over my invertions and efforts.

  ### 9. Best Data Dashboard I’ve Ever Used 

**Rating:** 5.0/5.0 stars

**Reviewed by:** Emilie T. | Media Supervisor, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 03, 2019

**What do you like best about TapClicks?**

Tapclicks exports and organizes raw data into a dashboard that is easy to read. There are many filtering options and all graphs, charts, and tables are customizable. 

**What do you dislike about TapClicks?**

Integrating third party platforms (ie Sizmek, ad serving platform) is a bit difficult but it would be helpful to have that data pulling into Tapclicks too.

**Recommendations to others considering TapClicks:**

Give it a try! You will have a number of logins that you can provide to stakeholders to try it out. It is so worth it 

**What problems is TapClicks solving and how is that benefiting you?**

Tapclicks makes it easy to present data for multiple campaigns and clients in an easy and visually appealing dashboard.

  ### 10. Great Tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Francisco F. | Digital Marketing Engineer, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 26, 2020

**What do you like best about TapClicks?**

Easy integration and dashboard management. You can have all your marketing efforts within one reporting platform

**What do you dislike about TapClicks?**

After mapping, it takes 24 hours to populate info

**Recommendations to others considering TapClicks:**

Take advantage of all data sources and all possible integrations

**What problems is TapClicks solving and how is that benefiting you?**

easy client reporting

  ### 11. Multiple Data Sources! is Awesome!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 28, 2020

**What do you like best about TapClicks?**

TapClicks has been very useful in terms of showcasing results throughout different advertising platforms.

**What do you dislike about TapClicks?**

Profile Settings is too complicated, and it can be confussing sometimes.

**What problems is TapClicks solving and how is that benefiting you?**

Reporting, data visibility fro clients

  ### 12. A very effective reporting platform

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 15, 2019

**What do you like best about TapClicks?**

It's a very customizable platform which allows us to send a wide variety of metrics and statistics to our clients through custom dashboards or automated reports. They have all the larger metrics like Google My Business, Adwords, Analytics, Facebook Ads and Insights, among other services. We're even able to create custom integrations with custom website forms made by our web team. 

**What do you dislike about TapClicks?**

When setting up clients and connecting their various services it can be a little slow which can cause some inefficiencies.

**Recommendations to others considering TapClicks:**

TapClicks is an easy to use platform with an abundance of customizations to make reporting more streamlined and easy for account managers and clients both.

**What problems is TapClicks solving and how is that benefiting you?**

The system is very robust, allowing us to connect a large amount of services for our thousands of clients.

  ### 13. An invaluable tool for an Ad Agency

**Rating:** 4.5/5.0 stars

**Reviewed by:** Laurent E. | CEO & Co-founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 08, 2019

**What do you like best about TapClicks?**

The API connection already built with the main advertising providers is a huge advantage to offer to our clients a consolidated view of their overall campaign across multiple platforms. Offering a web based performance reporting tool to our partner helps us being more transparent and enables our customers to follow their campain on almost a real time basis. It also a time saving tool as we do not need to pull reports on a weekly or monthly basis.

**What do you dislike about TapClicks?**

Nothing negative to report. You may have some issues with some providers explaining why some APIs are down. 

**What problems is TapClicks solving and how is that benefiting you?**

Improve transparency with our clients (positive impact on trust factor)
Time saving: No weekly or monthly pullout of performance reports
API with multiple vendors are pre builté

  ### 14. Great user interface and helpful customer service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Zach S. | Digital Marketing Analyst, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 07, 2019

**What do you like best about TapClicks?**

TapClicks allows our clients 24/7 access to their data in a completely customizable dashboard tailored to their needs. It helps give them data when they need it without relying on an email response from our account team. Our TapClicks rep has also been extremely responsive and helpful with his replies. 

**What do you dislike about TapClicks?**

Some of the API connections don't have insightful metrics so we still provide raw data pulls to dive deeper in analysis. 

**What problems is TapClicks solving and how is that benefiting you?**

Our reporting process is a lot more structured and reports are uniform. 

  ### 15. Consistent Improvements - Our Go To Dashboard

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 22, 2019

**What do you like best about TapClicks?**

Out of Tapclicks' features, we like the fact that it is a flexible dashboard system with constant updates the most. 

**What do you dislike about TapClicks?**

Out of Tapclicks's features, we like all of them except there seems to be consistent periods of broken Facebook connection and the recurring issue of mismatched revenue data between the Facebook dashboard and our Tapclicks dashboards. This is a constant struggle with no fix yet. I also wish we heard from out TapClicks representative more often.  

**Recommendations to others considering TapClicks:**

To others considering TapClicks it's a great dashboard system, but beware the differences in attribution windows for third party integration ie. Facebook, Campaign Manager, etc. 

**What problems is TapClicks solving and how is that benefiting you?**

We use Tapclicks to solve to major problems, these are visualizing client data and reducing reporting time. Reporting takes up a significant amount of employee time, and TapClicks helps us take the weight of data capture and allows our team to focus on insights and keynotes. 

  ### 16. Excellent reporting tool and great support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 07, 2019

**What do you like best about TapClicks?**

I love that I can schedule a meeting with our account manager if there is ever an issue. I love that we can white label the reporting and make the reporting carry the branding of our clients.  The support we receive from our account manager is invaluable. He is always friendly and insightful when we present a challenge to him.

**What do you dislike about TapClicks?**

Some of the data views take a long time to pull information from which can leave widgets blank but I think that is not that big of an issue. It's hard to come up with constructive critique because TapClicks has solved so many issues when it comes to reporting and communicating that report to clients that may not be fully engaged when it comes to reviewing reporting.

**Recommendations to others considering TapClicks:**

If possible add more data views so that a widget can be made by a novice to TapClicks or reporting.

**What problems is TapClicks solving and how is that benefiting you?**

We are able to serve to dynamic reports to our clients in an efficient and easy way without spending hours pouring over spreadsheets trying to combine all the programs run for our clients. If we could have faster data pulls in our widgets I believe that TapClicks would have very little they would need to improve upon.

  ### 17. The Flexibility Needed for Enterprise Ads Analysis

**Rating:** 4.5/5.0 stars

**Reviewed by:** Nick P. | Supervisor, Insights, Non-Profit Organization Management, Enterprise (> 1000 emp.)

**Reviewed Date:** August 08, 2019

**What do you like best about TapClicks?**

The TapClicks UI and its capabilities allow for extremely detailed customization, allowing for custom metrics, compilation of numerous ads accounts, and the ability to group the ads platforms across social networks to specific business units. 

**What do you dislike about TapClicks?**

The tool is simplistic, if you are looking for an all-in-one tool to manage social media or digital properties, you'll be met with some challenges using TapClicks. If you are looking for a tool that allows you to quickly categorize, organize, and analyze ads campaigns, TapClicks if the tool for you.

**What problems is TapClicks solving and how is that benefiting you?**

Managing several ads accounts is difficult, conducting quick analysis is even more difficult. TapClicks enables us to work smarter, faster.

  ### 18. TapClicks is great for agencies wanting to keep their clients up to date

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 07, 2019

**What do you like best about TapClicks?**

Being able to allow our clients to access real time analytics and KPIs without getting into the weeds of the data connection source sites.

**What do you dislike about TapClicks?**

Some frustrations come from making sure you are using the correct data view to access the metrics you want to display. If you save the widget and realize you don't see the metric you want; you have to delete that widget and start over.

**What problems is TapClicks solving and how is that benefiting you?**

Being able to integrate our iSEM and Facebook Dynamic ad campaigns through the Smart Connector FTP file. This has allowed us to show our clients all of the SEM efforts going on behind the scenes.

  ### 19. Quality reporting and easy user experience

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 07, 2019

**What do you like best about TapClicks?**

Our agency uses TapClicks for client reporting and we love the ability to customize reports for different client needs, and in a highly visual and professional way. Reports look very buttoned up but are easy for clients to read and understand.

**What do you dislike about TapClicks?**

I think the only downsides are API limitations with some platforms, but that exists with every reporting tool out there right now.

**What problems is TapClicks solving and how is that benefiting you?**

We've been able to provide clients with 24/7 access to their campaign results, which gives clients peace of mind and more ownership over projects. It's also helped streamline client-agency communications about data.

  ### 20. Positive

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 18, 2019

**What do you like best about TapClicks?**

Smart Connector
EZ Login Links
Good customer support
Multi-client platform
Widget based
Intuitive
Can customize report by brand

**What do you dislike about TapClicks?**

- Delay in Customer Service support - would like to see this a bit more timely
- Missing data breakdown levels within Google Analytics, Google Ads and Social platforms meaning we have to create a lot of smart connectors to support the data we need and then normalize the data betwee the two. 
- Volume of things breaking monthly and need support tickets.

**Recommendations to others considering TapClicks:**

Great for aggregating data from multiple sources. 

**What problems is TapClicks solving and how is that benefiting you?**

Visual client reporting
Cross channel reporting
Data normalization
Less time manually collecting data

  ### 21. TapClicks

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 25, 2019

**What do you like best about TapClicks?**

I like how frequently the introduce new features with their product. Shows the have a dedicated support team.

**What do you dislike about TapClicks?**

I would like a little automation when inputting in data. If this placed in wrong, it looks quite messy.

**Recommendations to others considering TapClicks:**

Very suitable for business use and integrates well with cross platform use.

**What problems is TapClicks solving and how is that benefiting you?**

I like how easy it is to generate quick reports. The user interface is also quite engaging which the users like. 

  ### 22. Easy to use but needs careful maintenance

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 07, 2019

**What do you like best about TapClicks?**

I find the reporting features to be super helpful and easy to pull. Once we were trained on the system, it's intuitive UX is great work with.

**What do you dislike about TapClicks?**

Nothing negative on the users from my experience but I know there is a ton of back-end support that is needed to keep the system running properly and all of the accounts pulling data the way they should.

**What problems is TapClicks solving and how is that benefiting you?**

Simple, one-off reports, optimization follow-up discussions with clients and regular check ins on campaign status and results is great.

  ### 23. Director of Digital Strategy

**Rating:** 3.5/5.0 stars

**Reviewed by:** Lauren K. | Account Director & Digital Specialist, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 07, 2019

**What do you like best about TapClicks?**

The real-time transparency of performance across all channels.

**What do you dislike about TapClicks?**

The clunky design and formatting of visuals. 

**Recommendations to others considering TapClicks:**

Identify a core team for initial set up to ensure consistency. 

**What problems is TapClicks solving and how is that benefiting you?**

Report production time has lessened and we're able to increase our opportunity for insight based recommendations for clients. 

  ### 24. TapClicks is a life saver for reporting

**Rating:** 4.5/5.0 stars

**Reviewed by:** Michael H. | Director Of Operations, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 27, 2018

**What do you like best about TapClicks?**

TapClicks is great because our agency uses many different platforms and TapClicks gives it a one stop shop for all reporting

**What do you dislike about TapClicks?**

There is not much to dislike about TapClicks but I would love to see more connections within the such as Spotify Ad Studio.

**What problems is TapClicks solving and how is that benefiting you?**

Business problems that we have solved include showing the metrics that clients want to see. Often times questions will come up about video reporting during banner campaigns when has no relevancy to their campaign which brings up unnecessary questions.  

  ### 25. My experience with Tapclicks has been excellent.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Jackmary C. | Ingenerio en Sofware, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 02, 2019

**What do you like best about TapClicks?**

Personally, the software seems extremely easy to use, although there seems to be a very large learning curve in most of my team. Widgets are easy to create and review.

**What do you dislike about TapClicks?**

That can be disorganized if the information is not entered correctly.

**Recommendations to others considering TapClicks:**

I recommend them because TapClicks provides easy access to all campaign information in one place.

**What problems is TapClicks solving and how is that benefiting you?**

Our customers love it because it allows us to provide the reports they require, adapted to their specific needs and there is great flexibility in what can be provided.

  ### 26. Chameleon Digital Media

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 12, 2019

**What do you like best about TapClicks?**

Easy integration with multiple platforms, it's great for our clients to have one report where they can see the performance of all of their campaigns. 

**What do you dislike about TapClicks?**

No dynamic pricing feature, ie adding a margin on top of spending for client reporting, it's difficult to manage margins for clients.

**What problems is TapClicks solving and how is that benefiting you?**

Reports and Analytics for digital advertising
nice visualizations and easy set up for automatic reporting

  ### 27. Great!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Daniela O. | Digital Marketing Coordinator , Small-Business (50 or fewer emp.)

**Reviewed Date:** August 08, 2019

**What do you like best about TapClicks?**

TapClicks is very user-friendly, intuitive and allows for customized reporting for our clients' needs. 

**What do you dislike about TapClicks?**

When reports are downloaded from report studio, some of the widgets and template designs are not formatted correctly. This increases the time we spend quality checking the reports. 

**What problems is TapClicks solving and how is that benefiting you?**

We are able to minimize time spent on custom reporting as well as provide our clients with added value when it comes to reporting and KPIs. 

  ### 28. TapClicks was exactly what I was looking for. I wish I had found it earlier. 

**Rating:** 5.0/5.0 stars

**Reviewed by:** Steve R G. | CMO & Managing Partner, Automotive, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 08, 2019

**What do you like best about TapClicks?**

Easy to learn and easy to use. The best support I have ever experienced. 

**What do you dislike about TapClicks?**

Cannot change data category after copying a widget. that seems like a recent issue. 

**What problems is TapClicks solving and how is that benefiting you?**

Providing our clients with insightful and actionable metrics available in real-time with the ability to update, change and add new data sources. The benefits realized are the trust and confidence gained from our clients. 

  ### 29. A Reliable, Codeless Product

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 15, 2019

**What do you like best about TapClicks?**

TapClicks aggregates data from every major platform and allows fairly robust dashboards and reports to be build codelessly. There are considerable customization options. 

**What do you dislike about TapClicks?**

There are semi-frequent bugs, and I find that while customer support is excellent and they always resolve the issue, I do end up speaking to them at least once a month. 

**What problems is TapClicks solving and how is that benefiting you?**

TapClicks solves the problem of how to get a holistic view of our data from Google Analytics, Facebook, Google Marketing Platform, and many other sources. It also allows us to present that information to clients in a useful way. 

  ### 30. Easy automation

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 13, 2019

**What do you like best about TapClicks?**

TapClicks brings all of our data into one huh so we can spend our time providing insights and action steps instead of collecting data. 

**What do you dislike about TapClicks?**

Set up process was very cumbersome and at times support was not helpful or didn’t seem interested. 

**What problems is TapClicks solving and how is that benefiting you?**

Preciously, we were manually pulling all data which wasted our time and our clients money. TapClicks pulls our data into one convenient place so we can check campaigns in real time and provide insights at any time. 

  ### 31. Reporting time cut in half.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 08, 2019

**What do you like best about TapClicks?**

TapClicks is very user-friendly, my clients can easily access their data.

**What do you dislike about TapClicks?**

Only downsize is that you can't write the executive summary directly in the platform. It has to be exported, written, and sent to the client. Otherwise, client A will can potentially see a summary for client B.

**What problems is TapClicks solving and how is that benefiting you?**

API connections are great, connections with top platforms. 

  ### 32. Robust, time-saving platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 30, 2019

**What do you like best about TapClicks?**

I went from an agency that utilized TapClicks reporting to one that didn’t, and I really missed it. I love how robust and customizable reports are, and how readily it connects with marketing platforms. I also appreciate being able to schedule and auto-deliver reports- it’s a huge time saver.

**What do you dislike about TapClicks?**

It’s definitely not a direct walkover from Google’s reporting tools, and sometimes there are minutia data points you can report on right from the UI that don’t carry over to tap.

**Recommendations to others considering TapClicks:**

Double check all data points to your current reports to be safe, but is a great reporting platform.

**What problems is TapClicks solving and how is that benefiting you?**

My team was spending hours a month on generating reports for each client. The time saved has really helped the bottom line.

  ### 33. Senior Media Planner

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 08, 2019

**What do you like best about TapClicks?**

The user-friendly interface is the best feature

**What do you dislike about TapClicks?**

I dislike inability to filter by all dimensions.

**Recommendations to others considering TapClicks:**

Continue to evolve the integrations, minimize discrepancies in reporting data and more filter options!

**What problems is TapClicks solving and how is that benefiting you?**

filter options, data discrepancies. The ability to see a holistic overview of campaign performance in once place.

  ### 34. TapClicks is straight forward and I like how the information is broken down clearly.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 07, 2019

**What do you like best about TapClicks?**

How the information is easy for both clients and internal team members to convey. 

**What do you dislike about TapClicks?**

The typos that result in downloading from the report studio can be difficult and tedious to fix at times.

**What problems is TapClicks solving and how is that benefiting you?**

TapClick streamlines the reporting process and allows more time for other important work.

  ### 35. Great tool with so much insight 

**Rating:** 5.0/5.0 stars

**Reviewed by:** brooke r. | Director of client success , Small-Business (50 or fewer emp.)

**Reviewed Date:** April 16, 2019

**What do you like best about TapClicks?**

Tapclicks makes it possible to pull in campaign metrics, data, graphs, ads and so much more for our clients. I love all the possibilities we have. 

**What do you dislike about TapClicks?**

At times our widgets have issues or don't display correctly 

**What problems is TapClicks solving and how is that benefiting you?**

Being able to send detailed reporting to clients as well as a dashboard they can log in to and see real time data on campaigns 

  ### 36. Great!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 13, 2019

**What do you like best about TapClicks?**

The widgets are easy to move and tweak. It's easy to use and intuitive. 

**What do you dislike about TapClicks?**

Lack of social media integrations and benchmark reports.

**Recommendations to others considering TapClicks:**

Integrate more social media components and benchmarks. 

**What problems is TapClicks solving and how is that benefiting you?**

Providing clients with more metrics and 24/7 reporting. 

  ### 37. Excellent Customer Service and easy dashboard 

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Newspapers | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 07, 2019

**What do you like best about TapClicks?**

What I like most about Tapclicks is the team that comes with the product.

**What do you dislike about TapClicks?**

What I dislike about Tapclicks is when a connection interrupts you have to go back to the drawing board to figure out why.

**Recommendations to others considering TapClicks:**

The dashboard is pretty simple but if you get hung up, their team is very helpful.

**What problems is TapClicks solving and how is that benefiting you?**

My clients are visual type people that love to see numbers. The dashboard allows me to irritate the ROI that they are getting back

  ### 38. It's fairly easy to use and a very handle tool. 

**Rating:** 5.0/5.0 stars

**Reviewed by:** kylie s. | Handmade/custom arts and crafts, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 17, 2018

**What do you like best about TapClicks?**

 The ability to customize everything from reporting for them and for their clients, as well as in order management. Everything is fine-tuned to their business model, and are given the tools to make the adjustments they need in real-time

**What do you dislike about TapClicks?**

 As with platforms that house a lot of data, there can be issues with the data imports, causing them to have inaccurate data our dashboard. TapClicks works as quickly as they can to remedy any data issues, but sometimes the turnaround is not quick enough for their fast moving business. 

**What problems is TapClicks solving and how is that benefiting you?**

TapClicks provides a huge benefit to both us as a company, and to our clients. It is one dashboard where everyone can log into and tell you everything you need to know about a campaign, from it's status, order details, and creative files to the actual campaign data and reporting. This full-cycle tool has made us much more efficient as a company.

  ### 39. Great Product and Partner in TapClicks

**Rating:** 5.0/5.0 stars

**Reviewed by:** Daryl G. | Executive Director - Head of Data and Marketing Products, Internet, Enterprise (> 1000 emp.)

**Reviewed Date:** November 29, 2018

**What do you like best about TapClicks?**

Connects to nearly all of my 2 dozen marketing channels and has a custom import wizard for the couple that don't.
Easy to use and very powerful.  Scales very well.  

**What do you dislike about TapClicks?**

Could use some more automation and AI for anticipating usage and issues.  

**Recommendations to others considering TapClicks:**

The benefit to having a system like TapClicks versus trying to build your own internal reporting system, having to manage constant API updates, data pull errors, and outages is no comparison.  This will be the easiest part of your budget to validate ROI in time and effort savings. 

**What problems is TapClicks solving and how is that benefiting you?**

Needed to connect data across dozens of marketing partners and vendors.  Tap made lightning quick work of connecting data sets, visualizations and reporting saving us a ton of time and money. 

  ### 40. Well rounded Platform

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 14, 2019

**What do you like best about TapClicks?**

The ability to customize the way you get the data and the way you show the data.

**What do you dislike about TapClicks?**

Overlapping graphs -- when you are using graphs that had multiple Y axis, the values overlapped each other which made it difficult to read.

**What problems is TapClicks solving and how is that benefiting you?**

Tapclicks was a solution to integrate data from multiple platforms in one place and to visualize the data. 

  ### 41. Very helpful

**Rating:** 3.5/5.0 stars

**Reviewed by:** Amanda D. | Research Facilitator, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 04, 2019

**What do you like best about TapClicks?**

It's a great marketing tool. Very good Analytics, it's not jumbled up and it is easy go understand the program.. A nice beginner tool

**What do you dislike about TapClicks?**

It takes while for the support team to get back to you if you have a problem. Mainly lag and sometimes when you go to the studio part it freezes

**Recommendations to others considering TapClicks:**

Definately has great features and is relatively inexpensive for new beginners into Marketing any business or program

**What problems is TapClicks solving and how is that benefiting you?**

Getting my brand out there and into the field of vision of my chosen audience

  ### 42. Handy tool with a lot of customization options 

**Rating:** 3.5/5.0 stars

**Reviewed by:** Jared B. | International Marketing Communications Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** November 17, 2018

**What do you like best about TapClicks?**

I really like the flexibility making the tool work for me and the marketing campaigns I need to track and evaluate. Reasonably priced. Clean look and display of data in various visuals.

**What do you dislike about TapClicks?**

Lack of integration with Adobe Experience Manager (AEM) - would really like to keep all my data in one place. Sometimes data points disconnect and not display correctly. Default date ranges don't always align with how I need to review and analyze data. 

**Recommendations to others considering TapClicks:**

Ask a lot of questions and use the support team as much as possible in the beginning. 

**What problems is TapClicks solving and how is that benefiting you?**

Tracking any analyzing marketing/advertising campaigns in conjunction with advertising agency support. Easily sharing the data with others within my organization for collaboration. 

  ### 43. User-Friendly

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 16, 2019

**What do you like best about TapClicks?**

The amount of data connections, more than I had with my previous reporting system.

**What do you dislike about TapClicks?**

Executive summaries, if written in the platform, are visible across advertisers.

**Recommendations to others considering TapClicks:**

Great platform if you're looking for an accurate and friendly reporting tool. 

**What problems is TapClicks solving and how is that benefiting you?**

Tapclicks is one of the more accurate reporting platform, no major discrepancies in the data pulled.

  ### 44. Easy To Use & Great Support Team

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 27, 2018

**What do you like best about TapClicks?**

Support team is great – very responsive and helpful in troubleshooting issues if they arise.

**What do you dislike about TapClicks?**

Wish that the filters on the platform were a bit more dynamic.  Like if we could add custom filters to a dashboard that worked similar to the wildcard rules where when an item (example: named "Africa Safari") from the menu was selected, all of the campaigns that followed some rule (example: Campaign name contains: *africa safari*) would be filtered through, that would be much cleaner.
So I guess ways to further customize how the filters work so that the client only sees a few clean options but has a lot of control over the dataset.

**What problems is TapClicks solving and how is that benefiting you?**

Reporting time is a drag. Making sure clients are updated en masse is a drag, and making sure that they have complete transparency into their data is a huge benefit to us.

  ### 45. Reporting At Ease

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 17, 2019

**What do you like best about TapClicks?**

I love the ease of creating reporting in TapClicks. It is easy to clone other reports and implement quickly. I also really love the integrations TapClicks offers and that list continues to grow. 

**What do you dislike about TapClicks?**

The platform itself can be a little clunky. We also have a lot of data discrepancies, which can be expected with any digital reporting software, but I feel it happens quite a lot. Usually is a fix once we reach out though. 

**Recommendations to others considering TapClicks:**

I'd recommend going through several demos first to ensure it is right for you. I'd also recommend you make it clear what data you are seeking as a lot of times, just asking your rep for a certain data view is very easy. 

**What problems is TapClicks solving and how is that benefiting you?**

I'm solving the problem of having multiple clients within multiple industries, but still needing seamless reporting. It is so easy to create reports and dashboards and use them across multiple clients. This has really decreased the amount of time we can get monthly reports improving efficiencies. 

  ### 46. Decent software

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ricky H. | Team Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 06, 2019

**What do you like best about TapClicks?**

First, this program is easy to use.
Secondly, it is very reliable.
Thirdly, TapClicks makes it easy to pull in data from the platforms we are advertising on.
Fourth, great support service.
Fifth, a good price.

**What do you dislike about TapClicks?**

The only disadvantage in this program is that it is rather difficult to navigate without studying its structure.

**Recommendations to others considering TapClicks:**

I think that to begin with it can be tested, and then draw conclusions, whether you need it or not.

**What problems is TapClicks solving and how is that benefiting you?**

We use it to provide our reports to clients.

  ### 47. TapClicks review

**Reviewed by:** Jerremy N. | Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** March 10, 2019

**What do you like best about TapClicks?**

It provides a concise way to showcase data among multiple sources. Widgets are easy to create and revise. Constant updates and new connections. It provides both dashboard visualizations and quick reports.

**What do you dislike about TapClicks?**

The user interface is great, but at times it can be a bit hard to navigate, but then you can get used to it.

**What problems is TapClicks solving and how is that benefiting you?**

We use it for data visualization and reporting for our clients.

  ### 48. We have made improvements

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 07, 2019

**What do you like best about TapClicks?**

The look and feel of the platform. Its UI and user-friendly experience

**What do you dislike about TapClicks?**

Data is not always accurate. Many issues are because of minor things that have negative effects but tapclicks doesn't address it as they should

**What problems is TapClicks solving and how is that benefiting you?**

Reporting

  ### 49. Great Platform, Great Experience

**Rating:** 4.5/5.0 stars

**Reviewed by:** Trent A. | VP of Marketing, Marketing and Advertising, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 26, 2018

**What do you like best about TapClicks?**

Ease of use, Customer Service, Customization of dashboards. 

**What do you dislike about TapClicks?**

Graph and chart manipulation. The ability to visualize data in different formats 

**Recommendations to others considering TapClicks:**

This is a great platform if you are trying to bring all of your data together and see it one place and especially if you are trying to do that for multiple clients. 

**What problems is TapClicks solving and how is that benefiting you?**

Trying to show our clients the value we are driving for them and be transparent in what we are producing. 

  ### 50. Excellent software, awesome support!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Matt D. | Co-Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 29, 2018

**What do you like best about TapClicks?**

Integrations, capabilities, design.  Very customizable and every integration that we needed....with their Smart Connector, we have even more ways to pull data,.

**What do you dislike about TapClicks?**

Slight learning curve, but worth it.  Their support is awesome though and Brian Cherry is amazing!

**What problems is TapClicks solving and how is that benefiting you?**

We have saved a lot of time by creating automated reports and dashboards and the customer support is amazing...helping us to discover new ways to sort through data to find opportunities!


## TapClicks Discussions
  - [Are you a truly Unified Marketing Platform?](https://www.g2.com/discussions/more-than-just-a-reporting-automation-platform) - 1 comment, 1 upvote
  - [Do you have custom reporting?](https://www.g2.com/discussions/custom-reporting) - 1 comment, 1 upvote
  - [What integrations do you have?](https://www.g2.com/discussions/integrations-209c0353-0c70-4c09-abc1-b2a5033bdfdf) - 1 comment, 1 upvote
  - [What is TapClicks used for?](https://www.g2.com/discussions/what-is-tapclicks-used-for) - 1 comment

- [View TapClicks pricing details and edition comparison](https://www.g2.com/products/tapclicks/reviews?page=5&section=pricing&secure%5Bexpires_at%5D=2026-07-31+12%3A26%3A41+-0500&secure%5Bsession_id%5D=7f04d8a9-f742-43de-8911-029b272de224&secure%5Btoken%5D=d00e4b4425624331a0407d7f45e92e094bbbd6400d7a5c5407eb84103facce60&format=llm_user)
## TapClicks Integrations
  - [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews)

## TapClicks Features
**Analytics**
- Reports
- Dashboard
- Web Analytics
- Campaign Tracking
- Customer Demographics
- Predictive Analytics

**Management**
- Reporting
- Auditing

**Marketing Operations**
- ROI Tracking
- Data Collection
- Customer Insights
- Multi-User Access
- Spend Management
- White Label

**Administration**
- Data Storage
- A/B Testing
- Integrations

**Functionality**
- Extraction
- Transformation
- Loading
- Automation
- Scalability

**Generative AI**
- AI Text Generation

**Campaign Activity**
- Campaign Insights
- Reports and Dashboards
- Campaign Stickiness
- Multichannel Tracking
- Brand Optimization
- Predictive Analytics

**Agentic AI - Marketing Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance

**Agentic AI - E-Commerce Analytics**
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

## Top TapClicks Alternatives
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